Digital assets managers organize and maintain data for their company and develop innovative ways to create databases and store data. They also perform tests and analyses to determine if data management techniques are sufficient and may reshape them as needed. In all cases, they must design systems which are both effective and user-friendly; it is also important to ensure that data is backed up adequately so it can be easily recovered if it is lost.
Those in this position may train new employees to help them adjust to new systems and usually work on IT teams to plan upgrades and implementations, so the ability to work well with others is essential for the position. Periodic maintenance and troubleshooting are also important. These managers must oversee all files which are uploaded to company systems to detect trends and ensure that information is flowing properly, and must also make sure that these files adhere to all company policies.
Most of the work is performed in an office environment. A bachelor’s degree in information science or a related field is generally required for this position, and some employers may prefer those with a master’s degree.
Digital Assets Manager Tasks
Create, implement, enforce, and update metadata and archive strategies for digital assets.
Inventory digital assets, identifying gaps and establishing archival and deletion policies.
Test, update, and audit digital asset policies.
Train users in data quality needs, digital asset policies, and appropriate usage.