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Digital Analyst Salary

Digital Analysts in the United States can expect wages of $51K annually on average. Experience level is the biggest factor affecting pay for this group, followed by geography. Male Digital Analysts are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 55 percent of the field. Job satisfaction is reported as high by the vast majority of workers. Most report receiving medical coverage from their employers and a large number collect dental insurance. This snapshot results from replies to PayScale's salary survey.
$36,648 - $71,230
(Median)
37K
43K
51K
61K
71K
MEDIAN: $51,104
10%
25%
50%
75%
90%

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$14.36 - $30.25
(Median)
14
20
30
MEDIAN: $16.00
10%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$36,648 - $71,230  
   
Bonus
$0.00 - $7,510  
Profit Sharing
$650 - $1,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,392 - $73,382  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 195
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$14.36 - $30.25  
   
Overtime
$29.03 - $33.06  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,510  
   
Profit Sharing
$650 - $1,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,392 - $73,382  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 13
United States (change)

Job Description for Digital Analyst

Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.

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Digital Analyst Tasks

  • Identify and isolate key performance indicators for consideration in future initiatives or projects.
  • Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.
  • Design and execute search engine marketing and paid media campaign strategies.
  • Research and make recommendations based on media-related industry trends.

Digital Analyst Job Listings

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Popular Skills for Digital Analyst


Survey results show that Digital Analysts use a fair number of skills. Most notably, skills in SQL, Web Analytics, Google Analytics, and Statistical Analysis are correlated to pay that is above average. Those listing Search Engine Optimization as a skill should be prepared for drastically lower pay. Search Engine Marketing and Microsoft Excel also typically command lower compensation. For most people, competency in Microsoft Excel indicates knowledge of Google Analytics.

Related Job Salaries

Experience Affects Digital Analyst Salaries

Mid-Career
up arrow 23%

National Average
$51,000


Skills That Affect Digital Analyst Salaries

SQL
up arrow 1%

National Average
$51,000

Web Analytics
up arrow 1%

Google Analytics
up arrow 2%

Statistical Analysis
up arrow 3%

Microsoft Excel
up arrow 4%

Search Engine Marketing (SEM)
up arrow 10%

Search Engine Optimization (SEO)
up arrow 30%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 36 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

Less than 1 year
11%
1-4 years
72%
5-9 years
14%
10-19 years
2%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 81%
vision benefits Vision: 66% employee benefits None: 9%