Field Marketing Manager Salary

In a profession for which the median take-home is approximately $69K, slightly less than three-fifths of overall earnings for Field Marketing Managers arrives through commissions. Including potential for bonuses and profit sharing — peaking near $15K and $13K, respectively — total cash payment to Field Marketing Managers can bottom out near $41K or peak near $113K depending on individual performance. Geography and experience level each impact pay for this group, with the former having the largest influence. For the most part, Field Marketing Managers enjoy their work and report high levels of job satisfaction. A large number get medical and dental insurance, and a fair number get vision plans, too. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$41,108 - $100,939
$41K
$66K
$100K
MEDIAN: $65,934
10%
50%
90%

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$14.24 - $24.30
$18
MEDIAN: $18.00
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$41,108 - $100,939  
   
Bonus
$1,024 - $14,967  
Profit Sharing
$0.00 - $12,846  
Commission
$39,305  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,308 - $113,270  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 270
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$18.00  
   
Overtime
$38.23  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$1,024 - $14,967  
   
Commission
$39,305  
Profit Sharing
$0.00 - $12,846  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,308 - $113,270  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 8
© PayScale, Inc. @ www.payscale.com

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United States (change)

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Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.

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Field Marketing Manager Tasks

  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.
  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.

Common Career Paths for Field Marketing Manager


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Field Marketing Managers might see a strong upturn in salary after transitioning into upper-level roles such as Senior Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $102K per year.

Field Marketing Manager Job Listings

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Popular Skills for Field Marketing Manager


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Lead Generation, Social Media Marketing, Powerpoint, and Strategic Marketing are correlated to pay that is above average, with boosts between 10 percent and 19 percent. At the other end of the pay range are skills like Microsoft Office, Event Planning, and Web Marketing. For most people, competency in Marketing Management indicates knowledge of Marketing Communications.

Pay by Experience Level for Field Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $60K, but people who have been around for five to 10 years earn a noticeably bigger sum of $75K. Field Marketing Managers bring in $90K after working for 10 to 20 years. Survey participants with more than twenty years of experience only make around $83K on average, though; this group reports a lower median than the one claimed by mid-career individuals.

Pay Difference by Location

National Average: $69,095

Larger city markers indicate a job is popular in that location.

For Field Marketing Managers, busy Philadelphia offers a higher-than-average pay rate, 68 percent above the national average. Field Marketing Managers will also find cushy salaries in San Francisco (+33 percent), Boston (+23 percent), San Jose (+17 percent), and San Diego (+14 percent). Location is a huge contributor to overall pay, with Field Marketing Managers in Seattle earning a whopping 38 percent below the national average. A couple other locations with smaller-than-average paychecks include Austin (32 percent lower) and Denver (22 percent lower).

Related Job Salaries

Key Stats for Field Marketing Manager

Gender

Female
69 %
Male
31 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 34 votes.
Less than 1 year
4%
1-4 years
39%
5-9 years
33%
10-19 years
20%
20 years or more
4%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Field Marketing Manager Salaries

▲31%

Late-Career
▲20%

▲9%

National Average
$69,000

▼13%

Skills That Affect Field Marketing Manager Salaries

Lead Generation
▲19%

Social Media Marketing
▲16%

Powerpoint
▲10%




National Average
$69,000



Web Marketing
▼11%


Event Planning
▼13%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 34 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
4%
1-4 years
39%
5-9 years
33%
10-19 years
20%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 84%
vision benefits
Vision: 77%
dental benefits
None: 9%
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