A digital designer's duties vary heavily depending on their company's field. For example, if the digital designer works for a web design company, they will likely spend their days working in PhotoShop and DreamWeaver, creating web pages. If they work for an animation studio, they might design and animate characters. If their company's specialty is marketing or public relations, they might design brochures, business cards, or media kits. Freelance digital designers may also work across a variety of mediums.
Digital designer work with computers and typically need a bachelor's degree in a graphic design, interactive design, or a related field; some positions will also accept degrees in such fields as advertising and marketing. While certifications are not always necessary, most employers want demonstrated proficiency with the digital design software packages used in their company. These generally include Photoshop, llustrator, and other Adobe products. Proficiency with input devices such as graphics tablets is also usually desired, as is ability to work directly with code.
A digital designer generally works standard business hours, though some firms allow for flexible hours. Some overtime may be required as deadlines approach. Most of the work a digital designer does is mental. However, a certain amount of physical dexterity is required, due to the use of computer-based programs.
Digital Designer Tasks
- Participate in development, design, and revision of design solutions.
- Partner with technical and creative sides to construct and deliver high quality products.
- Act as expert and mentor in digital design internally and with clients.