Digital Analyst Salary

Pay for Digital Analysts in the United States sits in the ballpark of $56K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. Women Digital Analysts who took the survey just slightly outnumber men. Medical benefits are awarded to a large number, and a fair number earn dental coverage. The data for this synopsis comes from respondents who took the PayScale salary survey.

$38,542 - $80,213
$39K
$56K
$80K
MEDIAN: $55,599
10%
50%
90%

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$13.09 - $33.77
$13
$21
$34
MEDIAN: $20.94
10%
50%
90%

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$0$82K
Salary $38,542 - $80,213
Bonus $294.41 - $9,635
Profit Sharing $509
Commission $4,069
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,745 - $82,010
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 305
Hourly Data $0$54
Hourly Rate $13.09 - $33.77
Overtime $19.00 - $54.98
Annual Data $0$82K
Bonus $294.41 - $9,635
Commission $4,069
Profit Sharing $509
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,745 - $82,010
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 26

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Digital Analyst

Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.

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Digital Analyst Tasks

  • Design and execute search engine marketing and paid media campaign strategies.
  • Research and make recommendations based on media-related industry trends.
  • Identify and isolate key performance indicators for consideration in future initiatives or projects.
  • Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.

Digital Analyst Job Listings

Popular Skills for Digital Analyst


Survey takers working as Digital Analysts report using a large range of professional skills. Most notably, facility with C++ Programming Language, Tableau Software, and SQL are correlated to pay that is significantly above average, leading to increases of 44 percent, 15 percent, and 10 percent, respectively. Those listing Email Marketing as a skill should be prepared for drastically lower pay. Social Media Marketing and R also typically command lower compensation. For most people, competency in Microsoft Excel indicates knowledge of Google Analytics.

Pay by Experience Level for Digital Analyst

Pay by Experience for a Digital Analyst has a positive trend. An entry-level Digital Analyst with less than 5 years of experience can expect to earn an average total compensation of $53,000 based on 293 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Digital Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $71,000 based on 60 salaries. An experienced Digital Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $88,000 based on 17 salaries. A Digital Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $104,000 based on 5 salaries.

Pay Difference by Location

National Average: $55,411

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 33 percent, Digital Analysts in Irvine receive some of the highest pay in the country. Digital Analysts will also find cushy salaries in Boston (+33 percent), Los Angeles (+23 percent), Portland (+18 percent), and Washington (+11 percent). In Cincinnati, salaries are 15 percent below the national average and represent the lowest-paying market. Employers in San Diego and New York also lean toward paying below-median salaries (6 percent lower and 4 percent lower, respectively).

Digital Analyst Reviews

Q: What is it like working as a Digital Analyst?

Digital Analyst in Burbank:
"Good!"
Pros: Nice benefits, enjoy work. Good coworkers.
Cons: Sometimes I run out of tasks to do.

Related Job Salaries

Key Stats for Digital Analyst

Gender

Female
51 %
Male
49 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 43 votes.
Less than 1 year
11%
1-4 years
69%
5-9 years
15%
10-19 years
4%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Digital Analyst Salaries

Late-Career
▲88%

▲60%

▲28%

National Average
$55,000

▼4%

Skills That Affect Digital Analyst Salaries

C++ Programming Language
▲44%


SQL
▲10%





National Average
$55,000

Social Media Optimization
▼2%



Web Marketing
▼6%

Statistical Analysis
▼8%

R
▼19%

Social Media Marketing
▼19%

Email Marketing
▼28%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 43 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
11%
1-4 years
69%
5-9 years
15%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 78%
vision benefits
Vision: 67%
no benefits
None: 12%
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