What am I worth?
Get a free salary report »
What should I pay?
Pay the right way »

Interactive / Digital Producer Salary

An average Digital Producer in the United States can expect to take home roughly $60K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is high and work is enjoyable for most Digital Producers. Medical benefits are awarded to most, and a strong majority earn dental coverage. Women account for the majority of Digital Producers who responded to the questionnaire — 60 percent to be exact. Respondents to the PayScale salary survey provided the data for this report.

$38,186 - $92,689
(Median)
$38K
$60K
$93K
MEDIAN: $59,644
10%
50%
90%

Add this chart to your site: 640px    300px

$16.22 - $52.38
(Median)
$16
$28
$52
MEDIAN: $28.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33K$66K$99K
Salary
$38,186 - $92,689  
   
Bonus
$0.00 - $6,787  
Profit Sharing
$1,000 - $5,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,841 - $97,521  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 326
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$27$54$81
Hourly Rate
$16.22 - $52.38  
   
Overtime
$23.49 - $79.50  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$0.00 - $6,787  
   
Profit Sharing
$1,000 - $5,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,841 - $97,521  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 38

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Interactive / Digital Producer

An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.

Read More...

Interactive / Digital Producer Tasks

  • Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
  • Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.
  • Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
  • Develop concept, design and/or narratives for projects.

Interactive / Digital Producer Job Listings

Search for more jobs:

Popular Skills for Interactive / Digital Producer


Survey results suggest that Digital Producers use a fairly large toolkit of professional skills. Most notably, skills in HTML, Client Interaction, Budget Management, and Project Management are correlated to pay that is above average, with boosts between 5 percent and 15 percent. Skills that pay less than market rate include Video Editing, Web Content Management, and Adobe Photoshop. Most people who know Client Interaction also know Adobe Photoshop.

Pay by Experience Level for Interactive / Digital Producer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Digital Producers with a lot of experience tend to enjoy higher earnings. Salaries for the relatively untried average out to around $52K, but survey participants with five to 10 years of experience earn a significantly higher median of $71K. Digital Producers see a median salary of $79K after reaching one to two decades on the job. Digital Producers who have spent more than 20 years on the job report earning a significantly higher median of $95K.

Pay Difference by Location


With a pay rate for Digital Producers that is 27 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Digital Producers will also find cushy salaries in Los Angeles (+24 percent) and New York (+9 percent). Chicago is home to the smallest salaries in the field, lagging the national average by 14 percent.

Related Job Salaries

United States (change)

Experience Affects Interactive / Digital Producer Salaries

Late-Career
up arrow 58%



National Average
$60,000


Skills That Affect Interactive / Digital Producer Salaries

up arrow 15%


Budget Management
up arrow 5%

Project Management
up arrow 1%

Project Coordinating
0%

National Average
$60,000




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 71 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
1%
1-4 years
49%
5-9 years
31%
10-19 years
17%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 79%
vision benefits Vision: 62% employee benefits None: 11%
ADVERTISEMENT