Executive Vice President (EVP), Marketing Salary

Executive VPs of Marketing in the United States can expect to earn a very comfortable salary, with average salaries (in the ballpark of $169K) surpassing six figures annually. In the world of Executive VPs of Marketing, overall cash allowance can occasionally include more than $79K from bonuses and, in some exceptional cases, $49K from profit sharing, causing incomes to vary widely between $97K and $328K. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Job satisfaction is reported as high by the vast majority of workers. Medical benefits are awarded to almost all, and a fair number earn dental coverage. Most Executive VPs of Marketing survey respondents are men (72 percent). This report is based on responses to the PayScale salary survey.

$93,625 - $280,179
MEDIAN: $168,940

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$93,625 - $280,179  
$2,250 - $79,096  
Profit Sharing
$2,061 - $49,316  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$97,346 - $327,863  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 310
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Job Description for Executive Vice President (EVP), Marketing

The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.


Executive Vice President (EVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the EVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Executive Vice President (EVP), Marketing

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Executive VPs of Marketing may see a slight downturn in earnings as they move into roles like Chief Executive Officer, where pay is $169K on average. A lot of Executive VPs of Marketing advance their careers by becoming Presidents and Chief Operating Officers. However, those positions offer $44K less and $58K less per year on average.

Executive Vice President (EVP), Marketing Job Listings

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Popular Skills for Executive Vice President (EVP), Marketing

Survey results suggest that Executive VPs of Marketing put a wide range of professional skills to use. Most notably, skills in Sales Management, Strategic Marketing, Marketing Communications, and Marketing Management are correlated to pay that is above average, with boosts between 6 percent and 13 percent. Those listing Operations Management as a skill should be prepared for drastically lower pay. Business Development and Market Research also typically command lower compensation. Most people experienced in Marketing Management also know Marketing Communications.

Pay by Experience Level for Executive Vice President (EVP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Executive VPs of Marketing generally obtain higher compensation for more plentiful past experience. The average inexperienced employee pulls down a cushy six-figure sum; the median salary for people claiming fewer than five years of experience is $102K. Executive VPs of Marketing with one to two decades of relevant experience report an average salary of approximately $204K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $217K.

Pay Difference by Location

National Average: $195,735

Larger city markers indicate a job is popular in that location.

New York offers some of the highest pay in the country for Executive VPs of Marketing, 35 percent above the national average. Executive VPs of Marketing will also find cushy salaries in Chicago (+24 percent), Boston (+22 percent), Los Angeles (+17 percent), and San Francisco (+15 percent). In Philadelphia, salaries are 7 percent below the national average and represent the lowest-paying market.

Executive Vice President (EVP), Marketing Advice

What do you wish you knew about your job when you first started out?

Executive Vice President (EVP), Marketing in New York:
"& give back."
Make sure you keep up with your network, constantly keep your finger on the pulse of what's new. People expect you to be bringing new, never been done before ideas to the table. And give back. Pass on your wisdom, success and advice to younger women starting out in the business world.

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Experience Affects Executive Vice President (EVP), Marketing Salaries

National Average

up arrow 38%

up arrow 48%

Skills That Affect Executive Vice President (EVP), Marketing Salaries

Sales Management
up arrow 13%

Marketing Communications
up arrow 6%

Marketing Management
up arrow 3%

National Average

up arrow 2%

Market Research
up arrow 13%

Business Development
up arrow 29%

Operations Management
up arrow 38%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 38 votes.


28 %
72 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 79%
medical benefits
Vision: 63%
dental benefits
None: 8%