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Digital Strategist Salary

Digital Strategists in the United States pull down an average of $64K per year. In the world of Digital Strategists, total cash compensation can vary between $39K and $111K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $12K and $24K, respectively. Career duration is the main element affecting pay for this group — the company and location are driving factors as well. Most workers in this position report high levels of job satisfaction. Almost all enjoy medical while a fair number get dental coverage. Vision coverage is also available to more than half. Women Digital Strategists who took the survey just slightly outnumber men. This report is based on responses to the PayScale salary survey.
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$38,830 - $106,179
(Median)
$39K
$64K
$110K
MEDIAN: $63,697
10%
50%
90%

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$16.59 - $60.40
(Median)
$17
$22
$60
MEDIAN: $21.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$38,830 - $106,179  
   
Bonus
$19.73 - $11,957  
Profit Sharing
$0.00 - $24,240  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,994 - $111,210  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 580
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$16.59 - $60.40  
   
Overtime
$15.50 - $32.75  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$19.73 - $11,957  
   
Profit Sharing
$0.00 - $24,240  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,994 - $111,210  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 28
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Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

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Digital Strategist Tasks

  • Define, track, analyze, and report on metrics and analytics to understand reach.
  • Create, edit, update, connect, and share digital video, images, text, and graphics.
  • Create, update, and enforce digital style guides and branding efforts.
  • Create strategy and content for web presence and outreach.
  • Identify new communities and technologies for marketing efforts.

Digital Strategist Job Listings

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Popular Employer Salaries for Digital Strategist


Popular Skills for Digital Strategist


Digital Strategists report using a deep pool of skills on the job. Most notably, skills in Market Research, Strategy, Strategy Development, and Branding are correlated to pay that is above average, with boosts between 8 percent and 13 percent. Skills that are correlated to lower pay, on the other hand, include Email Marketing and Social Media Marketing. Most people who know Online Marketing also know Social Media Marketing.

Pay by Experience Level for Digital Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Digital Strategists, more experience generally translates to higher pay. Relatively untried employees who have less than five years' experience make $53K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $73K. Digital Strategists who work for 10 to 20 years in their occupation tend to earn about $97K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $116K.

Pay Difference by Location


Surpassing the national average by 19 percent, Digital Strategists in Chicago receive some of the highest pay in the country. Digital Strategists will also find cushy salaries in Denver (+13 percent), Seattle (+8 percent), Minneapolis (+8 percent), and Dallas (+8 percent). Digital Strategists in Orlando take home the lowest salaries, earning a whopping 30 percent less than the national average. Employers in St. Louis and Washington also lean toward paying below-median salaries (15 percent lower and 12 percent lower, respectively).

Digital Strategist Reviews

What is it like working as a Digital Strategist?

Digital Strategist in New York:
Pros: How varied it is. The people I work with. The creativity that's involved.
Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

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Experience Affects Digital Strategist Salaries




National Average
$65,000


Skills That Affect Digital Strategist Salaries

Market Research
up arrow 13%

up arrow 11%


Branding
up arrow 5%

Strategic Planning
up arrow 3%

Advertising
up arrow 3%

Strategic Marketing
up arrow 2%

Web Content Management
up arrow 2%

Project Management
0%

National Average
$65,000

Web Analytics
up arrow 1%

Search Engine Marketing (SEM)
up arrow 1%

Online Marketing
up arrow 3%

Search Engine Optimization (SEO)
up arrow 3%

Social Media Marketing
up arrow 4%

Email Marketing
up arrow 8%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 89 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
3%
1-4 years
45%
5-9 years
33%
10-19 years
16%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 79%
vision benefits Vision: 65% employee benefits None: 6%
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