Pay for Digital Strategists in the United States sits in the ballpark of $58K annually. Overall incomes of Digital Strategists — including $10K bonuses, $21K profit sharing proceeds, and $34K commissions on the more lucrative end — generally ranges between $37K and $93K. This group's pay is mainly influenced by experience level, followed by the specific employer and geographic location. Most Digital Strategists like their work and job satisfaction is high. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. The figures in this rundown are based on the results of PayScale's salary questionnaire.
Read More
$38,114 - $90,707
(Median)
$38K
$58K
$91K
MEDIAN: $58,237
10%
50%
90%

Add this chart to your site: 640px    300px

$14.72 - $42.57
(Median)
$15
$20
$43
MEDIAN: $20
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Salary
$38,114 - $90,707  
   
Bonus
$0.00 - $10,310  
Profit Sharing
$302.01 - $20,611  
Commission
$1,021 - $34,255  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,230 - $93,497  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 897
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18$36$54
Hourly Rate
$14.72 - $42.57  
   
Overtime
$20.13 - $51.33  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,310  
   
Commission
$1,021 - $34,255  
Profit Sharing
$302.01 - $20,611  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,230 - $93,497  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 55
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

Read More...

Digital Strategist Tasks

  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.
  • Create, update, and enforce digital style guides and branding efforts.
  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.

Digital Strategist Job Listings

Search for more jobs:

Popular Employer Salaries for Digital Strategist


International Business Machines (IBM) Corp. offers the largest salaries in town — $93K on average.

Popular Skills for Digital Strategist


Survey results imply that Digital Strategists deploy a substantial tool kit of skills at work. Most notably, skills in Strategy, Strategy Development, Strategic Planning, and Strategic Marketing are correlated to pay that is above average, with boosts between 6 percent and 9 percent. At the other end of the pay range are skills like Social Media Marketing, Google Analytics, and Content Management. Those familiar with Online Marketing also tend to know Social Media Marketing.

Pay by Experience Level for Digital Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Digital Strategists who reported more years of relevant experience also reported higher earnings. The average inexperienced worker earns $51K, and someone who has worked for five to 10 years can expect a bigger median salary of $68K. Digital Strategists with one to two decades of relevant experience report an average salary of approximately $82K. Professionals with deep experience (more than 20 years) report prosperous salaries in six-figure territory; the median for this crowd is approximately $127K.

Pay Difference by Location

National Average: $58,877

Larger city markers indicate a job is popular in that location.

For those looking to make money, Digital Strategists in Seattle enjoy an exceptional pay rate, 16 percent above the national average. Digital Strategists can also look forward to large paychecks in cities like Denver (+14 percent), New York (+14 percent), Austin (+10 percent), and San Francisco (+10 percent). The lowest-paying market is St. Louis, which sits 19 percent below the national average. Below-median salaries also turn up in Atlanta and Dallas (17 percent lower and 14 percent lower, respectively).

Digital Strategist Reviews

What is it like working as a Digital Strategist?

Digital Strategist in Washington:
"Digital in DC."
Pros: Work-life balance, the people, company culture and the ability to stay up-to-date on the latest marketing trends.
Cons: Not always challenging, can be limited especially in DC because many clients are government based.

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Experience Affects Digital Strategist Salaries




National Average
$59,000


Skills That Affect Digital Strategist Salaries




Strategic Marketing
up arrow 4%

Search Engine Marketing (SEM)
up arrow 3%

Web Content Management
up arrow 3%

Online Marketing
up arrow 2%

Web Analytics
up arrow 2%

Search Engine Optimization (SEO)
up arrow 2%

Advertising
up arrow 1%

Project Management
0%

National Average
$59,000

Email Marketing
up arrow 3%

Content Management
up arrow 4%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 121 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
4%
1-4 years
51%
5-9 years
32%
10-19 years
12%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 74%
medical benefits
Vision: 62%
dental benefits
None: 12%
ADVERTISEMENT