Interactive / Digital Producer Salary

Digital Producers in the United States pull down an average of $60K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Women make up the majority of Digital Producers (60 percent) who completed the questionnaire. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Work is enjoyable for Digital Producers, who typically claim high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.

$38,561 - $94,350
(Median)
$39K
$60K
$94K
MEDIAN: $60,066
10%
50%
90%

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$16.22 - $52.38
(Median)
$16
$30
$52
MEDIAN: $30
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33K$66K$99K
Salary
$38,561 - $94,350  
   
Bonus
$0.00 - $7,023  
Profit Sharing
$1,017 - $9,826  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,502 - $98,779  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 335
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26$52$78
Hourly Rate
$16.22 - $52.38  
   
Overtime
$23.59 - $77.73  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$0.00 - $7,023  
   
Profit Sharing
$1,017 - $9,826  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,502 - $98,779  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 38
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Job Description for Interactive / Digital Producer

An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.

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Interactive / Digital Producer Tasks

  • Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
  • Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.
  • Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
  • Develop concept, design and/or narratives for projects.

Interactive / Digital Producer Job Listings

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Popular Skills for Interactive / Digital Producer


Survey results show that Digital Producers use a fair number of skills. Most notably, skills in HTML, Client Interaction, Budget Management, and Project Management are correlated to pay that is above average, with boosts between 5 percent and 15 percent. Skills that seem to negatively impact pay include Video Editing, Web Content Management, and Adobe Photoshop. Skill sets containing Project Management also tend to include Web Content Management and Adobe Photoshop. Most people familiar with Client Interaction also know Adobe Photoshop.

Pay by Experience Level for Interactive / Digital Producer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Digital Producers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Workers in their first five years can expect to earn $54K, but people who have been around for five to 10 years earn a noticeably bigger sum of $72K. Digital Producers who work for 10 to 20 years in their occupation tend to earn about $79K. Average wages for folks with more than 20 years of experience come out to around $95K.

Pay Difference by Location


With a pay rate for Digital Producers that is 27 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Digital Producers will also find cushy salaries in Los Angeles (+25 percent) and New York (+8 percent). In Chicago, salaries are 15 percent below the national average and represent the lowest-paying market.

Related Job Salaries

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Experience Affects Interactive / Digital Producer Salaries

Late-Career
up arrow 57%



National Average
$61,000


Skills That Affect Interactive / Digital Producer Salaries

up arrow 15%


Budget Management
up arrow 5%

Project Management
0%

National Average
$61,000

Project Coordinating
up arrow 1%




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 68 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
1%
1-4 years
48%
5-9 years
31%
10-19 years
17%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 80%
vision benefits Vision: 63% employee benefits None: 10%
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