Executive Vice President (EVP), Marketing Salary

Executive VPs of Marketing in the United States see excellent average salaries — about $175K annually. In the world of Executive VPs of Marketing, overall income ranges from $101K near the bottom to $331K at the top; this can include more than $81K from bonuses and more than $31K from profit sharing in exceptional cases. Career length is the biggest factor affecting pay for this group, followed by geography. Men make up a slight majority of Executive VPs of Marketing (56 percent) who responded to the survey. Nearly all report receiving medical coverage from their employers and a strong majority collect dental insurance. Work is enjoyable for Executive VPs of Marketing, who typically claim high levels of job satisfaction. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$97,514 - $261,232
$98K
$170K
$260K
MEDIAN: $174,537
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$120K$240K$360K
Salary
$97,514 - $261,232  
   
Bonus
$4,913 - $81,389  
Profit Sharing
$3,010 - $31,248  
Commission
$32,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$100,502 - $330,521  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 154

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United States (change)

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Job Description for Executive Vice President (EVP), Marketing

The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.

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Executive Vice President (EVP), Marketing Tasks

  • Oversee staff operations, develop policies and business plans.
  • As the EVP, plan, direct and set the strategic direction of marketing program for an organization.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.

Common Career Paths for Executive Vice President (EVP), Marketing


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Executive VPs of Marketing may see a slight downturn in earnings as they move into roles like Chief Executive Officer, where pay is $170K on average. Executive VPs of Marketing most often move into positions as Presidents or President and CEOs. Presidents actually earn $46K less on average, however, and President and CEOs earn $47K less per year than Executive VPs of Marketing do.

Executive Vice President (EVP), Marketing Job Listings

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Popular Skills for Executive Vice President (EVP), Marketing


Survey results imply that Executive VPs of Marketing put a diverse skill set to use. Most notably, skills in Sales Management, Strategic Marketing, Marketing Management, and Marketing Communications are correlated to pay that is above average, with boosts between 7 percent and 11 percent. Those listing Operations Management as a skill should be prepared for drastically lower pay. Business Development and Market Research also typically command lower compensation. Most people skilled in Marketing Management are similarly competent in Marketing Communications.

Pay by Experience Level for Executive Vice President (EVP), Marketing

Pay by Experience for an Executive Vice President (EVP), Marketing has a positive trend. An entry-level Executive Vice President (EVP), Marketing with less than 5 years of experience can expect to earn an average total compensation of $74,000 based on 9 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Executive Vice President (EVP), Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $150,000 based on 16 salaries. An experienced Executive Vice President (EVP), Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $200,000 based on 82 salaries. An Executive Vice President (EVP), Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $216,000 based on 77 salaries.

Pay Difference by Location

National Average: $199,527

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Executive VPs of Marketing, Atlanta offers exceptional salaries, 25 percent above the national average. Executive VPs of Marketing can also look forward to large paychecks in cities like New York (+23 percent), San Francisco (+13 percent), Boston (+8 percent), and Houston (+5 percent). Trailing the national average by 10 percent, Chicago is the market with the smallest paychecks.

Executive Vice President (EVP), Marketing Advice

Q: What is it like working as an Executive Vice President (EVP), Marketing?

Executive Vice President (EVP), Marketing in New York:
"& give back."
Make sure you keep up with your network, constantly keep your finger on the pulse of what's new. People expect you to be bringing new, never been done before ideas to the table. And give back. Pass on your wisdom, success and advice to younger women starting out in the business world.

Related Job Salaries

Key Stats for Executive Vice President (EVP), Marketing

Gender

Female
44 %
Male
56 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.
1-4 years
5%
5-9 years
3%
10-19 years
41%
20 years or more
51%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Executive Vice President (EVP), Marketing Salaries

▲8%

▼0%

National Average
$200,000

Mid-Career
▼25%

Entry-Level
▼63%

Skills That Affect Executive Vice President (EVP), Marketing Salaries

Sales Management
▲11%




National Average
$200,000

▼8%

Market Research
▼14%

Business Development
▼31%

Operations Management
▼39%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

1-4 years
5%
5-9 years
3%
10-19 years
41%
20 years or more
51%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 78%
vision benefits
Vision: 66%
no benefits
None: 6%
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