Interactive / Digital Producer Salary
Digital Producers in the United States can expect to earn an average of $65K per year. Location and experience level each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to almost all, and a large number earn dental coverage. The majority of Digital Producers claim high levels of job satisfaction. Female Digital Producers make up most of the survey respondents at 70 percent. This snapshot results from replies to PayScale's salary survey.
Job Description for Interactive / Digital Producer
An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.Read More...
Education required for this position varies depending on the company. The range of education generally spans from an associate’s degree and at least three years of related work experience to a bachelor’s degree and the minimum of one year of related work experience. Interactive/digital producers must work closely with other members of the company and work well independently. They must consistently deliver timely, successful projects and keep abreast of new trends in computer technology. To do this, continuing education is essential. Additionally, these producers must be detail oriented, able to meet deadlines, and well organized.
Interactive / Digital Producer Tasks
- Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
- Develop concept, design and/or narratives for projects.
- Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
- Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.
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Popular Skills for Interactive / Digital Producer
Digital Producers generally report applying a varied skill set to their work. Most notably, skills in Adobe Photoshop, Project Management, Client Interaction, and Budget Management are correlated to pay that is above average. Skills that seem to negatively impact pay include Social Media Marketing, HTML, and Video Editing. The majority of those who know Client Interaction also know Web Content Management.
Pay by Experience Level for Interactive / Digital Producer
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Survey participants with less than five years' experience pocket $58K on average, but those with five to 10 years of experience enjoy a much bigger median of $76K. On average, Digital Producers make $96K following one to two decades on the job. Survey participants with more than twenty years of experience only make around $95K on average, though; this group reports a lower median than the one claimed by mid-career individuals.
Pay Difference by Location
For Digital Producers, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Digital Producers will also find cushy salaries in Boston (+33 percent), Los Angeles (+12 percent), Atlanta (+6 percent), and New York (+5 percent). Digital Producers in Chicago make 22 percent less than the national average, proving that location is a major factor in pay. Not at the bottom but still paying below the median are employers in Seattle and Washington (13 percent lower and 9 percent lower, respectively).
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Key Stats for Interactive / Digital Producer
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