A financial representative works at a financial institution and offers services to clients. This is a sales position, and the representative is expected to acquire new customers via referrals, advertising, cold-calling, networking, and/or lead follow-ups. Commission is usually offered based on sales, and there may also be targets that representatives must reach. When working with clients, a financial representative should have a solid understanding of their needs and their financial goals. The representative should also understand the performance of the clients’ portfolios and make changes (or offer to do so) when necessary. They should also follow-up with current clients to make sure they are satisfied with their service; when clients are dissatisfied, their representative must find a way to remedy the situation.
Financial Representative Tasks
Monitor market trends, identify and pursue potential customer leads, and meet sales goals.
Discuss customers' financial concerns, questions, and needs.
Provide financial advice and match financial products with customers' needs and goals.
Develop long-term rapport with customers and foster profitable relationships.