Field Marketing Manager Salary

The average Field Marketing Manager in the United States can expect to rake in roughly $64K annually. In the world of Field Marketing Managers, overall income ranges from $42K near the bottom to $105K at the top; this can include more than $15K from bonuses and more than $7K from profit sharing in exceptional cases. Experience level is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is reported as high by the vast majority of workers. Most enjoy medical and dental coverage in this occupation, and a strong majority get vision benefits. More than half of Field Marketing Managers (65 percent) survey participants are women. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$41,366 - $98,453

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$41,366 - $98,453  
   
Bonus
$491.69 - $15,498  
Profit Sharing
$0.00 - $7,397  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,722 - $105,303  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 287
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Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.

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Field Marketing Manager Tasks

  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.
  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.

Common Career Paths for Field Marketing Manager


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Although many Field Marketing Managers transition into Marketing Manager roles, the latter job seems to pay slightly less with an average reported annual income of $60K.

Field Marketing Manager Job Listings

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Popular Skills for Field Marketing Manager


Field Marketing Managers seem to require a number of specific skills. Most notably, skills in Powerpoint, Market Research, Marketing Communications, and Strategic Marketing are correlated to pay that is above average. Those listing Event Planning as a skill should be prepared for drastically lower pay. Event Management and Microsoft Office also typically command lower compensation. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications.

Pay by Experience Level for Field Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Although individuals who have less than five years' experience earn $55K on average, people with five to 10 years benefit from a notably larger average of $72K. Field Marketing Managers who work for 10 to 20 years in their occupation tend to earn about $83K. Field Marketing Managers who have acquired more than 20 years of relevant experience earn significantly more than folks with fewer years on their resumes; the average income in this veteran group is $104K.

Pay Difference by Location


For Field Marketing Managers, working in the bustling city of Chicago has its advantages, including an above-average pay rate. Field Marketing Managers can also look forward to large paychecks in cities like San Francisco (+19 percent), San Diego (+17 percent), Philadelphia (+11 percent), and Boston (+5 percent). The lowest-paying market is Denver, which sits 20 percent below the national average. Employers pay around 7 percent less in Dallas and 6 percent less in Austin, below-median salaries for those in this field.

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Experience Affects Field Marketing Manager Salaries

Late-Career
up arrow 54%



National Average
$67,000


Skills That Affect Field Marketing Manager Salaries

Powerpoint
up arrow 13%

Market Research
up arrow 1%

Marketing Management
0%

Strategic Marketing
0%

Marketing Communications
0%

National Average
$67,000

Web Marketing
up arrow 5%


Event Management
up arrow 23%

Event Planning
up arrow 33%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 54 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
34%
10-19 years
20%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 86%
vision benefits Vision: 73% employee benefits None: 9%
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