Digital Strategist Salary

Desirable paychecks are doled out to highly experienced Digital Strategists. Surpassing the profession's national median salary of $58K per year, wages for these workers approximate $127K. The median compensation for relatively untried workers is $52K; in the five-to-10 year group, it's higher at around $67K. People with 10 to 20 years of experience make an average of about $82K in this role. Professionals with deep experience (more than 20 years) report prosperous salaries in six-figure territory; the median for this crowd is approximately $127K. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$38,374 - $91,689
$38K
$58K
$92K
MEDIAN: $58,338
10%
50%
90%

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$14.69 - $42.57
$15
$20
$43
MEDIAN: $19.84
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Salary
$38,374 - $91,689  
   
Bonus
$99.33 - $11,919  
Profit Sharing
$0.00 - $12,080  
Commission
$1,021 - $34,255  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,520 - $94,745  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 883
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18$36$54
Hourly Rate
$14.69 - $42.57  
   
Overtime
$20.13 - $51.33  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$99.33 - $11,919  
   
Commission
$1,021 - $34,255  
Profit Sharing
$0.00 - $12,080  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,520 - $94,745  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 55

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Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

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Digital Strategist Tasks

  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.
  • Create, update, and enforce digital style guides and branding efforts.
  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.

Common Career Paths for Digital Strategist


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For Digital Strategists, career advancements do not tend to correlate with a rise in salary. On average, lower-level Digital Strategists earn similar salaries to those in higher-end positions like Digital Marketing Manager.

Digital Strategist Job Listings

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Popular Employer Salaries for Digital Strategist


Digital Strategists seeking a sizable paycheck can earn the most at Akqa, where the average salary comes to $75K.

Popular Skills for Digital Strategist


Digital Strategists seem to exploit a large range of skills on the job. Most notably, skills in Strategy Development, Strategy, Strategic Planning, and Web Content Management are correlated to pay that is above average, with boosts between 6 percent and 10 percent. Skills that pay less than market rate include Social Media Marketing and Google Analytics. The majority of those who know Online Marketing also know Social Media Marketing.

Pay by Experience Level for Digital Strategist

Pay by Experience for a Digital Strategist has a positive trend. An entry-level Digital Strategist with less than 5 years of experience can expect to earn an average total compensation of $52,000 based on 632 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Digital Strategist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $67,000 based on 355 salaries. An experienced Digital Strategist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $82,000 based on 118 salaries. A Digital Strategist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $126,000 based on 12 salaries.

Pay Difference by Location

National Average: $58,833

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 21 percent, Digital Strategists in Seattle receive some of the highest pay in the country. Digital Strategists will also find cushy salaries in San Francisco (+17 percent), New York (+14 percent), Denver (+14 percent), and Boston (+12 percent). Falling short of the national average by 17 percent, the area with the worst salaries is St. Louis. Atlanta and Dallas are a couple other places where companies are known to pay below the median — salaries are 16 percent lower and 12 percent lower, respectively.

Digital Strategist Reviews

Q: What is it like working as a Digital Strategist?

Digital Strategist in Washington:
"Digital in DC."
Pros: Work-life balance, the people, company culture and the ability to stay up-to-date on the latest marketing trends.
Cons: Not always challenging, can be limited especially in DC because many clients are government based.

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

Related Job Salaries

Key Stats for Digital Strategist

Gender

Female
60 %
Male
40 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 126 votes.
Less than 1 year
3%
1-4 years
51%
5-9 years
32%
10-19 years
12%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Digital Strategist Salaries

▲115%

▲40%

▲15%

National Average
$59,000

▼12%

Skills That Affect Digital Strategist Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 126 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
3%
1-4 years
51%
5-9 years
32%
10-19 years
12%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 74%
vision benefits
Vision: 62%
no benefits
None: 13%