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Digital Media Specialist Salary

An average Digital Media Specialist in the United States can expect to take home roughly $44K annually. With some bonuses approaching $7K and certain profit sharing proceeds approaching $4K, overall incomes of Digital Media Specialists spread between $30K and $67K depending on individual performance. Geographic location is the biggest factor affecting pay for this group, followed by career duration. Women are just slightly outnumbered, with male Digital Media Specialists making up 54 percent of survey respondents. Most workers in this position report high levels of job satisfaction. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a little over a half. This overview is based on answers to PayScale's salary questionnaire.
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$31,283 - $67,054
(Median)
$31K
$44K
$67K
MEDIAN: $43,908
10%
50%
90%

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$11.81 - $25.53
(Median)
$12
$17
$26
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$31,283 - $67,054  
   
Bonus
$0.00 - $6,595  
Profit Sharing
$206.08 - $3,878  
Commission
$2,000 - $8,729  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,221 - $67,140  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 507
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$11.81 - $25.53  
   
Overtime
$15.05 - $40.05  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $6,595  
   
Commission
$2,000 - $8,729  
Profit Sharing
$206.08 - $3,878  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,221 - $67,140  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 133
United States (change)

Job Description for Digital Media Specialist

Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem solvers that are able to multitask effectively. They also manage functionality of interactive flash files, making sure they work as intended. They maintain web-related media and update existing resources as needed. Some of their major responsibilities include creating online ads, seasonal content, newsletters, and calendars. They also have a strong knowledge of advanced graphic design techniques and be able to produce media files that help advertise their company and increase sales. They must stay on top of current design trends as well.

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Digital Media Specialist Tasks

  • Improve search engine optimization and general discovery of content by target groups.
  • Analyze and report on web traffic, analytics, and engagement.
  • Develop and implement online marketing policies and projects.
  • Capture and track public sentiment and interests around the industry or product.

Digital Media Specialist Job Listings

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Popular Skills for Digital Media Specialist


Survey results imply that Digital Media Specialists deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Marketing, Project Management, Online Marketing, and Search Engine Marketing are correlated to pay that is above average, with boosts between 13 percent and 19 percent. Skills that are correlated to lower pay, on the other hand, include Graphic Design, Email Marketing, and Adobe Photoshop. Those familiar with Social Media Marketing also tend to know Graphic Design.

Pay by Experience Level for Digital Media Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience does not seem to be a strong driver of pay increase in this role. Although individuals who have less than five years' experience earn $41K on average, people with five to 10 years benefit from a notably larger average of $48K. Digital Media Specialists see a median salary of $56K after reaching one to two decades on the job. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $57K.

Pay Difference by Location


For Digital Media Specialists, busy Seattle offers a higher-than-average pay rate, 42 percent above the national average. Digital Media Specialists can also look forward to large paychecks in cities like Minneapolis (+35 percent), Los Angeles (+21 percent), San Francisco (+13 percent), and New York (+13 percent). Those in the field find the lowest salaries in Dallas, 10 percent below the national average. A couple other locations with smaller-than-average paychecks include Charlotte (5 percent lower) and Pittsburgh (4 percent lower).

Digital Media Specialist Reviews

What is it like working as a Digital Media Specialist?

Digital Media Specialist in Portsmouth:
"Office Conditions."
Pros: I like that they allow me to try new things and listen to my ideas. Everyone is very nice and likes to have fun.
Cons: It is a long commute and a start up. Therefore I am unsure of the company stability.

Digital Media Specialist in Washington:
"Creativity and passion with a high stress level."
Pros: I love that I get to do something creative, every single day, and fight for what's right.
Cons: Digital media is a constant animal that has to be fed - can be extremely stressful many weeks. Very few people understand how long it takes or what your workload is really like. Many think that you don't deserve to make a higher salary for your skill set.

Digital Media Specialist in Birmingham:
"Interesting work... Sometimes."
Pros: The problem solving that I have to do can be very interesting. Also, the theory behind what will make people interested in ads enough to click on them can be very intriguing.
Cons: There can be a fair amount of boring down time.

Digital Media Specialist in Knoxville:
Pros: It is nice to have a steady income. The people I work with are very nice but I am still very young in comparison. My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.
Cons: My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.

Related Job Salaries

Experience Affects Digital Media Specialist Salaries

Late-Career
up arrow 33%



National Average
$43,000


Skills That Affect Digital Media Specialist Salaries

Strategic Marketing
up arrow 19%

Project Management
up arrow 17%

Online Marketing
up arrow 13%

Search Engine Marketing (SEM)
up arrow 7%

Web Content Management
up arrow 2%

Video Editing
0%

National Average
$43,000

Social Media Marketing
up arrow 1%

Marketing Communications
up arrow 2%

Search Engine Optimization (SEO)
up arrow 2%

Web Marketing
up arrow 2%

HTML
up arrow 3%

Web Design
up arrow 4%


Email Marketing
up arrow 5%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 118 votes.

Gender

Female
46 %
Male
54 %

Years of Experience

Less than 1 year
4%
1-4 years
60%
5-9 years
22%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 72%
vision benefits Vision: 55% employee benefits None: 14%