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Digital Strategist Salary

Digital Strategists in the United States can expect wages of $64K per year on average. Total cash earnings of Digital Strategists range from $39K on the low end to $112K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $10K and $24K, respectively. The most important factor affecting compensation for this group is experience level, followed by the company and geography. Almost all enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. Women make up a slight majority of Digital Strategists (52 percent) survey respondents. Job satisfaction for Digital Strategists is high. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$38,870 - $106,453
(Median)
$39K
$64K
$110K
MEDIAN: $63,657
10%
50%
90%

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$17.09 - $67.87
(Median)
$17
$25
$68
MEDIAN: $24.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$38,870 - $106,453  
   
Bonus
$0.00 - $10,388  
Profit Sharing
$-0.49 - $24,468  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,173 - $111,726  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 534
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$17.09 - $67.87  
   
Overtime
$22.38 - $34.37  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,388  
   
Profit Sharing
$-0.49 - $24,468  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,173 - $111,726  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 23

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Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

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Digital Strategist Tasks

  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.
  • Create, update, and enforce digital style guides and branding efforts.
  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.

Digital Strategist Job Listings

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Popular Employer Salaries for Digital Strategist


Popular Skills for Digital Strategist


Survey takers working as Digital Strategists report using a large range of professional skills. Most notably, skills in Strategy, Market Research, Strategy Development, and Branding are correlated to pay that is above average, with boosts between 6 percent and 14 percent. Those listing Email Marketing as a skill should be prepared for drastically lower pay. Search Engine Marketing and Advertising also typically command lower compensation. Most people experienced in Online Marketing also know Social Media Marketing.

Pay by Experience Level for Digital Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Digital Strategists generally obtain higher compensation for more plentiful past experience. Respondents with less than five years' experience take home $52K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $73K. Digital Strategists with one to two decades of relevant experience report an average salary of approximately $98K. Digital Strategists who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $112K on average.

Pay Difference by Location


For Digital Strategists, busy Chicago offers a higher-than-average pay rate, 20 percent above the national average. Digital Strategists will also find cushy salaries in Seattle (+11 percent), Dallas (+10 percent), Minneapolis (+10 percent), and New York (+9 percent). Digital Strategists in Orlando report much lower salaries than the rest of the country — 30 percent below the national average — proving that residence is a major factor in overall pay. Employers pay around 12 percent less in Washington and 5 percent less in Pittsburgh, below-median salaries for those in this field.

Digital Strategist Reviews

What is it like working as a Digital Strategist?

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

Related Job Salaries

United States (change)

Experience Affects Digital Strategist Salaries

Late-Career
up arrow 74%



National Average
$65,000


Skills That Affect Digital Strategist Salaries

up arrow 14%

Market Research
up arrow 12%


Branding
up arrow 5%

Strategic Marketing
up arrow 3%

Strategic Planning
up arrow 2%

Web Content Management
0%

National Average
$65,000

Web Analytics
up arrow 1%

Project Management
up arrow 1%

Social Media Marketing
up arrow 4%

Search Engine Optimization (SEO)
up arrow 4%


Advertising
up arrow 6%


Email Marketing
up arrow 25%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 88 votes.

Gender

Female
52 %
Male
48 %

Years of Experience

Less than 1 year
3%
1-4 years
44%
5-9 years
33%
10-19 years
17%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 6%