Interactive / Digital Producer Salary

Digital Producers in the United States can expect to earn an average of $60K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Women account for the majority of Digital Producers who responded to the questionnaire — 61 percent to be exact. This report is based on responses to the PayScale salary survey.

$38,452 - $91,932
(Median)
$38K
$60K
$92K
MEDIAN: $59,503
10%
50%
90%

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$16.22 - $52.38
(Median)
$16
$28
$52
MEDIAN: $28.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33K$66K$99K
Salary
$38,452 - $91,932  
   
Bonus
$0.00 - $6,745  
Profit Sharing
$1,000 - $5,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,162 - $96,900  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 327
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$27$54$81
Hourly Rate
$16.22 - $52.38  
   
Overtime
$23.49 - $79.50  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$0.00 - $6,745  
   
Profit Sharing
$1,000 - $5,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,162 - $96,900  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 38

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Job Description for Interactive / Digital Producer

An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.

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Interactive / Digital Producer Tasks

  • Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
  • Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.
  • Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
  • Develop concept, design and/or narratives for projects.

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Popular Skills for Interactive / Digital Producer


Digital Producers generally report applying a varied skill set to their work. Most notably, skills in HTML, Client Interaction, Budget Management, and Project Management are correlated to pay that is above average, with boosts between 6 percent and 15 percent. Skills that are correlated to lower pay, on the other hand, include Video Editing, Web Content Management, and Adobe Photoshop. Most people experienced in Client Interaction also know Adobe Photoshop.

Pay by Experience Level for Interactive / Digital Producer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Digital Producers with a lot of experience tend to enjoy higher earnings. Workers in their first five years can expect to earn $53K, but people who have been around for five to 10 years earn a noticeably bigger sum of $71K. Digital Producers claiming one to two decades of experience make an estimated median of $79K. Survey participants who have worked for more than two decades report bringing in $95K on average.

Pay Difference by Location


Home to some of the best pay for Digital Producers, San Francisco offers exceptional salaries, 27 percent above the national average. Digital Producers will also find cushy salaries in Los Angeles (+23 percent) and New York (+9 percent). In Chicago, salaries are 14 percent below the national average and represent the lowest-paying market.

Related Job Salaries

United States (change)

Experience Affects Interactive / Digital Producer Salaries

Late-Career
up arrow 59%



National Average
$60,000


Skills That Affect Interactive / Digital Producer Salaries

up arrow 15%


Budget Management
up arrow 6%

Project Management
0%

Project Coordinating
0%

National Average
$60,000




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 73 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
1%
1-4 years
50%
5-9 years
30%
10-19 years
17%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 79%
vision benefits Vision: 63% employee benefits None: 11%