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Executive Vice President (EVP), Marketing Salary

In a profession for which the median take-home is approximately $178K, just under a third of overall earnings for Executive VPs of Marketing arrives through commissions. Including potential for bonuses and profit sharing — peaking near $76K and $49K, respectively — total cash payment to Executive VPs of Marketing can bottom out near $98K or peak near $307K depending on individual performance. Career length is the biggest factor affecting pay for this group, followed by geography. Work is enjoyable for Executive VPs of Marketing, who typically claim high levels of job satisfaction. Male Executive VPs of Marketing are far more common among survey respondents than their female counterparts, who typically comprise less than one-third of the field. Medical benefits are awarded to nearly all, and a strong majority earn dental coverage. This overview is based on answers to PayScale's salary questionnaire.
$86,888 - $252,730
MEDIAN: $154,321

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$86,888 - $252,730  
$1,991 - $76,025  
Profit Sharing
$2,051 - $49,405  
$5,068 - $101,014  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$98,385 - $307,282  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 362
United States (change)

Job Description for Executive Vice President (EVP), Marketing

The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.


Executive Vice President (EVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the EVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Executive Vice President (EVP), Marketing

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As Executive VPs of Marketing transition into upper-level roles, like Chief Executive Officers, they often do not see a change in salary. Chief Executive Officers earn the same amount as Executive VPs of Marketing on average. Executive VPs of Marketing most frequently advance into President and Chief Operating Officer roles even though the median salaries are $26K lower and $41K lower, respectively.

Executive Vice President (EVP), Marketing Job Listings

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Popular Skills for Executive Vice President (EVP), Marketing

Executive VPs of Marketing report using a wide range of professional skills. Most notably, facility with Sales Management, Marketing Communications, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 24 percent, 11 percent, and 6 percent, respectively. Those listing Operations Management and Market Research as skills, on the other hand, should be prepared for drastically lower pay. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications.

Pay by Experience Level for Executive Vice President (EVP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Executive VPs of Marketing with a rich background of experience are typically rewarded with larger paychecks. Even the relatively untested can score weighty six-figure salaries; survey participants with less than five years' experience report earning a median of $100K per year. People with 10 to 20 years of experience make an average of about $189K in this role. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $202K.

Pay Difference by Location

With a pay rate for Executive VPs of Marketing that is 32 percent greater than the national average, New York offers a comfortable salary for those in this profession. Executive VPs of Marketing can also look forward to large paychecks in cities like Los Angeles (+29 percent), San Francisco (+27 percent), Chicago (+25 percent), and Houston (+18 percent).

Executive Vice President (EVP), Marketing Advice

What do you wish you knew about your job when you first started out?

Executive Vice President (EVP), Marketing in New York:
"& give back."
Make sure you keep up with your network, constantly keep your finger on the pulse of what's new. People expect you to be bringing new, never been done before ideas to the table. And give back. Pass on your wisdom, success and advice to younger women starting out in the business world.

Related Job Salaries

Experience Affects Executive Vice President (EVP), Marketing Salaries

National Average

up arrow 24%

up arrow 44%

Skills That Affect Executive Vice President (EVP), Marketing Salaries

Sales Management
up arrow 24%

Marketing Communications
up arrow 11%

Marketing Management
up arrow 2%

National Average

up arrow 3%

Market Research
up arrow 4%

Operations Management
up arrow 32%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 72 votes.


29 %
71 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 75%
vision benefits Vision: 55% employee benefits None: 8%