Interactive / Digital Producer Salary

Digital Producers in the United States can expect to earn an average of $62K per year. Geography and tenure each impact pay for this group, with the former having the largest influence. Female Digital Producers make up most of the survey respondents at 70 percent. For the most part, Digital Producers enjoy their work and report high levels of job satisfaction. A large number report receiving medical coverage from their employers and most collect dental insurance. Respondents to the PayScale salary survey provided the data for this report.

$39,899 - $98,942
$40K
$62K
$99K
MEDIAN: $62,255
10%
50%
90%

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$19.19 - $77.57
$19
$26
$78
MEDIAN: $25.78
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$39,899 - $98,942  
   
Bonus
$397.32 - $10,213  
Profit Sharing
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,458 - $102,747  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 119
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27$54$81
Hourly Rate
$19.19 - $77.57  
   
Overtime
$25.76 - $79.99  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$397.32 - $10,213  
   
Profit Sharing
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,458 - $102,747  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 13

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United States (change)

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Job Description for Interactive / Digital Producer

An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.

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Interactive / Digital Producer Tasks

  • Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
  • Develop concept, design and/or narratives for projects.
  • Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
  • Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.

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Popular Skills for Interactive / Digital Producer


Survey results suggest that Digital Producers put a wide range of professional skills to use. Most notably, skills in Adobe Photoshop, Project Management, Budget Management, and Web Content Management are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Marketing, HTML, and Video Editing. Those proficient in Client Interaction are, more often than not, also skilled in Web Content Management.

Pay by Experience Level for Interactive / Digital Producer

Pay by Experience for an Interactive / Digital Producer has a positive trend. An entry-level Interactive / Digital Producer with less than 5 years of experience can expect to earn an average total compensation of $57,000 based on 90 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Interactive / Digital Producer with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $77,000 based on 41 salaries. An experienced Interactive / Digital Producer which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $96,000 based on 22 salaries. An Interactive / Digital Producer with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $95,000 based on 6 salaries.

Pay Difference by Location

National Average: $63,782

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Digital Producers, 72 percent above the national average. Digital Producers will also find cushy salaries in Boston (+38 percent), Los Angeles (+18 percent), Atlanta (+10 percent), and New York (+10 percent). Chicago is the lowest-paying area, 19 percent south of the national average. Employers in Seattle and Washington also lean toward paying below-median salaries (10 percent lower and 6 percent lower, respectively).

Related Job Salaries

Key Stats for Interactive / Digital Producer

Gender

Female
70 %
Male
30 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 15 votes.
Less than 1 year
5%
1-4 years
53%
5-9 years
26%
10-19 years
17%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Interactive / Digital Producer Salaries

▲51%

Late-Career
▲49%

▲21%

National Average
$64,000

▼11%

Skills That Affect Interactive / Digital Producer Salaries



National Average
$64,000


Budget Management
▼1%


Project Coordinating
▼6%

▼11%

▼11%

Social Media Marketing
▼12%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 15 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
5%
1-4 years
53%
5-9 years
26%
10-19 years
17%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 83%
vision benefits
Vision: 74%
no benefits
None: 9%