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Digital Analyst Salary

Digital Analysts in the United States can expect to earn an average of $52K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. For the most part, Digital Analysts enjoy their work and report high levels of job satisfaction. Medical benefits are awarded to almost all, and a fair number earn dental coverage. Male Digital Analysts are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 55 percent of the field. This report is based on responses to the PayScale salary survey.

$36,389 - $71,908
(Median)
$36K
$52K
$72K
MEDIAN: $51,528
10%
50%
90%

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$14.52 - $31.59
(Median)
$15
$16
$32
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$36,389 - $71,908  
   
Bonus
$0.00 - $7,550  
Profit Sharing
$650 - $1,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,195 - $74,554  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 218
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$14.52 - $31.59  
   
Overtime
$22.89 - $35.37  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,550  
   
Profit Sharing
$650 - $1,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,195 - $74,554  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 17

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Job Description for Digital Analyst

Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.

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Digital Analyst Tasks

  • Identify and isolate key performance indicators for consideration in future initiatives or projects.
  • Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.
  • Design and execute search engine marketing and paid media campaign strategies.
  • Research and make recommendations based on media-related industry trends.

Digital Analyst Job Listings

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Popular Skills for Digital Analyst


Digital Analysts seem to require a number of specific skills. Most notably, skills in Google Analytics, SQL, Social Media Optimization, and Web Analytics are correlated to pay that is above average. Search Engine Optimization and Search Engine Marketing, on the other hand, are typically associated with much lower pay. It is often found that people who know Microsoft Excel are also skilled in Google Analytics.

Pay Difference by Location


For Digital Analysts, working in the bustling city of Los Angeles has its advantages, including an above-average pay rate. Digital Analysts will also find cushy salaries in Atlanta (+16 percent) and Seattle (+11 percent). Detroit is home to the smallest salaries in the field, lagging the national average by 5 percent. Employers also pay below the national average in Boulder (5 percent lower) and Chicago (1 percent lower).

Related Job Salaries

United States (change)

Experience Affects Digital Analyst Salaries

Mid-Career
up arrow 23%

National Average
$52,000


Skills That Affect Digital Analyst Salaries

Google Analytics
up arrow 9%

SQL
up arrow 3%

Social Media Optimization
up arrow 1%

National Average
$52,000

Web Analytics
up arrow 1%

Statistical Analysis
up arrow 1%

Microsoft Excel
up arrow 2%

Search Engine Marketing (SEM)
up arrow 11%

Search Engine Optimization (SEO)
up arrow 21%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 37 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

Less than 1 year
11%
1-4 years
70%
5-9 years
15%
10-19 years
2%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 79%
vision benefits Vision: 67% employee benefits None: 8%