The average Digital Media Specialist in the United States can expect to rake in roughly $44K per year. Total cash earnings of Digital Media Specialists range from $30K on the low end to $66K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $8K and $10K, respectively. Experience level and the particular city each impact pay for this group, with the former having the largest influence. For the most part, Digital Media Specialists enjoy their work and report high levels of job satisfaction. Women make up a slight majority of Digital Media Specialists (53 percent) survey respondents. Medical benefits are awarded to a large number, and a fair number earn dental coverage. The data for this synopsis comes from respondents who took the PayScale salary survey.
Read More
$32,111 - $66,234
(Median)
$32K
$44K
$66K
MEDIAN: $44,386
10%
50%
90%

Add this chart to your site: 640px    300px

$12.33 - $25.46
(Median)
$12
$18
$25
MEDIAN: $18.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$32,111 - $66,234  
   
Bonus
$50.34 - $8,443  
Profit Sharing
$300.00 - $10,000  
Commission
$204.26 - $53,829  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,341 - $65,980  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 711
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$12.33 - $25.46  
   
Overtime
$20.82 - $39.12  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$50.34 - $8,443  
   
Commission
$204.26 - $53,829  
Profit Sharing
$300.00 - $10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,341 - $65,980  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 225
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Job Description for Digital Media Specialist

Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem solvers that are able to multitask effectively. They also manage functionality of interactive flash files, making sure they work as intended. They maintain web-related media and update existing resources as needed. Some of their major responsibilities include creating online ads, seasonal content, newsletters, and calendars. They also have a strong knowledge of advanced graphic design techniques and be able to produce media files that help advertise their company and increase sales. They must stay on top of current design trends as well.

Read More...

Digital Media Specialist Tasks

  • Improve search engine optimization and general discovery of content by target groups.
  • Analyze and report on web traffic, analytics, and engagement.
  • Develop and implement online marketing policies and projects.
  • Capture and track public sentiment and interests around the industry or product.

Common Career Paths for Digital Media Specialist


Add this chart to your site:   640px 640px    300px 300px


Digital Media Specialists who move on to become Digital Marketing Managers may enjoy significant pay raises, as Digital Marketing Managers get paid an average of $64K per year.

Digital Media Specialist Job Listings

Search for more jobs:

Popular Skills for Digital Media Specialist


Digital Media Specialists report using a deep pool of skills on the job. Most notably, skills in Search Engine Marketing, Online Marketing, Project Management, and Web Analytics are correlated to pay that is above average, with boosts between 7 percent and 11 percent. Skills that pay less than market rate include Adobe After Effects, Adobe Illustrator, and Adobe Photoshop. A tool kit that includes Graphic Design also typically contains Social Media Marketing. Most people experienced in Adobe Photoshop also know Video Editing and Social Media Marketing.

Pay by Experience Level for Digital Media Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Digital Media Specialists with a lot of experience do not necessarily enjoy more money. The average beginner in this position makes around $41K, but folks who have been around for five to 10 years see a markedly higher median salary of $48K. Digital Media Specialists bring in $53K after working for 10 to 20 years. Survey participants who have spent more than 20 years on the job report a predictably higher median income of $60K, demonstrating that compensation is roughly commensurate with experience in the end.

Pay Difference by Location

National Average: $43,388

Larger city markers indicate a job is popular in that location.

Digital Media Specialists will find that Seattle offers an impressive pay rate, one which exceeds the national average by 30 percent. Digital Media Specialists will also find cushy salaries in Houston (+27 percent), New York (+25 percent), Minneapolis (+20 percent), and Chicago (+18 percent). With compensation 8 percent below the national average, Orlando is not known for hefty paychecks and actually represents the lowest-paying market.

Digital Media Specialist Reviews

What is it like working as a Digital Media Specialist?

Digital Media Specialist in beekman:
"Working in the Event Rental Industry."
Pros: I get to use my creativity and skills to create advertisements, social media posts, and product images for a rental company.
Cons: It is unclear how much work is expected of me day to day and week to week.

Digital Media Specialist in Harlingen:
"Right Job, Wrong Industry."
Pros: Working with code to produce websites and other small web applications. This has allowed me to progress far in becoming a web developer.
Cons: The type of business that I work for. I personally don't know much about accounting, let alone explaining anything about the work that my coworkers do. If I have to be the receptionist, I would have to know a substantial amount of terminology and how things work in this type of business to engage with customers. Being that I'm a web developer, I don't wish to find myself in a situation in which I have to deal with the customer, given that I don't know about their tax situations, but yet somehow I still find myself having to deal with that. Yes I was receptionist for 6 months before being promoted but now that I have my separate work to deal with, I don't wish to deal with anything accounting related or for the customer, unless there's an emergency.

Digital Media Specialist in Fort Worth:
Pros: I get to work in a vast variety of tasks and projects. I'm learning new software and new marketing concepts. That I do love.
Cons: I feel like I'm doing more than what is in my description.

Digital Media Specialist in Portsmouth:
"Office Conditions."
Pros: I like that they allow me to try new things and listen to my ideas. Everyone is very nice and likes to have fun.
Cons: It is a long commute and a start up. Therefore I am unsure of the company stability.

Digital Media Specialist in Washington:
"Creativity and passion with a high stress level."
Pros: I love that I get to do something creative, every single day, and fight for what's right.
Cons: Digital media is a constant animal that has to be fed - can be extremely stressful many weeks. Very few people understand how long it takes or what your workload is really like. Many think that you don't deserve to make a higher salary for your skill set.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Experience Affects Digital Media Specialist Salaries




National Average
$43,000


Skills That Affect Digital Media Specialist Salaries




Web Analytics
up arrow 3%

Microsoft Excel
up arrow 2%

Search Engine Optimization (SEO)
up arrow 1%

National Average
$43,000

Web Content Management
up arrow 1%

Marketing Communications
up arrow 1%

Email Marketing
up arrow 2%

Video Editing
up arrow 3%

Social Media Marketing
up arrow 4%





Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 146 votes.

Gender

Female
53 %
Male
47 %

Years of Experience

Less than 1 year
5%
1-4 years
62%
5-9 years
21%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 70%
medical benefits
Vision: 56%
dental benefits
None: 17%
ADVERTISEMENT