Executive Vice President (EVP), Marketing Salary
Generous salaries abound for Executive VPs of Marketing in the United States, with average pay above six figures ($176K) per year. Cash earnings for Executive VPs of Marketing — including $93K in bonuses and $49K in profit sharing proceeds near the top of the pay scale — generally stretch from $99K to $346K depending on individual performance. Career length and the particular city each impact pay for this group, with the former having the largest influence. Work is enjoyable for Executive VPs of Marketing, who typically claim high levels of job satisfaction. Male Executive VPs of Marketing are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 57 percent of the field. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to the greater part. This report is based on answers to PayScale's salary questionnaire.
Job Description for Executive Vice President (EVP), Marketing
The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.Read More...
The executive vice president of marketing generally works in an office environment during regular business hours, although overtime may be required depending on the needs of the company. A senior vice president of marketing, or sometimes a vice president of marketing, can be promoted into an executive vice president of marketing position within their company.
Companies generally look for individuals with extensive marketing experience for this position - often at least eight years of experience in marketing within the company's industry and/or at least eight years of experience in management. Most companies requires at least a bachelor's degree in marketing or a related field, and many also prefer a master's degree (such as a master's of business administration, or MBA). The executive vice president should have excellent communication and presentation skills, as well as proficiency with basic computer programs.
Executive Vice President (EVP), Marketing Tasks
- Oversee staff operations, develop policies and business plans.
- As the EVP, plan, direct and set the strategic direction of marketing program for an organization.
- Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
- Develop pricing strategies to balance company objectives and customer satisfaction.
- Use sales forecasting and strategic planning to ensure the sale of products or services.
Common Career Paths for Executive Vice President (EVP), Marketing
Executive VPs of Marketing may see a slight downturn in earnings as they move into roles like Chief Executive Officer, where pay is $170K on average. Many Executive VPs of Marketing advance into roles as Presidents or President and CEOs, but the median salaries are $51K lower and $51K lower, respectively.
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Popular Skills for Executive Vice President (EVP), Marketing
Survey results imply that Executive VPs of Marketing put a diverse skill set to use. Most notably, skills in Strategic Marketing, Sales Management, Marketing Management, and Marketing Communications are correlated to pay that is above average, with boosts between 4 percent and 9 percent. Those listing Operations Management as a skill should be prepared for drastically lower pay. Business Development and Market Research also typically command lower compensation. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications.
Pay by Experience Level for Executive Vice President (EVP), Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Executive VPs of Marketing with a rich background of experience are typically rewarded with larger paychecks. Although employees with less than five years' experience earn around $75K on average, the five-to-10 year group has a much higher, six-figure median of $150K. For Executive VPs of Marketing, 10 to 20 years of experience on the job amounts to an average salary of $211K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $213K on average.
Pay Difference by Location
Surpassing the national average by 24 percent, Executive VPs of Marketing in New York receive some of the highest pay in the country. Executive VPs of Marketing will also find cushy salaries in Atlanta (+23 percent), San Francisco (+11 percent), Boston (+6 percent), and Houston (+3 percent). Those in the field find the lowest salaries in Philadelphia, 11 percent below the national average.
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