District visual managers are responsible for planning and executing a company's visual presentations to ensure that the brand's image is well-represented. They perform visual presentations in many ways, ranging from PowerPoint presentations to product pitches and commercial programming, and the goal is to present a product or idea in a way that is palatable for consumers or other entities, such as investors. They work exclusively in an office setting and use various software and hardware to achieve desired results, and they must also have in-depth understanding of the pipeline of software used by their company. This type of software can include programs such as in the Adobe suite and even proprietary software.
District visual managers oversee a team of employees responsible for creating the media presentation, such as graphic designers, video editors, and audio engineers. This is a supervisory role, and the district visual manager will typically have a direct report higher than themselves in the company, such as a creative director.
A typical day may involve designing a storyboard in the morning, presenting it at several meetings throughout the day, receiving feedback, and beginning the actual production. They may be required to work long hours in the office to reach deadlines for projects, and this position typically demands at least two years of experience in media marketing or a related field. College credentials are also beneficial.
District Visual Manager Tasks
Work under the direction of the VP of visual merchandising to customize product displays for individual retail stores in a region.
Train and coordinate the personnel updating in-store merchandise displays.
Execute corporate visual merchandising plans for seasonal product displays.
Visit store locations to supervise the implementation of visual merchandising plans.