Field Marketing Manager Salary

Median pay for Field Marketing Managers in the United States lies in the neighborhood of $64K per year. In the world of Field Marketing Managers, total cash compensation can vary between $42K and $105K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $15K and $7K, respectively. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Job satisfaction for Field Marketing Managers is high. Women account for the majority of Field Marketing Managers who responded to the questionnaire — 66 percent to be exact. A large number report receiving medical and dental coverage from their employers and a fair number collect vision insurance. Respondents to the PayScale salary survey provided the data for this report.
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$41,470 - $98,278
MEDIAN: $64,196

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$41,470 - $98,278  
$493.88 - $15,383  
Profit Sharing
$0.00 - $7,397  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$41,815 - $105,147  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 290
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Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.


Field Marketing Manager Tasks

  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.
  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.

Common Career Paths for Field Marketing Manager

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Field Marketing Managers who take on a higher-level position such as Marketing Manager may get paid a little bit less in that new role, as Marketing Managers on average bring home $60K.

Field Marketing Manager Job Listings

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Popular Skills for Field Marketing Manager

Field Marketing Managers seem to require a number of specific skills. Most notably, skills in Powerpoint, Market Research, Marketing Management, and Strategic Marketing are correlated to pay that is above average. Those listing Event Planning as a skill should be prepared for drastically lower pay. Event Management and Microsoft Office also typically command lower compensation. Those familiar with Marketing Management also tend to know Marketing Communications.

Pay by Experience Level for Field Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience is an important factor influencing the compensation of Field Marketing Managers. Although individuals who have less than five years' experience earn $55K on average, people with five to 10 years benefit from a notably larger average of $72K. The average pay reported by folks with 10 to 20 years of experience is around $83K. Professionals who achieve more than 20 years of experience generally enjoy cushy salaries; their median compensation sits in the ballpark of $104K, a plump six-figure sum.

Pay Difference by Location

For Field Marketing Managers, Chicago provides a pay rate that is 30 percent greater than the national average. Field Marketing Managers will also find cushy salaries in San Francisco (+19 percent), San Diego (+17 percent), Philadelphia (+11 percent), and Boston (+5 percent). Those in the field find the lowest salaries in Denver, 20 percent below the national average. Two other places where employers offer below-median salaries are Dallas (7 percent less) and Seattle (5 percent less).

Related Job Salaries

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Experience Affects Field Marketing Manager Salaries

up arrow 54%

National Average

Skills That Affect Field Marketing Manager Salaries

up arrow 13%

Market Research
up arrow 1%

Marketing Management

Strategic Marketing

National Average

Marketing Communications
up arrow 1%

Web Marketing
up arrow 5%

Event Management
up arrow 28%

Event Planning
up arrow 33%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 56 votes.


66 %
34 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 86%
vision benefits Vision: 73% employee benefits None: 8%