Interactive / Digital Producer Salary
Median pay for Digital Producers in the United States lies in the neighborhood of $64K annually. Residence is the biggest factor affecting pay for this group, followed by experience level. Medical benefits are awarded to most, and a large number earn dental coverage. There are more female Digital Producers who answered the questionnaire than male, making up 67 percent. Most Digital Producers report high levels of job satisfaction. This report is based on responses to the PayScale salary survey.
Job Description for Interactive / Digital Producer
An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.Read More...
Education required for this position varies depending on the company. The range of education generally spans from an associate’s degree and at least three years of related work experience to a bachelor’s degree and the minimum of one year of related work experience. Interactive/digital producers must work closely with other members of the company and work well independently. They must consistently deliver timely, successful projects and keep abreast of new trends in computer technology. To do this, continuing education is essential. Additionally, these producers must be detail oriented, able to meet deadlines, and well organized.
Interactive / Digital Producer Tasks
- Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
- Develop concept, design and/or narratives for projects.
- Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
- Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.
Interactive / Digital Producer Job Listings
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Popular Skills for Interactive / Digital Producer
Digital Producers report using a diverse set of skills on the job. Most notably, skills in Adobe Photoshop, Project Management, Client Interaction, and HTML are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing, Video Editing, and Project Coordinating. Most people familiar with Client Interaction also know Web Content Management.
Pay by Experience Level for Interactive / Digital Producer
Median of all compensation (including tips, bonus, and overtime) by years of experience.
The average beginner in this position makes around $58K, but folks who have been around for five to 10 years see a markedly higher median salary of $76K. People with 10 to 20 years of experience make an average of about $96K in this role. Digital Producers who claim more than two decades of experience actually make somewhat smaller average paychecks of $95K.
Pay Difference by Location
With a pay rate for Digital Producers that is 58 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Digital Producers can also look forward to large paychecks in cities like Boston (+34 percent), Los Angeles (+11 percent), Atlanta (+6 percent), and New York (+6 percent). Digital Producers in Chicago earn salaries far below the national average by 21 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Not at the bottom but still paying below the median are employers in Seattle and Washington (13 percent lower and 9 percent lower, respectively).