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Field Marketing Manager Salary

The average Field Marketing Manager in the United States earns approximately $64K per year. With some bonuses approaching $17K and certain profit sharing proceeds approaching $7K, overall incomes of Field Marketing Managers spread between $41K and $104K depending on individual performance. Career length and the particular city each impact pay for this group, with the former having the largest influence. Women make up the majority of Field Marketing Managers (65 percent) who completed the questionnaire. A large number have medical and dental plans, and a fair number have vision insurance. The majority of Field Marketing Managers claim high levels of job satisfaction. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$41,266 - $97,041
MEDIAN: $63,675

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$41,266 - $97,041  
$499.33 - $16,638  
Profit Sharing
$-0.50 - $7,450  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$41,022 - $104,477  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 284

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United States (change)

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Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.


Field Marketing Manager Tasks

  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.
  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.

Common Career Paths for Field Marketing Manager

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Many Field Marketing Managers move into a Marketing Manager role, which does not lead to a big boost in pay. Marketing Managers on average bring in a similar salary to Field Marketing Managers.

Field Marketing Manager Job Listings

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Popular Skills for Field Marketing Manager

Field Marketing Managers seem to require a number of specific skills. Most notably, skills in Powerpoint, Market Research, Marketing Communications, and Strategic Marketing are correlated to pay that is above average. Event Management and Microsoft Office, on the other hand, are typically associated with much lower pay. Most people who know Marketing Management also know Marketing Communications.

Pay by Experience Level for Field Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Field Marketing Managers who reported more years of relevant experience also reported higher earnings. The average beginner in this position makes around $55K, but folks who have been around for five to 10 years see a markedly higher median salary of $72K. For Field Marketing Managers, 10 to 20 years of experience on the job amounts to an average salary of $81K. Field Marketing Managers who have spent more than 20 years on the job report earning a significantly higher median of $95K.

Pay Difference by Location

For Field Marketing Managers, San Francisco provides a pay rate that is 36 percent greater than the national average. Field Marketing Managers will also find cushy salaries in Chicago (+32 percent), San Diego (+19 percent), Miami (+6 percent), and New York (+3 percent). The smallest paychecks in the market, 6 percent south of the national average, can be found in Dallas.

Related Job Salaries

United States (change)

Experience Affects Field Marketing Manager Salaries

up arrow 43%

National Average

Skills That Affect Field Marketing Manager Salaries

up arrow 14%

Market Research
up arrow 4%

Strategic Marketing
up arrow 2%

Marketing Communications
up arrow 2%

Marketing Management
up arrow 1%

National Average

Web Marketing
up arrow 2%

Event Management
up arrow 25%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 64 votes.


65 %
35 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 88%
vision benefits Vision: 73% employee benefits None: 8%