Digital Media Specialist Salary

Median pay for Digital Media Specialists in the United States is around $45K per year. With bonuses occasionally running north of $7K, profit sharing proceeds sometimes surpassing $5K, and a few commissions as high as $54K, total income for Digital Media Specialists can range between $30K and $65K according to individual performance. Geography and tenure each impact pay for this group, with the former having the largest influence. Women make up a slight majority of Digital Media Specialists (54 percent) survey respondents. For the most part, Digital Media Specialists enjoy their work and report high levels of job satisfaction. A large number report receiving medical coverage from their employers and the larger part collect dental insurance. The information for this snapshot was generated by responses to the PayScale salary survey.
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$32,029 - $65,845
$32K
$45K
$66K
MEDIAN: $44,663
10%
50%
90%

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$12.34 - $25.60
$12
$18
$26
MEDIAN: $18.05
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$32,029 - $65,845  
   
Bonus
$297.99 - $7,150  
Profit Sharing
$436.31 - $5,152  
Commission
$204.26 - $53,829  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,239 - $65,239  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 685
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$12.34 - $25.60  
   
Overtime
$20.63 - $38.96  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$297.99 - $7,150  
   
Commission
$204.26 - $53,829  
Profit Sharing
$436.31 - $5,152  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,239 - $65,239  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 233

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United States (change)

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Job Description for Digital Media Specialist

Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem solvers that are able to multitask effectively. They also manage functionality of interactive flash files, making sure they work as intended. They maintain web-related media and update existing resources as needed. Some of their major responsibilities include creating online ads, seasonal content, newsletters, and calendars. They also have a strong knowledge of advanced graphic design techniques and be able to produce media files that help advertise their company and increase sales. They must stay on top of current design trends as well.

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Digital Media Specialist Tasks

  • Develop and implement online marketing policies and projects.
  • Capture and track public sentiment and interests around the industry or product.
  • Improve search engine optimization and general discovery of content by target groups.
  • Analyze and report on web traffic, analytics, and engagement.

Common Career Paths for Digital Media Specialist


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Digital Media Specialists who move on to become Digital Marketing Managers may enjoy significant pay raises, as Digital Marketing Managers get paid an average of $64K per year.

Digital Media Specialist Job Listings

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Popular Skills for Digital Media Specialist


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Project Management, Online Marketing, Microsoft Excel, and Web Analytics are correlated to pay that is above average. Skills that seem to negatively impact pay include Adobe After Effects, Adobe Photoshop, and Adobe Illustrator. Most people experienced in Adobe Photoshop also know Video Editing and Social Media Marketing. Those who learned Graphic Design also tend to know Social Media Marketing.

Pay by Experience Level for Digital Media Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Digital Media Specialists do not generally earn higher incomes from more experience in the field. The average inexperienced worker's salary is approximately $42K, and people with five to 10 years of experience bring in more at around $47K on average. On average, Digital Media Specialists make $51K following one to two decades on the job. After two decades in the workforce, the average Digital Media Specialist generally earns more than ever; median pay for this group is estimated at $59K.

Pay Difference by Location

National Average: $43,480

Larger city markers indicate a job is popular in that location.

For Digital Media Specialists, working in the bustling city of Seattle has its advantages, including an above-average pay rate. Digital Media Specialists will also find cushy salaries in Chicago (+18 percent), Washington (+16 percent), New York (+16 percent), and Boston (+15 percent). In Kansas City, salaries are 16 percent below the national average and represent the lowest-paying market. Miami and Houston are a couple other places where companies are known to pay below the median — salaries are 6 percent lower and 2 percent lower, respectively.

Digital Media Specialist Reviews

Q: What is it like working as a Digital Media Specialist?

Digital Media Specialist in beekman:
"Working in the Event Rental Industry."
Pros: I get to use my creativity and skills to create advertisements, social media posts, and product images for a rental company.
Cons: It is unclear how much work is expected of me day to day and week to week.

Digital Media Specialist in Harlingen:
"Right Job, Wrong Industry."
Pros: Working with code to produce websites and other small web applications. This has allowed me to progress far in becoming a web developer.
Cons: The type of business that I work for. I personally don't know much about accounting, let alone explaining anything about the work that my coworkers do. If I have to be the receptionist, I would have to know a substantial amount of terminology and how things work in this type of business to engage with customers. Being that I'm a web developer, I don't wish to find myself in a situation in which I have to deal with the customer, given that I don't know about their tax situations, but yet somehow I still find myself having to deal with that. Yes I was receptionist for 6 months before being promoted but now that I have my separate work to deal with, I don't wish to deal with anything accounting related or for the customer, unless there's an emergency.

Digital Media Specialist in Fort Worth:
Pros: I get to work in a vast variety of tasks and projects. I'm learning new software and new marketing concepts. That I do love.
Cons: I feel like I'm doing more than what is in my description.

Digital Media Specialist in Portsmouth:
"Office Conditions."
Pros: I like that they allow me to try new things and listen to my ideas. Everyone is very nice and likes to have fun.
Cons: It is a long commute and a start up. Therefore I am unsure of the company stability.

Digital Media Specialist in Washington:
"Creativity and passion with a high stress level."
Pros: I love that I get to do something creative, every single day, and fight for what's right.
Cons: Digital media is a constant animal that has to be fed - can be extremely stressful many weeks. Very few people understand how long it takes or what your workload is really like. Many think that you don't deserve to make a higher salary for your skill set.

Digital Media Specialist in Birmingham:
"Interesting work... Sometimes."
Pros: The problem solving that I have to do can be very interesting. Also, the theory behind what will make people interested in ads enough to click on them can be very intriguing.
Cons: There can be a fair amount of boring down time.

Digital Media Specialist in Knoxville:
Pros: It is nice to have a steady income. The people I work with are very nice but I am still very young in comparison. My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.
Cons: My job can be fun and exciting when I am on certain projects, other times I am twiddling my thumbs asking for extra work.

Related Job Salaries

Key Stats for Digital Media Specialist

Gender

Female
54 %
Male
46 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 139 votes.
Less than 1 year
4%
1-4 years
63%
5-9 years
20%
10-19 years
9%
20 years or more
3%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Digital Media Specialist Salaries

▲36%

▲16%

▲9%

National Average
$43,000

▼4%

Skills That Affect Digital Media Specialist Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 139 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
4%
1-4 years
63%
5-9 years
20%
10-19 years
9%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 70%
vision benefits
Vision: 56%
dental benefits
None: 17%
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