Field Marketing Manager Salary
|Salary||$41,230 - $101,843|
|Bonus||$1,012 - $15,078|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$41,725 - $113,008|
|Bonus||$1,012 - $15,078|
|Total Pay (||$41,725 - $113,008|
Job Description for Field Marketing Manager
Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.Read More...
Field marketing managers must also develop field marketing plans, including online/e-mail and event marketing, as well as organize events for brand promotion and market research. These managers play an important role in their company's marketing division, as they often oversee a team which is responsible for effective business management. They may also delegate and oversee the activities of various subordinates while reporting to higher-ups who determine the overall direction of marketing.
Candidates for the position are generally required to have a bachelor’s or master’s degree in advertising, marketing (sales & retail), communications, business management/administration, or a related field, and some sort of business background is beneficial. Those with significant work experience are almost always preferred.
Field marketing managers generally work traditional business hours, though they may need to work a few extra hours on nights or weekends to meet deadlines. The job may require some amount of traveling to trade shows, but this is rather infrequent.
Field Marketing Manager Tasks
- Manage the implementation of regional sales and marketing plans.
- Collect data and information on regional market and competitors.
- Conduct research to determine customer demographics and buying habits.
- Work with the sales team to improve sales techniques to increase sales.
Common Career Paths for Field Marketing Manager
Field Marketing Managers might see a strong upturn in salary after transitioning into upper-level roles such as Senior Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $102K per year.
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Popular Skills for Field Marketing Manager
Field Marketing Managers report using a diverse set of skills on the job. Most notably, skills in Social Media Marketing, Powerpoint, Strategic Marketing, and Marketing Communications are correlated to pay that is above average, with boosts between 10 percent and 16 percent. Skills that pay less than market rate include Microsoft Office, Web Marketing, and Event Planning. It is often found that people who know Marketing Management are also skilled in Marketing Communications.
Pay by Experience Level for Field Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Although individuals who have less than five years' experience earn $60K on average, people with five to 10 years benefit from a notably larger average of $76K. Field Marketing Managers see a median salary of $89K after reaching one to two decades on the job. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $86K by contrast.
Pay Difference by Location
For those looking to make money, Field Marketing Managers in Philadelphia enjoy an exceptional pay rate, 68 percent above the national average. Field Marketing Managers can also look forward to large paychecks in cities like Boston (+43 percent), San Francisco (+32 percent), Chicago (+18 percent), and San Diego (+14 percent). Compared to the national average, Seattle Field Marketing Managers have considerably lower salaries, 40 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. A couple other locations with smaller-than-average paychecks include Denver (23 percent lower) and Austin (21 percent lower).
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Key Stats for Field Marketing Manager
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