Interactive / Digital Producer Salary
Digital Producers in the United States can expect to earn an average of $62K per year. Geography and tenure each impact pay for this group, with the former having the largest influence. Female Digital Producers make up most of the survey respondents at 70 percent. For the most part, Digital Producers enjoy their work and report high levels of job satisfaction. A large number report receiving medical coverage from their employers and most collect dental insurance. Respondents to the PayScale salary survey provided the data for this report.
|Salary||$39,899 - $98,942|
|Bonus||$397.32 - $10,213|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$40,458 - $102,747|
|Hourly Rate||$19.19 - $77.57|
|Overtime||$25.76 - $79.99|
|Bonus||$397.32 - $10,213|
|Total Pay (||$40,458 - $102,747|
Job Description for Interactive / Digital Producer
An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.Read More...
Education required for this position varies depending on the company. The range of education generally spans from an associate’s degree and at least three years of related work experience to a bachelor’s degree and the minimum of one year of related work experience. Interactive/digital producers must work closely with other members of the company and work well independently. They must consistently deliver timely, successful projects and keep abreast of new trends in computer technology. To do this, continuing education is essential. Additionally, these producers must be detail oriented, able to meet deadlines, and well organized.
Interactive / Digital Producer Tasks
- Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
- Develop concept, design and/or narratives for projects.
- Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
- Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.
Popular Skills for Interactive / Digital Producer
Survey results suggest that Digital Producers put a wide range of professional skills to use. Most notably, skills in Adobe Photoshop, Project Management, Budget Management, and Web Content Management are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Marketing, HTML, and Video Editing. Those proficient in Client Interaction are, more often than not, also skilled in Web Content Management.
Pay by Experience Level for Interactive / Digital Producer
Pay by Experience for an Interactive / Digital Producer has a positive trend. An entry-level Interactive / Digital Producer with less than 5 years of experience can expect to earn an average total compensation of $57,000 based on 90 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Interactive / Digital Producer with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $77,000 based on 41 salaries. An experienced Interactive / Digital Producer which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $96,000 based on 22 salaries. An Interactive / Digital Producer with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $95,000 based on 6 salaries.
Pay Difference by Location
San Francisco offers some of the highest pay in the country for Digital Producers, 72 percent above the national average. Digital Producers will also find cushy salaries in Boston (+38 percent), Los Angeles (+18 percent), Atlanta (+10 percent), and New York (+10 percent). Chicago is the lowest-paying area, 19 percent south of the national average. Employers in Seattle and Washington also lean toward paying below-median salaries (10 percent lower and 6 percent lower, respectively).
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Key Stats for Interactive / Digital Producer
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