Interactive / Digital Producer Salary

Digital Producers in the United States take home approximately $61K annually on average. Career length is the biggest factor affecting pay for this group, followed by geography. Women account for the majority of Digital Producers who responded to the questionnaire — 62 percent to be exact. Most workers in this position report high levels of job satisfaction. Medical benefits are awarded to most, and a strong majority earn dental coverage. The numbers in this rundown were provided by PayScale's salary survey participants.

$39,271 - $95,447
(Median)
$39K
$61K
$95K
MEDIAN: $60,699
10%
50%
90%

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$16.32 - $54.63
(Median)
$16
$29
$55
MEDIAN: $28.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$34K$68K$102K
Salary
$39,271 - $95,447  
   
Bonus
$0.00 - $8,139  
Profit Sharing
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,586 - $99,210  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 350
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28$56$84
Hourly Rate
$16.32 - $54.63  
   
Overtime
$23.89 - $82.06  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$0.00 - $8,139  
   
Profit Sharing
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,586 - $99,210  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 40
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Job Description for Interactive / Digital Producer

An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.

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Interactive / Digital Producer Tasks

  • Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
  • Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.
  • Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
  • Develop concept, design and/or narratives for projects.

Interactive / Digital Producer Job Listings

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Popular Skills for Interactive / Digital Producer


Digital Producers report using a pretty varied skill set on the job. Most notably, skills in HTML, Client Interaction, Budget Management, and Project Management are correlated to pay that is above average, with boosts between 4 percent and 13 percent. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Video Editing, and Web Content Management. It is often found that people who know Project Management are also skilled in Web Content Management and Adobe Photoshop. Those proficient in Client Interaction are, more often than not, also skilled in Adobe Photoshop.

Pay by Experience Level for Interactive / Digital Producer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Digital Producers. Relatively untried employees who have less than five years' experience make $54K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $72K. People with 10 to 20 years of experience make an average of about $80K in this role. Digital Producers who have spent more than 20 years on the job report earning a significantly higher median of $95K.

Pay Difference by Location

National Average: $61,216

Larger city markers indicate a job is popular in that location.

For Digital Producers, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Digital Producers will also find cushy salaries in Los Angeles (+24 percent) and Boston (+16 percent). Trailing the national average by 16 percent, Chicago is the market with the smallest paychecks.

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Experience Affects Interactive / Digital Producer Salaries

Late-Career
up arrow 55%



National Average
$61,000


Skills That Affect Interactive / Digital Producer Salaries

up arrow 13%

Client Interaction
up arrow 4%

Budget Management
up arrow 4%

Project Management
0%

National Average
$61,000

Project Coordinating
up arrow 2%




Social Media Marketing
up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 63 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
2%
1-4 years
48%
5-9 years
31%
10-19 years
17%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 80%
medical benefits
Vision: 64%
dental benefits
None: 10%
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