Field Marketing Manager Salary

The average Field Marketing Manager in the United States earns approximately $64K annually. In the world of Field Marketing Managers, total cash compensation can vary between $41K and $107K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $15K and $6K, respectively. Geographic location is the biggest factor affecting pay for this group, followed by career duration. The majority of Field Marketing Managers (66 percent) who took the survey are female. Most workers in this position report high levels of job satisfaction. Most have medical and dental plans, and a strong majority have vision insurance. This overview is based on answers to PayScale's salary questionnaire.
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$40,995 - $98,565
MEDIAN: $64,209

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$40,995 - $98,565  
$502 - $15,299  
Profit Sharing
$0.00 - $5,960  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$41,244 - $106,810  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 345
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Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.


Field Marketing Manager Tasks

  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.
  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.

Common Career Paths for Field Marketing Manager

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Many Field Marketing Managers move into a Marketing Manager role, which does not lead to a big boost in pay. Marketing Managers on average bring in a similar salary to Field Marketing Managers.

Field Marketing Manager Job Listings

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Popular Skills for Field Marketing Manager

Survey results show that Field Marketing Managers use a fair number of skills. Most notably, skills in Powerpoint, Marketing Communications, Strategic Marketing, and Marketing Management are correlated to pay that is above average. Those listing Event Planning as a skill should be prepared for drastically lower pay. Microsoft Office and Web Marketing also typically command lower compensation. It is often found that people who know Marketing Communications are also skilled in Strategic Marketing.

Pay by Experience Level for Field Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Field Marketing Managers generally obtain higher compensation for more plentiful past experience. Survey participants with less than five years' experience pocket $56K on average, but those with five to 10 years of experience enjoy a much bigger median of $73K. After working for 10 to 20 years, Field Marketing Managers make a median salary of $84K. Field Marketing Managers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $91K on average.

Pay Difference by Location

National Average: $66,766

Larger city markers indicate a job is popular in that location.

With a pay rate for Field Marketing Managers that is 35 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Field Marketing Managers can also look forward to large paychecks in cities like Chicago (+31 percent), San Diego (+18 percent), Boston (+9 percent), and San Jose (+6 percent). One of the biggest compensable factors for Field Marketing Managers is geography, with workers in Seattle earning a whopping 22 percent below the national average. Not at the bottom but still paying below the median are employers in Denver and Austin (20 percent lower and 7 percent lower, respectively).

Related Job Salaries

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Experience Affects Field Marketing Manager Salaries

up arrow 37%

National Average

Skills That Affect Field Marketing Manager Salaries

up arrow 14%

Strategic Marketing
up arrow 1%

Marketing Management

National Average

Market Research
up arrow 2%

Web Marketing
up arrow 8%

Event Planning
up arrow 32%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 51 votes.


66 %
34 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 87%
medical benefits
Vision: 74%
dental benefits
None: 9%