The e-commerce manager is hired by many different types of companies. The majority of these companies have an online presence, including a website via which they are looking to sell products. Many companies require that the e-commerce manager has a bachelor's degree in marketing or another business- related major, such as web sales. Most companies also require at least five years of experience in e-commerce, as well as additional experience in managing teams of employees. The job is situated in an office environment, with very little or no travel. The e-commerce manager will need to be very proficient with computers. They will be expected to have a good understanding of HTML, Microsoft Office, an online reporting tool such as Google Analytics, and possibly other programs depending on the company's needs. An understanding of social media would also be helpful in this position.
The e-commerce manager will be responsible for the company website and its appearance. This person will direct the appropriate employees to maintain and update the website as needed. They may also need to train employees and be on the lookout for prospective hires. The manager will be making changes to the sales budget as needed. This person will also need to provide a forecast on future prospects. They may also be handling promotions on the website, as well as pricing rules and other aspects of the website's sales functions. The manager will also need to look at sales results and performance and be able to analyze and compile this data into reports for executives to review.
E-Commerce Manager Tasks
Research, evaluate, and direct feature selection and web presentation of products and marketing.
Manage daily e-commerce activities and staff, including inventory management and promotions.
Define e-commerce strategy, including content, delivery, site analytics, and target markets.
Maintain and respond to customer complaints, interface bugs, usability issues, and other problems.