Communications directors are responsible for the communicating a positive image of a company to the public. They often advise executives on public relations and how to effectively communicate the company’s message. Communications directors can work in any field, including nonprofit organizations and government agencies.
Communications directors are the spokespeople for the company. They manage media relations and often are the primary point of contact for journalists. They create press releases and organize press conferences. If there is media attention on their company, communications directors train employees on how to properly and effectively respond and speak to journalists to maintain the positive image of the company. Communications directors must be adept with on-the-spot responses. Many times when an emergency or crisis related to their business occurs, the communications director is the first contact for the media. They must know how to plan in advance for these types of communications. They are also expected to monitor what is being said about their business and be prepared to respond to any negative publicity.
Communications directors may also implement community outreach efforts. This includes working with local communities and governments to increase satisfaction with their company. They may also implement volunteer efforts for their organization within the community to give back and present a positive image of their company.
A bachelor’s degree in communications or a related field is typically expected of a communications director. Since they may oversee a team of marketing employees, they should also exhibit leadership qualities, and they must also have a good background in marketing.
Director of Communications Tasks
- Manage press conferences and press coverage at all company events.
- Devise and implement the strategy, messaging and tools needed to build the image of the company.
- Act as primary spokesperson and liaison for the company with media in all markets.
- Supervise news releases and the implementation of public relations programs.