Field Marketing Manager Salary

Field Marketing Managers in the United States take home approximately $64K annually on average. In the world of Field Marketing Managers, total cash compensation can vary between $42K and $104K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $17K and $7K, respectively. Experience level is the biggest factor affecting pay for this group, followed by geography. Women account for the majority of Field Marketing Managers who responded to the questionnaire — 67 percent to be exact. Most receive medical and dental insurance and a strong majority get vision insurance. The majority of Field Marketing Managers claim high levels of job satisfaction. This report is based on answers to PayScale's salary questionnaire.
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$41,299 - $97,341
(Median)
$41K
$64K
$97K
MEDIAN: $64,111
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$41,299 - $97,341  
   
Bonus
$491.69 - $16,683  
Profit Sharing
$0.00 - $7,397  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,661 - $104,383  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 285
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Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.

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Field Marketing Manager Tasks

  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.
  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.

Common Career Paths for Field Marketing Manager


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Field Marketing Managers often transition into a Marketing Manager position. Marketing Managers report a slightly lower median income of $60K.

Field Marketing Manager Job Listings

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Popular Skills for Field Marketing Manager


Survey results suggest that Field Marketing Managers use a fairly large toolkit of professional skills. Most notably, skills in Powerpoint, Market Research, Strategic Marketing, and Marketing Communications are correlated to pay that is above average. Those listing Event Planning as a skill should be prepared for drastically lower pay. Event Management and Microsoft Office also typically command lower compensation. Those familiar with Marketing Management also tend to know Marketing Communications.

Pay by Experience Level for Field Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Field Marketing Managers who reported more years of relevant experience also reported higher earnings. Survey participants with less than five years' experience pocket $55K on average, but those with five to 10 years of experience enjoy a much bigger median of $72K. The average pay reported by folks with 10 to 20 years of experience is around $82K. Field Marketing Managers who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $93K.

Pay Difference by Location


For those looking to make money, Field Marketing Managers in San Francisco enjoy an exceptional pay rate, 34 percent above the national average. Field Marketing Managers can also look forward to large paychecks in cities like Chicago (+30 percent), San Diego (+17 percent), Miami (+4 percent), and New York (+2 percent). Falling short of the national average by 20 percent, the area with the worst salaries is Denver. A couple other locations with smaller-than-average paychecks include Dallas (7 percent lower) and Seattle (5 percent lower).

Related Job Salaries

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Experience Affects Field Marketing Manager Salaries

Late-Career
up arrow 38%



National Average
$67,000


Skills That Affect Field Marketing Manager Salaries

Powerpoint
up arrow 13%

Market Research
up arrow 1%

Strategic Marketing
0%

Marketing Communications
0%

National Average
$67,000

Marketing Management
up arrow 1%

Web Marketing
up arrow 5%


Event Management
up arrow 33%

Event Planning
up arrow 33%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 55 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
35%
10-19 years
20%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 87%
vision benefits Vision: 73% employee benefits None: 9%
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