Field Marketing Manager Salary

A big portion of take-home pay for Field Marketing Managers — just under three-fifths, in fact — arrives through commissions. This profession's median overall income is approximately $69K. In the world of Field Marketing Managers, total cash compensation can vary between $42K and $113K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $15K and $13K, respectively. Location is the biggest factor affecting pay for this group, followed by tenure. Most report receiving medical coverage from their employers and a large number collect dental insurance. For the most part, Field Marketing Managers enjoy their work and report high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.
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$41,447 - $101,842
$41K
$66K
$100K
MEDIAN: $66,454
10%
50%
90%

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$14.48 - $23.50
$18
MEDIAN: $17.69
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$41,447 - $101,842  
   
Bonus
$1,017 - $15,101  
Profit Sharing
$0.00 - $12,846  
Commission
$39,305  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,555 - $112,897  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 287
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$17.69  
   
Overtime
$37.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$1,017 - $15,101  
   
Commission
$39,305  
Profit Sharing
$0.00 - $12,846  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,555 - $112,897  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 9

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United States (change)

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Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.

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Field Marketing Manager Tasks

  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.
  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.

Common Career Paths for Field Marketing Manager


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Many Field Marketing Managers move into a Senior Marketing Manager role, and folks who currently hold that position report a much higher median income of $102K per year.

Field Marketing Manager Job Listings

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Popular Skills for Field Marketing Manager


Field Marketing Managers report using a deep pool of skills on the job. Most notably, skills in Lead Generation, Social Media Marketing, Powerpoint, and Strategic Marketing are correlated to pay that is above average, with boosts between 9 percent and 19 percent. Skills that seem to negatively impact pay include Microsoft Office, Event Planning, and Web Marketing. Most people skilled in Marketing Management are similarly competent in Marketing Communications.

Pay by Experience Level for Field Marketing Manager

Pay by Experience for a Field Marketing Manager has a positive trend. An entry-level Field Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $60,000 based on 164 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Field Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $75,000 based on 115 salaries. An experienced Field Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $90,000 based on 63 salaries. A Field Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $83,000 based on 12 salaries.

Pay Difference by Location

National Average: $69,331

Larger city markers indicate a job is popular in that location.

For Field Marketing Managers, working in the bustling city of Philadelphia has its advantages, including an above-average pay rate. Field Marketing Managers can also look forward to large paychecks in cities like San Francisco (+33 percent), Boston (+23 percent), San Jose (+17 percent), and San Diego (+14 percent). Place of residence plays a huge part in a Field Marketing Manager's salary, with Seattle Field Marketing Managers earning salaries that are 38 percent less than the national average. Below-median salaries also turn up in Austin and Denver (32 percent lower and 22 percent lower, respectively).

Related Job Salaries

Key Stats for Field Marketing Manager

Gender

Female
70 %
Male
30 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 37 votes.
Less than 1 year
4%
1-4 years
37%
5-9 years
34%
10-19 years
21%
20 years or more
4%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Field Marketing Manager Salaries

▲30%

Late-Career
▲20%

▲9%

National Average
$69,000

▼13%

Skills That Affect Field Marketing Manager Salaries

Lead Generation
▲19%

Social Media Marketing
▲15%

Powerpoint
▲9%




National Average
$69,000



Web Marketing
▼11%


Event Planning
▼13%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 37 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
4%
1-4 years
37%
5-9 years
34%
10-19 years
21%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 84%
vision benefits
Vision: 76%
no benefits
None: 9%
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