Commissions constitute a big slice (just below three-fifths on average) of overall compensation for Field Marketing Managers, and the median take-home for this group lies near $69K. Geography is the biggest factor affecting pay for this group, followed by years of experience. Medical and dental benefits are awarded to most, and a strong majority earn vision coverage. Job satisfaction for Field Marketing Managers is high. There are more female Field Marketing Managers who answered the questionnaire than male, making up 69 percent. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$41,230 - $101,843
$41K
$66K
$100K
MEDIAN: $66,064
10%
50%
90%

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$14.24 - $24.30
$18
MEDIAN: $18.00
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$41,230 - $101,843  
   
Bonus
$1,012 - $15,078  
Profit Sharing
$2,948  
Commission
$39,305  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,725 - $113,008  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 283
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$18.00  
   
Overtime
$38.23  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$1,012 - $15,078  
   
Commission
$39,305  
Profit Sharing
$2,948  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,725 - $113,008  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 8

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United States (change)

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Job Description for Field Marketing Manager

Field marketing managers are responsible for overseeing the smooth functioning of given franchisee businesses, as well as liaising with franchisees and various store managers. They will analyze the business plans of these stores, how they plan to expand, and if they are operating properly in the given market, and they are also in charge of undertaking marketing campaigns for the businesses they oversee.

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Field Marketing Manager Tasks

  • Manage the implementation of regional sales and marketing plans.
  • Collect data and information on regional market and competitors.
  • Conduct research to determine customer demographics and buying habits.
  • Work with the sales team to improve sales techniques to increase sales.

Common Career Paths for Field Marketing Manager


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Field Marketing Managers might see a strong upturn in salary after transitioning into upper-level roles such as Senior Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $102K per year.

Field Marketing Manager Job Listings

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Popular Skills for Field Marketing Manager


Field Marketing Managers report using a diverse set of skills on the job. Most notably, skills in Social Media Marketing, Powerpoint, Strategic Marketing, and Marketing Communications are correlated to pay that is above average, with boosts between 10 percent and 16 percent. Skills that pay less than market rate include Microsoft Office, Web Marketing, and Event Planning. It is often found that people who know Marketing Management are also skilled in Marketing Communications.

Pay by Experience Level for Field Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Although individuals who have less than five years' experience earn $60K on average, people with five to 10 years benefit from a notably larger average of $76K. Field Marketing Managers see a median salary of $89K after reaching one to two decades on the job. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $86K by contrast.

Pay Difference by Location

National Average: $69,040

Larger city markers indicate a job is popular in that location.

For those looking to make money, Field Marketing Managers in Philadelphia enjoy an exceptional pay rate, 68 percent above the national average. Field Marketing Managers can also look forward to large paychecks in cities like Boston (+43 percent), San Francisco (+32 percent), Chicago (+18 percent), and San Diego (+14 percent). Compared to the national average, Seattle Field Marketing Managers have considerably lower salaries, 40 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. A couple other locations with smaller-than-average paychecks include Denver (23 percent lower) and Austin (21 percent lower).

Related Job Salaries

Key Stats for Field Marketing Manager

Gender

Female
69 %
Male
31 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 35 votes.
037
Less than 1 year
3%
1-4 years
38%
5-9 years
33%
10-19 years
21%
20 years or more
4%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Field Marketing Manager Salaries


Late-Career
up arrow 24%


National Average
$69,000


Skills That Affect Field Marketing Manager Salaries

Social Media Marketing
up arrow 16%


Powerpoint
up arrow 10%



Event Management
0%

National Average
$69,000


Event Planning
up arrow 10%

Web Marketing
up arrow 11%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 35 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
3%
1-4 years
38%
5-9 years
33%
10-19 years
21%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 85%
vision benefits
Vision: 76%
dental benefits
None: 8%
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