Digital Strategist Salary

Earnings for Digital Strategists in the United States come in at around $60K per year on average. Including potential for bonuses and profit sharing — peaking near $10K and $21K, respectively — total cash payment to Digital Strategists can bottom out near $38K or peak near $102K depending on individual performance. While the company and geography impact pay for this group, career length is the most influential factor. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 57 percent. Medical benefits are awarded to almost all, and a fair number earn dental coverage. The majority of Digital Strategists claim high levels of job satisfaction. This snapshot results from replies to PayScale's salary survey.
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$38,237 - $99,778
(Median)
$38K
$60K
$100K
MEDIAN: $60,211
10%
50%
90%

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$14.94 - $43.85
(Median)
$15
$20
$44
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$38,237 - $99,778  
   
Bonus
$0.00 - $10,328  
Profit Sharing
$0.00 - $21,034  
Commission
$14,639  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,847 - $101,764  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 916
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$14.94 - $43.85  
   
Overtime
$9.00 - $40.19  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,328  
   
Commission
$14,639  
Profit Sharing
$0.00 - $21,034  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,847 - $101,764  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 45
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Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

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Digital Strategist Tasks

  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.
  • Create, update, and enforce digital style guides and branding efforts.
  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.

Digital Strategist Job Listings

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Popular Employer Salaries for Digital Strategist


The biggest paychecks can be found at International Business Machines (IBM) Corp. — the median salary there is $93K.

Popular Skills for Digital Strategist


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Strategy, Strategic Planning, Strategic Marketing, and Web Content Management are correlated to pay that is above average, with boosts between 3 percent and 11 percent. Skills that are correlated to lower pay, on the other hand, include Content Management, Google Analytics, and Email Marketing. Most people familiar with Online Marketing also know Social Media Marketing.

Pay by Experience Level for Digital Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Digital Strategists, more experience generally translates to higher pay. The average worker who claims fewer than five years of experience earns around $52K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $70K. Digital Strategists who work for 10 to 20 years in their occupation tend to earn about $88K. Veterans who boast more than two decades of experience make around $116K on average — an ample six-figure paycheck.

Pay Difference by Location

National Average: $60,762

Larger city markers indicate a job is popular in that location.

Seattle is home to an above-average pay rate for Digital Strategists, 21 percent higher than the national average. Digital Strategists will also find cushy salaries in Chicago (+17 percent), Austin (+16 percent), New York (+15 percent), and Denver (+13 percent). One of the biggest compensable factors for Digital Strategists is geography, with workers in Dallas earning a whopping 32 percent below the national average. Los Angeles and St. Louis are a couple other places where companies are known to pay below the median — salaries are 8 percent lower and 3 percent lower, respectively.

Digital Strategist Reviews

What is it like working as a Digital Strategist?

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

Related Job Salaries

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Experience Affects Digital Strategist Salaries




National Average
$61,000


Skills That Affect Digital Strategist Salaries

up arrow 11%

Strategic Marketing
up arrow 3%

Strategic Planning
up arrow 3%

Web Content Management
up arrow 2%

Online Marketing
0%

Search Engine Optimization (SEO)
0%

National Average
$61,000

Web Analytics
up arrow 1%

Strategy Development
up arrow 1%

Social Media Marketing
up arrow 2%

Search Engine Marketing (SEM)
up arrow 2%

Advertising
up arrow 2%

Project Management
up arrow 3%




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 128 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
3%
1-4 years
48%
5-9 years
33%
10-19 years
14%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 79%
medical benefits
Vision: 65%
dental benefits
None: 8%
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