Demand Generation Manager Salary

The average salary for a Demand Generation Manager is $78,562 per year. A skill in Search Engine Marketing (SEM) is associated with high pay for this job. Experience has a moderate effect on income for this job. Most people move on to other jobs if they have more than 20 years' experience in this career.

$53,279 - $110,958
$53K
$79K
$110K
MEDIAN: $78,562
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$53,279 - $110,958  
   
Bonus
$491.94 - $17,664  
Profit Sharing
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$56,143 - $118,183  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 191

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Job Description for Demand Generation Manager

Demand generation managers are generally responsible for promoting and raising awareness of a specific company’s service or product. These managers typically work in teams to brainstorm the best ways to attract more consumers to the item or service being sold, and for land sales it is crucial that they create effective content for the public by way of advertisements, samples, and reading materials.

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Demand Generation Manager Tasks

  • Link business objectives to marketing campaigns and plan to meet future business needs.
  • Define metrics and measures to track marketing campaigns and results.
  • Create market segments and outreach campaigns and lead generation strategies for each of them.
  • Manage marketing staff, outside vendors and partners.

Demand Generation Manager Job Listings

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Popular Skills for Demand Generation Manager

Pay Difference by Location

National Average: $82,205

Larger city markers indicate a job is popular in that location.

Demand Generation Manager Reviews

Q: What is it like working as a Demand Generation Manager?

Demand Generation Manager in Seattle:
"Changed my career."
Pros: Great role models , good co workers , and an inspiring company future make this place exciting to be every day.
Cons: In the last year , they switched focus from account management to sales focus. The culture is still switching and sometimes it's frustrating dealing with coworkers who are not as urgent about deadlines or money in the bank.

Related Job Salaries

Key Stats for Demand Generation Manager

Gender

Female
61 %
Male
39 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 27 votes.
Less than 1 year
1%
1-4 years
48%
5-9 years
37%
10-19 years
13%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Demand Generation Manager Salaries

▲22%

▲8%

National Average
$82,000

▼10%

Skills That Affect Demand Generation Manager Salaries

Search Engine Marketing (SEM)
▲14%

▲5%

Marketing Management
▲5%

Online Marketing
▼0%

National Average
$82,000


▼1%


Eloqua
▼3%


Hubspot
▼8%

Social Media Marketing
▼17%

Marketing Communications
▼19%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 27 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
1%
1-4 years
48%
5-9 years
37%
10-19 years
13%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 89%
vision benefits
Vision: 87%
no benefits
None: 7%