Field Marketing Manager Salary
Job Description for Field Marketing Manager
Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.Read More...
Field marketing managers must also develop field marketing plans, including online/e-mail and event marketing, as well as organize events for brand promotion and market research. These managers play an important role in their company's marketing division, as they often oversee a team which is responsible for effective business management. They may also delegate and oversee the activities of various subordinates while reporting to higher-ups who determine the overall direction of marketing.
Candidates for the position are generally required to have a bachelor’s or master’s degree in advertising, marketing (sales & retail), communications, business management/administration, or a related field, and some sort of business background is beneficial. Those with significant work experience are almost always preferred.
Field marketing managers generally work traditional business hours, though they may need to work a few extra hours on nights or weekends to meet deadlines. The job may require some amount of traveling to trade shows, but this is rather infrequent.
Field Marketing Manager Tasks
- Conduct research to determine customer demographics and buying habits.
- Work with the sales team to improve sales techniques to increase sales.
- Manage the implementation of regional sales and marketing plans.
- Collect data and information on regional market and competitors.
Common Career Paths for Field Marketing Manager
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Popular Skills for Field Marketing Manager
Field Marketing Managers seem to require a number of specific skills. Most notably, skills in Social Media Marketing, Powerpoint, Marketing Communications, and Strategic Marketing are correlated to pay that is above average, with boosts between 7 percent and 16 percent. Skills that are correlated to lower pay, on the other hand, include Microsoft Office, Web Marketing, and Market Research. Those familiar with Marketing Management also tend to know Marketing Communications.
Pay by Experience Level for Field Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Salaries for the relatively untried average out to around $59K, but survey participants with five to 10 years of experience earn a significantly higher median of $75K. Field Marketing Managers with one to two decades of relevant experience report an average salary of approximately $87K. Survey participants with more than two decades under their belts actually report earning less than people with less experience; the former take home only $83K on average.
Pay Difference by Location
With a pay rate for Field Marketing Managers that is 56 percent greater than the national average, Philadelphia offers a comfortable salary for those in this profession. Field Marketing Managers will also find cushy salaries in Boston (+55 percent), San Francisco (+37 percent), Chicago (+24 percent), and San Diego (+15 percent). One of the biggest compensable factors for Field Marketing Managers is geography, with workers in Seattle earning a whopping 42 percent below the national average. Workers in Denver and Austin earn salaries that trail the national average for those in this profession (28 percent less and 21 percent less, respectively).