What is it like working as a Digital Marketing Manager?
Digital Marketing Manager in New York:
"Digital Marketing Manager wearing many hats."
Pros: I have ownership of most of the digital marketing at the company. This has given me a vast experience that I wouldn't have been able to receive at a stuffy, corporate company. I do like the flexibility with working from home occasionally and with vacation usage.
Cons: Often stressful since I own email marketing and social media marketing for the company. We are a startup company, so this is commonplace.
Digital Marketing Manager in Houston:
"Great in theory. Bad in practice."
Pros: One of the few places to learn ad ops outside of New York or San Francisco.
Company will be around for a while.
Lots of variety.
Sometimes there are tickets to events.
Cons: Disconnected from both agency and paper.
Bad processes, especially in accounting.
No understanding of digital in the company.
No one handles SEO for the paper, so the inventory is dropping like crazy.
Constantly having to train people on things that are not in wheelhouse.
No accountability for bad sales.
No accountability for poor account management.
No accountability for bad creative.
High pressure, low payout.
Austerity measures, like paid coffee and company store for snacks (higher prices than convenience store down the street)
Building still under construction.
Digital Marketing Manager in Philadelphia:
Pros: I have a flexible/understandable work environment. The owners of the company understand that people have other lives outside of work. As long as you're getting things done and not dropping the ball, you are free to have a flexible schedule. Communication is important in this instance because the sales representatives rely on you to help them, but if you communicate your whereabouts and are responsive about emails/phone calls, this job is pretty cool.
Cons: The sales representatives tend to see you as a administrative role. They will not want to do anything on their own - even their own email signature. Knowing how to use technology and different software programs is great for your own work, but be careful about letting others know how tech savvy you are. If they realize that, you'll be stuck in a rut where people would like you to teach them how to do a mailmerge.
Digital Marketing Manager in Los Angeles:
"Hard work, but should pay off."
Pros: Since my job is with a start-up, my decisions have an impact and work matters. I have also had the ability to rise quickly, given the small company size and relatively flat organizational structure. I have gained experience is basically every single aspect of marketing, from email to affiliate, SEO and more. I have also been exposed to the world of data analysis, which feels like a natural fit and is something I wouldn't have thought to explore without this job. This job is a great mix of my marketing skills gained from my undergrad, my natural inclination towards using numbers to find answers, and my outgoing personality/people skills. I enjoy my coworkers as well.
Cons: I have been spread very thin, and been treated as the "catch all" for jobs others don't want, or consider beneath them. I have been stuck with office administrator duties, some customer support, a little bit of investor relations, etc. I would prefer to be able to focus on just marketing and data analysis so that I can hone my skills, but instead I have to spend a lot of my day doing medial tasks that are necessary for the office to keep running smoothly. Corporate culture is not a priority at all here, and it is very obvious, which is a negative for me.
Digital Marketing Manager in Cincinnati:
Pros: Unlimited paid vacation (within reason), small agency so get to know others, in a good area of Cincinnati.
Cons: Stress level, low pay.