Executive Vice President (EVP), Marketing Salary

Wages for Executive VPs of Marketing in the United States are generous, with average pay above six figures ($169K) per year. Cash earnings for Executive VPs of Marketing — including $79K in bonuses and $49K in profit sharing proceeds near the top of the pay scale — generally stretch from $97K to $328K depending on individual performance. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Making up 72 percent of those who took the survey, male Executive VPs of Marketing greatly outnumber their female counterparts. Almost all report receiving medical coverage from their employers and a fair number collect dental insurance. Job satisfaction is reported as high by the vast majority of workers. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$93,625 - $280,179
MEDIAN: $168,940

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$93,625 - $280,179  
$2,250 - $79,096  
Profit Sharing
$2,061 - $49,316  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$97,346 - $327,863  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 310
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Job Description for Executive Vice President (EVP), Marketing

The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.


Executive Vice President (EVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the EVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Executive Vice President (EVP), Marketing

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Executive VPs of Marketing may see a slight downturn in earnings as they move into roles like Chief Executive Officer, where pay is $169K on average. Executive VPs of Marketing most frequently advance into President and Chief Operating Officer roles even though the median salaries are $44K lower and $58K lower, respectively.

Executive Vice President (EVP), Marketing Job Listings

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Popular Skills for Executive Vice President (EVP), Marketing

Executive VPs of Marketing seem to require a number of specific skills. Most notably, skills in Sales Management, Strategic Marketing, Marketing Communications, and Marketing Management are correlated to pay that is above average, with boosts between 6 percent and 13 percent. Those listing Operations Management as a skill should be prepared for drastically lower pay. Business Development and Market Research also typically command lower compensation. Most people skilled in Marketing Management are similarly competent in Marketing Communications.

Pay by Experience Level for Executive Vice President (EVP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Executive VPs of Marketing who reported more years of relevant experience also reported higher earnings. Large paychecks, which sit comfortably in the six-figure range, are handed out almost immediately; professionals who have less than five years' experience report earning a median of $102K per year. People with 10 to 20 years of experience make an average of about $204K in this role. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $217K on average.

Pay Difference by Location

National Average: $195,735

Larger city markers indicate a job is popular in that location.

For those looking to make money, Executive VPs of Marketing in New York enjoy an exceptional pay rate, 35 percent above the national average. Executive VPs of Marketing will also find cushy salaries in Chicago (+24 percent), Boston (+22 percent), Los Angeles (+17 percent), and San Francisco (+15 percent). Falling short of the national average by 7 percent, the area with the worst salaries is Philadelphia.

Executive Vice President (EVP), Marketing Advice

What do you wish you knew about your job when you first started out?

Executive Vice President (EVP), Marketing in New York:
"& give back."
Make sure you keep up with your network, constantly keep your finger on the pulse of what's new. People expect you to be bringing new, never been done before ideas to the table. And give back. Pass on your wisdom, success and advice to younger women starting out in the business world.

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Experience Affects Executive Vice President (EVP), Marketing Salaries

National Average

up arrow 38%

up arrow 48%

Skills That Affect Executive Vice President (EVP), Marketing Salaries

Sales Management
up arrow 13%

Marketing Communications
up arrow 6%

Marketing Management
up arrow 3%

National Average

up arrow 2%

Market Research
up arrow 13%

Business Development
up arrow 29%

Operations Management
up arrow 38%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 38 votes.


28 %
72 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 79%
medical benefits
Vision: 63%
dental benefits
None: 8%