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Digital Strategist Salary

For Digital Strategists, annual average wages total $64K per year. In the world of Digital Strategists, total cash compensation can vary between $39K and $111K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $11K and $24K, respectively. The most influential factor affecting pay for this group is experience level, though the company and location have a (lesser) impact as well. Most Digital Strategists report high levels of job satisfaction. Almost all report receiving medical coverage from their employers and a fair number collect dental insurance. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 54 percent. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$38,882 - $105,768
(Median)
$39K
$64K
$110K
MEDIAN: $63,555
10%
50%
90%

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$16.53 - $60.82
(Median)
$17
$21
$61
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$38,882 - $105,768  
   
Bonus
$10.00 - $10,850  
Profit Sharing
$0.00 - $24,240  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,041 - $110,720  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 569
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$16.53 - $60.82  
   
Overtime
$15.50 - $32.75  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$10.00 - $10,850  
   
Profit Sharing
$0.00 - $24,240  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,041 - $110,720  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 27

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Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

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Digital Strategist Tasks

  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.
  • Create, update, and enforce digital style guides and branding efforts.
  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.

Digital Strategist Job Listings

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Popular Employer Salaries for Digital Strategist


Popular Skills for Digital Strategist


Digital Strategists report using a large range of skills on the job. Most notably, skills in Strategy, Strategy Development, Branding, and Advertising are correlated to pay that is above average, with boosts between 5 percent and 11 percent. Skills that are correlated to lower pay, on the other hand, include Email Marketing, Social Media Optimization, and Social Media Marketing. For most people, competency in Online Marketing indicates knowledge of Social Media Marketing.

Pay by Experience Level for Digital Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Those in the early stages of their career can expect to make around $52K; however, individuals with five to 10 years of experience bring in $73K on average — a distinctly larger sum. Digital Strategists see a median salary of $97K after reaching one to two decades on the job. Digital Strategists who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $116K.

Pay Difference by Location


Digital Strategists will find that Chicago offers an impressive pay rate, one which exceeds the national average by 20 percent. Digital Strategists will also find cushy salaries in Denver (+12 percent), Dallas (+10 percent), New York (+9 percent), and Seattle (+9 percent). Digital Strategists in Orlando make 30 percent less than the national average, proving that location is a major factor in pay. St. Louis and Washington are a couple other places where companies are known to pay below the median — salaries are 15 percent lower and 12 percent lower, respectively.

Digital Strategist Reviews

What is it like working as a Digital Strategist?

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

Related Job Salaries

United States (change)

Experience Affects Digital Strategist Salaries




National Average
$64,000


Skills That Affect Digital Strategist Salaries

up arrow 11%


Branding
up arrow 5%

Advertising
up arrow 4%

Strategic Planning
up arrow 3%

Strategic Marketing
up arrow 2%

Web Content Management
up arrow 2%

National Average
$64,000

Web Analytics
up arrow 1%

Search Engine Marketing (SEM)
up arrow 1%

Project Management
up arrow 1%

Online Marketing
up arrow 3%

Search Engine Optimization (SEO)
up arrow 3%

Social Media Marketing
up arrow 4%

Social Media Optimization
up arrow 16%

Email Marketing
up arrow 19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 89 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
3%
1-4 years
45%
5-9 years
33%
10-19 years
16%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 79%
vision benefits Vision: 66% employee benefits None: 6%
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