A group sales manager is a critical part of any sales-based organization. These individuals can be found in offices around the world. In general, a group sales manager is responsible for attracting new clients and ensuring that existing clients are satisfied and retained. These individuals should be prepared to contact existing clients on a regular basis to maintain current customer satisfaction, as well as contact potential new clients through a variety of methods. These methods include making phone calls, visiting various locations, and attending trade shows. With regard to staying in contact with existing clients and contacting potential clients, a group sales manager is usually in charge of correspondence. Strong verbal and written skills are critical to his position.
In all businesses, there are trends, and it is the job of group sales managers to stay abreast of market trends, as well as having of a firm knowledge of existing and potential competitors. These individuals should be prepared to generate sales reports and provide sales related data as necessary.
The hours for the position vary as necessary, but the job is generally performed indoors during normal business hours. It should be noted that this can vary greatly depending on the type of organization. Knowledge of basic computer programs such as Microsoft Office is essential. Individuals should usually have a bachelor’s degree and some prior experience in sales.
Group Sales Manager Tasks
Maintain contact with key markets by visiting and investigating the operations and local conditions.
Evaluate and provide analysis to management for new products and international market opportunities.
Plans and implements sales programs for one or more of the company's product line.
Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
Ensure activities are in accordance with the developed sales objectives.