A golf course general manager supervises their course's facilities. Typically, he or she is primarily concerned with physical aspects of the grounds and the course itself. The general manager often supervises team leads such as a head groundskeeper, head golf pro and others concerned with the course's operation. In addition to monitoring facilities' physical condition, general managers must ensure that the pro shop is adequately stocked, lessons and classes meet members' needs and members are satisfied with the course and services provided.
Member relations is a key aspect of the general manager's job. At private courses, the general manager is responsible for helping build the membership base and setting fees, in addition to responding to members' feedback and complaints. Additionally, the general manager needs to ensure that player rules and regulations are followed at all times, and they often have course marshals on staff to oversee this. Golf course general managers also recruit, hire and oversee the work of part- and full-time employees at their course, and they must be able to provide instructions, feedback and discipline as needed.
In the past, practical experience was perhaps the key element in hiring decisions for general manager positions. However, in recent years, university programs dedicated to golf course management have become more common. General manager positions may require at least a bachelor's degree in golf course management, business administration or a related field, as well as relevant golf course experience, such as managing a groundskeeping team or pro shop.
General Manager, Golf Course Tasks
Manage club finances, including income, expenditures, and payroll, and ensure the club meets all contract and debt obligations.
Increase club membership and retain current members through effective marketing and customer service.
Supervise, hire, train, and evaluate golf club staff.
Oversee all aspects of facility operations, including course maintenance, golf shop, food services, and the clubhouse.
Enforce compliance with all club regulations and policies, minimizing club liability.