A financial representative works at a financial institution and offers services to clients. This is a sales position, and the representative is expected to acquire new customers via referrals, advertising, cold-calling, networking, and/or lead follow-ups. Commission is usually offered based on sales, and there may also be targets that representatives must reach. When working with clients, a financial representative should have a solid understanding of their needs and their financial goals. The representative should also understand the performance of the clients’ portfolios and make changes (or offer to do so) when necessary. They should also follow-up with current clients to make sure they are satisfied with their service; when clients are dissatisfied, their representative must find a way to remedy the situation.
A high school diploma is often a minimum requirement for this job, and some positions may require a bachelor’s degree in finance or a similar field. Individuals in this position should have up-to-date knowledge of their competitors and the market in general. This work is usually carried out in an office environment, although there may occasionally be some traveling to clients' homes. Therefore, a valid driver’s license is often required. Computer skills are needed, as reports, recordkeeping, and communications are handled on a computer. Public speaking skills are beneficial, as financial representatives must create presentations to pitch offers to potential customers.
Financial Representative Tasks
Monitor market trends, identify and pursue potential customer leads, and meet sales goals.
Discuss customers' financial concerns, questions, and needs.
Provide financial advice and match financial products with customers' needs and goals.
Develop long-term rapport with customers and foster profitable relationships.