The position of customer relations manager (abbreviated as CRM in many companies, not to be confused with community relations manager) is usually a senior position in larger companies manufacturing consumer and commercial goods. The customer relations manager acts as a liaison between the company and its customers to ensure that product standards are being met and to address concerns related to manufacture and production. They normally then interface with the company and its engineering, development, and manufacturing divisions to determine if changes in products need to be made.
It is the job of a CRM to supervise the company's customer relations or customer service department and to maintain a system of communication that facilitates the ability of these employees to interact efficiently with purchasers. The customer relations manager normally establishes an order in which to address these concerns, so that the most pressing or frequent reports are escalated and categorized quickly to relevant parties within the company. The company's engineering or manufacturing sections may make changes or offer solutions to these problems, and it is the job of the CRM to take this information back to the customer in a proactive, friendly response.
To be a customer relations manager, one must usually have at least a bachelor's degree in business or a related field. Normally, customer relations managers must have several years' experience as customer relations agents or supervisors before they're considered for this higher-level position. Many companies prefer to promote from within when hiring a customer relations manager.
Customer Relations Manager (CRM) Tasks
- Manages the customer service operations, which deals directly with customers and is the first point of contact.
- Develops, tracks and reports key performance measurements for the unit.
- Develops and implements process and procedures to improve operational efficiency.
- Oversees cross functional work areas targeted to resolve issues raised by customers.