Digital Strategist Salary (United States)

The average salary for a Digital Strategist is $64,349 per year. Skills that are associated with high pay for this job are Business Strategy and Strategic Planning. Experience strongly influences income for this job. Most people with this job move on to other positions after 20 years in this career.
Digital Strategist Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$39,909 - $103,973
(Median)
40K
49K
64K
82K
100K
MEDIAN: $64,348
10%
25%
50%
75%
90%
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Digital Strategist Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$16.94 - $72.72
(Median)
17
40
73
MEDIAN: $25.00
10%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$39,909 - $103,973  
   
Bonus
$0.00 - $10,355  
Profit Sharing
$0.00 - $20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,215 - $107,878  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 374
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$16.94 - $72.72  
   
Overtime
$21.62 - $29.99  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,355  
   
Profit Sharing
$0.00 - $20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,215 - $107,878  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 374
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Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.
Read More...
Digital Strategist Tasks
  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.
  • Create, update, and enforce digital style guides and branding efforts.
  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.

Digital Strategist Job Listings

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Popular Skills for Digital Strategist

Pay by Experience Level for Digital Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

Seattle
up arrow 22%
up arrow 21%
Los Angeles
up arrow 16%
Minneapolis
up arrow 13%
Portland
up arrow 9%
San Francisco
up arrow 5%
Atlanta
up arrow 5%
National Average
$66,000
Pittsburgh
up arrow 4%
St. Louis
up arrow 16%
Orlando
up arrow 30%
Larger circles over a city indicate a job is popular in that location.

Digital Strategist Reviews

What is it like working as a Digital Strategist?
Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

Related Job Salaries

Experience Affects Digital Strategist Salaries

Late-Career
up arrow 68%
National Average
$66,000

Skills That Affect Digital Strategist Salaries

Business Strategy
up arrow 53%
Strategic Planning
up arrow 11%
Web Marketing
up arrow 9%
Web Analytics
up arrow 1%
Strategic Marketing
0%
Social Media Marketing
0%
Web Content Management
0%
National Average
$66,000
Search Engine Optimization (SEO)
up arrow 2%
Online Marketing
up arrow 3%
Advertising
up arrow 10%
Search Engine Marketing (SEM)
up arrow 15%
Content Management
up arrow 16%
Social Media Optimization
up arrow 17%
Data Analysis
up arrow 24%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 69 votes.

Gender

Female
51%
female alumni
 
Male
49%
male alumni

Years of Experience

Less than 1 year
2%
1-4 years
43%
5-9 years
36%
10-19 years
16%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 81%
vision benefits Vision: 68% employee benefits None: 4%
Find Out Exactly What You Should Be Paid
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