Interactive / Digital Producer Salary

Digital Producers in the United States take home approximately $62K annually on average. Geographic location is the biggest factor affecting pay for this group, followed by career length. Medical benefits are awarded to most, and a large number earn dental coverage. Job satisfaction for Digital Producers is high. Most Digital Producers survey respondents are women (70 percent). The data in this summary comes from the PayScale salary survey.

$40,625 - $98,942
$41K
$62K
$99K
MEDIAN: $61,677
10%
50%
90%

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$19.13 - $78.30
$19
$25
$78
MEDIAN: $25.45
10%
50%
90%

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$0$102K
Salary $40,625 - $98,942
Bonus $-0.49 - $10,033
Profit Sharing $1,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,159 - $102,641
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 99
Hourly Data $0$80
Hourly Rate $19.13 - $78.30
Overtime $25.53 - $80.74
Annual Data $0$102K
Bonus $-0.49 - $10,033
Profit Sharing $1,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,159 - $102,641
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 12

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United States (change)

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Job Description for Interactive / Digital Producer

An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.

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Interactive / Digital Producer Tasks

  • Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
  • Develop concept, design and/or narratives for projects.
  • Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
  • Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.

Interactive / Digital Producer Job Listings

Popular Skills for Interactive / Digital Producer


Survey results show that Digital Producers use a fair number of skills. Most notably, skills in Adobe Photoshop, Project Management, Budget Management, and Web Content Management are correlated to pay that is above average. Skills that seem to negatively impact pay include Social Media Marketing, HTML, and Video Editing. Most people familiar with Client Interaction also know Web Content Management.

Pay by Experience Level for Interactive / Digital Producer

Pay by Experience for an Interactive / Digital Producer has a positive trend. An entry-level Interactive / Digital Producer with less than 5 years of experience can expect to earn an average total compensation of $57,000 based on 90 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Interactive / Digital Producer with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $77,000 based on 41 salaries. An experienced Interactive / Digital Producer which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $96,000 based on 22 salaries. An Interactive / Digital Producer with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $95,000 based on 6 salaries.

Pay Difference by Location

National Average: $62,151

Larger city markers indicate a job is popular in that location.

For Digital Producers, San Francisco provides a pay rate that is 77 percent greater than the national average. Digital Producers can also look forward to large paychecks in cities like Boston (+42 percent), Los Angeles (+21 percent), Atlanta (+13 percent), and New York (+13 percent). The smallest paychecks in the market, 17 percent south of the national average, can be found in Chicago. Employers in Seattle and Washington also lean toward paying below-median salaries (8 percent lower and 3 percent lower, respectively).

Related Job Salaries

Key Stats for Interactive / Digital Producer

Gender

Female
70 %
Male
30 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 17 votes.
Less than 1 year
4%
1-4 years
53%
5-9 years
25%
10-19 years
18%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Interactive / Digital Producer Salaries

▲55%

Late-Career
▲53%

▲25%

National Average
$62,000

▼8%

Skills That Affect Interactive / Digital Producer Salaries




Budget Management
▲2%


National Average
$62,000

Project Coordinating
▼3%


▼9%

Social Media Marketing
▼10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 17 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
4%
1-4 years
53%
5-9 years
25%
10-19 years
18%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 82%
vision benefits
Vision: 71%
no benefits
None: 10%
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