The average Digital Analyst in the United States earns approximately $54K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Women make up a slight majority of Digital Analysts (50 percent) survey respondents. Job satisfaction is reported as high by the vast majority of workers. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$35,547 - $78,137
(Median)
$36K
$54K
$78K
MEDIAN: $53,707
10%
50%
90%

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$14.50 - $33.83
(Median)
$15
$20
$34
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27K$54K$81K
Salary
$35,547 - $78,137  
   
Bonus
$0.00 - $8,940  
Profit Sharing
$509  
Commission
$4,069  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,188 - $80,037  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 330
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18$36$54
Hourly Rate
$14.50 - $33.83  
   
Overtime
$17.43 - $52.77  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $8,940  
   
Commission
$4,069  
Profit Sharing
$509  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,188 - $80,037  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 27
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Job Description for Digital Analyst

Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.

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Digital Analyst Tasks

  • Identify and isolate key performance indicators for consideration in future initiatives or projects.
  • Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.
  • Design and execute search engine marketing and paid media campaign strategies.
  • Research and make recommendations based on media-related industry trends.

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Popular Skills for Digital Analyst


Digital Analysts report using a large range of skills on the job. Lucky workers who know C++ Programming Language can expect a significant pay bump, scoring salaries 51 percent above average. Tableau Software and SQL are also correlated to pay that is above average, with increases between 17 percent and 51 percent. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, R, and Email Marketing. Those proficient in Microsoft Excel are, more often than not, also skilled in Google Analytics.

Pay by Experience Level for Digital Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Relatively untried employees who have less than five years' experience make $52K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $70K. The average pay reported by folks with 10 to 20 years of experience is around $79K. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $104K.

Pay Difference by Location

National Average: $53,131

Larger city markers indicate a job is popular in that location.

For those looking to make money, Digital Analysts in Irvine enjoy an exceptional pay rate, 39 percent above the national average. Digital Analysts can also look forward to large paychecks in cities like Boston (+38 percent), Los Angeles (+27 percent), Raleigh (+14 percent), and Seattle (+9 percent). Dallas ranks last in the field for pay, reporting salaries 14 percent below the national average. A couple other locations with smaller-than-average paychecks include Cincinnati (11 percent lower) and Philadelphia (2 percent lower).

Related Job Salaries

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Experience Affects Digital Analyst Salaries

Late-Career
up arrow 96%



National Average
$53,000


Skills That Affect Digital Analyst Salaries

C++ Programming Language
up arrow 51%

SQL
up arrow 17%

Tableau Software
up arrow 17%


Data Analysis
up arrow 2%

Social Media Optimization
up arrow 2%

National Average
$53,000

Google Analytics
up arrow 2%

Microsoft Excel
up arrow 2%

Search Engine Optimization (SEO)
up arrow 2%

Search Engine Marketing (SEM)
up arrow 2%

Web Marketing
up arrow 2%

Statistical Analysis
up arrow 4%

R
up arrow 15%

Email Marketing
up arrow 15%

Social Media Marketing
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 41 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
13%
1-4 years
67%
5-9 years
15%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 80%
medical benefits
Vision: 70%
dental benefits
None: 8%
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