Companies that generate marketing and sales campaigns often have a graphic design manager overseeing the look and feel of these campaigns' artwork. Graphic design managers approve all materials coming from their department, including items as diverse as sales circulars, point-of-sale advertisements, web pages, and signs. Most organizations have a specific branding strategy, and another role of the graphic design manager is to ensure that the artwork developed by their department remains consistent with the brand. The design manager should have excellent communication skills to present new projects to their teams so project specifications are clearly understood in the concept stage.
Graphic Design Manager Tasks
Oversee a team of designers and take an active role in planning and implementing a multi-media campaign.
Direct artwork and layout design for multi-media communications.