Creative Services Manager Salary
Creative Services Managers in the United States with more than 10 years of experience in their profession represent a little over a half of Creative Services Managers. Salaries average out to around $63K annually and spread from $43K to $96K per year. Geography is the biggest factor affecting pay for this group, followed by tenure. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Job satisfaction for Creative Services Managers is high. The majority of Creative Services Managers (66 percent) who took the survey are women. The data in this summary comes from the PayScale salary survey.
Job Description for Creative Services Manager
Creative services managers are in charge of managing creative output - from concept to production - for their organization. They are responsible for developing ideas and coordinating with a variety of department executives to ensure a proper vision. They present design concepts and creative content to executives and clients, and then subsequently manage a team of creative professionals to meet project goals. Creative services managers delegate tasks, hold regular status meetings to track progress, and analyze the project throughout the development process. After projects are completed, these managers must analyze their success and develop procedural or product changes as necessary.Read More...
Creative services managers produce briefs and creative materials to use in future advertising campaigns. They also research customer needs and industry trends, as well as handle their departmental budget and ensure timelines are followed. Creative services managers use a personal computer with creative production software to manipulate digital files and make corrections as needed. They work closely with marketing agents and traffic coordinators to ensure product or service compliance. Generally, creative services managers report their progress to the marketing executive or supervisor in charge of their department.
A bachelor's degree in marketing, advertising, communications, or a similar field is required for this position. Previous experience in a similar role is needed, and prior managerial experience may be preferred. Relevant certifications may be needed or preferred as well. Creative services managers must possess strong interpersonal skills to interact with internal staff and develop strong business relationships. They must have a thorough understanding of the sales process and be able to adapt to it to increase productivity and profitability.
Creative Services Manager Tasks
- Assure services are in compliance with professional, company policy standards and brand execution requirements.
- Manage the selection, training and development of design staff.
- Supervise staff and give technical direction.
- Oversee day-to-day production of design projects and program activities.
Common Career Paths for Creative Services Manager
Many Creative Services Managers move into a Creative Director role, and folks who currently hold that position report a much higher median income of $83K per year. Becoming a Creative Services Director is, more often than not, the most common role that Creative Services Managers move into when they're ready for the next step in their career. The average salary for the position is $76K. Another frequent advance is for Creative Services Managers to assume a Marketing Manager role; in this role, workers often earn $61K.
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Popular Skills for Creative Services Manager
Creative Services Managers report using a deep pool of skills on the job. Most notably, facility with art direction, Creative Direction, and Production Management are correlated to pay that is significantly above average, leading to increases of 77 percent, 37 percent, and 20 percent, respectively. Those listing Adobe After Effects as a skill should be prepared for drastically lower pay. Video Editing and Social Media Marketing also typically command lower compensation. Most people skilled in Project Management are similarly competent in Marketing Communications and Adobe Photoshop. Those proficient in Graphic Design are, more often than not, also skilled in Adobe Photoshop and Marketing Communications.
Pay by Experience Level for Creative Services Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
People who have worked for fewer than five years bring home $53K on average. Median compensation in the five-to-10 year group, however, is higher at approximately $62K. For Creative Services Managers, 10 to 20 years of experience on the job amounts to an average salary of $73K. Respondents who boast more than two decades on the job don't boast commensurate pay, unfortunately; these veterans see average earnings of only $70K.
Pay Difference by Location
For those looking to make money, Creative Services Managers in San Francisco enjoy an exceptional pay rate, 27 percent above the national average. Creative Services Managers can also look forward to large paychecks in cities like Minneapolis (+26 percent), Atlanta (+19 percent), Boston (+19 percent), and Houston (+18 percent). Trailing the national average by 16 percent, Chicago is the market with the smallest paychecks. Employers also pay below the national average in Denver (9 percent lower) and Dallas (2 percent lower).
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