Field Marketing Manager Salary

Median pay for Field Marketing Managers in the United States lies in the neighborhood of $64K per year. Final cash compensation to Field Marketing Managers varies from around $42K to approximately $105K; choice pay grades include potential for bonuses and profit sharing as high as $15K and $6K, respectively. Experience level and the particular city each impact pay for this group, with the former having the largest influence. A large number claim medical and dental insurance and a fair number get vision coverage. There are more female Field Marketing Managers who answered the questionnaire than male, making up 67 percent. Job satisfaction is high and work is enjoyable for most Field Marketing Managers. This snapshot results from replies to PayScale's salary survey.
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$42,040 - $98,729
MEDIAN: $63,810

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$42,040 - $98,729  
$488.53 - $15,025  
Profit Sharing
$0.00 - $5,918  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$41,980 - $104,978  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 308
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Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.


Field Marketing Manager Tasks

  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.
  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.

Common Career Paths for

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Field Marketing Managers who go on to become Marketing Managers may see somewhat stagnant compensation. On average, a Marketing Manager, an upper-level role, pays $60K.

Field Marketing Manager Job Listings

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Popular Skills for

Survey results suggest that Field Marketing Managers put a wide range of professional skills to use. Most notably, skills in Powerpoint, Marketing Communications, Strategic Marketing, and Market Research are correlated to pay that is above average. Those listing Event Planning as a skill should be prepared for drastically lower pay. Microsoft Office and Event Management also typically command lower compensation. Those educated in Marketing Management tend to be well versed in Marketing Communications.

Pay by Experience Level for

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Field Marketing Managers generally obtain higher compensation for more plentiful past experience. Salaries for the relatively untried average out to around $56K, but survey participants with five to 10 years of experience earn a significantly higher median of $72K. After working for 10 to 20 years, Field Marketing Managers make a median salary of $84K. Survey participants who have worked for more than two decades report bringing in $103K on average.

Pay Difference by Location

Home to some of the best pay for Field Marketing Managers, Chicago offers exceptional salaries, 32 percent above the national average. Field Marketing Managers will also find cushy salaries in San Francisco (+21 percent), San Diego (+19 percent), Philadelphia (+13 percent), and Boston (+7 percent). In Denver, salaries are 18 percent below the national average and represent the lowest-paying market. Below-median salaries also turn up in Seattle and Austin (9 percent lower and 4 percent lower, respectively).

Related Job Salaries

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Experience Affects Salaries

up arrow 55%

National Average

Skills That Affect Salaries

up arrow 15%

Marketing Communications
up arrow 2%

Marketing Management

Strategic Marketing

Market Research

National Average

Event Management
up arrow 7%

Web Marketing
up arrow 7%

Event Planning
up arrow 32%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 48 votes.


67 %
33 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 87%
vision benefits Vision: 73% employee benefits None: 9%