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Digital Media Specialist Salary

Average Digital Media Specialists in the United States make around $44K per year. In the world of Digital Media Specialists, overall income ranges from $30K near the bottom to $67K at the top; this can include more than $8K from bonuses and more than $2K from profit sharing in exceptional cases. Geography and experience level each impact pay for this group, with the former having the largest influence. Job satisfaction is reported as high by the vast majority of workers. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Women are just slightly outnumbered, with male Digital Media Specialists making up 53 percent of survey respondents. This snapshot results from replies to PayScale's salary survey.
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$31,267 - $66,556
(Median)
$31K
$44K
$67K
MEDIAN: $43,821
10%
50%
90%

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$12.00 - $25.23
(Median)
$12
$17
$25
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$31,267 - $66,556  
   
Bonus
$0.00 - $7,830  
Profit Sharing
$387.83 - $2,085  
Commission
$2,017 - $9,916  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,230 - $66,873  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 624
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$12.00 - $25.23  
   
Overtime
$17.62 - $39.61  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,830  
   
Commission
$2,017 - $9,916  
Profit Sharing
$387.83 - $2,085  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,230 - $66,873  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 168
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Job Description for Digital Media Specialist

Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem solvers that are able to multitask effectively. They also manage functionality of interactive flash files, making sure they work as intended. They maintain web-related media and update existing resources as needed. Some of their major responsibilities include creating online ads, seasonal content, newsletters, and calendars. They also have a strong knowledge of advanced graphic design techniques and be able to produce media files that help advertise their company and increase sales. They must stay on top of current design trends as well.

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Digital Media Specialist Tasks

  • Improve search engine optimization and general discovery of content by target groups.
  • Analyze and report on web traffic, analytics, and engagement.
  • Develop and implement online marketing policies and projects.
  • Capture and track public sentiment and interests around the industry or product.

Digital Media Specialist Job Listings

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Popular Skills for Digital Media Specialist


Digital Media Specialists report using a large range of skills on the job. Most notably, skills in Strategic Marketing, Project Management, Online Marketing, and Search Engine Marketing are correlated to pay that is above average, with boosts between 11 percent and 18 percent. Skills that seem to negatively impact pay include Graphic Design, Adobe Photoshop, and Email Marketing. For most people, competency in Social Media Marketing indicates knowledge of Graphic Design.

Pay by Experience Level for Digital Media Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. The average beginner in this position makes around $41K, but folks who have been around for five to 10 years see a markedly higher median salary of $48K. Digital Media Specialists bring in $56K after working for 10 to 20 years. Digital Media Specialists who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $58K.

Pay Difference by Location


Minneapolis offers some of the highest pay in the country for Digital Media Specialists, 38 percent above the national average. Digital Media Specialists will also find cushy salaries in Seattle (+38 percent), Los Angeles (+22 percent), New York (+15 percent), and Denver (+13 percent). With compensation 9 percent below the national average, San Diego is not known for hefty paychecks and actually represents the lowest-paying market. Below-median salaries also turn up in St. Louis and Charlotte (8 percent lower and 5 percent lower, respectively).

Digital Media Specialist Reviews

What is it like working as a Digital Media Specialist?

Digital Media Specialist in Portsmouth:
"Office Conditions."
Pros: I like that they allow me to try new things and listen to my ideas. Everyone is very nice and likes to have fun.
Cons: It is a long commute and a start up. Therefore I am unsure of the company stability.

Digital Media Specialist in Washington:
"Creativity and passion with a high stress level."
Pros: I love that I get to do something creative, every single day, and fight for what's right.
Cons: Digital media is a constant animal that has to be fed - can be extremely stressful many weeks. Very few people understand how long it takes or what your workload is really like. Many think that you don't deserve to make a higher salary for your skill set.

Digital Media Specialist in Birmingham:
"Interesting work... Sometimes."
Pros: The problem solving that I have to do can be very interesting. Also, the theory behind what will make people interested in ads enough to click on them can be very intriguing.
Cons: There can be a fair amount of boring down time.

Digital Media Specialist in Knoxville:
Pros: It is nice to have a steady income. The people I work with are very nice but I am still very young in comparison. My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.
Cons: My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.

Related Job Salaries

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Experience Affects Digital Media Specialist Salaries




National Average
$43,000


Skills That Affect Digital Media Specialist Salaries

Strategic Marketing
up arrow 18%


Online Marketing
up arrow 11%

Search Engine Marketing (SEM)
up arrow 8%

Web Marketing
up arrow 3%

Web Content Management
up arrow 2%

National Average
$43,000

Video Editing
up arrow 1%

Web Design
up arrow 1%

Search Engine Optimization (SEO)
up arrow 1%

Social Media Marketing
up arrow 2%

Marketing Communications
up arrow 3%

Adobe Photoshop
up arrow 4%

Email Marketing
up arrow 4%

HTML
up arrow 4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 141 votes.

Gender

Female
47 %
Male
53 %

Years of Experience

Less than 1 year
4%
1-4 years
61%
5-9 years
23%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 82% dental benefits Dental: 71%
vision benefits Vision: 55% employee benefits None: 15%
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