Digital Analyst Salary

Pay for Digital Analysts in the United States sits in the ballpark of $55K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Women make up a slight majority of Digital Analysts (50 percent) survey respondents. Work is enjoyable for Digital Analysts, who typically claim high levels of job satisfaction. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$35,773 - $79,375
$36K
$55K
$79K
MEDIAN: $54,581
10%
50%
90%

Add this chart to your site: 640px    300px

$13.04 - $33.89
$13
$22
$34
MEDIAN: $22.16
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$35,773 - $79,375  
   
Bonus
$288.28 - $8,259  
Profit Sharing
$935  
Commission
$4,069  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,453 - $81,447  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 330
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18$36$54
Hourly Rate
$13.04 - $33.89  
   
Overtime
$17.43 - $52.77  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$288.28 - $8,259  
   
Commission
$4,069  
Profit Sharing
$935  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,453 - $81,447  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 25

Find Out Exactly What You Should Be Paid

United States (change)

Employers: Start Here »

Job Description for Digital Analyst

Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.

Read More...

Digital Analyst Tasks

  • Design and execute search engine marketing and paid media campaign strategies.
  • Research and make recommendations based on media-related industry trends.
  • Identify and isolate key performance indicators for consideration in future initiatives or projects.
  • Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.

Digital Analyst Job Listings

Search for more jobs:

Popular Skills for Digital Analyst


Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with C++ Programming Language, Tableau Software, and SQL are correlated to pay that is significantly above average, leading to increases of 47 percent, 17 percent, and 12 percent, respectively. Those listing Email Marketing as a skill should be prepared for drastically lower pay. Social Media Marketing and R also typically command lower compensation. For most people, competency in Microsoft Excel indicates knowledge of Google Analytics.

Pay by Experience Level for Digital Analyst

Pay by Experience for a Digital Analyst has a positive trend. An entry-level Digital Analyst with less than 5 years of experience can expect to earn an average total compensation of $53,000 based on 293 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Digital Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $71,000 based on 60 salaries. An experienced Digital Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $88,000 based on 17 salaries. A Digital Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $104,000 based on 5 salaries.

Pay Difference by Location

National Average: $54,601

Larger city markers indicate a job is popular in that location.

With a pay rate for Digital Analysts that is 35 percent greater than the national average, Irvine offers a comfortable salary for those in this profession. Digital Analysts will also find cushy salaries in Boston (+35 percent), Los Angeles (+25 percent), Portland (+20 percent), and Washington (+13 percent). The smallest paychecks in the market, 13 percent south of the national average, can be found in Cincinnati. Below-median salaries also turn up in San Diego and New York (5 percent lower and 2 percent lower, respectively).

Related Job Salaries

Key Stats for Digital Analyst

Gender

Female
50 %
Male
50 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 41 votes.
Less than 1 year
13%
1-4 years
66%
5-9 years
16%
10-19 years
4%
20 years or more
1%
ADVERTISEMENT
Location:
Years in Fields/Career:
United States (change)

Experience Affects Digital Analyst Salaries

Late-Career
▲91%

▲62%

▲30%

National Average
$55,000

▼3%

Skills That Affect Digital Analyst Salaries

C++ Programming Language
▲47%


SQL
▲12%





National Average
$55,000

Social Media Optimization
▼1%



Web Marketing
▼5%

Statistical Analysis
▼7%

R
▼18%

Social Media Marketing
▼18%

Email Marketing
▼27%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 41 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
13%
1-4 years
66%
5-9 years
16%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 80%
vision benefits
Vision: 69%
no benefits
None: 11%
ADVERTISEMENT