A floral designer works with fresh flowers and other plants to create a variety of displays and arrangements. This person may work at a large floral company or a smaller store. The designer may be tasked with creating a unique design for special occasions such as weddings, anniversaries, and funerals. The floral designer needs to listen carefully to clients and make note of the occasion, the budget, the venue, and special requests. The designer then creates a display that meets the needs of the customer as it relates to the occasion.
In the case of a designer working at an established florist or store affiliated with a national brand, there will likely be established designs and arrangements the floral designer must be familiar with. In many companies, the floral designer’s job is not only being able to create these established designs, but also teach entry-level personnel and review their work. A floral designer typically works daytime hours during the week, with an emphasis on early mornings. Because of the prevalence of Saturday events (such as weddings), a designer should expect to work certain weekends as well.
Most businesses in the floral sector require a high school diploma or equivalent. Employers generally prefer previous experience with floral arrangements. In some cases, the company prefers to hire from within. Floral designers should keep an up-to-date portfolio of their work and a list of references for prospective employers.
Floral Designer Tasks
- Use trim, tape, pins, wire, and more to create the arrangement.
- Determine arrangement type, details, and date and time of delivery.
- Plan arrangement according to customer specifications.
- Decorate or supervise the decoration for parties, wedding, or other occasions.