Digital Strategist Salary

The average Digital Strategist in the United States earns approximately $60K annually. Cash earnings for Digital Strategists — which occasionally include more than $10K from bonuses and more than $21K from profit sharing — stretch from around $38K to approximately $102K. While the specific employer and location impact pay for this group, career length is the most influential factor. The majority of Digital Strategists claim high levels of job satisfaction. Women make up a slight majority of Digital Strategists (57 percent) survey respondents. Medical benefits are awarded to nearly all, and a strong majority earn dental coverage. The information for this snapshot was generated by responses to the PayScale salary survey.
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$38,237 - $99,778
(Median)
$38K
$60K
$100K
MEDIAN: $60,211
10%
50%
90%

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$14.94 - $43.85
(Median)
$15
$20
$44
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$38,237 - $99,778  
   
Bonus
$0.00 - $10,328  
Profit Sharing
$0.00 - $21,034  
Commission
$14,639  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,847 - $101,764  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 916
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$14.94 - $43.85  
   
Overtime
$9.00 - $40.19  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,328  
   
Commission
$14,639  
Profit Sharing
$0.00 - $21,034  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,847 - $101,764  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 45
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Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

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Digital Strategist Tasks

  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.
  • Create, update, and enforce digital style guides and branding efforts.
  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.

Digital Strategist Job Listings

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Popular Employer Salaries for Digital Strategist


Digital Strategists flock to International Business Machines (IBM) Corp. for generous paychecks, where average earnings of $93K lead the pack in compensation.

Popular Skills for Digital Strategist


Digital Strategists report using a large range of skills on the job. Most notably, skills in Strategy, Strategic Planning, Strategic Marketing, and Web Content Management are correlated to pay that is above average, with boosts between 3 percent and 11 percent. At the other end of the pay range are skills like Content Management, Google Analytics, and Email Marketing. The majority of those who know Online Marketing also know Social Media Marketing.

Pay by Experience Level for Digital Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. The average beginner in this position makes around $52K, but folks who have been around for five to 10 years see a markedly higher median salary of $70K. Digital Strategists claiming one to two decades of experience make an estimated median of $88K. Big financial gains seem to result from working for more than two decades; veterans in this group report earning $116K on average.

Pay Difference by Location

National Average: $60,762

Larger city markers indicate a job is popular in that location.

With a pay rate for Digital Strategists that is 21 percent greater than the national average, Seattle offers a comfortable salary for those in this profession. Digital Strategists can also look forward to large paychecks in cities like Chicago (+17 percent), Austin (+16 percent), New York (+15 percent), and Denver (+13 percent). Location is a huge contributor to overall pay, with Digital Strategists in Dallas earning a whopping 32 percent below the national average. Employers in Los Angeles and St. Louis also lean toward paying below-median salaries (8 percent lower and 3 percent lower, respectively).

Digital Strategist Reviews

What is it like working as a Digital Strategist?

Digital Strategist in Washington:
"Digital in DC."
Pros: Work-life balance, the people, company culture and the ability to stay up-to-date on the latest marketing trends.
Cons: Not always challenging, can be limited especially in DC because many clients are government based.

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

Related Job Salaries

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Experience Affects Digital Strategist Salaries




National Average
$61,000


Skills That Affect Digital Strategist Salaries

up arrow 11%

Strategic Marketing
up arrow 3%

Strategic Planning
up arrow 3%

Web Content Management
up arrow 2%

Online Marketing
0%

Search Engine Optimization (SEO)
0%

National Average
$61,000

Web Analytics
up arrow 1%

Strategy Development
up arrow 1%

Social Media Marketing
up arrow 2%

Search Engine Marketing (SEM)
up arrow 2%

Advertising
up arrow 2%

Project Management
up arrow 3%




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 128 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
3%
1-4 years
48%
5-9 years
33%
10-19 years
14%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 79%
medical benefits
Vision: 65%
dental benefits
None: 8%
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