Digital Strategist Salary
Job Description for Digital Strategist
A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.Read More...
This is often a fast-paced job, and the work load often depends on the requirements of the current project or projects. When deadlines approach, it is common for this the digital strategist to have to work some nights and weekends in addition to conventional business hours.
This position requires the ability to analyze large quantities of data and identify the most important pieces of this data for the company and its digital offerings. This includes a vast knowledge of current market trends, as well as competitors' products and services. This person must also be able to work professionally and cooperatively with clients and coworkers to build a collaborative work environment. Computer skills are a must, and a strong knowledge of SEO, SEM, and Microsoft applications are critical.
Additionally, three to five years of experience in the company's industry is typically required by employers, although candidates with strong digital skills in a different field may be accepted. A bachelor's degree in a relevant area of study is also required, and a master's degree may preferred.
Digital Strategist Tasks
- Create strategy and content for web presence and outreach.
- Identify new communities and technologies for marketing efforts.
- Create, update, and enforce digital style guides and branding efforts.
- Define, track, analyze, and report on metrics and analytics to understand reach.
- Create, edit, update, connect, and share digital video, images, text, and graphics.
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Popular Employer Salaries for Digital Strategist
International Business Machines (IBM) Corp. offers the largest salaries in town — $93K on average.
Popular Skills for Digital Strategist
Survey results imply that Digital Strategists deploy a substantial tool kit of skills at work. Most notably, skills in Strategy, Strategy Development, Strategic Planning, and Strategic Marketing are correlated to pay that is above average, with boosts between 6 percent and 9 percent. At the other end of the pay range are skills like Social Media Marketing, Google Analytics, and Content Management. Those familiar with Online Marketing also tend to know Social Media Marketing.
Pay by Experience Level for Digital Strategist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Digital Strategists who reported more years of relevant experience also reported higher earnings. The average inexperienced worker earns $51K, and someone who has worked for five to 10 years can expect a bigger median salary of $68K. Digital Strategists with one to two decades of relevant experience report an average salary of approximately $82K. Professionals with deep experience (more than 20 years) report prosperous salaries in six-figure territory; the median for this crowd is approximately $127K.
Pay Difference by Location
For those looking to make money, Digital Strategists in Seattle enjoy an exceptional pay rate, 16 percent above the national average. Digital Strategists can also look forward to large paychecks in cities like Denver (+14 percent), New York (+14 percent), Austin (+10 percent), and San Francisco (+10 percent). The lowest-paying market is St. Louis, which sits 19 percent below the national average. Below-median salaries also turn up in Atlanta and Dallas (17 percent lower and 14 percent lower, respectively).
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Rated 4 out of 5
based on 121 votes.