Executive Vice President (EVP), Marketing Salary

Salaries for Executive VPs of Marketing in the United States are generous, with average pay above six figures ($158K) per year. In the world of Executive VPs of Marketing, overall income ranges from $97K near the bottom to $315K at the top; this can include more than $80K from bonuses and more than $50K from profit sharing in exceptional cases. Career duration is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is reported as high by the vast majority of workers. Nearly all enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the larger part. Generally, women make up less than a third of all Executive VPs of Marketing who answered the questionnnaire. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$86,916 - $269,561
MEDIAN: $157,772

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$86,916 - $269,561  
$2,043 - $80,000  
Profit Sharing
$2,027 - $49,665  
$12,500 - $80,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$96,974 - $314,838  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 296
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Job Description for Executive Vice President (EVP), Marketing

The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.


Executive Vice President (EVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the EVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Executive Vice President (EVP), Marketing

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Executive VPs of Marketing may not see large compensation differences if they transition into an upper-level role such as Chief Executive Officer. Chief Executive Officers on average make about as much as Executive VPs of Marketing do. Many Executive VPs of Marketing go on to become Presidents or Chief Operating Officers despite the fact that median compensation in those roles is reportedly $31K lower and $45K lower, respectively.

Executive Vice President (EVP), Marketing Job Listings

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Popular Skills for Executive Vice President (EVP), Marketing

Executive VPs of Marketing report using a pretty varied skill set on the job. Most notably, facility with Sales Management, Marketing Communications, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 21 percent, 8 percent, and 7 percent, respectively. Those listing Operations Management as a skill should be prepared for drastically lower pay. Market Research and Advertising also typically command lower compensation. For most people, competency in Marketing Management indicates knowledge of Marketing Communications.

Pay by Experience Level for Executive Vice President (EVP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience is an important factor influencing the compensation of Executive VPs of Marketing. Substantial, six-figure paychecks show up early in this area; folks who have worked for fewer than five years report earning a median of $102K. The average pay reported by folks with 10 to 20 years of experience is around $197K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $202K on average.

Pay Difference by Location

Above-average salaries for Executive VPs of Marketing can be found in New York, Chicago, and Los Angeles, the three largest cities in the United States.

Executive Vice President (EVP), Marketing Advice

What do you wish you knew about your job when you first started out?

Executive Vice President (EVP), Marketing in New York:
"& give back."
Make sure you keep up with your network, constantly keep your finger on the pulse of what's new. People expect you to be bringing new, never been done before ideas to the table. And give back. Pass on your wisdom, success and advice to younger women starting out in the business world.

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Experience Affects Executive Vice President (EVP), Marketing Salaries

National Average

up arrow 27%

up arrow 44%

Skills That Affect Executive Vice President (EVP), Marketing Salaries

Sales Management
up arrow 21%

Marketing Communications
up arrow 8%

Marketing Management

National Average

up arrow 4%

Market Research
up arrow 6%

Operations Management
up arrow 33%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 39 votes.


30 %
70 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 76%
vision benefits Vision: 57% employee benefits None: 9%