Digital Analyst Salary
The average Digital Analyst in the United States earns approximately $54K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Women make up a slight majority of Digital Analysts (50 percent) survey respondents. Job satisfaction is reported as high by the vast majority of workers. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
Job Description for Digital Analyst
Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.Read More...
Other activities of digital analysts include performing marketing campaign and investment analysis for all online advertising, as well as for other avenues of digital advertising. They then use this data to develop new ad campaigns, determine needed web design changes, and help optimize other relevant aspects of the company. The data inferred from analysis is used to determine behavioral differences among various customer demographics to target them more accurately with advertising. Additionally, digital analysts use this data to demonstrate and predict company financial trends and help reduce company costs.
For digital analyst positions, most companies require a bachelor's degree in business, marketing, advertising, computer science, or another relevant field. Experience in a related position is also needed, and it is becoming increasingly common for companies to require advanced knowledge of search engine optimization and search engine marketing as well. Digital analysts typically work indoors in an office environment.
Digital Analyst Tasks
- Design and execute search engine marketing and paid media campaign strategies.
- Research and make recommendations based on media-related industry trends.
- Identify and isolate key performance indicators for consideration in future initiatives or projects.
- Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.
Digital Analyst Job Listings
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Popular Skills for Digital Analyst
Digital Analysts report using a large range of skills on the job. Lucky workers who know C++ Programming Language can expect a significant pay bump, scoring salaries 51 percent above average. Tableau Software and SQL are also correlated to pay that is above average, with increases between 17 percent and 51 percent. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, R, and Email Marketing. Those proficient in Microsoft Excel are, more often than not, also skilled in Google Analytics.
Pay by Experience Level for Digital Analyst
Median of all compensation (including tips, bonus, and overtime) by years of experience.
In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Relatively untried employees who have less than five years' experience make $52K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $70K. The average pay reported by folks with 10 to 20 years of experience is around $79K. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $104K.
Pay Difference by Location
For those looking to make money, Digital Analysts in Irvine enjoy an exceptional pay rate, 39 percent above the national average. Digital Analysts can also look forward to large paychecks in cities like Boston (+38 percent), Los Angeles (+27 percent), Raleigh (+14 percent), and Seattle (+9 percent). Dallas ranks last in the field for pay, reporting salaries 14 percent below the national average. A couple other locations with smaller-than-average paychecks include Cincinnati (11 percent lower) and Philadelphia (2 percent lower).