Digital Media Specialist Salary

The average Digital Media Specialist in the United States earns approximately $44K per year. Cash earnings for Digital Media Specialists — which occasionally include more than $8K from bonuses and more than $4K from profit sharing — stretch from around $30K to approximately $66K. Geographic location and career length each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Women make up a slight majority of Digital Media Specialists (51 percent) survey respondents. The majority of Digital Media Specialists claim high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.
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$31,035 - $65,756
(Median)
$31K
$44K
$66K
MEDIAN: $43,653
10%
50%
90%

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$11.99 - $25.02
(Median)
$12
$17
$25
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$31,035 - $65,756  
   
Bonus
$0.00 - $7,851  
Profit Sharing
$453.02 - $3,973  
Commission
$9,759  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,784 - $65,833  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 820
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$11.99 - $25.02  
   
Overtime
$18.77 - $39.65  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,851  
   
Commission
$9,759  
Profit Sharing
$453.02 - $3,973  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,784 - $65,833  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 225
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Job Description for Digital Media Specialist

Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem solvers that are able to multitask effectively. They also manage functionality of interactive flash files, making sure they work as intended. They maintain web-related media and update existing resources as needed. Some of their major responsibilities include creating online ads, seasonal content, newsletters, and calendars. They also have a strong knowledge of advanced graphic design techniques and be able to produce media files that help advertise their company and increase sales. They must stay on top of current design trends as well.

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Digital Media Specialist Tasks

  • Improve search engine optimization and general discovery of content by target groups.
  • Analyze and report on web traffic, analytics, and engagement.
  • Develop and implement online marketing policies and projects.
  • Capture and track public sentiment and interests around the industry or product.

Digital Media Specialist Job Listings

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Popular Skills for Digital Media Specialist


Survey takers working as Digital Media Specialists report using a large range of professional skills. Most notably, skills in Project Management, Search Engine Marketing, Online Marketing, and Web Analytics are correlated to pay that is above average, with boosts between 8 percent and 10 percent. Skills that pay less than market rate include Graphic Design and Adobe Photoshop. Most people familiar with Graphic Design also know Social Media Marketing. Most people familiar with Adobe Photoshop also know Video Editing and Social Media Marketing.

Pay by Experience Level for Digital Media Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Digital Media Specialists, extensive experience does not lead to significantly more money. People who have worked for fewer than five years bring home $41K on average. Median compensation in the five-to-10 year group, however, is higher at approximately $47K. Digital Media Specialists claiming one to two decades of experience make an estimated median of $54K. People who have worked for more than 20 years report a median income of $60K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

National Average: $42,362

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 34 percent, Digital Media Specialists in Seattle receive some of the highest pay in the country. Digital Media Specialists will also find cushy salaries in New York (+22 percent), Los Angeles (+16 percent), Minneapolis (+16 percent), and San Francisco (+14 percent). Raleigh is home to the smallest salaries in the field, lagging the national average by 17 percent. San Diego and Charlotte are a couple other places where companies are known to pay below the median — salaries are 8 percent lower and 6 percent lower, respectively.

Digital Media Specialist Reviews

What is it like working as a Digital Media Specialist?

Digital Media Specialist in Fort Worth:
Pros: I get to work in a vast variety of tasks and projects. I'm learning new software and new marketing concepts. That I do love.
Cons: I feel like I'm doing more than what is in my description.

Digital Media Specialist in Portsmouth:
"Office Conditions."
Pros: I like that they allow me to try new things and listen to my ideas. Everyone is very nice and likes to have fun.
Cons: It is a long commute and a start up. Therefore I am unsure of the company stability.

Digital Media Specialist in Washington:
"Creativity and passion with a high stress level."
Pros: I love that I get to do something creative, every single day, and fight for what's right.
Cons: Digital media is a constant animal that has to be fed - can be extremely stressful many weeks. Very few people understand how long it takes or what your workload is really like. Many think that you don't deserve to make a higher salary for your skill set.

Digital Media Specialist in Birmingham:
"Interesting work... Sometimes."
Pros: The problem solving that I have to do can be very interesting. Also, the theory behind what will make people interested in ads enough to click on them can be very intriguing.
Cons: There can be a fair amount of boring down time.

Digital Media Specialist in Knoxville:
Pros: It is nice to have a steady income. The people I work with are very nice but I am still very young in comparison. My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.
Cons: My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.

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Experience Affects Digital Media Specialist Salaries




National Average
$42,000


Skills That Affect Digital Media Specialist Salaries


Search Engine Marketing (SEM)
up arrow 9%



Web Marketing
up arrow 3%

Search Engine Optimization (SEO)
up arrow 2%

Web Content Management
up arrow 1%

National Average
$42,000

Social Media Marketing
up arrow 1%

Video Editing
up arrow 2%

Marketing Communications
up arrow 2%

Web Design
up arrow 2%

Email Marketing
up arrow 3%

HTML
up arrow 3%

Adobe Photoshop
up arrow 4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 157 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
4%
1-4 years
62%
5-9 years
21%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 71%
medical benefits
Vision: 56%
dental benefits
None: 16%
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