Graphic Designer, Web Salary
Web Graphic Designers in the United States pull down an average of $46K annually. Location is the biggest factor affecting pay for this group, followed by tenure. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 59 percent. While some workers in this profession — just under a third — do not have any health coverage, the larger part do receive medical benefits and more than half have dental insurance. Job satisfaction for Web Graphic Designers is high. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
Job Description for Graphic Designer, Web
A web graphic designer is a multimedia web specialist who helps create and design websites for companies. These sites convey the company's overall message to the public. These designers must be able to communicate the company's philosophy and culture in words, sounds, applications, pictures, videos, colors, and other visual and audio methods. They are creative individuals who are knowledgeable in the latest multimedia software applications and products, as well as design techniques. Web graphic designers often either work for a company on a freelance basis or in their marketing department. Many are self-employed.Read More...
Web graphic designer must have great communication skills to work with company leaders to convey the tone of the company to the public. A web graphic designer's duties include choosing a website’s font, layout, and colors. They are well-versed in the latest web trends and possess business acumen, as they must understand the company's target audience. They must be able to manage their time for long- term projects. They have an acute visual flair. Since the internet is such a rapidly changing field, web graphic designers must be stay abreast of the latest technologies and web tools at all times.
Most employers prefer a web graphic designer with a bachelor's degree. A fine arts degree at a university is ideal, as is a balance between studio and classroom lecture time. Many web graphic designers also opt to have an associate's degree or certificate in graphic design or studio art. A web graphic designer's working environment is usually a company's marketing department, but some work in dedicated design studios.
Graphic Designer, Web Tasks
- Conceptualize, create, develop, design and produce web promotions using graphics design software.
- Interprets creative "look" of each promotion and builds, develops layouts of those materials assigned.
- Ensure creative elements are inline with brand requirements.
Common Career Paths for Graphic Designer, Web
Though some Web Graphic Designers move into positions like Creative Director (where the average salary is $83K), this progression is not the norm. A more common career path for Web Graphic Designers is stepping into the role of Web Designer or Web Designer & Developer.
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Pay by Experience Level for Graphic Designer, Web
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Web Graphic Designers with a rich background of experience are typically rewarded with larger paychecks. The average inexperienced worker's salary is approximately $40K, and people with five to 10 years of experience bring in more at around $47K on average. People with 10 to 20 years of experience make an average of about $53K in this role. Web Graphic Designers who have acquired more than 20 years of relevant experience earn significantly more than folks with fewer years on their resumes; the average income in this veteran group is $63K.
Pay Difference by Location
For Web Graphic Designers, busy New York offers a higher-than-average pay rate, 40 percent above the national average. Web Graphic Designers can also look forward to large paychecks in cities like Seattle (+37 percent), Boston (+27 percent), Atlanta (+23 percent), and San Diego (+16 percent). Location significantly influences compensation, with Tampa Web Graphic Designers earning much less — 28 percent less — than the national average. Employers in Madison and Indianapolis also lean toward paying below-median salaries (21 percent lower and 11 percent lower, respectively).
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