Customer relationship management (CRM) application administrators are responsible for designing, creating, maintaining, customizing, and updating a company's CRM interface so that employees can efficiently and effectively use it. The CRM application administrator must be able to communicate with colleagues, often rely on their input to keep the CRM software applications up to date and in line with user needs. They are also responsible for working with and training the employees on the CRM software, troubleshooting software-related problems, meeting with management about software updates, and preparing budgets related to CRM infrastructure. The application administrator typically works in an office setting during regular business hours, although alternative and/or additional hours may be required depending on the needs of the employer.
A CRM application administrator must be highly skilled with CRM software and have professional experience working with it. They also generally need at least a bachelor's degree, preferably in a business- or technology-related field. They should also be knowledgeable about database development, information technology (IT) infrastructure, and business programming. An application administrator often benefits from continuing his or her education periodically; technology is constantly transforming, and it is important to keep up to date with any changes.
Customer Relationship Management (CRM) Application Administrator Tasks
Monitor data integrity within the CRM as well as maintaining documentation.
Work with users to provide training, solve problems, and correct errors.
Use CRM application to create and maintain picklists, campaigns, dialogs, and reports.
Configure the system for new clients, projects, or to resolve inconsistencies.