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Digital Media Specialist Salary (United States)

A Digital Media Specialist earns an average salary of $43,909 per year. Most people move on to other jobs if they have more than 20 years' experience in this career. The skills that increase pay for this job the most are Strategic Marketing, Project Management, and Online Marketing.
Digital Media Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$31,283 - $67,054
(Median)
31K
44K
55K
67K
MEDIAN: $43,908
10%
50%
75%
90%
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Digital Media Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.81 - $25.53
(Median)
12
14
17
21
26
MEDIAN: $17.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$31,283 - $67,054  
   
Bonus
$0.00 - $6,595  
Profit Sharing
$206.08 - $3,878  
Commission
$2,000 - $8,729  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,221 - $67,140  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 507
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$11.81 - $25.53  
   
Overtime
$15.05 - $40.05  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $6,595  
   
Commission
$2,000 - $8,729  
Profit Sharing
$206.08 - $3,878  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,221 - $67,140  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 133
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Job Description for Digital Media Specialist

Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem solvers that are able to multitask effectively. They also manage functionality of interactive flash files, making sure they work as intended. They maintain web-related media and update existing resources as needed. Some of their major responsibilities include creating online ads, seasonal content, newsletters, and calendars. They also have a strong knowledge of advanced graphic design techniques and be able to produce media files that help advertise their company and increase sales. They must stay on top of current design trends as well.
Read More...
Digital Media Specialist Tasks
  • Improve search engine optimization and general discovery of content by target groups.
  • Analyze and report on web traffic, analytics, and engagement.
  • Develop and implement online marketing policies and projects.
  • Capture and track public sentiment and interests around the industry or product.

Digital Media Specialist Job Listings

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Popular Skills for Digital Media Specialist

Pay by Experience Level for Digital Media Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

Seattle
up arrow 42%
Minneapolis
up arrow 35%
Los Angeles
up arrow 21%
up arrow 13%
San Francisco
up arrow 13%
Washington
up arrow 12%
Denver
up arrow 10%
Detroit
up arrow 9%
Chicago
up arrow 8%
Atlanta
up arrow 2%
Boston
up arrow 2%
Burbank
0%
National Average
$43,000
Pittsburgh
up arrow 4%
Charlotte
up arrow 5%
Dallas
up arrow 10%
Larger circles over a city indicate a job is popular in that location.

Digital Media Specialist Reviews

What is it like working as a Digital Media Specialist?
Digital Media Specialist in Washington:
"Creativity and passion with a high stress level."
Pros: I love that I get to do something creative, every single day, and fight for what's right.
Cons: Digital media is a constant animal that has to be fed - can be extremely stressful many weeks. Very few people understand how long it takes or what your workload is really like. Many think that you don't deserve to make a higher salary for your skill set.
Digital Media Specialist in Birmingham:
"Interesting work... Sometimes."
Pros: The problem solving that I have to do can be very interesting. Also, the theory behind what will make people interested in ads enough to click on them can be very intriguing.
Cons: There can be a fair amount of boring down time.
Digital Media Specialist in Knoxville:
Pros: It is nice to have a steady income. The people I work with are very nice but I am still very young in comparison. My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.
Cons: My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.

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Experience Affects Digital Media Specialist Salaries

Late-Career
up arrow 33%
National Average
$43,000

Skills That Affect Digital Media Specialist Salaries

Strategic Marketing
up arrow 19%
Project Management
up arrow 17%
Online Marketing
up arrow 13%
Search Engine Marketing (SEM)
up arrow 7%
Web Content Management
up arrow 2%
Video Editing
0%
National Average
$43,000
Social Media Marketing
up arrow 1%
Marketing Communications
up arrow 2%
Search Engine Optimization (SEO)
up arrow 2%
Web Marketing
up arrow 2%
HTML
up arrow 3%
Web Design
up arrow 4%
Email Marketing
up arrow 5%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 118 votes.

Gender

Female
46%
female alumni
 
Male
54%
male alumni

Years of Experience

Less than 1 year
4%
1-4 years
60%
5-9 years
22%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 72%
vision benefits Vision: 55% employee benefits None: 14%