Get a Salary Report for



- Compare Your Salary
- Evaluate a Job Offer


- Price a New Hire
- Give a Raise



- Benchmark Jobs
- Create a Comp Plan

Digital Media Specialist Salary (United States)

Just under two-thirds of Digital Media Specialists report less than five years' experience, making for a field full of relatively fresh workers who earn around $44K per year on average. Total cash compensation to Digital Media Specialists approaches anywhere from $30K on the lower end to $68K on the higher end; in exceptional cases, this can include more than $6K from bonuses and upwards of $4K from profit sharing. Geographic location and tenure each impact pay for this group, with the former having the largest influence. A strong majority enjoy medical while a fair portion get dental coverage. Vision coverage is also available to more than half. Men make up a slight majority of Digital Media Specialists (55 percent). Job satisfaction is reported as high by the vast majority of workers. This snapshot results from replies to PayScale's salary survey.
Digital Media Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$31,012 - $67,392
(Median)
31K
44K
55K
67K
MEDIAN: $44,322
10%
50%
75%
90%
Add this chart to your site: 640px    300px
Digital Media Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.79 - $25.67
(Median)
12
15
17
21
26
MEDIAN: $17.00
10%
25%
50%
75%
90%
Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$31,012 - $67,392  
   
Bonus
$0.00 - $6,488  
Profit Sharing
$206.08 - $3,878  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,287 - $67,720  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 436
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$11.79 - $25.67  
   
Overtime
$14.68 - $40.16  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $6,488  
   
Profit Sharing
$206.08 - $3,878  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,287 - $67,720  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 112
Is Digital Media Specialist your job title? Get a personalized salary report!
Location:
Years in Field/Career:
Location:
Years in Field/Career:
United States (change)

Job Description for Digital Media Specialist

Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem solvers that are able to multitask effectively. They also manage functionality of interactive flash files, making sure they work as intended. They maintain web-related media and update existing resources as needed. Some of their major responsibilities include creating online ads, seasonal content, newsletters, and calendars. They also have a strong knowledge of advanced graphic design techniques and be able to produce media files that help advertise their company and increase sales. They must stay on top of current design trends as well.
Read More...
Digital Media Specialist Tasks
  • Improve search engine optimization and general discovery of content by target groups.
  • Analyze and report on web traffic, analytics, and engagement.
  • Develop and implement online marketing policies and projects.
  • Capture and track public sentiment and interests around the industry or product.

Digital Media Specialist Job Listings

Search for more jobs:
job title / company
location

Popular Skills for Digital Media Specialist

Survey takers working as Digital Media Specialists report using a large range of professional skills. Most notably, facility with Strategic Marketing, Project Management, and Search Engine Marketing (SEM) are correlated to pay that is significantly above average, leading to increases of 23 percent, 15 percent, and 6 percent, respectively. At the other end of the pay range are skills like Graphic Design, Web Design, and Adobe Photoshop. Most people skilled in Social Media Marketing are similarly competent in Graphic Design and Video Editing.

Pay by Experience Level for Digital Media Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Folks with fewer than five years of experience take home $41K on average, and those who have worked for five to 10 years see a bigger median salary of $48K. For Digital Media Specialists, 10 to 20 years of experience on the job amounts to an average salary of $56K. Survey participants with more than twenty years of experience only make around $56K on average, though; this group reports a lower median than the one claimed by mid-career individuals. One to nine years of experience is standard for most employees in this area; the greater part of respondents fit between this range. Experienced employees who have 10-20 years of experience make up roughly a tenth of the workforce; inexperienced individuals who have been working for less than one year comprise fewer than one in twenty, and senior people with more than 20 years under their belt fill out the remaining less than five percent.

Pay Difference By Location

Seattle
up arrow 48%
Washington
up arrow 19%
Los Angeles
up arrow 17%
up arrow 11%
Denver
up arrow 10%
Detroit
up arrow 8%
Chicago
up arrow 7%
Boston
up arrow 1%
Atlanta
0%
National Average
$43,000
Dallas
up arrow 11%
Larger circles over a city indicate a job is popular in that location.
Digital Media Specialists will find that Seattle offers an impressive pay rate, one which exceeds the national average by 48 percent. Other big spenders include Washington, Los Angeles, New York, and Denver, top-paying cities where Digital Media Specialists see paychecks higher than average (+19 percent, +17 percent, +11 percent, and +10 percent). With compensation 11 percent below the national average, Dallas is not known for hefty paychecks and actually represents the lowest-paying market.

Digital Media Specialist Reviews

What is it like working as a Digital Media Specialist?
Digital Media Specialist in Birmingham:
"Interesting work... Sometimes."
Pros: The problem solving that I have to do can be very interesting. Also, the theory behind what will make people interested in ads enough to click on them can be very intriguing.
Cons: There can be a fair amount of boring down time.
Digital Media Specialist in Knoxville:
Pros: It is nice to have a steady income. The people I work with are very nice but I am still very young in comparison. My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.
Cons: My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.

Related Job Salaries

Find Out Exactly What You Should Be Paid
Job Title:
Years in Field/Career:
Location:
United States (change)
- OR -

Experience Affects Digital Media Specialist Salaries

Late-Career
up arrow 29%
National Average
$43,000

Skills That Affect Digital Media Specialist Salaries

Strategic Marketing
up arrow 23%
Project Management
up arrow 15%
Search Engine Marketing (SEM)
up arrow 6%
Online Marketing
up arrow 5%
Web Content Management
up arrow 3%
Social Media Marketing
up arrow 2%
National Average
$43,000
Video Editing
up arrow 1%
HTML
up arrow 1%
Web Marketing
up arrow 1%
Search Engine Optimization (SEO)
up arrow 2%
Marketing Communications
up arrow 3%
Email Marketing
up arrow 5%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 107 votes.

Gender

Female
45%
female alumni
 
Male
55%
male alumni

Years of Experience

Less than 1 year
3%
1-4 years
59%
5-9 years
24%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 72%
vision benefits Vision: 55% employee benefits None: 14%