Digital Analyst Salary

Pay for Digital Analysts in the United States sits in the ballpark of $51K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Most Digital Analysts report high levels of job satisfaction. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to the larger part. Men working as Digital Analysts who took the survey just slightly outnumber women at 56 percent. Participants in PayScale's salary questionnaire provided the particulars of this report.

$35,481 - $72,423
(Median)
$35K
$51K
$72K
MEDIAN: $51,322
10%
50%
90%

Add this chart to your site: 640px    300px

$14.59 - $31.20
(Median)
$15
$16
$31
MEDIAN: $16.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$35,481 - $72,423  
   
Bonus
$0.00 - $7,460  
Profit Sharing
$983 - $1,628  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,461 - $74,801  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 250
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$14.59 - $31.20  
   
Overtime
$17.32 - $36.24  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,460  
   
Profit Sharing
$983 - $1,628  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,461 - $74,801  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 19
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Digital Analyst

Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.

Read More...

Digital Analyst Tasks

  • Identify and isolate key performance indicators for consideration in future initiatives or projects.
  • Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.
  • Design and execute search engine marketing and paid media campaign strategies.
  • Research and make recommendations based on media-related industry trends.

Digital Analyst Job Listings

Search for more jobs:

Popular Skills for Digital Analyst


Digital Analysts seem to require a rather large skill set. Lucky workers who know Tableau Software can expect a significant pay bump, scoring salaries 28 percent above average. Data Analysis and Social Media Optimization are also correlated to pay that is above average, with increases between 4 percent and 28 percent. Skills that seem to negatively impact pay include Search Engine Optimization, Search Engine Marketing, and Social Media Marketing. Most people who know Microsoft Excel also know Google Analytics.

Pay Difference by Location


For Digital Analysts, working in the bustling city of Boston has its advantages, including an above-average pay rate. Digital Analysts will also find cushy salaries in Los Angeles (+20 percent) and Atlanta (+16 percent). New York is the lowest-paying area, 5 percent south of the national average. Employers in Detroit and Boulder also lean toward paying below-median salaries (4 percent less).

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Digital Analyst Salaries

Experienced
up arrow 59%


National Average
$51,000


Skills That Affect Digital Analyst Salaries

Tableau Software
up arrow 28%

Data Analysis
up arrow 4%

Social Media Optimization
up arrow 4%

SQL
up arrow 3%

Google Analytics
0%

National Average
$51,000

Web Analytics
up arrow 1%

Statistical Analysis
up arrow 1%

Microsoft Excel
up arrow 3%

Social Media Marketing
up arrow 9%

Search Engine Marketing (SEM)
up arrow 10%

Search Engine Optimization (SEO)
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 33 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
15%
1-4 years
67%
5-9 years
14%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 81%
vision benefits Vision: 69% employee benefits None: 8%
ADVERTISEMENT