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Digital Strategist Salary

Average Digital Strategists in the United States make around $63K per year. Final cash compensation to Digital Strategists varies from around $40K to approximately $114K; choice pay grades include potential for bonuses and profit sharing as high as $13K and $15K, respectively. Career length and the particular city each impact pay for this group, with the former having the largest influence. Women make up a slight majority of Digital Strategists (50 percent) survey respondents. Most workers in this position report high levels of job satisfaction. Almost all report receiving medical coverage from their employers and a fair number collect dental insurance. The data in this summary comes from the PayScale salary survey.
$39,562 - $107,315
(Median)
40K
48K
63K
81K
110K
MEDIAN: $62,615
10%
25%
50%
75%
90%

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$17.11 - $71.47
(Median)
17
28
43
71
MEDIAN: $27.00
10%
50%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$39,562 - $107,315  
   
Bonus
$0.00 - $12,720  
Profit Sharing
$0.00 - $15,319  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,053 - $113,500  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 444
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$17.11 - $71.47  
   
Overtime
$21.62 - $29.99  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $12,720  
   
Profit Sharing
$0.00 - $15,319  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,053 - $113,500  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 16
United States (change)

Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

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Digital Strategist Tasks

  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.
  • Create, update, and enforce digital style guides and branding efforts.
  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.

Digital Strategist Job Listings

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Popular Skills for Digital Strategist


Digital Strategists report using a large range of skills on the job. Most notably, skills in Strategy, Advertising, Web Analytics, and Strategic Planning are correlated to pay that is above average. Those listing Email Marketing as a skill should be prepared for drastically lower pay. Social Media Optimization and Content Management also typically command lower compensation. It is often found that people who know Online Marketing are also skilled in Social Media Marketing.

Pay by Experience Level for Digital Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Digital Strategists. The average worker who claims fewer than five years of experience earns around $52K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $73K. Digital Strategists bring in $99K after working for 10 to 20 years. More than 20 years of experience mean a somewhat bigger median paycheck of $110K, but it's not much more than what less experienced people make.

Pay Difference by Location


Surpassing the national average by 21 percent, Digital Strategists in Chicago receive some of the highest pay in the country. Digital Strategists will also find cushy salaries in Seattle (+19 percent), Philadelphia (+16 percent), Minneapolis (+14 percent), and Portland (+11 percent). Digital Strategists in Orlando take home the lowest salaries, earning a whopping 29 percent less than the national average. St. Louis and San Francisco are a couple other places where companies are known to pay below the median — salaries are 15 percent lower and 11 percent lower, respectively.

Digital Strategist Reviews

What is it like working as a Digital Strategist?

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

Related Job Salaries

Experience Affects Digital Strategist Salaries

Late-Career
up arrow 71%



National Average
$64,000


Skills That Affect Digital Strategist Salaries


Advertising
up arrow 3%

Web Analytics
up arrow 1%

Web Content Management
0%

Strategic Planning
0%

National Average
$64,000

Strategic Marketing
up arrow 1%

Social Media Marketing
up arrow 3%

Project Management
up arrow 3%

Strategy Development
up arrow 5%




Content Management
up arrow 16%

Social Media Optimization
up arrow 16%

Email Marketing
up arrow 22%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 79 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
2%
1-4 years
43%
5-9 years
34%
10-19 years
17%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 79%
vision benefits Vision: 66% employee benefits None: 5%