Creative Services Manager Salary
Creative Services Managers in the United States are often veterans in their line of work, with more than half bringing more than 10 years of experience to the table. Salaries slide in at $64K annually on average but can range from $43K to $95K per year. Geography is the biggest factor affecting pay for this group, followed by career duration. Women make up the majority of Creative Services Managers (68 percent) who completed the questionnaire. The majority of Creative Services Managers claim high levels of job satisfaction. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Participants in PayScale's salary questionnaire provided the particulars of this report.
Job Description for Creative Services Manager
Creative services managers are in charge of managing creative output - from concept to production - for their organization. They are responsible for developing ideas and coordinating with a variety of department executives to ensure a proper vision. They present design concepts and creative content to executives and clients, and then subsequently manage a team of creative professionals to meet project goals. Creative services managers delegate tasks, hold regular status meetings to track progress, and analyze the project throughout the development process. After projects are completed, these managers must analyze their success and develop procedural or product changes as necessary.Read More...
Creative services managers produce briefs and creative materials to use in future advertising campaigns. They also research customer needs and industry trends, as well as handle their departmental budget and ensure timelines are followed. Creative services managers use a personal computer with creative production software to manipulate digital files and make corrections as needed. They work closely with marketing agents and traffic coordinators to ensure product or service compliance. Generally, creative services managers report their progress to the marketing executive or supervisor in charge of their department.
A bachelor's degree in marketing, advertising, communications, or a similar field is required for this position. Previous experience in a similar role is needed, and prior managerial experience may be preferred. Relevant certifications may be needed or preferred as well. Creative services managers must possess strong interpersonal skills to interact with internal staff and develop strong business relationships. They must have a thorough understanding of the sales process and be able to adapt to it to increase productivity and profitability.
Creative Services Manager Tasks
- Assure services are in compliance with professional, company policy standards and brand execution requirements.
- Manage the selection, training and development of design staff.
- Supervise staff and give technical direction.
- Oversee day-to-day production of design projects and program activities.
Common Career Paths for Creative Services Manager
Creative Services Managers often transition into Creative Director positions, for which compensation tends to be much higher. On average, Creative Directors earn $83K per year. More often than not, a Creative Services Director role is the next step for Creative Services Managers moving up in the field. Creative Services Directors usually make $76K per year. Many other Creative Services Managers choose to take on a Marketing Manager role, where salaries are typically $60K.
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Popular Skills for Creative Services Manager
Creative Services Managers report using a deep pool of skills on the job. Most notably, facility with Creative Direction, Production Management, and Team Leadership are correlated to pay that is significantly above average, leading to increases of 35 percent, 19 percent, and 4 percent, respectively. Those listing Adobe After Effects as a skill should be prepared for drastically lower pay. Video Editing and Social Media Marketing also typically command lower compensation. Most people familiar with Graphic Design also know Adobe Photoshop and Marketing Communications. Most people who know Project Management also know Marketing Communications and Adobe Photoshop.
Pay by Experience Level for Creative Services Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
The average worker who claims fewer than five years of experience earns around $52K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $63K. Creative Services Managers bring in $74K after working for 10 to 20 years. Respondents who boast more than two decades on the job don't boast commensurate pay, unfortunately; these veterans see average earnings of only $72K.
Pay Difference by Location
For Creative Services Managers, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Creative Services Managers can also look forward to large paychecks in cities like Boston (+19 percent), Houston (+18 percent), Austin (+15 percent), and Seattle (+14 percent). The smallest paychecks in the market, 13 percent south of the national average, can be found in Phoenix. Employers also pay below the national average in Chicago (12 percent lower) and Denver (10 percent lower).
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