E-Commerce Manager Salary
An average E-Commerce Manager in the United States can expect to take home roughly $54K per year. Incomes of E-Commerce Managers vary widely depending on performance components; bonuses and profit sharing that can occasionally exceed $10K cause paychecks to spread between $31K on the low end and $90K on the high end. Residence and experience level each impact pay for this group, with the former having the largest influence. Not all workers are lucky enough to have benefits; in fact, roughly a fourth are without coverage. Medical insurance is claimed by a fair number and dental insurance is reported by the greater part. Most E-Commerce Managers like their work and job satisfaction is high. Women make up a slight majority of E-Commerce Managers (59 percent) survey respondents. Respondents to the PayScale salary survey provided the data for this report.
Job Description for E-Commerce Manager
The e-commerce manager is hired by many different types of companies. The majority of these companies have an online presence, including a website via which they are looking to sell products. Many companies require that the e-commerce manager has a bachelor's degree in marketing or another business- related major, such as web sales. Most companies also require at least five years of experience in e-commerce, as well as additional experience in managing teams of employees. The job is situated in an office environment, with very little or no travel. The e-commerce manager will need to be very proficient with computers. They will be expected to have a good understanding of HTML, Microsoft Office, an online reporting tool such as Google Analytics, and possibly other programs depending on the company's needs. An understanding of social media would also be helpful in this position.Read More...
The e-commerce manager will be responsible for the company website and its appearance. This person will direct the appropriate employees to maintain and update the website as needed. They may also need to train employees and be on the lookout for prospective hires. The manager will be making changes to the sales budget as needed. This person will also need to provide a forecast on future prospects. They may also be handling promotions on the website, as well as pricing rules and other aspects of the website's sales functions. The manager will also need to look at sales results and performance and be able to analyze and compile this data into reports for executives to review.
E-Commerce Manager Tasks
- Research, evaluate, and direct feature selection and web presentation of products and marketing.
- Manage daily e-commerce activities and staff, including inventory management and promotions.
- Define e-commerce strategy, including content, delivery, site analytics, and target markets.
- Maintain and respond to customer complaints, interface bugs, usability issues, and other problems.
E-Commerce Manager Job Listings
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Popular Skills for E-Commerce Manager
Survey results imply that E-Commerce Managers deploy a substantial tool kit of skills at work. Most notably, skills in Online Marketing, Operations Management, Web Marketing, and Project Management are correlated to pay that is above average, with boosts between 4 percent and 17 percent. Those listing Customer Service as a skill should be prepared for drastically lower pay. Web Content Management and Sales also typically command lower compensation. Most people familiar with e-Commerce also know Project Management.
Pay by Experience Level for E-Commerce Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Salaries for the relatively untried average out to around $48K, but survey participants with five to 10 years of experience earn a significantly higher median of $60K. E-Commerce Managers bring in $73K after working for 10 to 20 years. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $62K.
Pay Difference by Location
With a pay rate for E-Commerce Managers that is 54 percent greater than the national average, Portland offers a comfortable salary for those in this profession. E-Commerce Managers will also find cushy salaries in San Diego (+27 percent), San Francisco (+22 percent), New York (+19 percent), and Los Angeles (+19 percent). The lowest-paying market is Philadelphia, which sits 8 percent below the national average.