Hospice sales marketers aim to increase sales for a hospice, and communication and interpersonal skills are important in this position to connect with customers. They must also be strongly familiar with the services available to connect individual needs to the appropriate services, and prospective residents should be evaluated to determine if admission is appropriate.
Compassion is essential in this position to work with clients who are going through difficult times, and there may marketing goals to be met on a regular basis. Commission may be offered in addition to base pay, and they must also establish and maintain business relationships with hospitals, physicians, nursing homes, and case managers.
Hospice sales marketers should have strong multitasking and time-management skills, and a flexible schedule may be necessary to meet clients’ needs. They must have in-depth knowledge of laws, regulations, and policies related to hospice care, and negotiation skills are also beneficial to create contracts with other service-providers. These marketers typically work full-time in an office, but travel is often required to meet with patients and promote the facility's services. A valid driver's license and college degree in sales or marketing are generally required for this position, and some employers prefer those who also have prior experience in the field.
Hospice Sales Marketer Tasks
Identify potential clients, using advertising campaigns, mailing lists, and personal contacts.
Interview clients to determine clients' assets, liabilities, cash flow, and insurance coverage.
Develop financial plans based on analysis of clients' financial status, and discuss financial options with clients.
Contact prospective customers to determine customer needs, present information, and explain available services.