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Field Marketing Manager Salary

Field Marketing Managers in the United States can expect wages of $61K per year on average. Including potential for bonuses and profit sharing — peaking near $15K and $7K, respectively — total cash payment to Field Marketing Managers can bottom out near $40K or peak near $104K depending on individual performance. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Medical and dental benefits are awarded to a large number, and more than half earn vision coverage. More than half of Field Marketing Managers (65 percent) survey participants are women. Most workers in this position report high levels of job satisfaction. This report is based on responses to the PayScale salary survey.
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$40,471 - $95,839
MEDIAN: $60,858

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$40,471 - $95,839  
$509 - $15,050  
Profit Sharing
$-0.50 - $7,397  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$40,083 - $104,131  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 281
United States (change)

Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.


Field Marketing Manager Tasks

  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.
  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.

Field Marketing Manager Job Listings

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Popular Skills for Field Marketing Manager

Survey results suggest that Field Marketing Managers put a wide range of professional skills to use. Most notably, skills in Powerpoint, Marketing Management, Strategic Marketing, and Market Research are correlated to pay that is above average, with boosts between 4 percent and 19 percent. Event Management and Microsoft Office as skills, however, tend to be associated with significantly smaller paychecks. Most people experienced in Marketing Management also know Marketing Communications.

Pay by Experience Level for Field Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many Field Marketing Managers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Salaries of relatively inexperienced workers fall in the neighborhood of $53K, but folks who have racked up five to 10 years see a notably higher median of $72K. Field Marketing Managers bring in $80K after working for 10 to 20 years. Seasoned workers who boast more than two decades of relevant experience enjoy a median salary of $99K, which is substantially larger than the medians reported by folks with fewer years on their resumes.

Pay Difference by Location

San Diego offers some of the highest pay in the country for Field Marketing Managers, 24 percent above the national average. Field Marketing Managers will also find cushy salaries in Chicago (+17 percent) and Miami (+10 percent). Dallas ranks last in the field for pay, reporting salaries 13 percent below the national average.

Related Job Salaries

Experience Affects Field Marketing Manager Salaries

up arrow 55%

National Average

Skills That Affect Field Marketing Manager Salaries

up arrow 19%

Strategic Marketing
up arrow 4%

Marketing Communications
up arrow 3%

Market Research
up arrow 3%

Web Marketing
up arrow 2%

National Average

Event Management
up arrow 37%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 71 votes.


65 %
35 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 86%
vision benefits Vision: 70% employee benefits None: 9%