Customer Relations Manager (CRM) Salary
Customer Relations Managers in the United States can expect wages of $49K annually on average. Cash earnings for Customer Relations Managers — which occasionally include more than $12K from bonuses and more than $13K from profit sharing — stretch from around $30K to approximately $79K. Geography is the biggest factor affecting pay for this group, followed by career length. Most Customer Relations Managers survey respondents are women (75 percent). A strong majority enjoy medical while the larger part get dental coverage. Vision coverage is also available to more than half. Job satisfaction is high and work is enjoyable for most Customer Relations Managers. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
Job Description for Customer Relations Manager (CRM)
The position of customer relations manager (abbreviated as CRM in many companies, not to be confused with community relations manager) is usually a senior position in larger companies manufacturing consumer and commercial goods. The customer relations manager acts as a liaison between the company and its customers to ensure that product standards are being met and to address concerns related to manufacture and production. They normally then interface with the company and its engineering, development, and manufacturing divisions to determine if changes in products need to be made.Read More...
It is the job of a CRM to supervise the company's customer relations or customer service department and to maintain a system of communication that facilitates the ability of these employees to interact efficiently with purchasers. The customer relations manager normally establishes an order in which to address these concerns, so that the most pressing or frequent reports are escalated and categorized quickly to relevant parties within the company. The company's engineering or manufacturing sections may make changes or offer solutions to these problems, and it is the job of the CRM to take this information back to the customer in a proactive, friendly response.
To be a customer relations manager, one must usually have at least a bachelor's degree in business or a related field. Normally, customer relations managers must have several years' experience as customer relations agents or supervisors before they're considered for this higher-level position. Many companies prefer to promote from within when hiring a customer relations manager.
Customer Relations Manager (CRM) Tasks
- Manages the customer service operations, which deals directly with customers and is the first point of contact.
- Develops, tracks and reports key performance measurements for the unit.
- Develops and implements process and procedures to improve operational efficiency.
- Oversees cross functional work areas targeted to resolve issues raised by customers.
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Popular Skills for Customer Relations Manager (CRM)
Survey results suggest that Customer Relations Managers put a wide range of professional skills to use. Most notably, facility with Strategic Marketing, Operations Management, and Database Management & Reporting are correlated to pay that is significantly above average, leading to increases of 38 percent, 11 percent, and 9 percent, respectively. Skills that seem to negatively impact pay include Account Management, Event Planning, and Customer Service. Those educated in Customer Relations tend to be well versed in Customer Relationship Management (CRM).
Pay by Experience Level for Customer Relations Manager (CRM)
Median of all compensation (including tips, bonus, and overtime) by years of experience.
More years of relevant experience do not necessarily translate to higher paychecks. Respondents with less than five years' experience take home $43K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $49K. The average pay reported by folks with 10 to 20 years of experience is around $52K. People who have worked for more than 20 years report a median income of $55K, which is barely higher than the median for folks with 10 to 20 years of experience.
Pay Difference by Location
San Diego offers some of the highest pay in the country for Customer Relations Managers, 40 percent above the national average. Customer Relations Managers can also look forward to large paychecks in cities like Denver (+22 percent), Seattle (+17 percent), Washington (+8 percent), and Los Angeles (+5 percent). Compared to the national average, Miami Customer Relations Managers have considerably lower salaries, 23 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Employers pay around 19 percent less in Austin and 15 percent less in Charlotte, below-median salaries for those in this field.