Executive Vice President (EVP), Marketing Salary

On average, Executive VPs of Marketing in the United States earn six-figure salaries ($159K) annually, making for a very well-paid profession. Overall cash earnings for Executive VPs of Marketing stretch from $97K on the lower end to $317K near the top, and the heftiest packages can encompass around $80K from bonuses and $50K from profit sharing. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Male Executive VPs of Marketing are far more common among survey respondents than their female counterparts, who typically comprise less than one-third of the field. Medical benefits are awarded to almost all, and a fair number earn dental coverage. Most Executive VPs of Marketing report high levels of job satisfaction. Respondents to the PayScale salary survey provided the data for this report.

$86,782 - $269,785

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$86,782 - $269,785  
$2,043 - $80,000  
Profit Sharing
$2,035 - $49,579  
$12,500 - $80,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$96,875 - $316,943  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 295
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Job Description for Executive Vice President (EVP), Marketing

The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.


Executive Vice President (EVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the EVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Executive Vice President (EVP), Marketing

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Executive VPs of Marketing may not see large compensation differences if they transition into an upper-level role such as Chief Executive Officer. Chief Executive Officers on average make about as much as Executive VPs of Marketing do. Executive VPs of Marketing most frequently become Presidents and Chief Operating Officers even though median compensation is $32K lower and $47K lower, respectively.

Executive Vice President (EVP), Marketing Job Listings

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Popular Skills for Executive Vice President (EVP), Marketing

Survey results suggest that Executive VPs of Marketing put a wide range of professional skills to use. Most notably, facility with Sales Management, Marketing Communications, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 20 percent, 8 percent, and 7 percent, respectively. Those listing Operations Management as a skill should be prepared for drastically lower pay. Market Research and Advertising also typically command lower compensation. It is often found that people who know Marketing Management are also skilled in Marketing Communications.

Pay by Experience Level for Executive Vice President (EVP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Executive VPs of Marketing with a lot of experience tend to enjoy higher earnings. Six-figure salaries are not unusual for those just entering the occupation — survey respondents with less than five years' experience under their belts report receiving an average of $102K per year. Executive VPs of Marketing bring in $198K after working for 10 to 20 years. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $203K on average.

Pay Difference by Location

Executive VPs of Marketing in search of higher pay head to America's three biggest cities. Perhaps not surprisingly, New York, Chicago, and Los Angeles all offer salaries above the national rate.

Executive Vice President (EVP), Marketing Advice

What do you wish you knew about your job when you first started out?

Executive Vice President (EVP), Marketing in New York:
"& give back."
Make sure you keep up with your network, constantly keep your finger on the pulse of what's new. People expect you to be bringing new, never been done before ideas to the table. And give back. Pass on your wisdom, success and advice to younger women starting out in the business world.

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Experience Affects Executive Vice President (EVP), Marketing Salaries

National Average

up arrow 28%

up arrow 44%

Skills That Affect Executive Vice President (EVP), Marketing Salaries

Sales Management
up arrow 20%

Marketing Communications
up arrow 8%

Marketing Management
up arrow 1%

National Average

up arrow 5%

Market Research
up arrow 7%

Operations Management
up arrow 34%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 38 votes.


30 %
70 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 76%
vision benefits Vision: 57% employee benefits None: 9%