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E-mail Marketing Specialist Salary

An average E-mail Marketing Specialist in the United States can expect to take home roughly $47K annually. Geographic location is the biggest factor affecting pay for this group, followed by years of experience. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. For the most part, people in this position report moderate levels of job satisfaction. Female E-mail Marketing Specialists are more common than men among those who completed the survey; more than half (68 percent) are women. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
$35,257 - $64,887
(Median)
35K
47K
56K
65K
MEDIAN: $47,297
10%
50%
75%
90%

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$11.44 - $28.18
(Median)
11
14
17
22
28
MEDIAN: $17.00
10%
25%
50%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$35,257 - $64,887  
   
Bonus
$0.00 - $5,960  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,922 - $64,958  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 116
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$19$38$57
Hourly Rate
$11.44 - $28.18  
   
Overtime
$17.03 - $55.23  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $5,960  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,922 - $64,958  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 27
United States (change)

Job Description for E-mail Marketing Specialist

An email marketing specialist is an employee in marketing who has a fairly specific role, utilizing email as a media for reaching existing and potential customers. This person works to create emails that are interesting enough for recipients to open and potentially act upon. The email marketing specialist also will normally be tasked with growing a company's list of emails for such outreach. They may also work to focus and categorize email recipients.

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E-mail Marketing Specialist Tasks

  • Create and maintain customer and partner relationships.
  • Leverage statistical analyses and social media interactions to increase sales.
  • Design email media and templates for public communications and marketing campaigns.

E-mail Marketing Specialist Job Listings

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Survey takers who work as E-mail Marketing Specialists report a focused set of job skills. Most notably, facility with Data Analysis, Email Marketing, and HTML are correlated to pay that is significantly above average, leading to increases of 20 percent, 13 percent, and 5 percent, respectively. It is not unusual for someone who knows Email Marketing to be familiar with HTML as well.

E-mail Marketing Specialist Reviews

What is it like working as an E-mail Marketing Specialist?

E-mail Marketing Specialist in Arlington Heights:
"Difficult But Rewarding."
Pros: The ability to sell products to consumers that they may never had known they needed.
Cons: Collaboration with other employees needs to be forced which slows down the production.

Related Job Salaries

Experience Affects E-mail Marketing Specialist Salaries

Mid-Career
up arrow 13%

Experienced
up arrow 12%

National Average
$46,000

Entry-Level
up arrow 4%

Skills That Affect E-mail Marketing Specialist Salaries

Data Analysis
up arrow 20%

Email Marketing
up arrow 13%

HTML
up arrow 5%

National Average
$46,000

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 25 votes.

Gender

Female
68 %
Male
32 %

Years of Experience

Less than 1 year
2%
1-4 years
64%
5-9 years
26%
10-19 years
8%

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 73%
vision benefits Vision: 64% employee benefits None: 16%