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Field Marketing Manager Salary

Field Marketing Managers in the United States can expect to earn an average of $63K per year. Final cash compensation to Field Marketing Managers varies from around $41K to approximately $104K; choice pay grades include potential for bonuses and profit sharing as high as $17K and $7K, respectively. Career duration and the particular city each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. Almost all claim medical and dental insurance and a fair number get vision coverage. Female Field Marketing Managers survey participants are more prevalent than men — 65 percent of professionals. This report is based on responses to the PayScale salary survey.
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$41,646 - $96,918
MEDIAN: $63,338

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$41,646 - $96,918  
$501 - $16,539  
Profit Sharing
$-0.50 - $7,450  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$41,299 - $104,477  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 284

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Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.


Field Marketing Manager Tasks

  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.
  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.

Common Career Paths for Field Marketing Manager

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Field Marketing Managers' salary tends to stay somewhat level for those who assume higher-end positions like Marketing Manager. Median pay for Marketing Managers is $60K.

Field Marketing Manager Job Listings

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Popular Skills for Field Marketing Manager

Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Powerpoint, Market Research, Marketing Communications, and Strategic Marketing are correlated to pay that is above average. Those listing Event Management and Microsoft Office as skills, on the other hand, should be prepared for drastically lower pay. For most people, competency in Marketing Management indicates knowledge of Marketing Communications.

Pay by Experience Level for Field Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Field Marketing Managers generally obtain higher compensation for more plentiful past experience. Survey participants with less than five years' experience pocket $55K on average, but those with five to 10 years of experience enjoy a much bigger median of $71K. Field Marketing Managers claiming one to two decades of experience make an estimated median of $80K. Survey participants who have worked for more than two decades report bringing in $95K on average.

Pay Difference by Location

Field Marketing Managers will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 37 percent. Field Marketing Managers will also find cushy salaries in Chicago (+33 percent), San Diego (+20 percent), Miami (+6 percent), and Seattle (+5 percent). Falling short of the national average by 5 percent, the area with the worst salaries is Dallas.

Related Job Salaries

United States (change)

Experience Affects Field Marketing Manager Salaries

up arrow 44%

National Average

Skills That Affect Field Marketing Manager Salaries

up arrow 15%

Market Research
up arrow 3%

Strategic Marketing
up arrow 2%

Marketing Communications
up arrow 2%

Marketing Management
up arrow 1%

National Average

Web Marketing
up arrow 1%

Event Management
up arrow 33%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 67 votes.


65 %
35 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 88%
vision benefits Vision: 72% employee benefits None: 8%