Executive Vice President (EVP), Marketing Salary
On average, Executive VPs of Marketing in the United States earn six-figure salaries ($173K) annually, making for a very well-paid profession. Total cash earnings of Executive VPs of Marketing range from $97K on the low end to $337K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $88K and $48K, respectively. Experience level is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is high and work is enjoyable for most Executive VPs of Marketing. Men make up a slight majority of Executive VPs of Marketing (57 percent) who responded to the survey. Nearly all report receiving medical coverage from their employers and a strong majority collect dental insurance. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
|Salary||$96,257 - $268,895|
|Bonus||$4,966 - $88,084|
|Profit Sharing||$2,990 - $48,479|
|Total Pay (||$96,527 - $337,153|
Job Description for Executive Vice President (EVP), Marketing
The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.Read More...
The executive vice president of marketing generally works in an office environment during regular business hours, although overtime may be required depending on the needs of the company. A senior vice president of marketing, or sometimes a vice president of marketing, can be promoted into an executive vice president of marketing position within their company.
Companies generally look for individuals with extensive marketing experience for this position - often at least eight years of experience in marketing within the company's industry and/or at least eight years of experience in management. Most companies requires at least a bachelor's degree in marketing or a related field, and many also prefer a master's degree (such as a master's of business administration, or MBA). The executive vice president should have excellent communication and presentation skills, as well as proficiency with basic computer programs.
Executive Vice President (EVP), Marketing Tasks
- Oversee staff operations, develop policies and business plans.
- As the EVP, plan, direct and set the strategic direction of marketing program for an organization.
- Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
- Develop pricing strategies to balance company objectives and customer satisfaction.
- Use sales forecasting and strategic planning to ensure the sale of products or services.
Common Career Paths for Executive Vice President (EVP), Marketing
For Executive VPs of Marketing who take on Chief Executive Officer roles, career progression may result in somewhat decreased compensation. On average, the latter position pays $170K. Many Executive VPs of Marketing choose to become Presidents and President and CEOs as their careers advance. However, folks in those positions report median salaries of $50K less and $51K less, respectively.
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Popular Skills for Executive Vice President (EVP), Marketing
Survey results suggest that Executive VPs of Marketing put a wide range of professional skills to use. Most notably, skills in Strategic Marketing, Sales Management, Marketing Management, and Marketing Communications are correlated to pay that is above average, with boosts between 4 percent and 9 percent. Those listing Operations Management as a skill should be prepared for drastically lower pay. Business Development and Market Research also typically command lower compensation. Most people who know Marketing Management also know Marketing Communications.
Pay by Experience Level for Executive Vice President (EVP), Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Executive VPs of Marketing generally obtain higher compensation for more plentiful past experience. Salaries of relatively inexperienced workers fall in the neighborhood of $74K, but folks who have racked up five to 10 years see a notably higher median of $150K. For Executive VPs of Marketing, 10 to 20 years of experience on the job amounts to an average salary of $204K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $216K.
Pay Difference by Location
For those looking to make money, Executive VPs of Marketing in New York enjoy an exceptional pay rate, 24 percent above the national average. Executive VPs of Marketing can also look forward to large paychecks in cities like Atlanta (+23 percent), San Francisco (+11 percent), Boston (+5 percent), and Houston (+3 percent). The smallest paychecks in the market, 11 percent south of the national average, can be found in Philadelphia.
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