Digital Strategist Salary

Desirable paychecks are doled out to late-career Digital Strategists. Surpassing the profession's national median salary of $57K per year, wages for these workers approximate $127K. The average inexperienced worker earns $52K, and someone who has worked for five to 10 years can expect a bigger median salary of $67K. Digital Strategists who work for 10 to 20 years in their occupation tend to earn about $82K. Professionals who boast more than 20 years of experience reap the fruits of their labor to the six-figure tune of $127K — the plum median salary in this group. This overview is based on answers to PayScale's salary questionnaire.
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$38,322 - $92,456
$38K
$57K
$92K
MEDIAN: $56,896
10%
50%
90%

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$14.99 - $43.42
$15
$20
$43
MEDIAN: $20.00
10%
50%
90%

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$0$95K
Salary $38,322 - $92,456
Bonus $122.34 - $12,766
Profit Sharing $-0.49 - $12,040
Commission $1,014 - $34,521
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,456 - $95,871
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 896
Hourly Data $0$51
Hourly Rate $14.99 - $43.42
Overtime $22.15 - $51.52
Annual Data $0$95K
Bonus $122.34 - $12,766
Commission $1,014 - $34,521
Profit Sharing $-0.49 - $12,040
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,456 - $95,871
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 60

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

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Digital Strategist Tasks

  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.
  • Create, update, and enforce digital style guides and branding efforts.
  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.

Common Career Paths for Digital Strategist


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Many Digital Strategists move into Digital Marketing Manager roles, in which average pay is a slightly higher $64K per year.

Digital Strategist Job Listings

Popular Employer Salaries for Digital Strategist


Akqa offers the highest compensation with a median salary of $75K.

Popular Skills for Digital Strategist


Digital Strategists report using a deep pool of skills on the job. Most notably, skills in Strategy Development, Strategy, Strategic Planning, and Web Content Management are correlated to pay that is above average, with boosts between 8 percent and 12 percent. At the other end of the pay range are skills like Social Media Marketing and Google Analytics. It is often found that people who know Online Marketing are also skilled in Social Media Marketing.

Pay by Experience Level for Digital Strategist

Pay by Experience for a Digital Strategist has a positive trend. An entry-level Digital Strategist with less than 5 years of experience can expect to earn an average total compensation of $52,000 based on 632 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Digital Strategist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $67,000 based on 355 salaries. An experienced Digital Strategist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $82,000 based on 118 salaries. A Digital Strategist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $126,000 based on 12 salaries.

Pay Difference by Location

National Average: $57,630

Larger city markers indicate a job is popular in that location.

For Digital Strategists, working in the bustling city of Seattle has its advantages, including an above-average pay rate. Digital Strategists will also find cushy salaries in San Francisco (+19 percent), New York (+17 percent), Denver (+16 percent), and Boston (+14 percent). Those in the field find the lowest salaries in St. Louis, 15 percent below the national average. Below-median salaries also turn up in Atlanta and Dallas (14 percent lower and 10 percent lower, respectively).

Digital Strategist Reviews

Q: What is it like working as a Digital Strategist?

Digital Strategist in Fort Myers:
Pros: Optimizing accounts for opportunity in the market.
Cons:

Digital Strategist in Washington:
"Digital in DC."
Pros: Work-life balance, the people, company culture and the ability to stay up-to-date on the latest marketing trends.
Cons: Not always challenging, can be limited especially in DC because many clients are government based.

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

Related Job Salaries

Key Stats for Digital Strategist

Gender

Female
59 %
Male
41 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 146 votes.
Less than 1 year
4%
1-4 years
52%
5-9 years
31%
10-19 years
12%
20 years or more
2%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Digital Strategist Salaries

▲120%

▲43%

▲17%

National Average
$58,000

▼10%

Skills That Affect Digital Strategist Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 146 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
4%
1-4 years
52%
5-9 years
31%
10-19 years
12%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 73%
vision benefits
Vision: 62%
no benefits
None: 13%
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