Digital Producers in the United States can expect to earn an average of $65K per year. Location and experience level each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to almost all, and a large number earn dental coverage. The majority of Digital Producers claim high levels of job satisfaction. Female Digital Producers make up most of the survey respondents at 70 percent. This snapshot results from replies to PayScale's salary survey.

$39,243 - $99,372
$39K
$65K
$99K
MEDIAN: $65,041
10%
50%
90%

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$19.32 - $56.67
$19
$28
$57
MEDIAN: $27.50
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$39,243 - $99,372  
   
Bonus
$405.47 - $10,101  
Profit Sharing
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,362 - $103,771  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 131
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27$54$81
Hourly Rate
$19.32 - $56.67  
   
Overtime
$26.94 - $78.57  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$405.47 - $10,101  
   
Profit Sharing
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,362 - $103,771  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 15

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United States (change)

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Job Description for Interactive / Digital Producer

An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.

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Interactive / Digital Producer Tasks

  • Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
  • Develop concept, design and/or narratives for projects.
  • Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
  • Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.

Interactive / Digital Producer Job Listings

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Popular Skills for Interactive / Digital Producer


Digital Producers generally report applying a varied skill set to their work. Most notably, skills in Adobe Photoshop, Project Management, Client Interaction, and Budget Management are correlated to pay that is above average. Skills that seem to negatively impact pay include Social Media Marketing, HTML, and Video Editing. The majority of those who know Client Interaction also know Web Content Management.

Pay by Experience Level for Interactive / Digital Producer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Survey participants with less than five years' experience pocket $58K on average, but those with five to 10 years of experience enjoy a much bigger median of $76K. On average, Digital Producers make $96K following one to two decades on the job. Survey participants with more than twenty years of experience only make around $95K on average, though; this group reports a lower median than the one claimed by mid-career individuals.

Pay Difference by Location

National Average: $66,168

Larger city markers indicate a job is popular in that location.

For Digital Producers, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Digital Producers will also find cushy salaries in Boston (+33 percent), Los Angeles (+12 percent), Atlanta (+6 percent), and New York (+5 percent). Digital Producers in Chicago make 22 percent less than the national average, proving that location is a major factor in pay. Not at the bottom but still paying below the median are employers in Seattle and Washington (13 percent lower and 9 percent lower, respectively).

Related Job Salaries

Key Stats for Interactive / Digital Producer

Gender

Female
70 %
Male
30 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 18 votes.
052
Less than 1 year
4%
1-4 years
52%
5-9 years
27%
10-19 years
17%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Interactive / Digital Producer Salaries


Late-Career
up arrow 44%


National Average
$66,000


Skills That Affect Interactive / Digital Producer Salaries


National Average
$66,000



Budget Management
up arrow 4%


Project Coordinating
up arrow 9%


up arrow 13%

Social Media Marketing
up arrow 15%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 18 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
4%
1-4 years
52%
5-9 years
27%
10-19 years
17%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 84%
vision benefits
Vision: 75%
dental benefits
None: 8%
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