Interactive / Digital Producer Salary

The average Digital Producer in the United States earns approximately $60K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Digital Producers survey participants are largely women, dominating at 60 percent. Most workers in this position report high levels of job satisfaction. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. This report is based on answers to PayScale's salary questionnaire.

$38,447 - $93,913
(Median)
$38K
$60K
$94K
MEDIAN: $59,950
10%
50%
90%

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$16.16 - $52.71
(Median)
$16
$29
$53
MEDIAN: $29.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33K$66K$99K
Salary
$38,447 - $93,913  
   
Bonus
$0.00 - $6,917  
Profit Sharing
$1,017 - $9,826  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,325 - $98,532  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 330
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$27$54$81
Hourly Rate
$16.16 - $52.71  
   
Overtime
$23.49 - $79.50  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$0.00 - $6,917  
   
Profit Sharing
$1,017 - $9,826  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,325 - $98,532  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 37
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Job Description for Interactive / Digital Producer

An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.

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Interactive / Digital Producer Tasks

  • Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
  • Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.
  • Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
  • Develop concept, design and/or narratives for projects.

Interactive / Digital Producer Job Listings

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Popular Skills for Interactive / Digital Producer


Digital Producers report using a wide range of professional skills. Most notably, skills in HTML, Client Interaction, Budget Management, and Project Management are correlated to pay that is above average, with boosts between 5 percent and 17 percent. Skills that pay less than market rate include Video Editing, Web Content Management, and Adobe Photoshop. Most people who know Client Interaction also know Adobe Photoshop. Most people who know Project Management also know Web Content Management and Adobe Photoshop.

Pay by Experience Level for Interactive / Digital Producer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Digital Producers. Although individuals who have less than five years' experience earn $53K on average, people with five to 10 years benefit from a notably larger average of $72K. Digital Producers bring in $79K after working for 10 to 20 years. Seasoned veterans with 20 years under their belts enjoy a median income of $95K.

Pay Difference by Location


San Francisco is home to an above-average pay rate for Digital Producers, 26 percent higher than the national average. Digital Producers will also find cushy salaries in Los Angeles (+25 percent) and New York (+8 percent). Trailing the national average by 14 percent, Chicago is the market with the smallest paychecks.

Related Job Salaries

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Experience Affects Interactive / Digital Producer Salaries

Late-Career
up arrow 57%



National Average
$60,000


Skills That Affect Interactive / Digital Producer Salaries

up arrow 17%


Budget Management
up arrow 5%

Project Management
0%

National Average
$60,000

Project Coordinating
up arrow 1%




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 68 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
1%
1-4 years
49%
5-9 years
31%
10-19 years
17%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 79%
vision benefits Vision: 63% employee benefits None: 10%
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