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Interactive / Digital Producer Salary

An average Digital Producer in the United States can expect to take home roughly $59K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. Female Digital Producers survey participants are more prevalent than men — 61 percent of professionals. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Most Digital Producers like their work and job satisfaction is high. Respondents to the PayScale salary survey provided the data for this report.
$38,527 - $92,200
(Median)
$39K
$59K
$92K
MEDIAN: $59,284
10%
50%
90%

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$16.05 - $53.58
(Median)
$16
$27
$54
MEDIAN: $26.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$38,527 - $92,200  
   
Bonus
$0.00 - $6,389  
Profit Sharing
$983 - $5,139  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,959 - $95,607  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 303
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28$56$84
Hourly Rate
$16.05 - $53.58  
   
Overtime
$23.39 - $81.44  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$0.00 - $6,389  
   
Profit Sharing
$983 - $5,139  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,959 - $95,607  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 35
United States (change)

Job Description for Interactive / Digital Producer

An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.

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Interactive / Digital Producer Tasks

  • Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
  • Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.
  • Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
  • Develop concept, design and/or narratives for projects.

Interactive / Digital Producer Job Listings

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Popular Skills for Interactive / Digital Producer


Digital Producers generally report applying a varied skill set to their work. Most notably, skills in HTML, Budget Management, Client Interaction, and Project Management are correlated to pay that is above average, with boosts between 6 percent and 13 percent. Skills that seem to negatively impact pay include Web Content Management, Video Editing, and Adobe Photoshop. Most people skilled in Client Interaction are similarly competent in Adobe Photoshop.

Pay by Experience Level for Interactive / Digital Producer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Although individuals who have less than five years' experience earn $52K on average, people with five to 10 years benefit from a notably larger average of $70K. Digital Producers claiming one to two decades of experience make an estimated median of $80K. Average wages for folks with more than 20 years of experience come out to around $95K.

Pay Difference by Location


For Digital Producers, busy Los Angeles offers a higher-than-average pay rate, 26 percent above the national average. Digital Producers will also find cushy salaries in Seattle (+26 percent) and San Francisco (+26 percent). Trailing the national average by 13 percent, Chicago is the market with the smallest paychecks.

Related Job Salaries

Experience Affects Interactive / Digital Producer Salaries

Late-Career
up arrow 60%



National Average
$60,000


Skills That Affect Interactive / Digital Producer Salaries

up arrow 13%


Budget Management
up arrow 6%

Project Management
up arrow 1%

Project Coordinating
up arrow 1%

National Average
$60,000




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 66 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
1%
1-4 years
49%
5-9 years
30%
10-19 years
17%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 79%
vision benefits Vision: 61% employee benefits None: 11%