Digital Strategist Salary

Digital Strategists in the United States can expect to earn an average of $63K per year. Cash earnings for Digital Strategists — which occasionally include more than $12K from bonuses and more than $23K from profit sharing — stretch from around $39K to approximately $109K. Compensation for this group is mainly affected by career duration, but the company and geography are influential factors as well. Job satisfaction for Digital Strategists is high. Women make up a slight majority of Digital Strategists (54 percent) survey respondents. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to more than half. This report is based on answers to PayScale's salary questionnaire.
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$38,921 - $104,388
(Median)
$39K
$63K
$100K
MEDIAN: $62,866
10%
50%
90%

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$15.38 - $59.18
(Median)
$15
$20
$59
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$38,921 - $104,388  
   
Bonus
$19.87 - $11,928  
Profit Sharing
$0.00 - $22,875  
Commission
$3,500 - $25,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,809 - $109,326  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 649
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$15.38 - $59.18  
   
Overtime
$-0.50 - $35.89  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$19.87 - $11,928  
   
Commission
$3,500 - $25,000  
Profit Sharing
$0.00 - $22,875  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,809 - $109,326  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 31
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Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

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Digital Strategist Tasks

  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.
  • Create, update, and enforce digital style guides and branding efforts.
  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.

Digital Strategist Job Listings

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Popular Employer Salaries for Digital Strategist


Popular Skills for Digital Strategist


Survey results imply that Digital Strategists deploy a substantial tool kit of skills at work. Most notably, skills in Strategy, Market Research, Strategy Development, and Web Content Management are correlated to pay that is above average, with boosts between 4 percent and 12 percent. Skills that seem to negatively impact pay include Social Media Optimization, Email Marketing, and Web Analytics. Those familiar with Online Marketing also tend to know Social Media Marketing.

Pay by Experience Level for Digital Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Digital Strategists with a rich background of experience are typically rewarded with larger paychecks. Survey participants with less than five years' experience pocket $53K on average, but those with five to 10 years of experience enjoy a much bigger median of $72K. Digital Strategists see a median salary of $94K after reaching one to two decades on the job. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $116K.

Pay Difference by Location


For those looking to make money, Digital Strategists in Chicago enjoy an exceptional pay rate, 20 percent above the national average. Digital Strategists will also find cushy salaries in Denver (+15 percent), Seattle (+15 percent), New York (+9 percent), and San Francisco (+7 percent). Digital Strategists in Orlando take home the lowest salaries, earning a whopping 29 percent less than the national average. Two other places where employers offer below-median salaries are St. Louis (14 percent less) and Los Angeles (11 percent less).

Digital Strategist Reviews

What is it like working as a Digital Strategist?

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

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Experience Affects Digital Strategist Salaries




National Average
$64,000


Skills That Affect Digital Strategist Salaries

up arrow 12%

Market Research
up arrow 8%

Strategy Development
up arrow 4%

Web Content Management
up arrow 2%

Strategic Marketing
up arrow 1%

Strategic Planning
up arrow 1%

National Average
$64,000

Advertising
up arrow 1%

Online Marketing
up arrow 2%

Social Media Marketing
up arrow 2%

Project Management
up arrow 3%

Search Engine Optimization (SEO)
up arrow 4%

Search Engine Marketing (SEM)
up arrow 4%


Email Marketing
up arrow 8%

Social Media Optimization
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 93 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
2%
1-4 years
46%
5-9 years
34%
10-19 years
15%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 6%
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