It is not enough to simply put a product on the shelf and wait for customers to purchase it; there are many ways in which businesses entice customers to become aware of a product and understand what it does, as well as convince them that it is beneficial, but these methods do not seal the deal. The inside sales supervisor takes control of the closest part of the process: reaching out to customers who have already entered the business.
The inside sales supervisor coordinates all in-store methods of approaching and engaging prospective customers. In essence, inside sales representatives serve as direct liaisons between the company and customer. Their primary responsibilities involve coordinating the sales staff, educating them about the products/services they sell, instructing them on the methods of customer engagement, and motivating them to go out, make their quotas, and be there to assist customers directly when necessary. Thus, the inside sales supervisor must be an effective and engaging leader who can communicate well and operate according to deadlines.
There are no basic educational requirements for inside sales supervisors. However, the most important asset for a prospective applicant is management experience, as those in this position must know how to schedule employees and train them properly. Experience in direct sales is also very important, and applicants with a proven track record in meeting quotas and closing percentages will have the best prospects. Some employers may look for applicants with a degree in Sales or Business Management.
Inside Sales Supervisor Tasks
Hire, train, and evaluate sales staff.
Monitor sales staff performance in order to ensure that goals are met.
Communicate with directors to develop procedures for increasing sales, reach additional markets, and promote business.
Prepare sales and inventory reports for internal departments.