Executive Vice President (EVP), Marketing Salary

On average, Executive VPs of Marketing in the United States earn six-figure salaries ($173K) annually, making for a very well-paid profession. Total cash earnings of Executive VPs of Marketing range from $97K on the low end to $337K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $88K and $48K, respectively. Experience level is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is high and work is enjoyable for most Executive VPs of Marketing. Men make up a slight majority of Executive VPs of Marketing (57 percent) who responded to the survey. Nearly all report receiving medical coverage from their employers and a strong majority collect dental insurance. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$96,257 - $268,895
$96K
$170K
$270K
MEDIAN: $173,360
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$120K$240K$360K
Salary
$96,257 - $268,895  
   
Bonus
$4,966 - $88,084  
Profit Sharing
$2,990 - $48,479  
Commission
$40,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$96,527 - $337,153  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 146

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United States (change)

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Job Description for Executive Vice President (EVP), Marketing

The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.

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Executive Vice President (EVP), Marketing Tasks

  • Oversee staff operations, develop policies and business plans.
  • As the EVP, plan, direct and set the strategic direction of marketing program for an organization.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.

Common Career Paths for Executive Vice President (EVP), Marketing


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For Executive VPs of Marketing who take on Chief Executive Officer roles, career progression may result in somewhat decreased compensation. On average, the latter position pays $170K. Many Executive VPs of Marketing choose to become Presidents and President and CEOs as their careers advance. However, folks in those positions report median salaries of $50K less and $51K less, respectively.

Executive Vice President (EVP), Marketing Job Listings

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Popular Skills for Executive Vice President (EVP), Marketing


Survey results suggest that Executive VPs of Marketing put a wide range of professional skills to use. Most notably, skills in Strategic Marketing, Sales Management, Marketing Management, and Marketing Communications are correlated to pay that is above average, with boosts between 4 percent and 9 percent. Those listing Operations Management as a skill should be prepared for drastically lower pay. Business Development and Market Research also typically command lower compensation. Most people who know Marketing Management also know Marketing Communications.

Pay by Experience Level for Executive Vice President (EVP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Executive VPs of Marketing generally obtain higher compensation for more plentiful past experience. Salaries of relatively inexperienced workers fall in the neighborhood of $74K, but folks who have racked up five to 10 years see a notably higher median of $150K. For Executive VPs of Marketing, 10 to 20 years of experience on the job amounts to an average salary of $204K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $216K.

Pay Difference by Location

National Average: $203,294

Larger city markers indicate a job is popular in that location.

For those looking to make money, Executive VPs of Marketing in New York enjoy an exceptional pay rate, 24 percent above the national average. Executive VPs of Marketing can also look forward to large paychecks in cities like Atlanta (+23 percent), San Francisco (+11 percent), Boston (+5 percent), and Houston (+3 percent). The smallest paychecks in the market, 11 percent south of the national average, can be found in Philadelphia.

Executive Vice President (EVP), Marketing Advice

Q: What is it like working as an Executive Vice President (EVP), Marketing?

Executive Vice President (EVP), Marketing in New York:
"& give back."
Make sure you keep up with your network, constantly keep your finger on the pulse of what's new. People expect you to be bringing new, never been done before ideas to the table. And give back. Pass on your wisdom, success and advice to younger women starting out in the business world.

Related Job Salaries

Key Stats for Executive Vice President (EVP), Marketing

Gender

Female
43 %
Male
57 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 23 votes.
Less than 1 year
1%
1-4 years
4%
5-9 years
4%
10-19 years
41%
20 years or more
51%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Executive Vice President (EVP), Marketing Salaries

▲6%

▼0%

National Average
$203,000

Mid-Career
▼26%

Entry-Level
▼64%

Skills That Affect Executive Vice President (EVP), Marketing Salaries


Sales Management
▲8%

Marketing Communications
▲4%

Marketing Management
▲4%

National Average
$203,000

Advertising
▼10%

Market Research
▼16%

Business Development
▼32%

Operations Management
▼40%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 23 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

Less than 1 year
1%
1-4 years
4%
5-9 years
4%
10-19 years
41%
20 years or more
51%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 78%
vision benefits
Vision: 65%
dental benefits
None: 7%
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