Executive Vice President (EVP), Marketing Salary
Executive VPs of Marketing in the United States take home an average $176K annually. In the world of Executive VPs of Marketing, total cash compensation can vary between $104K and $330K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $78K and $55K, respectively. Career duration is the biggest factor affecting pay for this group, followed by geography. Nearly all enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Most people who answered the questionnaire are men; 61 percent of Executive VPs of Marketing are male. Job satisfaction for Executive VPs of Marketing is high. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
|Salary||$98,266 - $265,077|
|Bonus||$5,034 - $77,674|
|Profit Sharing||$4,000 - $54,500|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$104,411 - $330,102|
Job Description for Executive Vice President (EVP), Marketing
The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.Read More...
The executive vice president of marketing generally works in an office environment during regular business hours, although overtime may be required depending on the needs of the company. A senior vice president of marketing, or sometimes a vice president of marketing, can be promoted into an executive vice president of marketing position within their company.
Companies generally look for individuals with extensive marketing experience for this position - often at least eight years of experience in marketing within the company's industry and/or at least eight years of experience in management. Most companies requires at least a bachelor's degree in marketing or a related field, and many also prefer a master's degree (such as a master's of business administration, or MBA). The executive vice president should have excellent communication and presentation skills, as well as proficiency with basic computer programs. (Copyright 2017 PayScale.com)
Executive Vice President (EVP), Marketing Tasks
- Oversee staff operations, develop policies and business plans.
- As the EVP, plan, direct and set the strategic direction of marketing program for an organization.
- Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
- Develop pricing strategies to balance company objectives and customer satisfaction.
- Use sales forecasting and strategic planning to ensure the sale of products or services.
Common Career Paths for Executive Vice President (EVP), Marketing
Executive VPs of Marketing who advance into a position like Chief Executive Officer may end up working for a little less. On average, Chief Executive Officers take home $170K annually. Many Executive VPs of Marketing choose to become Presidents and President and CEOs as their careers advance. However, folks in those positions report median salaries of $55K less and $56K less, respectively.
Executive Vice President (EVP), Marketing Job Listings
Popular Skills for Executive Vice President (EVP), Marketing
Executive VPs of Marketing report using a wide range of professional skills. Most notably, skills in Sales Management, Strategic Marketing, Marketing Management, and Marketing Communications are correlated to pay that is above average. Those listing Operations Management as a skill should be prepared for drastically lower pay. Business Development and Market Research also typically command lower compensation. Those familiar with Marketing Management also tend to know Marketing Communications.
Pay by Experience Level for Executive Vice President (EVP), Marketing
Pay by Experience for an Executive Vice President (EVP), Marketing has a positive trend. An entry-level Executive Vice President (EVP), Marketing with less than 5 years of experience can expect to earn an average total compensation of $74,000 based on 9 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Executive Vice President (EVP), Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $150,000 based on 16 salaries. An experienced Executive Vice President (EVP), Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $200,000 based on 82 salaries. An Executive Vice President (EVP), Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $216,000 based on 77 salaries.
Pay Difference by Location
For Executive VPs of Marketing, Atlanta provides a pay rate that is 20 percent greater than the national average. Executive VPs of Marketing will also find cushy salaries in New York (+18 percent) and San Francisco (+8 percent). Falling short of the national average by 14 percent, the area with the worst salaries is Chicago. Employers in Philadelphia and Los Angeles also lean toward paying below-median salaries (13 percent lower and 3 percent lower, respectively).
Executive Vice President (EVP), Marketing Advice
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