Floral managers oversee the floral department within their organization, ensuring all company standards are observed. They must make sure that any floral merchandise on display meets company standards related to presentation, safety, cleanliness, and sales suggestions. They also ensure their department is well-stocked, ordering and processing any botanical or floral items indicated by their department's work plan to maximize sales and profits. Additionally, floral managers oversee all staff within the floral department, providing guidance, training, and discipline as necessary; they also generally participate in the hiring process for their department.
Floral managers frequently perform day-to-day tasks required by their department such as taking orders from customers, watering plants, inflating balloons and making sales announcements over their store's PA system. They may also complete tasks such as cleaning and trimming freshly cut flowers pieces that arrive at their store, as well as making floral arrangements per a customer's request.
Floral managers generally must be at least 18 years old, as well as have a high school diploma (or equivalent) or two to three years of experience in a floral department. They must have excellent interpersonal and communication skills, as well as be able to lift up to 35 pounds.
Floral Manager Tasks
Responsible for the direction and development of the entire floral design team
Understand and maintain department financial goals.
Deliver, set-up and take down floral and event décor in a timely and safe manner.
Create unique “one-off” pieces for demos, weddings and other special events.
Possess strong floral and décor design aesthetic.