A florist is a person cares for flowers and uses them for creative, aesthetically pleasing displays and decorations. Most commonly, florists are employed by dedicated flower arrangement companies and supermarket floral departments; however, companies that regularly require arrangements (such as cemeteries and wedding chapels) may also have one or more florists on payroll.
The first job of a florist is to maintain the current stock of flowers and plants on hand. This requires knowledge of the various plant-care requirements, such as watering needs, recommended climate, and expected shelf life. Because of the perishable, delicate nature of many flowers and flowering plants, florists must keep a fairly constant watch on all climate control and watering equipment. When possible, the florist should instruct a client on any care and maintenance procedures necessary for arrangements.
Many companies work with national distributors of floral arrangements; in this case, florists must be able to execute the distributors' offered designs in a careful, consistent manner. Florists also create custom designs for events such as weddings, birthdays, anniversaries, graduations, and funerals. For custom designs, the florist must present clients with options regarding the color and seasonal availability. The florist listens to the customer and create a design that matches the occasion.
For many companies, practical experience and demonstrated competence is often more important that educational requirements. Florists typically work during regular business hours, but they may have to put in other hours for contracted designs to be delivered for weekend and holiday events.
Hire and schedule employees.
Water, feed, trim, and care for all flowers being sold.
Arrange flowers to meet customers’ preferences.
Price, stock, and decorate store.