A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.
This is often a fast-paced job, and the work load often depends on the requirements of the current project or projects. When deadlines approach, it is common for this the digital strategist to have to work some nights and weekends in addition to conventional business hours.
This position requires the ability to analyze large quantities of data and identify the most important pieces of this data for the company and its digital offerings. This includes a vast knowledge of current market trends, as well as competitors' products and services. This person must also be able to work professionally and cooperatively with clients and coworkers to build a collaborative work environment. Computer skills are a must, and a strong knowledge of SEO, SEM, and Microsoft applications are critical.
Additionally, three to five years of experience in the company's industry is typically required by employers, although candidates with strong digital skills in a different field may be accepted. A bachelor's degree in a relevant area of study is also required, and a master's degree may preferred.