Field Marketing Manager Salary

Pay for Field Marketing Managers in the United States sits in the ballpark of $64K annually. In the world of Field Marketing Managers, overall cash allowance can occasionally include more than $15K from bonuses and, in some exceptional cases, $6K from profit sharing, causing incomes to vary widely between $41K and $107K. Geographic location is the biggest factor affecting pay for this group, followed by experience level. Most Field Marketing Managers report high levels of job satisfaction. In this profession, most enjoy medical and dental coverage, and a strong majority have vision insurance, as well. Female Field Marketing Managers are more common than men among those who completed the survey; more than half (66 percent) are women. The information for this snapshot was generated by responses to the PayScale salary survey.
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$40,995 - $98,565
(Median)
$41K
$64K
$99K
MEDIAN: $64,209
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$40,995 - $98,565  
   
Bonus
$502 - $15,299  
Profit Sharing
$0.00 - $5,960  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,244 - $106,810  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 345
United States (change)

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Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.

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Field Marketing Manager Tasks

  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.
  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.

Common Career Paths for Field Marketing Manager


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Field Marketing Managers' salary tends to stay somewhat level for those who assume higher-end positions like Marketing Manager. Median pay for Marketing Managers is $60K.

Field Marketing Manager Job Listings

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Popular Skills for Field Marketing Manager


Field Marketing Managers seem to require a number of specific skills. Most notably, skills in Powerpoint, Marketing Communications, Strategic Marketing, and Marketing Management are correlated to pay that is above average. Those listing Event Planning as a skill should be prepared for drastically lower pay. Microsoft Office and Web Marketing also typically command lower compensation. Those educated in Marketing Communications tend to be well versed in Strategic Marketing.

Pay by Experience Level for Field Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Field Marketing Managers, more experience generally translates to higher pay. The average beginner in this position makes around $56K, but folks who have been around for five to 10 years see a markedly higher median salary of $73K. Field Marketing Managers with one to two decades of relevant experience report an average salary of approximately $84K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $91K.

Pay Difference by Location

National Average: $66,766

Larger city markers indicate a job is popular in that location.

For Field Marketing Managers, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Field Marketing Managers can also look forward to large paychecks in cities like Chicago (+31 percent), San Diego (+18 percent), Boston (+9 percent), and San Jose (+6 percent). Field Marketing Managers in Seattle report much lower salaries than the rest of the country — 22 percent below the national average — proving that residence is a major factor in overall pay. Workers in Denver and Austin earn salaries that trail the national average for those in this profession (20 percent less and 7 percent less, respectively).

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Experience Affects Field Marketing Manager Salaries

Late-Career
up arrow 37%



National Average
$67,000


Skills That Affect Field Marketing Manager Salaries

Powerpoint
up arrow 14%


Strategic Marketing
up arrow 1%

Marketing Management
0%

National Average
$67,000

Market Research
up arrow 2%


Web Marketing
up arrow 8%


Event Planning
up arrow 32%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 51 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
36%
10-19 years
19%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 87%
medical benefits
Vision: 74%
dental benefits
None: 9%
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