Digital Media Specialist Salary

Digital Media Specialists in the United States can expect to earn an average of $44K annually. Total cash earnings of Digital Media Specialists range from $30K on the low end to $66K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $8K and $4K, respectively. Geography is the biggest factor affecting pay for this group, followed by years of experience. Most workers in this position report high levels of job satisfaction. Women Digital Media Specialists who took the survey just slightly outnumber men. Medical benefits are awarded to most, and a strong majority earn dental coverage. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$31,035 - $65,756
(Median)
$31K
$44K
$66K
MEDIAN: $43,653
10%
50%
90%

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$11.99 - $25.02
(Median)
$12
$17
$25
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$31,035 - $65,756  
   
Bonus
$0.00 - $7,851  
Profit Sharing
$453.02 - $3,973  
Commission
$9,759  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,784 - $65,833  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 820
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$11.99 - $25.02  
   
Overtime
$18.77 - $39.65  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,851  
   
Commission
$9,759  
Profit Sharing
$453.02 - $3,973  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,784 - $65,833  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 225
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Job Description for Digital Media Specialist

Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem solvers that are able to multitask effectively. They also manage functionality of interactive flash files, making sure they work as intended. They maintain web-related media and update existing resources as needed. Some of their major responsibilities include creating online ads, seasonal content, newsletters, and calendars. They also have a strong knowledge of advanced graphic design techniques and be able to produce media files that help advertise their company and increase sales. They must stay on top of current design trends as well.

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Digital Media Specialist Tasks

  • Improve search engine optimization and general discovery of content by target groups.
  • Analyze and report on web traffic, analytics, and engagement.
  • Develop and implement online marketing policies and projects.
  • Capture and track public sentiment and interests around the industry or product.

Digital Media Specialist Job Listings

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Popular Skills for Digital Media Specialist


Digital Media Specialists seem to require a rather large skill set. Most notably, skills in Project Management, Search Engine Marketing, Online Marketing, and Web Analytics are correlated to pay that is above average, with boosts between 8 percent and 10 percent. At the other end of the pay range are skills like Graphic Design and Adobe Photoshop. Those proficient in Graphic Design are, more often than not, also skilled in Social Media Marketing. Most people skilled in Adobe Photoshop are similarly competent in Video Editing and Social Media Marketing.

Pay by Experience Level for Digital Media Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Digital Media Specialists with a lot of experience do not necessarily enjoy more money. People who have worked for fewer than five years bring home $41K on average. Median compensation in the five-to-10 year group, however, is higher at approximately $47K. On average, Digital Media Specialists make $54K following one to two decades on the job. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $60K.

Pay Difference by Location

National Average: $42,362

Larger city markers indicate a job is popular in that location.

Seattle is home to an above-average pay rate for Digital Media Specialists, 34 percent higher than the national average. Digital Media Specialists can also look forward to large paychecks in cities like New York (+22 percent), Los Angeles (+16 percent), Minneapolis (+16 percent), and San Francisco (+14 percent). With compensation 17 percent below the national average, Raleigh is not known for hefty paychecks and actually represents the lowest-paying market. Two other places where employers offer below-median salaries are San Diego (8 percent less) and Charlotte (6 percent less).

Digital Media Specialist Reviews

What is it like working as a Digital Media Specialist?

Digital Media Specialist in Harlingen:
"Right Job, Wrong Industry."
Pros: Working with code to produce websites and other small web applications. This has allowed me to progress far in becoming a web developer.
Cons: The type of business that I work for. I personally don't know much about accounting, let alone explaining anything about the work that my coworkers do. If I have to be the receptionist, I would have to know a substantial amount of terminology and how things work in this type of business to engage with customers. Being that I'm a web developer, I don't wish to find myself in a situation in which I have to deal with the customer, given that I don't know about their tax situations, but yet somehow I still find myself having to deal with that. Yes I was receptionist for 6 months before being promoted but now that I have my separate work to deal with, I don't wish to deal with anything accounting related or for the customer, unless there's an emergency.

Digital Media Specialist in Fort Worth:
Pros: I get to work in a vast variety of tasks and projects. I'm learning new software and new marketing concepts. That I do love.
Cons: I feel like I'm doing more than what is in my description.

Digital Media Specialist in Portsmouth:
"Office Conditions."
Pros: I like that they allow me to try new things and listen to my ideas. Everyone is very nice and likes to have fun.
Cons: It is a long commute and a start up. Therefore I am unsure of the company stability.

Digital Media Specialist in Washington:
"Creativity and passion with a high stress level."
Pros: I love that I get to do something creative, every single day, and fight for what's right.
Cons: Digital media is a constant animal that has to be fed - can be extremely stressful many weeks. Very few people understand how long it takes or what your workload is really like. Many think that you don't deserve to make a higher salary for your skill set.

Digital Media Specialist in Birmingham:
"Interesting work... Sometimes."
Pros: The problem solving that I have to do can be very interesting. Also, the theory behind what will make people interested in ads enough to click on them can be very intriguing.
Cons: There can be a fair amount of boring down time.

Related Job Salaries

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Experience Affects Digital Media Specialist Salaries




National Average
$42,000


Skills That Affect Digital Media Specialist Salaries


Search Engine Marketing (SEM)
up arrow 9%



Web Marketing
up arrow 3%

Search Engine Optimization (SEO)
up arrow 2%

Web Content Management
up arrow 1%

National Average
$42,000

Social Media Marketing
up arrow 1%

Video Editing
up arrow 2%

Marketing Communications
up arrow 2%

Web Design
up arrow 2%

Email Marketing
up arrow 3%

HTML
up arrow 3%

Adobe Photoshop
up arrow 4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 157 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
4%
1-4 years
62%
5-9 years
21%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 71%
medical benefits
Vision: 56%
dental benefits
None: 16%
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