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Digital Analyst Salary (United States)

The average pay for a Digital Analyst is $51,482 per year. A skill in Google Analytics is associated with high pay for this job. People in this job generally don't have more than 10 years' experience.
Digital Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$37,268 - $71,418
(Median)
37K
44K
51K
61K
71K
MEDIAN: $51,481
10%
25%
50%
75%
90%
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Digital Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$12.37 - $30.25
(Median)
12
20
30
MEDIAN: $15.00
10%
75%
90%
Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$37,268 - $71,418  
   
Bonus
$0.00 - $6,128  
Profit Sharing
$650 - $1,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,476 - $73,141  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 161
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$12.37 - $30.25  
   
Overtime
$29.03 - $33.06  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $6,128  
   
Profit Sharing
$650 - $1,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,476 - $73,141  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 13
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Job Description for Digital Analyst

Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.
Read More...
Digital Analyst Tasks
  • Identify and isolate key performance indicators for consideration in future initiatives or projects.
  • Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.
  • Design and execute search engine marketing and paid media campaign strategies.
  • Research and make recommendations based on media-related industry trends.

Digital Analyst Job Listings

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Popular Skills for Digital Analyst

Pay Difference By Location

Atlanta
up arrow 11%
Seattle
up arrow 9%
Chicago
up arrow 2%
National Average
$51,000
New York
up arrow 1%
Boulder
up arrow 4%
Detroit
up arrow 10%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

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Experience Affects Digital Analyst Salaries

Mid-Career
up arrow 23%
National Average
$51,000

Skills That Affect Digital Analyst Salaries

Google Analytics
up arrow 12%
Web Analytics
0%
National Average
$51,000
Search Engine Marketing (SEM)
up arrow 1%
Microsoft Excel
up arrow 3%
Statistical Analysis
up arrow 3%
Search Engine Optimization (SEO)
up arrow 34%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 35 votes.

Gender

Female
44%
female alumni
 
Male
56%
male alumni

Years of Experience

Less than 1 year
9%
1-4 years
72%
5-9 years
16%
10-19 years
2%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 79%
vision benefits Vision: 67% employee benefits None: 9%