Customer Relationship Management (CRM) Business Analyst Salary
An average Customer Relationship Management Business Analyst in the United States can expect to take home roughly $67K per year. Women Customer Relationship Management Business Analysts who took the survey just slightly outnumber men. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Most workers in this position report high levels of job satisfaction. The data for this snapshot was collected from individuals who took PayScale's salary survey.
Job Description for Customer Relationship Management (CRM) Business Analyst
A customer relationship management (CRM) business analyst is a position found within many organizations and consultant firms, which is responsible for managing and building customer relationships. This position will typically work within an office type of environment and keep weekday, daytime shifts. This position will work within a team of other personnel specializing in customer relationship management. While most organizations require their CRM business analyst to attain a bachelor’s degree in a field such as business administration, customer service, marketing, or management, more organizations are requiring a master’s degree in one of these fields. They are also requiring extensive experience within customer service and/or market research.Read More...
A CRM business analyst will have a variety of responsibilities associated with data collected about their customers. Some general responsibilities and duties include researching the customer base, management of data regarding customers, analyzing data regarding customers, monitoring responses to various marketing campaigns, analyzing behavior on the company website, examining customer purchase history, creating reports for sales and marketing teams, creating reports for customer service teams, making recommendations regarding relationship strategies, recommending various marketing campaigns, looking for trends among customers and customer data, and analyzing sales and pricing data.
A person in this position should be highly analytical in nature, as well as able to think outside of the box on a number of occasions. A CRM business analyst should possess expert interpersonal relationship skills and organizational skills. This person should be able to work under little direction and have superb decision-making skills.
Customer Relationship Management (CRM) Business Analyst Tasks
- Determine, implement, and evaluate business metrics to meet ongoing organizational or customer information needs.
- Analyze and report on complex data to meet customer needs.
- Communicate complex data in comprehensible ways.
- Identify user needs from user requests and develop strategies by which to meet those needs.
- Critically evaluate information from multiple sources and clearly indicate quality of final analysis.