Digital Media Specialist Salary

Median pay for Digital Media Specialists in the United States is around $44K per year. With some bonuses approaching $8K and certain profit sharing proceeds approaching $3K, overall incomes of Digital Media Specialists spread between $30K and $67K depending on individual performance. Geography and experience level each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Women are just slightly outnumbered, with male Digital Media Specialists making up 52 percent of survey respondents. Most Digital Media Specialists report high levels of job satisfaction. Respondents to the PayScale salary survey provided the data for this report.
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$31,359 - $66,335

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$12.16 - $25.23

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$31,359 - $66,335  
   
Bonus
$0.00 - $7,964  
Profit Sharing
$480.47 - $3,091  
Commission
$2,017 - $9,916  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,224 - $66,739  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 683
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$12.16 - $25.23  
   
Overtime
$19.15 - $39.69  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,964  
   
Commission
$2,017 - $9,916  
Profit Sharing
$480.47 - $3,091  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,224 - $66,739  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 188
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Job Description for Digital Media Specialist

Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem solvers that are able to multitask effectively. They also manage functionality of interactive flash files, making sure they work as intended. They maintain web-related media and update existing resources as needed. Some of their major responsibilities include creating online ads, seasonal content, newsletters, and calendars. They also have a strong knowledge of advanced graphic design techniques and be able to produce media files that help advertise their company and increase sales. They must stay on top of current design trends as well.

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Digital Media Specialist Tasks

  • Improve search engine optimization and general discovery of content by target groups.
  • Analyze and report on web traffic, analytics, and engagement.
  • Develop and implement online marketing policies and projects.
  • Capture and track public sentiment and interests around the industry or product.

Digital Media Specialist Job Listings

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Popular Skills for Digital Media Specialist


Digital Media Specialists seem to exploit a large range of skills on the job. Most notably, skills in Strategic Marketing, Project Management, Online Marketing, and Search Engine Marketing are correlated to pay that is above average, with boosts between 6 percent and 18 percent. At the other end of the pay range are skills like Graphic Design, Adobe Photoshop, and Email Marketing. Those familiar with Adobe Photoshop also tend to know Video Editing. Most people skilled in Graphic Design are similarly competent in Social Media Marketing and Video Editing.

Pay by Experience Level for Digital Media Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Digital Media Specialists, experience does not seem to be a major factor in determining pay. Relatively untried employees who have fewer than five years of experience earn around $41K on average. People who have worked for five to 10 years can expect a higher median salary of $47K. For Digital Media Specialists, 10 to 20 years of experience on the job amounts to an average salary of $55K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $58K.

Pay Difference by Location


Surpassing the national average by 36 percent, Digital Media Specialists in Minneapolis receive some of the highest pay in the country. Digital Media Specialists will also find cushy salaries in Seattle (+36 percent), Los Angeles (+21 percent), New York (+15 percent), and Denver (+13 percent). Those in the field find the lowest salaries in San Diego, 9 percent below the national average. Charlotte and Dallas are a couple other places where companies are known to pay below the median — salaries are 5 percent lower and 3 percent lower, respectively.

Digital Media Specialist Reviews

What is it like working as a Digital Media Specialist?

Digital Media Specialist in Fort Worth:
Pros: I get to work in a vast variety of tasks and projects. I'm learning new software and new marketing concepts. That I do love.
Cons: I feel like I'm doing more than what is in my description.

Digital Media Specialist in Portsmouth:
"Office Conditions."
Pros: I like that they allow me to try new things and listen to my ideas. Everyone is very nice and likes to have fun.
Cons: It is a long commute and a start up. Therefore I am unsure of the company stability.

Digital Media Specialist in Washington:
"Creativity and passion with a high stress level."
Pros: I love that I get to do something creative, every single day, and fight for what's right.
Cons: Digital media is a constant animal that has to be fed - can be extremely stressful many weeks. Very few people understand how long it takes or what your workload is really like. Many think that you don't deserve to make a higher salary for your skill set.

Digital Media Specialist in Birmingham:
"Interesting work... Sometimes."
Pros: The problem solving that I have to do can be very interesting. Also, the theory behind what will make people interested in ads enough to click on them can be very intriguing.
Cons: There can be a fair amount of boring down time.

Digital Media Specialist in Knoxville:
Pros: It is nice to have a steady income. The people I work with are very nice but I am still very young in comparison. My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.
Cons: My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.

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Experience Affects Digital Media Specialist Salaries




National Average
$43,000


Skills That Affect Digital Media Specialist Salaries

Strategic Marketing
up arrow 18%


Online Marketing
up arrow 6%

Search Engine Marketing (SEM)
up arrow 5%

Web Marketing
up arrow 4%

Web Content Management
up arrow 2%

National Average
$43,000

Search Engine Optimization (SEO)
up arrow 1%

Social Media Marketing
up arrow 2%

Video Editing
up arrow 2%

Web Design
up arrow 2%

Marketing Communications
up arrow 3%

HTML
up arrow 3%

Email Marketing
up arrow 4%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 137 votes.

Gender

Female
48 %
Male
52 %

Years of Experience

Less than 1 year
4%
1-4 years
60%
5-9 years
22%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 82% dental benefits Dental: 70%
vision benefits Vision: 55% employee benefits None: 16%
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