Customer Relationship Management (CRM) Director Salary
Customer Relationship Management Directors in the United States see excellent average salaries — about $104K annually. Geographic location and years of experience each impact pay for this group, with the former having the largest influence. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 56 percent. Job satisfaction is high and work is enjoyable for most Customer Relationship Management Directors. Medical benefits are awarded to almost all, and a large number earn dental coverage. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
Job Description for Customer Relationship Management (CRM) Director
Customer relationship management (CRM) directors' primary function is to manage the relationship between customers and their company. These positions are found in a wide variety of industries, ranging from educational facilities to large corporations. Specific knowledge and experience may be required for some positions, but work requirements commonly include at least five years in a related position. Educational requirements begin with a bachelor’s degree in a business field or another related discipline; advanced degrees such as a master of business administration (MBA) is often preferred.Read More...
Common duties for CRM directors include developing strategies and marketing plans with fellow executives, which involves close work with the company's marketing, communications, and operation teams. They must work as a liaison between multiple divisions and customers, as well as monitor markets and collect feedback from current customers; this may involve conducting follow-up communications through mediums such as email, mail, and telephone with customers. Many times, individuals in this position are also responsible for duties such as social media and website updates.
Work hours for the position are generally limited to regular business hours, with the setting typically indoors in an office environment. Physical requirements and hazards are minimal, but long periods of standing or some travel may be necessary. CRM directors must be able to work well in a team setting, while also working well on their own with minimal supervision.
Customer Relationship Management (CRM) Director Tasks
- Forecast and optimize promotions and outreach, working with marketing.
- Analyze data to segment customers and reach out in appropriate ways.
- Manage strategy and day-to-day activities of CRM team to increase customer engagement and revenue.
- Collect, analyze, and report on customer data.
Customer Relationship Management (CRM) Director Job Listings
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Popular Skills for Customer Relationship Management (CRM) Director
Customer Relationship Management Directors seem to require a number of specific skills. Most notably, facility with Salesforce, Email Marketing, and Sales are correlated to pay that is significantly above average, leading to increases of 43 percent, 37 percent, and 3 percent, respectively. Skills that seem to negatively impact pay include Operations Management and People Management. Those familiar with Customer Relationship Management also tend to know Project Management and Email Marketing.
Pay by Experience Level for Customer Relationship Management (CRM) Director
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Customer Relationship Management Directors who reported more years of relevant experience also reported higher earnings. Whereas the median salary for inexperienced employees is approximately $79K, incomes in the five-to-10 year group are significantly higher, averaging to the comfortable six-figure sum of $112K. Customer Relationship Management Directors see a median salary of $122K after reaching one to two decades on the job. Old hands who claim more than two decades on the job enjoy average earnings of $138K.