Executive Vice President (EVP), Marketing Salary
Executive VPs of Marketing in the United States see excellent average salaries — about $175K annually. In the world of Executive VPs of Marketing, overall income ranges from $101K near the bottom to $331K at the top; this can include more than $81K from bonuses and more than $31K from profit sharing in exceptional cases. Career length is the biggest factor affecting pay for this group, followed by geography. Men make up a slight majority of Executive VPs of Marketing (56 percent) who responded to the survey. Nearly all report receiving medical coverage from their employers and a strong majority collect dental insurance. Work is enjoyable for Executive VPs of Marketing, who typically claim high levels of job satisfaction. The data for this snapshot was collected from individuals who took PayScale's salary survey.
|Salary||$97,514 - $261,232|
|Bonus||$4,913 - $81,389|
|Profit Sharing||$3,010 - $31,248|
|Total Pay (||$100,502 - $330,521|
Job Description for Executive Vice President (EVP), Marketing
The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.Read More...
The executive vice president of marketing generally works in an office environment during regular business hours, although overtime may be required depending on the needs of the company. A senior vice president of marketing, or sometimes a vice president of marketing, can be promoted into an executive vice president of marketing position within their company.
Companies generally look for individuals with extensive marketing experience for this position - often at least eight years of experience in marketing within the company's industry and/or at least eight years of experience in management. Most companies requires at least a bachelor's degree in marketing or a related field, and many also prefer a master's degree (such as a master's of business administration, or MBA). The executive vice president should have excellent communication and presentation skills, as well as proficiency with basic computer programs.
Executive Vice President (EVP), Marketing Tasks
- Oversee staff operations, develop policies and business plans.
- As the EVP, plan, direct and set the strategic direction of marketing program for an organization.
- Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
- Develop pricing strategies to balance company objectives and customer satisfaction.
- Use sales forecasting and strategic planning to ensure the sale of products or services.
Common Career Paths for Executive Vice President (EVP), Marketing
Executive VPs of Marketing may see a slight downturn in earnings as they move into roles like Chief Executive Officer, where pay is $170K on average. Executive VPs of Marketing most often move into positions as Presidents or President and CEOs. Presidents actually earn $46K less on average, however, and President and CEOs earn $47K less per year than Executive VPs of Marketing do.
Executive Vice President (EVP), Marketing Job Listings
Popular Skills for Executive Vice President (EVP), Marketing
Survey results imply that Executive VPs of Marketing put a diverse skill set to use. Most notably, skills in Sales Management, Strategic Marketing, Marketing Management, and Marketing Communications are correlated to pay that is above average, with boosts between 7 percent and 11 percent. Those listing Operations Management as a skill should be prepared for drastically lower pay. Business Development and Market Research also typically command lower compensation. Most people skilled in Marketing Management are similarly competent in Marketing Communications.
Pay by Experience Level for Executive Vice President (EVP), Marketing
Pay by Experience for an Executive Vice President (EVP), Marketing has a positive trend. An entry-level Executive Vice President (EVP), Marketing with less than 5 years of experience can expect to earn an average total compensation of $74,000 based on 9 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Executive Vice President (EVP), Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $150,000 based on 16 salaries. An experienced Executive Vice President (EVP), Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $200,000 based on 82 salaries. An Executive Vice President (EVP), Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $216,000 based on 77 salaries.
Pay Difference by Location
Home to some of the best pay for Executive VPs of Marketing, Atlanta offers exceptional salaries, 25 percent above the national average. Executive VPs of Marketing can also look forward to large paychecks in cities like New York (+23 percent), San Francisco (+13 percent), Boston (+8 percent), and Houston (+5 percent). Trailing the national average by 10 percent, Chicago is the market with the smallest paychecks.
Executive Vice President (EVP), Marketing Advice
Related Job Salaries
Key Stats for Executive Vice President (EVP), Marketing
Rated 5 out of 5
based on 25 votes.