The general store manager is the senior manager in the daily operations of a particular store. As the senior manager, they perform a variety of tasks to ensure the store's smooth operation, such as relaying, adopting, and implementing corporate policy. They monitor the performance of the store and work with other managers and employees to ensure that an acceptable level of performance is met. On top of the operations aspect of the job, the general manager also works closely with employees to ensure a high level of customer care. They also usually have the final word on resolving customer issues and complaints.
Another focus for the general manager is the supply side of the store. Often, they are the person ultimately responsible for ensuring that merchandise is ordered and properly inventoried. The general store manager also performs several human resource related functions such as recruiting, screening, hiring, and training. Additionally, they often are in charge of implementing rules and procedures that allow the store to comply with governmental laws and regulations.
General store managers often work flexible schedules that work around peak customer hours. While all general managers need to be well organized and have exceptional communication skills, the level of education required to be a general store manager varies greatly. Some positions may require a high school diploma and several years of experience, while other positions may call for a bachelor's degree in business or a related discipline.
General Store Manager Tasks
- Manage overall day to day operations of the store, including hiring, reviewing, and employee scheduling.
- Support service and operations at retail store(s), including managing warehouse, procurement, staffing and online presence.
- Ensure profitability of retail store(s) by controlling costs and expenditures, pursue marketing ideas, and deliver high quality products.
- Set and track retail goals and objectives.
- Develop rapport and make connections with the retail team and customers.