A deputy store manager, also referred to as an assistant store manager, is typically responsible for implementing store policies and ensuring high-quality customer service. A deputy store manager is generally required to have a high school diploma (or equivalent), as well as a great deal of experience within the field. Some organizations require higher education, such as an associate's or bachelor's degree in sales and marketing or business administration. However, many organizations supplement on-the-job experience for formal education. A deputy store manager generally works inside a store and can work a variety of shifts, as well as extended hours.
A deputy store manager is a supervisory position, but this person also reports to the general manager of the store. While the job duties and responsibilities can vary depending on each store and company, some of the typical duties include training store staff regarding products and services, developing and implementing procedures in accordance with the general manager, evaluating competitive stores, purchasing inventory and products, anticipating buyer interest, placing orders, attracting customers via display or marketing, promoting sales by demonstrating products, analyzing sales data, preparing sales reports and customer relations reports, investigating and resolving customer complaints, maintaining a safe and clean environment, maintaining high-quality customer service, and contributing to the team in a positive manner.
A deputy store manager must maintain a professional image, positive outlook, and knowledge of each product and service involved within their store. This person should have highly developed communication skills, as it is imperative to maintain professional relations with customers, general managers, and other employees. This person should have an internal sense of leadership, as well as an energetic attitude.
Deputy Store Manager Tasks
- Analyze sales and market trends to determine the overall product assortment strategy.
- Aid in vendor selection, negotiate vendor programs, and strive to build rapport with long-term business partners.
- Provide leadership, direction, and guidance for the overall sourcing process.
- Maintain buyer assortment plans and coordinate private level efforts in coordination with the sourcing team.