A director of sales for hotels and hospitality works in the hotel or hospitality industry overseeing activities related to sales. Their primary goal is to make sure guests are satisfied and help solicit new or continuing business for the organization. They are in charge of ensuring their facility meets revenue goals in areas such as food, room rentals, and beverages; this typically includes overseeing not just guest rooms, but a banquet or rentable meeting space as well. They also have interactions with customers such as preparing information, receiving and responding to correspondence, and attending meetings before an event.
A director of sales must be very versatile and be able to perform a variety of duties as needed. A director of sales typically works indoors, but may at times need to be outside to supervise a project. Usually, a director of sales works with the front-end staff of a hotel such as the valet and the front desk workers to ensure positive guest experiences.
A director of sales for hotel and hospitality must have substantial experience in the hospitality industry. At least a bachelor's degree in marketing or a related field is also typically required. Typically, front-desk experience is needed as well.
Director of Sales, Hotels/Hospitality Tasks
- Responsible for maximizing the potential sales volume of all segments of the market.
- Direct the management staff in meeting sales objectives and goals.
- Plans and directs sales force activities to maximize profit from all segments of the market.