General managers at fitness clubs provide general supervision for public gyms, commercial gyms and training facilities. They typically directly supervise a team of departmental managers or supervisors who oversee aspects of the club such as weight rooms, exercise and yoga classes, saunas and pools, and other areas of concern. The general manager typically helps provide overall direction and guidance to the club. He or she also may report to a regional director, executive or ownership board regarding the financial health of the club and ongoing operational initiatives.
Typically the general manager tries to be a visible presence throughout the fitness club, interacting with both employees and club members. He or she observes operations to gain insight, provide input on potential improvements, and ensure club standards are met at all times. The general manager also assesses various club operations. For example, they may choose to add classes if existing classes in specific disciplines are usually full, or they may add equipment requested by members. The manager may help make staffing decisions and is typically be an active participant in hiring processes, scheduling and on-the-job training.
Most fitness clubs employ general managers with some postsecondary education, typically some business or management training. Practical experience in the fitness and health industry is usually essential as well. Most general managers work in an office within the club, working throughout the facility as well.
General Manager, Fitness Club Tasks
Direct all aspects of the fitness club, including membership, front desk, facility maintenance, classes, and programs.
Set short and long term goals, plan future improvements and expansion.
Maintain a positive relationship between customers and the fitness club through effective communication and outreach.
Meet with department heads and owner to facilitate communication of objectives, needs, and concerns.
Manage budget to maximize profits, overseeing the payroll and department expenditures.