Commissions comprise a big part of overall income for Field Marketing Managers. The median take-home amount in this area is around $69K, and on average, just below three-fifths of that final number comes from commissions. Total incomes of Field Marketing Managers incorporate potential for, in a few cases, more than $15K from bonuses and close to $5K from profit sharing; these performance components cause packages to range between $41K and $112K. Location and career duration each impact pay for this group, with the former having the largest influence. The majority of Field Marketing Managers claim high levels of job satisfaction. A large number enjoy medical and dental coverage in this occupation, and a fair number get vision benefits. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$40,948 - $100,943
(Median)
$41K
$66K
$100K
MEDIAN: $65,955
10%
50%
90%

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$14.48 - $25.00
(Median)
$
$18
$
MEDIAN: $18.00
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$40,948 - $100,943  
   
Bonus
$995 - $15,033  
Profit Sharing
$0.00 - $5,093  
Commission
$40,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,174 - $112,040  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 275
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$18.31  
   
Overtime
$38.23  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$995 - $15,033  
   
Commission
$40,000  
Profit Sharing
$0.00 - $5,093  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,174 - $112,040  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 9
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Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.

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Field Marketing Manager Tasks

  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.
  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.

Common Career Paths for Field Marketing Manager


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Advancing into a Senior Marketing Manager role seems to be a popular career move for Field Marketing Managers, and folks who currently work in the latter position report a notably larger median income of $102K per year.

Field Marketing Manager Job Listings

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Popular Skills for Field Marketing Manager


Field Marketing Managers seem to require a number of specific skills. Most notably, skills in Social Media Marketing, Powerpoint, Marketing Communications, and Strategic Marketing are correlated to pay that is above average, with boosts between 7 percent and 16 percent. Skills that are correlated to lower pay, on the other hand, include Microsoft Office, Web Marketing, and Market Research. Those familiar with Marketing Management also tend to know Marketing Communications.

Pay by Experience Level for Field Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries for the relatively untried average out to around $59K, but survey participants with five to 10 years of experience earn a significantly higher median of $75K. Field Marketing Managers with one to two decades of relevant experience report an average salary of approximately $87K. Survey participants with more than two decades under their belts actually report earning less than people with less experience; the former take home only $83K on average.

Pay Difference by Location

National Average: $68,933

Larger city markers indicate a job is popular in that location.

With a pay rate for Field Marketing Managers that is 56 percent greater than the national average, Philadelphia offers a comfortable salary for those in this profession. Field Marketing Managers will also find cushy salaries in Boston (+55 percent), San Francisco (+37 percent), Chicago (+24 percent), and San Diego (+15 percent). One of the biggest compensable factors for Field Marketing Managers is geography, with workers in Seattle earning a whopping 42 percent below the national average. Workers in Denver and Austin earn salaries that trail the national average for those in this profession (28 percent less and 21 percent less, respectively).

Related Job Salaries

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Experience Affects Field Marketing Manager Salaries


Late-Career
up arrow 20%


National Average
$69,000


Skills That Affect Field Marketing Manager Salaries

Social Media Marketing
up arrow 16%

Powerpoint
up arrow 10%



Marketing Management
up arrow 3%

Event Management
0%

National Average
$69,000

Event Planning
up arrow 7%


Web Marketing
up arrow 10%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 33 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
3%
1-4 years
39%
5-9 years
33%
10-19 years
20%
20 years or more
5%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 87%
medical benefits
Vision: 78%
dental benefits
None: 8%
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