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Executive Vice President (EVP), Marketing Salary

Pay for Executive VPs of Marketing in the United States sits in the ballpark of $153K per year. Total cash earnings of Executive VPs of Marketing range from $98K on the low end to $311K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $78K and $50K, respectively. Geography and career duration each impact pay for this group, with the former having the largest influence. Most Executive VPs of Marketing survey respondents are men (70 percent). Most Executive VPs of Marketing report high levels of job satisfaction. Medical benefits are awarded to a large number, and a fair number earn dental coverage. The data in this summary comes from the PayScale salary survey.

$87,493 - $259,213
MEDIAN: $153,433

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$87,493 - $259,213  
$2,070 - $78,103  
Profit Sharing
$2,020 - $49,749  
$19,442 - $99,159  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$97,929 - $311,249  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 310

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Job Description for Executive Vice President (EVP), Marketing

The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.


Executive Vice President (EVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the EVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Executive Vice President (EVP), Marketing

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Executive VPs of Marketing may not see large compensation differences if they transition into an upper-level role such as Chief Executive Officer. Chief Executive Officers on average make about as much as Executive VPs of Marketing do. Many Executive VPs of Marketing choose to become Presidents and Chief Operating Officers as their careers advance. However, folks in those positions report median salaries of $24K less and $39K less, respectively.

Executive Vice President (EVP), Marketing Job Listings

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Popular Skills for Executive Vice President (EVP), Marketing

Executive VPs of Marketing report using a pretty varied skill set on the job. Most notably, facility with Sales Management, Marketing Communications, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 25 percent, 10 percent, and 7 percent, respectively. Those listing Operations Management as a skill should be prepared for drastically lower pay. Advertising and Market Research also typically command lower compensation. The majority of those who know Marketing Management also know Marketing Communications.

Pay by Experience Level for Executive Vice President (EVP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many Executive VPs of Marketing, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Individuals who have worked for fewer than five years report earning $102K on average, a generous six-figure sum for those just starting out. Executive VPs of Marketing who work for 10 to 20 years in their occupation tend to earn about $185K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $200K.

Pay Difference by Location

Surpassing the national average by 55 percent, Executive VPs of Marketing in New York receive some of the highest pay in the country. Executive VPs of Marketing will also find cushy salaries in San Francisco (+28 percent), Chicago (+24 percent), Los Angeles (+21 percent), and Houston (+19 percent). Philadelphia ranks last in the field for pay, reporting salaries 5 percent below the national average.

Executive Vice President (EVP), Marketing Advice

What do you wish you knew about your job when you first started out?

Executive Vice President (EVP), Marketing in New York:
"& give back."
Make sure you keep up with your network, constantly keep your finger on the pulse of what's new. People expect you to be bringing new, never been done before ideas to the table. And give back. Pass on your wisdom, success and advice to younger women starting out in the business world.

Related Job Salaries

United States (change)

Experience Affects Executive Vice President (EVP), Marketing Salaries

National Average

up arrow 25%

up arrow 42%

Skills That Affect Executive Vice President (EVP), Marketing Salaries

Sales Management
up arrow 25%

Marketing Communications
up arrow 10%

Marketing Management
up arrow 2%

National Average

up arrow 3%

Market Research
up arrow 3%

Operations Management
up arrow 31%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 45 votes.


30 %
70 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 74%
vision benefits Vision: 55% employee benefits None: 9%