Digital Analyst Salary

Digital Analysts in the United States pull down an average of $52K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. Male Digital Analysts are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 55 percent of the field. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$35,720 - $74,433
(Median)
$36K
$52K
$74K
MEDIAN: $51,791
10%
50%
90%

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$14.66 - $30.53
(Median)
$15
$16
$31
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$35,720 - $74,433  
   
Bonus
$0.00 - $7,727  
Profit Sharing
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,821 - $75,740  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 342
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$14.66 - $30.53  
   
Overtime
$17.39 - $48.82  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $7,727  
   
Profit Sharing
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,821 - $75,740  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 27
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Job Description for Digital Analyst

Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.

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Digital Analyst Tasks

  • Identify and isolate key performance indicators for consideration in future initiatives or projects.
  • Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.
  • Design and execute search engine marketing and paid media campaign strategies.
  • Research and make recommendations based on media-related industry trends.

Digital Analyst Job Listings

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Popular Skills for Digital Analyst


Digital Analysts report using a large range of skills on the job. Most notably, facility with Tableau Software, SQL, and Data Analysis are correlated to pay that is significantly above average, leading to increases of 23 percent, 8 percent, and 4 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Search Engine Marketing, and Search Engine Optimization. Most people who know Microsoft Excel also know Google Analytics.

Pay by Experience Level for Digital Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Digital Analysts. The average worker who claims fewer than five years of experience earns around $51K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $66K. The average pay reported by folks with 10 to 20 years of experience is around $81K. Professionals with more than two decades of experience behind them enjoy a prosperous six-figure median salary of $104K.

Pay Difference by Location

National Average: $51,854

Larger city markers indicate a job is popular in that location.

Digital Analysts will find that Boston offers an impressive pay rate, one which exceeds the national average by 42 percent. Digital Analysts will also find cushy salaries in San Francisco (+27 percent), Irvine (+21 percent), Los Angeles (+19 percent), and Philadelphia (+9 percent). Trailing the national average by 11 percent, Dallas is the market with the smallest paychecks. Employers in Cincinnati and Boulder also lean toward paying below-median salaries (9 percent lower and 5 percent lower, respectively).

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Experience Affects Digital Analyst Salaries

Late-Career
up arrow 101%

Experienced
up arrow 56%


National Average
$52,000


Skills That Affect Digital Analyst Salaries

Tableau Software
up arrow 23%

SQL
up arrow 8%

Data Analysis
up arrow 4%

Social Media Optimization
up arrow 4%

Web Analytics
up arrow 1%

Google Analytics
up arrow 1%

Web Marketing
0%

National Average
$52,000

Microsoft Excel
up arrow 2%

Statistical Analysis
up arrow 2%

Search Engine Optimization (SEO)
up arrow 6%

Search Engine Marketing (SEM)
up arrow 7%

Social Media Marketing
up arrow 14%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 34 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

Less than 1 year
13%
1-4 years
69%
5-9 years
13%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 81%
medical benefits
Vision: 71%
dental benefits
None: 7%
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