Digital Media Specialist Salary
Job Description for Digital Media Specialist
Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem solvers that are able to multitask effectively. They also manage functionality of interactive flash files, making sure they work as intended. They maintain web-related media and update existing resources as needed. Some of their major responsibilities include creating online ads, seasonal content, newsletters, and calendars. They also have a strong knowledge of advanced graphic design techniques and be able to produce media files that help advertise their company and increase sales. They must stay on top of current design trends as well.Read More...
Most of the time, digital media specialists work on a personal computer with design software to manipulate digital images, video, and sound. They report to the media president in their company. Digital media specialists work in an office environment, and their main tools include a computer with Internet access and industry-standard design software.
This position generally requires a bachelor's degree in media design, digital media, or a similar field. Previous experience in a comparable position, which may include other freelance projects, may be preferred.
Digital Media Specialist Tasks
- Improve search engine optimization and general discovery of content by target groups.
- Analyze and report on web traffic, analytics, and engagement.
- Develop and implement online marketing policies and projects.
- Capture and track public sentiment and interests around the industry or product.
Digital Media Specialist Job Listings
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Popular Skills for Digital Media Specialist
Digital Media Specialists report using a deep pool of skills on the job. Most notably, skills in Search Engine Marketing, Online Marketing, Project Management, and Web Analytics are correlated to pay that is above average, with boosts between 7 percent and 11 percent. Skills that pay less than market rate include Adobe After Effects, Adobe Illustrator, and Adobe Photoshop. A tool kit that includes Graphic Design also typically contains Social Media Marketing. Most people experienced in Adobe Photoshop also know Video Editing and Social Media Marketing.
Pay by Experience Level for Digital Media Specialist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Digital Media Specialists with a lot of experience do not necessarily enjoy more money. The average beginner in this position makes around $41K, but folks who have been around for five to 10 years see a markedly higher median salary of $48K. Digital Media Specialists bring in $53K after working for 10 to 20 years. Survey participants who have spent more than 20 years on the job report a predictably higher median income of $60K, demonstrating that compensation is roughly commensurate with experience in the end.
Pay Difference by Location
Digital Media Specialists will find that Seattle offers an impressive pay rate, one which exceeds the national average by 30 percent. Digital Media Specialists will also find cushy salaries in Houston (+27 percent), New York (+25 percent), Minneapolis (+20 percent), and Chicago (+18 percent). With compensation 8 percent below the national average, Orlando is not known for hefty paychecks and actually represents the lowest-paying market.