Median pay for Digital Producers in the United States lies in the neighborhood of $64K annually. Residence is the biggest factor affecting pay for this group, followed by experience level. Medical benefits are awarded to most, and a large number earn dental coverage. There are more female Digital Producers who answered the questionnaire than male, making up 67 percent. Most Digital Producers report high levels of job satisfaction. This report is based on responses to the PayScale salary survey.

$39,589 - $99,267
(Median)
$40K
$64K
$99K
MEDIAN: $64,363
10%
50%
90%

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$19.38 - $56.17
(Median)
$19
$33
$56
MEDIAN: $32.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$39,589 - $99,267  
   
Bonus
$-0.49 - $10,033  
Profit Sharing
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,575 - $104,779  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 136
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27$54$81
Hourly Rate
$19.38 - $56.17  
   
Overtime
$26.94 - $78.57  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$-0.49 - $10,033  
   
Profit Sharing
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,575 - $104,779  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 16
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Job Description for Interactive / Digital Producer

An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.

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Interactive / Digital Producer Tasks

  • Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
  • Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.
  • Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
  • Develop concept, design and/or narratives for projects.

Interactive / Digital Producer Job Listings

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Popular Skills for Interactive / Digital Producer


Digital Producers report using a diverse set of skills on the job. Most notably, skills in Adobe Photoshop, Project Management, Client Interaction, and HTML are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing, Video Editing, and Project Coordinating. Most people familiar with Client Interaction also know Web Content Management.

Pay by Experience Level for Interactive / Digital Producer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average beginner in this position makes around $58K, but folks who have been around for five to 10 years see a markedly higher median salary of $76K. People with 10 to 20 years of experience make an average of about $96K in this role. Digital Producers who claim more than two decades of experience actually make somewhat smaller average paychecks of $95K.

Pay Difference by Location

National Average: $65,831

Larger city markers indicate a job is popular in that location.

With a pay rate for Digital Producers that is 58 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Digital Producers can also look forward to large paychecks in cities like Boston (+34 percent), Los Angeles (+11 percent), Atlanta (+6 percent), and New York (+6 percent). Digital Producers in Chicago earn salaries far below the national average by 21 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Not at the bottom but still paying below the median are employers in Seattle and Washington (13 percent lower and 9 percent lower, respectively).

Related Job Salaries

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Experience Affects Interactive / Digital Producer Salaries


Late-Career
up arrow 44%


National Average
$66,000


Skills That Affect Interactive / Digital Producer Salaries


Project Management
0%

National Average
$66,000

Client Interaction
up arrow 1%

HTML
up arrow 1%

Web Content Management
up arrow 3%

Budget Management
up arrow 4%

Project Coordinating
up arrow 9%


Social Media Marketing
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 22 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
3%
1-4 years
51%
5-9 years
28%
10-19 years
18%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 84%
medical benefits
Vision: 75%
dental benefits
None: 8%
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