Digital Analyst Salary

For Digital Analysts, yearly average wages total $52K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Men working as Digital Analysts who took the survey just slightly outnumber women at 55 percent. Job satisfaction is reported as high by the vast majority of workers. The data in this summary comes from the PayScale salary survey.

$35,720 - $74,433
(Median)
$36K
$52K
$74K
MEDIAN: $51,791
10%
50%
90%

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$14.66 - $30.53
(Median)
$15
$16
$31
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$35,720 - $74,433  
   
Bonus
$0.00 - $7,727  
Profit Sharing
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,821 - $75,740  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 342
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$14.66 - $30.53  
   
Overtime
$17.39 - $48.82  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $7,727  
   
Profit Sharing
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,821 - $75,740  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 27
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Job Description for Digital Analyst

Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.

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Digital Analyst Tasks

  • Identify and isolate key performance indicators for consideration in future initiatives or projects.
  • Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.
  • Design and execute search engine marketing and paid media campaign strategies.
  • Research and make recommendations based on media-related industry trends.

Digital Analyst Job Listings

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Popular Skills for Digital Analyst


Digital Analysts seem to require a rather large skill set. Most notably, facility with Tableau Software, SQL, and Data Analysis are correlated to pay that is significantly above average, leading to increases of 23 percent, 8 percent, and 4 percent, respectively. Skills that seem to negatively impact pay include Social Media Marketing, Search Engine Marketing, and Search Engine Optimization. For most people, competency in Microsoft Excel indicates knowledge of Google Analytics.

Pay by Experience Level for Digital Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Workers in their first five years can expect to earn $51K, but people who have been around for five to 10 years earn a noticeably bigger sum of $66K. Digital Analysts who work for 10 to 20 years in their occupation tend to earn about $81K. Average wages for folks with more than 20 years of experience come out to around $104K.

Pay Difference by Location

National Average: $51,854

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Digital Analysts, Boston offers exceptional salaries, 42 percent above the national average. Digital Analysts can also look forward to large paychecks in cities like San Francisco (+27 percent), Irvine (+21 percent), Los Angeles (+19 percent), and Philadelphia (+9 percent). In Dallas, salaries are 11 percent below the national average and represent the lowest-paying market. Employers pay around 9 percent less in Cincinnati and 5 percent less in Boulder, below-median salaries for those in this field.

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Experience Affects Digital Analyst Salaries

Late-Career
up arrow 101%

Experienced
up arrow 56%


National Average
$52,000


Skills That Affect Digital Analyst Salaries

Tableau Software
up arrow 23%

SQL
up arrow 8%

Data Analysis
up arrow 4%

Social Media Optimization
up arrow 4%

Web Analytics
up arrow 1%

Google Analytics
up arrow 1%

Web Marketing
0%

National Average
$52,000

Microsoft Excel
up arrow 2%

Statistical Analysis
up arrow 2%

Search Engine Optimization (SEO)
up arrow 6%

Search Engine Marketing (SEM)
up arrow 7%

Social Media Marketing
up arrow 14%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 34 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

Less than 1 year
13%
1-4 years
69%
5-9 years
13%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 81%
medical benefits
Vision: 71%
dental benefits
None: 7%
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