Median pay for Digital Marketing Managers in the United States lies in the neighborhood of $62K annually. In the world of Digital Marketing Managers, total cash compensation ranges from $39K on the lower end to $100K on the higher end; this includes bonuses that reach $14K and profit sharing that approaches $9K in rare cases, with some high rollers snagging commissions as high as $27K. Career duration is the biggest factor affecting pay for this group, followed by geography. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the larger part. Job satisfaction is reported as high by the vast majority of workers. Women make up a slight majority of Digital Marketing Managers (56 percent) survey respondents. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
Read More
$40,395 - $95,585
(Median)
$40K
$62K
$96K
MEDIAN: $62,352
10%
50%
90%

Add this chart to your site: 640px    300px

$12.11 - $36.06
(Median)
$12
$20
$36
MEDIAN: $19.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$40,395 - $95,585  
   
Bonus
$488.98 - $13,968  
Profit Sharing
$24.24 - $8,970  
Commission
$1,163 - $26,791  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,490 - $100,243  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 2,829
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$12.11 - $36.06  
   
Hourly Tips
$0.25  
Overtime
$17.75 - $49.18  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$488.98 - $13,968  
   
Commission
$1,163 - $26,791  
Profit Sharing
$24.24 - $8,970  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,490 - $100,243  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 169
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Job Description for Digital Marketing Manager

Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digital marketplace. In addition, an advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for their company.

Read More...

Digital Marketing Manager Tasks

  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.

Common Career Paths for Digital Marketing Manager


Add this chart to your site:   640px 640px    300px 300px


For Digital Marketing Managers, progressing to an Online Marketing Director role may result in a significant raise. On average, an Online Marketing Director can earn $100K annually. Going from Digital Marketing Manager to Marketing Director is the transition that occurs most often in this field, where the paychecks are $80K. Many others choose to work as Digital Strategists, where pay is typically $60K.

Marketing Manager Job Listings

Search for more jobs:

Popular Skills for Digital Marketing Manager


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Marketing, Marketing Management, Search Engine Marketing, and Web Analytics are correlated to pay that is above average, with boosts between 6 percent and 11 percent. At the other end of the pay range are skills like Social Media Marketing, Content Management, and Google Analytics. Most people familiar with Online Marketing also know Email Marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

Pay by Experience Level for Digital Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Digital Marketing Managers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Survey participants with less than five years' experience pocket $55K on average, but those with five to 10 years of experience enjoy a much bigger median of $70K. On average, Digital Marketing Managers make $83K following one to two decades on the job. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $88K.

Pay Difference by Location

National Average: $62,880

Larger city markers indicate a job is popular in that location.

For Digital Marketing Managers, busy San Francisco offers a higher-than-average pay rate, 33 percent above the national average. Digital Marketing Managers can also look forward to large paychecks in cities like Seattle (+22 percent), Minneapolis (+16 percent), Boston (+13 percent), and Dallas (+11 percent). With compensation 11 percent below the national average, San Diego is not known for hefty paychecks and actually represents the lowest-paying market. Employers in Austin and Houston also lean toward paying below-median salaries (2 percent less).

Digital Marketing Manager Reviews

What is it like working as a Digital Marketing Manager?

Digital Marketing Manager in New York:
"Digital Marketing Manager wearing many hats."
Pros: I have ownership of most of the digital marketing at the company. This has given me a vast experience that I wouldn't have been able to receive at a stuffy, corporate company. I do like the flexibility with working from home occasionally and with vacation usage.
Cons: Often stressful since I own email marketing and social media marketing for the company. We are a startup company, so this is commonplace.

Digital Marketing Manager in Houston:
"Great in theory. Bad in practice."
Pros: One of the few places to learn ad ops outside of New York or San Francisco. Decent benefits. Company will be around for a while. Lots of variety. Sometimes there are tickets to events.
Cons: Disconnected from both agency and paper. Bad processes, especially in accounting. No understanding of digital in the company. No one handles SEO for the paper, so the inventory is dropping like crazy. Constantly having to train people on things that are not in wheelhouse. No accountability for bad sales. No accountability for poor account management. No accountability for bad creative. High pressure, low payout. Austerity measures, like paid coffee and company store for snacks (higher prices than convenience store down the street) Building still under construction.

Digital Marketing Manager in Philadelphia:
"Flexible Schedule."
Pros: I have a flexible/understandable work environment. The owners of the company understand that people have other lives outside of work. As long as you're getting things done and not dropping the ball, you are free to have a flexible schedule. Communication is important in this instance because the sales representatives rely on you to help them, but if you communicate your whereabouts and are responsive about emails/phone calls, this job is pretty cool.
Cons: The sales representatives tend to see you as a administrative role. They will not want to do anything on their own - even their own email signature. Knowing how to use technology and different software programs is great for your own work, but be careful about letting others know how tech savvy you are. If they realize that, you'll be stuck in a rut where people would like you to teach them how to do a mailmerge.

Digital Marketing Manager in Los Angeles:
"Hard work, but should pay off."
Pros: Since my job is with a start-up, my decisions have an impact and work matters. I have also had the ability to rise quickly, given the small company size and relatively flat organizational structure. I have gained experience is basically every single aspect of marketing, from email to affiliate, SEO and more. I have also been exposed to the world of data analysis, which feels like a natural fit and is something I wouldn't have thought to explore without this job. This job is a great mix of my marketing skills gained from my undergrad, my natural inclination towards using numbers to find answers, and my outgoing personality/people skills. I enjoy my coworkers as well.
Cons: I have been spread very thin, and been treated as the "catch all" for jobs others don't want, or consider beneath them. I have been stuck with office administrator duties, some customer support, a little bit of investor relations, etc. I would prefer to be able to focus on just marketing and data analysis so that I can hone my skills, but instead I have to spend a lot of my day doing medial tasks that are necessary for the office to keep running smoothly. Corporate culture is not a priority at all here, and it is very obvious, which is a negative for me.

Digital Marketing Manager in Cincinnati:
"Work flexibility."
Pros: Unlimited paid vacation (within reason), small agency so get to know others, in a good area of Cincinnati.
Cons: Stress level, low pay.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Experience Affects Digital Marketing Manager Salaries




National Average
$63,000


Skills That Affect Digital Marketing Manager Salaries




Online Marketing
up arrow 4%

Web Analytics
up arrow 4%

Web Marketing
up arrow 4%

Project Management
up arrow 4%

Data Analysis
up arrow 3%

Search Engine Optimization (SEO)
0%

National Average
$63,000

Marketing Communications
up arrow 1%

Email Marketing
up arrow 3%

Google Analytics
up arrow 4%

Web Content Management
up arrow 4%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 385 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
1%
1-4 years
41%
5-9 years
38%
10-19 years
17%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 76%
medical benefits
Vision: 63%
dental benefits
None: 12%
ADVERTISEMENT