Customer Relations Manager (CRM) Salary
For Customer Relations Managers, annual average wages total $50K per year. Including potential for bonuses, profit sharing and commission — peaking near $12K, $13K, and $34K, respectively — total cash payment to Customer Relations Managers can bottom out near $30K or top out at around $79K. Residence and tenure each impact pay for this group, with the former having the largest influence. The majority of Customer Relations Managers claim high levels of job satisfaction. Most Customer Relations Managers survey respondents are women (77 percent). A fair number enjoy medical while a majority get dental coverage. Vision coverage is also available to more than half. The data in this summary comes from the PayScale salary survey.
Job Description for Customer Relations Manager (CRM)
The position of customer relations manager (abbreviated as CRM in many companies, not to be confused with community relations manager) is usually a senior position in larger companies manufacturing consumer and commercial goods. The customer relations manager acts as a liaison between the company and its customers to ensure that product standards are being met and to address concerns related to manufacture and production. They normally then interface with the company and its engineering, development, and manufacturing divisions to determine if changes in products need to be made.Read More...
It is the job of a CRM to supervise the company's customer relations or customer service department and to maintain a system of communication that facilitates the ability of these employees to interact efficiently with purchasers. The customer relations manager normally establishes an order in which to address these concerns, so that the most pressing or frequent reports are escalated and categorized quickly to relevant parties within the company. The company's engineering or manufacturing sections may make changes or offer solutions to these problems, and it is the job of the CRM to take this information back to the customer in a proactive, friendly response.
To be a customer relations manager, one must usually have at least a bachelor's degree in business or a related field. Normally, customer relations managers must have several years' experience as customer relations agents or supervisors before they're considered for this higher-level position. Many companies prefer to promote from within when hiring a customer relations manager.
Customer Relations Manager (CRM) Tasks
- Develops and implements process and procedures to improve operational efficiency.
- Oversees cross functional work areas targeted to resolve issues raised by customers.
- Manages the customer service operations, which deals directly with customers and is the first point of contact.
- Develops, tracks and reports key performance measurements for the unit.
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Popular Skills for Customer Relations Manager (CRM)
Survey results imply that Customer Relations Managers deploy a deep pool of skills on the job. Lucky workers who know Sales can expect a significant pay bump, scoring salaries 23 percent above average. Strategic Marketing and Operations Management are also correlated to pay that is above average, with increases between 11 percent and 23 percent. At the other end of the pay range are skills like Account Management, Event Planning, and Customer Service. For most people, competency in Customer Relations indicates knowledge of Customer Relationship Management (CRM).
Pay by Experience Level for Customer Relations Manager (CRM)
Median of all compensation (including tips, bonus, and overtime) by years of experience.
More years of relevant experience do not necessarily translate to higher paychecks. Respondents with less than five years' experience take home $43K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $49K. Customer Relations Managers claiming one to two decades of experience make an estimated median of $52K. Customer Relations Managers who have acquired more than two decades of experience generally do see greater compensation; their average income is approximately $56K.
Pay Difference by Location
Surpassing the national average by 39 percent, Customer Relations Managers in San Diego receive some of the highest pay in the country. Customer Relations Managers will also find cushy salaries in Seattle (+36 percent), Phoenix (+31 percent), Denver (+29 percent), and Los Angeles (+12 percent). Customer Relations Managers' salaries are heavily influenced by location — Customer Relations Managers in Miami bring in salaries that are 24 percent lower than the national average. A couple other locations with smaller-than-average paychecks include Charlotte (16 percent lower) and Fort Lauderdale (13 percent lower).
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