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Executive Vice President (EVP), Marketing Salary (United States)

An Executive Vice President (EVP), Marketing earns an average salary of $154,453 per year. Most people in this job have more than five years' experience in related jobs. The skills that increase pay for this job the most are Sales Management and Marketing Communications. Experience has a moderate effect on income for this job.
Executive Vice President (EVP), Marketing Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$87,105 - $252,260
(Median)
87K
120K
150K
200K
250K
MEDIAN: $154,452
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$110K$220K$330K
Salary
$87,105 - $252,260  
   
Bonus
$2,013 - $76,522  
Profit Sharing
$2,061 - $49,800  
Commission
$5,152 - $100,334  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$97,513 - $307,057  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 373
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Job Description for Executive Vice President (EVP), Marketing

The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.
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Executive Vice President (EVP), Marketing Tasks
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the EVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Executive Vice President (EVP), Marketing

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Executive Vice President (EVP), Marketing Job Listings

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Popular Skills for Executive Vice President (EVP), Marketing

Pay by Experience Level for Executive Vice President (EVP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

New York
up arrow 35%
San Francisco
up arrow 26%
Chicago
up arrow 20%
Houston
up arrow 18%
National Average
$178,000
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

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Experience Affects Executive Vice President (EVP), Marketing Salaries

National Average
$178,000
Mid-Career
up arrow 27%
Entry-Level
up arrow 44%

Skills That Affect Executive Vice President (EVP), Marketing Salaries

Sales Management
up arrow 24%
Marketing Communications
up arrow 10%
Marketing Management
up arrow 4%
Market Research
0%
National Average
$178,000
Advertising
up arrow 3%
Operations Management
up arrow 32%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 83 votes.

Gender

Female
29%
female alumni
 
Male
71%
male alumni

Years of Experience

1-4 years
5%
5-9 years
7%
10-19 years
35%
20 years or more
53%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 74%
vision benefits Vision: 54% employee benefits None: 9%