Digital Analyst Salary

Average Digital Analysts in the United States make around $51K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Job satisfaction for Digital Analysts is high. Medical benefits are awarded to nearly all, and most earn dental coverage. Male Digital Analysts are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 56 percent of the field. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$35,605 - $72,079
(Median)
$36K
$51K
$72K
MEDIAN: $51,439
10%
50%
90%

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$14.62 - $30.99
(Median)
$15
$16
$31
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$35,605 - $72,079  
   
Bonus
$0.00 - $7,450  
Profit Sharing
$983 - $1,628  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,614 - $74,473  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 260
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$14.62 - $30.99  
   
Overtime
$17.32 - $36.24  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,450  
   
Profit Sharing
$983 - $1,628  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,614 - $74,473  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 20
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Job Description for Digital Analyst

Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.

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Digital Analyst Tasks

  • Identify and isolate key performance indicators for consideration in future initiatives or projects.
  • Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations.
  • Design and execute search engine marketing and paid media campaign strategies.
  • Research and make recommendations based on media-related industry trends.

Digital Analyst Job Listings

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Popular Skills for Digital Analyst


Digital Analysts seem to exploit a large range of skills on the job. Lucky workers who know Tableau Software can expect a significant pay bump, scoring salaries 28 percent above average. Data Analysis and Social Media Optimization are also correlated to pay that is above average, with increases between 5 percent and 28 percent. Skills that seem to negatively impact pay include Search Engine Optimization, Search Engine Marketing, and Social Media Marketing. Those familiar with Microsoft Excel also tend to know Google Analytics.

Pay Difference by Location


Surpassing the national average by 43 percent, Digital Analysts in Boston receive some of the highest pay in the country. Digital Analysts will also find cushy salaries in Atlanta (+22 percent) and Los Angeles (+20 percent). With compensation 11 percent below the national average, Dallas is not known for hefty paychecks and actually represents the lowest-paying market. Employers in Boulder and New York also lean toward paying below-median salaries (5 percent lower and 4 percent lower, respectively).

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Experience Affects Digital Analyst Salaries

Experienced
up arrow 58%


National Average
$51,000


Skills That Affect Digital Analyst Salaries

Tableau Software
up arrow 28%

Data Analysis
up arrow 5%

Social Media Optimization
up arrow 5%

SQL
up arrow 2%

Web Analytics
0%

Google Analytics
0%

National Average
$51,000

Statistical Analysis
up arrow 1%

Microsoft Excel
up arrow 3%

Social Media Marketing
up arrow 9%

Search Engine Marketing (SEM)
up arrow 11%

Search Engine Optimization (SEO)
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 34 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
15%
1-4 years
67%
5-9 years
15%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 82%
vision benefits Vision: 70% employee benefits None: 8%
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