Interactive / Digital Producer Salary

Average Digital Producers in the United States make around $60K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Women make up the majority of Digital Producers (61 percent) who completed the questionnaire. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to a majority. For the most part, Digital Producers enjoy their work and report high levels of job satisfaction. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$38,785 - $92,689

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$16.16 - $52.71

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$38,785 - $92,689  
   
Bonus
$0.00 - $7,023  
Profit Sharing
$509 - $5,042  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,764 - $97,578  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 336
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27$54$81
Hourly Rate
$16.16 - $52.71  
   
Overtime
$23.49 - $79.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$0.00 - $7,023  
   
Profit Sharing
$509 - $5,042  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,764 - $97,578  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 37
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Job Description for Interactive / Digital Producer

An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.

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Interactive / Digital Producer Tasks

  • Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
  • Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.
  • Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
  • Develop concept, design and/or narratives for projects.

Interactive / Digital Producer Job Listings

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Popular Skills for Interactive / Digital Producer


Digital Producers report using a wide range of professional skills. Most notably, skills in HTML, Client Interaction, Budget Management, and Project Management are correlated to pay that is above average, with boosts between 4 percent and 16 percent. Skills that are correlated to lower pay, on the other hand, include Video Editing, Web Content Management, and Adobe Photoshop. Those familiar with Client Interaction also tend to know Adobe Photoshop.

Pay by Experience Level for Interactive / Digital Producer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Digital Producers. The average worker who claims fewer than five years of experience earns around $54K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $72K. After working for 10 to 20 years, Digital Producers make a median salary of $78K. Seasoned veterans with 20 years under their belts enjoy a median income of $95K.

Pay Difference by Location


For Digital Producers, San Francisco provides a pay rate that is 26 percent greater than the national average. Digital Producers will also find cushy salaries in Los Angeles (+24 percent) and New York (+7 percent). Chicago is home to the smallest salaries in the field, lagging the national average by 15 percent.

Related Job Salaries

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Experience Affects Interactive / Digital Producer Salaries

Late-Career
up arrow 56%



National Average
$61,000


Skills That Affect Interactive / Digital Producer Salaries

up arrow 16%

Client Interaction
up arrow 4%

Budget Management
up arrow 4%

National Average
$61,000

Project Management
up arrow 1%

Project Coordinating
up arrow 2%




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 67 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
1%
1-4 years
48%
5-9 years
31%
10-19 years
17%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 80%
vision benefits Vision: 62% employee benefits None: 10%
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