A financial planner is an individual who works for a bank or investment company that advises individuals on how to make most of their money by suggesting; in some situations, the planner makes investments and financial decisions for customers. This position requires strong analytical skills and an outgoing personality, as a financial institution expects its financial planners to effectively help and retain clients over a long period of time. The financial planner may also set up investment seminars to help build new business and educate clients.
Financial planners listen to their clients and help the customer to assess their needs. They help the customer develop a realistic framework for their financial investment goals and then suggest implementation strategies. To give customers the best information possible, a planner must continually educate themselves on the newest developments in the investment field, including potential and risks. A planner must also be able to map out a coherent investment framework for his customers and provide them with choices based on risk and return on investment.
Financial planners typically work during regular business hours in an office setting. However, because of the numerous investment services available and because new products are introduced constantly, a financial planner usually works longer hours conducting analysis, research, and continuing education.
Financial planners typically need a bachelor's degree in business or a related field. Some companies require post-graduate education as well. Planners normally undergo a training program with the hiring financial institution, depending on the new employee’s prior experience. In many situations, prior experience as an associate or assistant financial planner is required.
Financial Planner Tasks
Follow-up with clients on plans, track successes, and inform about modifications.
Assist clients with estate management, tax returns, budgets, or other financial tasks.
Guide clients through financial self-analysis, including goal setting and advice to reach goals.