Executive Vice President (EVP), Marketing Salary

The average Executive Vice President of Marketing in the United States earns approximately $156K per year. Overall cash earnings for Executive VPs of Marketing stretch from $98K on the lower end to $314K near the top, and the heftiest packages can encompass around $79K from bonuses and $50K from profit sharing. Residence and career duration each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Most Executive VPs of Marketing report high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.

$87,607 - $268,441
MEDIAN: $156,453

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$87,607 - $268,441  
$2,053 - $79,189  
Profit Sharing
$2,027 - $49,665  
$12,500 - $80,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$98,001 - $314,123  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 301
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Job Description for Executive Vice President (EVP), Marketing

The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.


Executive Vice President (EVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the EVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Executive Vice President (EVP), Marketing

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Executive VPs of Marketing sometimes move into a Chief Executive Officer role, where the salary is similar. Many Executive VPs of Marketing choose to become Presidents and Chief Operating Officers as their careers advance. However, folks in those positions report median salaries of $30K less and $45K less, respectively.

Executive Vice President (EVP), Marketing Job Listings

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Popular Skills for Executive Vice President (EVP), Marketing

Overall, survey participants reported applying a fair number of skills to their work. Most notably, facility with Sales Management, Marketing Communications, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 22 percent, 7 percent, and 6 percent, respectively. Those listing Operations Management as a skill should be prepared for drastically lower pay. Market Research and Advertising also typically command lower compensation. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications.

Pay by Experience Level for Executive Vice President (EVP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Annually raking in $102K, the average professional in this position sees a six-figure salary within the first five years. Executive VPs of Marketing claiming one to two decades of experience make an estimated median of $196K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $201K.

Pay Difference by Location

New York is home to an above-average pay rate for Executive VPs of Marketing, 54 percent higher than the national average. Executive VPs of Marketing will also find cushy salaries in Chicago (+31 percent), San Francisco (+24 percent), Los Angeles (+24 percent), and Houston (+16 percent). Those in the field find the lowest salaries in Philadelphia, 8 percent below the national average.

Executive Vice President (EVP), Marketing Advice

What do you wish you knew about your job when you first started out?

Executive Vice President (EVP), Marketing in New York:
"& give back."
Make sure you keep up with your network, constantly keep your finger on the pulse of what's new. People expect you to be bringing new, never been done before ideas to the table. And give back. Pass on your wisdom, success and advice to younger women starting out in the business world.

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Experience Affects Executive Vice President (EVP), Marketing Salaries

National Average

up arrow 31%

up arrow 44%

Skills That Affect Executive Vice President (EVP), Marketing Salaries

Sales Management
up arrow 22%

Marketing Communications
up arrow 7%

Marketing Management

National Average

up arrow 4%

Market Research
up arrow 6%

Operations Management
up arrow 33%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 42 votes.


31 %
69 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 75%
vision benefits Vision: 57% employee benefits None: 9%