Hospice sales managers work in facilities which care for the sick, particularly the terminally ill, and are tasked with marketing the facilities so that new clients can be obtained. The patients and their families are going through a turbulent time, so while it is important to meet professional goals, compassion and interpersonal skills are essential for this position.
These sales managers usually oversee a marketing team, and it's important to keep good relationships with outside organizations, hospitals, and physicians in order to generate patient referrals and admissions that are suitable for hospice. It is also important to be familiar with various insurance providers in order to easily determine what services are available for specific customers. Once a patient is under hospice care, these managers must ensure that the patient is satisfied with their care and that any suggestions can be referred to the correct department. Some public speaking skills are also necessary, as the director may occasionally participate in outreach activities like presentations and public events.
A bachelor’s degree or higher in sales, communications, marketing, or a related field is generally required for this position, and some employers may require managerial experience, as these managers usually supervise others. Human resources skills such as hiring, team management, and employee evaluations are highly beneficial, and some positions also require marketing experience in the hospice field.
Hospice Sales Marketer Tasks
Identify potential clients, using advertising campaigns, mailing lists, and personal contacts.
Interview clients to determine clients' assets, liabilities, cash flow, and insurance coverage.
Develop financial plans based on analysis of clients' financial status, and discuss financial options with clients.
Contact prospective customers to determine customer needs, present information, and explain available services.