Digital Media Specialist Salary

Digital Media Specialists in the United States take home approximately $44K annually on average. In the world of Digital Media Specialists, overall cash allowance can occasionally include more than $8K from bonuses and, in some exceptional cases, $3K from profit sharing, causing incomes to vary widely between $30K and $67K. Location is the biggest factor affecting pay for this group, followed by years of experience. Most workers in this position report high levels of job satisfaction. Male Digital Media Specialists are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 53 percent of the field. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$31,350 - $66,517
(Median)
$31K
$44K
$67K
MEDIAN: $43,891
10%
50%
90%

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$12.18 - $25.28
(Median)
$12
$18
$25
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$31,350 - $66,517  
   
Bonus
$0.00 - $7,973  
Profit Sharing
$480.47 - $3,091  
Commission
$2,017 - $9,916  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,307 - $66,929  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 672
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$12.18 - $25.28  
   
Overtime
$19.12 - $39.73  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,973  
   
Commission
$2,017 - $9,916  
Profit Sharing
$480.47 - $3,091  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,307 - $66,929  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 184
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Job Description for Digital Media Specialist

Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem solvers that are able to multitask effectively. They also manage functionality of interactive flash files, making sure they work as intended. They maintain web-related media and update existing resources as needed. Some of their major responsibilities include creating online ads, seasonal content, newsletters, and calendars. They also have a strong knowledge of advanced graphic design techniques and be able to produce media files that help advertise their company and increase sales. They must stay on top of current design trends as well.

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Digital Media Specialist Tasks

  • Improve search engine optimization and general discovery of content by target groups.
  • Analyze and report on web traffic, analytics, and engagement.
  • Develop and implement online marketing policies and projects.
  • Capture and track public sentiment and interests around the industry or product.

Digital Media Specialist Job Listings

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Popular Skills for Digital Media Specialist


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Marketing, Project Management, Online Marketing, and Search Engine Marketing are correlated to pay that is above average, with boosts between 7 percent and 18 percent. At the other end of the pay range are skills like Graphic Design, Adobe Photoshop, and Email Marketing. Most people skilled in Adobe Photoshop are similarly competent in Video Editing. People who know Graphic Design usually also know Social Media Marketing and Video Editing.

Pay by Experience Level for Digital Media Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience does not seem to be a strong driver of pay increase in this role. Relatively untried employees who have less than five years' experience have a median salary of $41K. Those who have been around for five to 10 years can expect to take home more — $47K on average. Digital Media Specialists who work for 10 to 20 years in their occupation tend to earn about $55K. Digital Media Specialists with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $58K.

Pay Difference by Location


For Digital Media Specialists, working in the bustling city of Minneapolis has its advantages, including an above-average pay rate. Digital Media Specialists can also look forward to large paychecks in cities like Seattle (+36 percent), Los Angeles (+22 percent), New York (+15 percent), and Denver (+13 percent). San Diego ranks last in the field for pay, reporting salaries 9 percent below the national average. A couple other locations with smaller-than-average paychecks include St. Louis (8 percent lower) and Boston (5 percent lower).

Digital Media Specialist Reviews

What is it like working as a Digital Media Specialist?

Digital Media Specialist in Fort Worth:
Pros: I get to work in a vast variety of tasks and projects. I'm learning new software and new marketing concepts. That I do love.
Cons: I feel like I'm doing more than what is in my description.

Digital Media Specialist in Portsmouth:
"Office Conditions."
Pros: I like that they allow me to try new things and listen to my ideas. Everyone is very nice and likes to have fun.
Cons: It is a long commute and a start up. Therefore I am unsure of the company stability.

Digital Media Specialist in Washington:
"Creativity and passion with a high stress level."
Pros: I love that I get to do something creative, every single day, and fight for what's right.
Cons: Digital media is a constant animal that has to be fed - can be extremely stressful many weeks. Very few people understand how long it takes or what your workload is really like. Many think that you don't deserve to make a higher salary for your skill set.

Digital Media Specialist in Birmingham:
"Interesting work... Sometimes."
Pros: The problem solving that I have to do can be very interesting. Also, the theory behind what will make people interested in ads enough to click on them can be very intriguing.
Cons: There can be a fair amount of boring down time.

Digital Media Specialist in Knoxville:
Pros: It is nice to have a steady income. The people I work with are very nice but I am still very young in comparison. My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.
Cons: My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.

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Experience Affects Digital Media Specialist Salaries




National Average
$43,000


Skills That Affect Digital Media Specialist Salaries

Strategic Marketing
up arrow 18%


Online Marketing
up arrow 7%

Search Engine Marketing (SEM)
up arrow 6%


Web Content Management
up arrow 2%

National Average
$43,000

Search Engine Optimization (SEO)
up arrow 1%

Social Media Marketing
up arrow 2%

Video Editing
up arrow 2%

Web Design
up arrow 2%

Marketing Communications
up arrow 3%

HTML
up arrow 3%

Email Marketing
up arrow 4%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 141 votes.

Gender

Female
47 %
Male
53 %

Years of Experience

Less than 1 year
4%
1-4 years
61%
5-9 years
22%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 82% dental benefits Dental: 70%
vision benefits Vision: 55% employee benefits None: 16%
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