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Digital Media Specialist Salary

The average Digital Media Specialist in the United States can expect to rake in roughly $44K annually. Final cash compensation to Digital Media Specialists varies from around $30K to approximately $68K; choice pay grades include potential for bonuses and profit sharing as high as $8K and $3K, respectively. Residence is the biggest factor affecting pay for this group, followed by career length. Male Digital Media Specialists are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 53 percent of the field. For the most part, Digital Media Specialists enjoy their work and report high levels of job satisfaction. Medical benefits are awarded to most, and a strong majority earn dental coverage. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$31,809 - $67,510
(Median)
$32K
$44K
$68K
MEDIAN: $44,492
10%
50%
90%

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$12.04 - $25.37
(Median)
$12
$17
$25
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$31,809 - $67,510  
   
Bonus
$0.00 - $7,879  
Profit Sharing
$300.00 - $3,000  
Commission
$2,000 - $8,729  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,436 - $67,789  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 589
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$12.04 - $25.37  
   
Overtime
$16.50 - $39.69  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,879  
   
Commission
$2,000 - $8,729  
Profit Sharing
$300.00 - $3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,436 - $67,789  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 156

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Job Description for Digital Media Specialist

Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem solvers that are able to multitask effectively. They also manage functionality of interactive flash files, making sure they work as intended. They maintain web-related media and update existing resources as needed. Some of their major responsibilities include creating online ads, seasonal content, newsletters, and calendars. They also have a strong knowledge of advanced graphic design techniques and be able to produce media files that help advertise their company and increase sales. They must stay on top of current design trends as well.

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Digital Media Specialist Tasks

  • Improve search engine optimization and general discovery of content by target groups.
  • Analyze and report on web traffic, analytics, and engagement.
  • Develop and implement online marketing policies and projects.
  • Capture and track public sentiment and interests around the industry or product.

Digital Media Specialist Job Listings

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Popular Skills for Digital Media Specialist


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Strategic Marketing, Project Management, Search Engine Marketing, and Online Marketing are correlated to pay that is above average, with boosts between 16 percent and 18 percent. Skills that pay less than market rate include Graphic Design, Email Marketing, and Adobe Photoshop. Most people experienced in Social Media Marketing also know Graphic Design.

Pay by Experience Level for Digital Media Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Digital Media Specialists do not generally earn higher incomes from more experience in the field. Those in the early stages of their career can expect to make around $41K; however, individuals with five to 10 years of experience bring in $48K on average — a distinctly larger sum. Digital Media Specialists claiming one to two decades of experience make an estimated median of $57K. Digital Media Specialists who surpass 20 years on the job report pay that isn't higher than those with 10 to 20 years.

Pay Difference by Location


Digital Media Specialists will find that Seattle offers an impressive pay rate, one which exceeds the national average by 36 percent. Digital Media Specialists can also look forward to large paychecks in cities like Minneapolis (+35 percent), Los Angeles (+21 percent), New York (+15 percent), and San Francisco (+12 percent). Falling short of the national average by 9 percent, the area with the worst salaries is St. Louis. A couple other locations with smaller-than-average paychecks include Charlotte (6 percent lower) and Dallas (5 percent lower).

Digital Media Specialist Reviews

What is it like working as a Digital Media Specialist?

Digital Media Specialist in Portsmouth:
"Office Conditions."
Pros: I like that they allow me to try new things and listen to my ideas. Everyone is very nice and likes to have fun.
Cons: It is a long commute and a start up. Therefore I am unsure of the company stability.

Digital Media Specialist in Washington:
"Creativity and passion with a high stress level."
Pros: I love that I get to do something creative, every single day, and fight for what's right.
Cons: Digital media is a constant animal that has to be fed - can be extremely stressful many weeks. Very few people understand how long it takes or what your workload is really like. Many think that you don't deserve to make a higher salary for your skill set.

Digital Media Specialist in Birmingham:
"Interesting work... Sometimes."
Pros: The problem solving that I have to do can be very interesting. Also, the theory behind what will make people interested in ads enough to click on them can be very intriguing.
Cons: There can be a fair amount of boring down time.

Digital Media Specialist in Knoxville:
Pros: It is nice to have a steady income. The people I work with are very nice but I am still very young in comparison. My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.
Cons: My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.

Related Job Salaries

United States (change)

Experience Affects Digital Media Specialist Salaries




National Average
$43,000


Skills That Affect Digital Media Specialist Salaries

Strategic Marketing
up arrow 18%


Search Engine Marketing (SEM)
up arrow 16%

Online Marketing
up arrow 9%

Web Content Management
up arrow 2%

Web Marketing
0%

National Average
$43,000

Social Media Marketing
up arrow 1%

Video Editing
up arrow 1%

Search Engine Optimization (SEO)
up arrow 1%

Web Design
up arrow 3%

Marketing Communications
up arrow 4%

HTML
up arrow 4%




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 140 votes.

Gender

Female
47 %
Male
53 %

Years of Experience

Less than 1 year
4%
1-4 years
59%
5-9 years
23%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 72%
vision benefits Vision: 56% employee benefits None: 15%