The position of customer relations manager (abbreviated as CRM in many companies, not to be confused with community relations manager) is usually a senior position in larger companies manufacturing consumer and commercial goods. The customer relations manager acts as a liaison between the company and its customers to ensure that product standards are being met and to address concerns related to manufacture and production. They normally then interface with the company and its engineering, development, and manufacturing divisions to determine if changes in products need to be made.
Customer Relations Manager (CRM) Tasks
Manages the customer service operations, which deals directly with customers and is the first point of contact.
Develops, tracks and reports key performance measurements for the unit.
Develops and implements process and procedures to improve operational efficiency.
Oversees cross functional work areas targeted to resolve issues raised by customers.