An email marketing specialist is an employee in marketing who has a fairly specific role, utilizing email as a media for reaching existing and potential customers. This person works to create emails that are interesting enough for recipients to open and potentially act upon. The email marketing specialist also will normally be tasked with growing a company's list of emails for such outreach. They may also work to focus and categorize email recipients.
One of the primary concerns of an email marketing specialist is creating emails that induce recipients into the most basic of email actions: opening the email. Many marketing emails are typically recognized as such by those who receive them and may be deleted or sent to spam folders without being opened. The marketing specialist works to come up with creative ways to induce people to open the emails and read them, typically by including attention-grabbing headers that offer discounts or potential deals for the receiver. A good email marketing specialist will also include items like digital coupons that allow the marketing manager to track redemption rates and gauge the effectiveness of each email campaign.
An email marketing specialist will typically be a person who studied this area while earning a marketing degree at a four-year university. The specialist must be fluent with a variety of email issuing and tracking programs. Typically this person must also be an outstanding and creative communicator. Most specialists in this field work regular business hours in an office environment.
E-mail Marketing Specialist Tasks
Create and maintain customer and partner relationships.
Leverage statistical analyses and social media interactions to increase sales.
Design email media and templates for public communications and marketing campaigns.