Digital Strategist Salary

Average Digital Strategists in the United States make around $63K annually. In the world of Digital Strategists, total cash compensation can vary between $39K and $110K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $12K and $23K, respectively. While the specific employer and location impact pay for this group, career duration is the most influential factor. Women make up a slight majority of Digital Strategists (55 percent) survey respondents. Work is enjoyable for Digital Strategists, who typically claim high levels of job satisfaction. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to more than half. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$38,911 - $105,585
(Median)
$39K
$63K
$110K
MEDIAN: $63,230
10%
50%
90%

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$16.58 - $60.00
(Median)
$17
$21
$60
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$38,911 - $105,585  
   
Bonus
$0.00 - $11,663  
Profit Sharing
$0.00 - $22,875  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,907 - $110,356  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 613
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$16.58 - $60.00  
   
Overtime
$0.07 - $36.03  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $11,663  
   
Profit Sharing
$0.00 - $22,875  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,907 - $110,356  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 29
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Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

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Digital Strategist Tasks

  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.
  • Create, update, and enforce digital style guides and branding efforts.
  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.

Digital Strategist Job Listings

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Popular Employer Salaries for Digital Strategist


Popular Skills for Digital Strategist


Survey results imply that Digital Strategists deploy a deep pool of skills on the job. Lucky workers who know Marketing Communications can expect a significant pay bump, scoring salaries 32 percent above average. Market Research and Strategy are also correlated to pay that is above average, with increases between 13 percent and 32 percent. Skills that are correlated to lower pay, on the other hand, include Email Marketing, Social Media Marketing, and Search Engine Optimization. Those familiar with Online Marketing also tend to know Social Media Marketing.

Pay by Experience Level for Digital Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Digital Strategists. Survey participants with less than five years' experience pocket $53K on average, but those with five to 10 years of experience enjoy a much bigger median of $72K. Digital Strategists bring in $97K after working for 10 to 20 years. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $116K.

Pay Difference by Location


For Digital Strategists, Chicago provides a pay rate that is 19 percent greater than the national average. Digital Strategists can also look forward to large paychecks in cities like Seattle (+14 percent), Denver (+13 percent), New York (+9 percent), and Portland (+6 percent). One of the biggest compensable factors for Digital Strategists is geography, with workers in Orlando earning a whopping 29 percent below the national average. Employers also pay below the national average in Los Angeles and St. Louis (14 percent lower).

Digital Strategist Reviews

What is it like working as a Digital Strategist?

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

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Experience Affects Digital Strategist Salaries




National Average
$64,000


Skills That Affect Digital Strategist Salaries

Marketing Communications
up arrow 32%

up arrow 13%

Market Research
up arrow 13%


Strategic Planning
up arrow 3%

Strategic Marketing
up arrow 2%

Web Content Management
up arrow 1%

Project Management
up arrow 1%

National Average
$64,000

Search Engine Marketing (SEM)
up arrow 1%

Advertising
up arrow 1%

Online Marketing
up arrow 3%

Web Analytics
up arrow 3%

Social Media Marketing
up arrow 4%

Search Engine Optimization (SEO)
up arrow 4%

Email Marketing
up arrow 7%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 90 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
2%
1-4 years
45%
5-9 years
33%
10-19 years
15%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 6%
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