Executive Vice President (EVP), Marketing Salary

On average, Executive VPs of Marketing in the United States earn six-figure salaries ($163K) annually, making for a very well-paid profession. Total cash compensation to Executive VPs of Marketing approaches anywhere from $99K on the lower end to $321K on the higher end; in exceptional cases, this can include more than $79K from bonuses and upwards of $50K from profit sharing. Career duration is the biggest factor affecting pay for this group, followed by geography. Most Executive VPs of Marketing like their work and job satisfaction is high. Most Executive VPs of Marketing survey respondents are men (71 percent). Nearly all enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a majority. This report is based on responses to the PayScale salary survey.

$92,034 - $275,678
MEDIAN: $163,390

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$92,034 - $275,678  
$2,076 - $79,463  
Profit Sharing
$2,061 - $49,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$98,693 - $320,934  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 307
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Job Description for Executive Vice President (EVP), Marketing

The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.


Executive Vice President (EVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the EVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for

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Executive VPs of Marketing who transition into a Chief Executive Officer position may see pay fall slightly. Median compensation for Chief Executive Officers sits around the $168K per year mark. Executive VPs of Marketing most frequently become Presidents and Chief Operating Officers even though median compensation is $39K lower and $53K lower, respectively.

Executive Vice President (EVP), Marketing Job Listings

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Popular Skills for

Survey results imply that Executive VPs of Marketing put a diverse skill set to use. Most notably, skills in Sales Management, Marketing Communications, Strategic Marketing, and Marketing Management are correlated to pay that is above average, with boosts between 7 percent and 15 percent. Those listing Operations Management as a skill should be prepared for drastically lower pay. Business Development and Market Research also typically command lower compensation. For most people, competency in Marketing Management indicates knowledge of Marketing Communications.

Pay by Experience Level for

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Executive VPs of Marketing with a rich background of experience are typically rewarded with larger paychecks. Salaries can reach six figures almost right off the bat; beginning workers who have less than five years' experience bring in a median of $102K per year. Executive VPs of Marketing see a median salary of $200K after reaching one to two decades on the job. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $207K.

Pay Difference by Location

Above-average salaries for Executive VPs of Marketing can be found in New York, Chicago, and Los Angeles, the three largest cities in the United States. Those in the field find the lowest salaries in Philadelphia, 5 percent below the national average.

Executive Vice President (EVP), Marketing Advice

What do you wish you knew about your job when you first started out?

Executive Vice President (EVP), Marketing in New York:
"& give back."
Make sure you keep up with your network, constantly keep your finger on the pulse of what's new. People expect you to be bringing new, never been done before ideas to the table. And give back. Pass on your wisdom, success and advice to younger women starting out in the business world.

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Experience Affects Salaries

National Average

up arrow 34%

up arrow 47%

Skills That Affect Salaries

Sales Management
up arrow 15%

Marketing Communications
up arrow 8%

Marketing Management
up arrow 2%

National Average

up arrow 6%

Market Research
up arrow 11%

Business Development
up arrow 21%

Operations Management
up arrow 37%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 34 votes.


29 %
71 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 77%
vision benefits Vision: 60% employee benefits None: 8%