Digital Analyst Salary

The average Digital Analyst in the United States earns approximately $51K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Men make up a slight majority of Digital Analysts (56 percent) who responded to the survey. Most Digital Analysts like their work and job satisfaction is high. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. The data for this synopsis comes from respondents who took the PayScale salary survey.

$35,550 - $71,817

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$14.59 - $31.20

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$35,550 - $71,817  
   
Bonus
$0.00 - $7,419  
Profit Sharing
$983 - $1,628  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,633 - $74,323  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 266
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$14.59 - $31.20  
   
Overtime
$17.32 - $36.24  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,419  
   
Profit Sharing
$983 - $1,628  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,633 - $74,323  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 19
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Job Description for Digital Analyst

Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.

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Digital Analyst Tasks

  • Identify and isolate key performance indicators for consideration in future initiatives or projects.
  • Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.
  • Design and execute search engine marketing and paid media campaign strategies.
  • Research and make recommendations based on media-related industry trends.

Digital Analyst Job Listings

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Popular Skills for Digital Analyst


Survey results imply that Digital Analysts deploy a substantial tool kit of skills at work. Most notably, facility with Tableau Software, Data Analysis, and Social Media Optimization are correlated to pay that is significantly above average, leading to increases of 27 percent, 6 percent, and 5 percent, respectively. At the other end of the pay range are skills like Search Engine Optimization, Search Engine Marketing, and Social Media Marketing. The majority of those who know Microsoft Excel also know Google Analytics.

Pay Difference by Location


With a pay rate for Digital Analysts that is 43 percent greater than the national average, Boston offers a comfortable salary for those in this profession. Digital Analysts will also find cushy salaries in Los Angeles (+20 percent), Atlanta (+17 percent), Seattle (+5 percent), and San Diego (+1 percent). Falling short of the national average by 10 percent, the area with the worst salaries is Dallas. Below-median salaries also turn up in Boulder and New York (4 percent lower).

Related Job Salaries

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Experience Affects Digital Analyst Salaries

Experienced
up arrow 59%


National Average
$51,000


Skills That Affect Digital Analyst Salaries

Tableau Software
up arrow 27%

Data Analysis
up arrow 6%

Social Media Optimization
up arrow 5%

SQL
up arrow 3%

Google Analytics
up arrow 1%

Web Analytics
0%

National Average
$51,000

Statistical Analysis
up arrow 1%

Microsoft Excel
up arrow 3%

Social Media Marketing
up arrow 9%

Search Engine Marketing (SEM)
up arrow 10%

Search Engine Optimization (SEO)
up arrow 12%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 32 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
14%
1-4 years
68%
5-9 years
14%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 82%
vision benefits Vision: 71% employee benefits None: 7%
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