Executive Vice President (EVP), Marketing Salary

Average Executive VPs of Marketing in the United States make around $153K annually. Total cash earnings of Executive VPs of Marketing range from $98K on the low end to $310K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $79K and $50K, respectively. Residence is the biggest factor affecting pay for this group, followed by experience level. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Job satisfaction is reported as high by the vast majority of workers. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$89,651 - $256,376
MEDIAN: $153,065

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$89,651 - $256,376  
$2,057 - $78,906  
Profit Sharing
$2,027 - $49,665  
$6,500 - $98,264  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$98,000 - $310,109  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 318

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Job Description for Executive Vice President (EVP), Marketing

The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.


Executive Vice President (EVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the EVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Executive Vice President (EVP), Marketing

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Executive VPs of Marketing' salaries tend to stay somewhat constant even when they advance into higher-level positions like Chief Executive Officer. On average, Chief Executive Officers get paid about the same as Executive VPs of Marketing do. Executive VPs of Marketing most frequently advance into President and Chief Operating Officer roles even though the median salaries are $24K lower and $39K lower, respectively.

Executive Vice President (EVP), Marketing Job Listings

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Popular Skills for Executive Vice President (EVP), Marketing

Survey results show that Executive VPs of Marketing use a fair number of skills. Most notably, facility with Sales Management, Marketing Communications, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 25 percent, 11 percent, and 8 percent, respectively. Those listing Operations Management as a skill should be prepared for drastically lower pay. The majority of those who know Marketing Management also know Marketing Communications.

Pay by Experience Level for Executive Vice President (EVP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many Executive VPs of Marketing, experience and pay levels seem to be correlated; more years in the business generally lead to more money. The average inexperienced employee pulls down a cushy six-figure sum; the median salary for people claiming fewer than five years of experience is $102K. Executive VPs of Marketing bring in $184K after working for 10 to 20 years. People who have worked for more than 20 years report a median income of $199K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

New York offers some of the highest pay in the country for Executive VPs of Marketing, 54 percent above the national average. Executive VPs of Marketing can also look forward to large paychecks in cities like San Francisco (+28 percent), Chicago (+25 percent), Los Angeles (+21 percent), and Houston (+19 percent). Philadelphia is the lowest-paying area, 5 percent south of the national average.

Executive Vice President (EVP), Marketing Advice

What do you wish you knew about your job when you first started out?

Executive Vice President (EVP), Marketing in New York:
"& give back."
Make sure you keep up with your network, constantly keep your finger on the pulse of what's new. People expect you to be bringing new, never been done before ideas to the table. And give back. Pass on your wisdom, success and advice to younger women starting out in the business world.

Related Job Salaries

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Experience Affects Executive Vice President (EVP), Marketing Salaries

National Average

up arrow 29%

up arrow 42%

Skills That Affect Executive Vice President (EVP), Marketing Salaries

Sales Management
up arrow 25%

Marketing Communications
up arrow 11%

Marketing Management
up arrow 3%

National Average

up arrow 3%

Market Research
up arrow 3%

Operations Management
up arrow 31%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 53 votes.


30 %
70 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 75%
vision benefits Vision: 54% employee benefits None: 9%