Digital Strategist Salary

Digital Strategists in the United States can expect to earn an average of $63K per year. In the world of Digital Strategists, overall cash allowance can occasionally include more than $12K from bonuses and, in some exceptional cases, $23K from profit sharing, causing incomes to vary widely between $39K and $108K. Career duration is the main element affecting pay for this group — the company and geography are driving factors as well. Women make up a slight majority of Digital Strategists (54 percent) survey respondents. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. For the most part, Digital Strategists enjoy their work and report high levels of job satisfaction. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$39,024 - $103,821

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$15.10 - $58.72

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$39,024 - $103,821  
   
Bonus
$19.39 - $12,014  
Profit Sharing
$0.00 - $22,875  
Commission
$3,500 - $25,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,930 - $108,493  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 674
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$15.10 - $58.72  
   
Overtime
$0.00 - $35.89  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$19.39 - $12,014  
   
Commission
$3,500 - $25,000  
Profit Sharing
$0.00 - $22,875  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,930 - $108,493  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 32
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Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

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Digital Strategist Tasks

  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.
  • Create, update, and enforce digital style guides and branding efforts.
  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.

Digital Strategist Job Listings

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Popular Employer Salaries for Digital Strategist


International Business Machines (IBM) Corp. offers the largest salaries in town — $88K on average.

Popular Skills for Digital Strategist


Survey results imply that Digital Strategists deploy a substantial tool kit of skills at work. Most notably, skills in Strategy, Market Research, Strategy Development, and Strategic Planning are correlated to pay that is above average. At the other end of the pay range are skills like Google Analytics, Email Marketing, and Project Management. It is often found that people who know Online Marketing are also skilled in Social Media Marketing.

Pay by Experience Level for Digital Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Those in the early stages of their career can expect to make around $53K; however, individuals with five to 10 years of experience bring in $72K on average — a distinctly larger sum. Digital Strategists see a median salary of $94K after reaching one to two decades on the job. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $116K.

Pay Difference by Location


For Digital Strategists, Denver provides a pay rate that is 16 percent greater than the national average. Digital Strategists will also find cushy salaries in Seattle (+16 percent), Chicago (+14 percent), New York (+10 percent), and San Francisco (+7 percent). Digital Strategists' salaries are heavily influenced by location — Digital Strategists in Orlando bring in salaries that are 28 percent lower than the national average. Employers in St. Louis and Los Angeles also lean toward paying below-median salaries (14 percent lower and 7 percent lower, respectively).

Digital Strategist Reviews

What is it like working as a Digital Strategist?

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

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Experience Affects Digital Strategist Salaries




National Average
$64,000


Skills That Affect Digital Strategist Salaries

up arrow 12%

Market Research
up arrow 7%

Strategy Development
up arrow 3%

Strategic Planning
up arrow 2%

Strategic Marketing
0%

Web Content Management
0%

Advertising
0%

National Average
$64,000

Online Marketing
up arrow 3%

Social Media Marketing
up arrow 3%

Search Engine Optimization (SEO)
up arrow 3%

Search Engine Marketing (SEM)
up arrow 3%


Project Management
up arrow 5%

Email Marketing
up arrow 12%

Google Analytics
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 95 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
2%
1-4 years
47%
5-9 years
33%
10-19 years
15%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 6%
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