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Digital Analyst Salary

Median pay for Digital Analysts in the United States lies in the neighborhood of $52K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Work is enjoyable for Digital Analysts, who typically claim high levels of job satisfaction. Male Digital Analysts are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 56 percent of the field. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to more than half. This snapshot results from replies to PayScale's salary survey.

$37,008 - $72,591
(Median)
$37K
$52K
$73K
MEDIAN: $51,762
10%
50%
90%

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$14.59 - $31.20
(Median)
$15
$16
$31
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$37,008 - $72,591  
   
Bonus
$0.00 - $7,510  
Profit Sharing
$650 - $1,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,731 - $74,789  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 231
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$14.59 - $31.20  
   
Overtime
$22.89 - $35.37  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,510  
   
Profit Sharing
$650 - $1,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,731 - $74,789  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 19
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Job Description for Digital Analyst

Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.

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Digital Analyst Tasks

  • Identify and isolate key performance indicators for consideration in future initiatives or projects.
  • Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.
  • Design and execute search engine marketing and paid media campaign strategies.
  • Research and make recommendations based on media-related industry trends.

Digital Analyst Job Listings

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Popular Skills for Digital Analyst


Digital Analysts report using a pretty varied skill set on the job. Most notably, facility with Tableau Software and Google Analytics are correlated to pay that is significantly above average, leading to increases of 27 percent and 10 percent, respectively. At the other end of the pay range are skills like Search Engine Optimization, Search Engine Marketing, and Social Media Marketing. The majority of those who know Microsoft Excel also know Google Analytics.

Pay Difference by Location


Boston offers some of the highest pay in the country for Digital Analysts, 42 percent above the national average. Digital Analysts can also look forward to large paychecks in cities like Los Angeles (+19 percent), Atlanta (+16 percent), Seattle (+12 percent), and New York (+4 percent). Detroit ranks last in the field for pay, reporting salaries 5 percent below the national average. Not at the bottom but still paying below the median are employers in Boulder and San Diego (5 percent lower and 2 percent lower, respectively).

Related Job Salaries

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Experience Affects Digital Analyst Salaries

Experienced
up arrow 53%


National Average
$52,000


Skills That Affect Digital Analyst Salaries

Tableau Software
up arrow 27%

Google Analytics
up arrow 10%

SQL
up arrow 2%

Social Media Optimization
up arrow 1%

National Average
$52,000

Web Analytics
up arrow 1%

Statistical Analysis
up arrow 1%

Microsoft Excel
up arrow 2%

Social Media Marketing
up arrow 10%

Search Engine Marketing (SEM)
up arrow 11%

Search Engine Optimization (SEO)
up arrow 18%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 35 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
12%
1-4 years
69%
5-9 years
16%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 80%
vision benefits Vision: 68% employee benefits None: 8%
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