International Marketing Manager Salary
Median pay for International Marketing Managers in the United States lies in the neighborhood of $73K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Nearly all report receiving medical coverage from their employers and a strong majority collect dental insurance. Job satisfaction is reported as high by the vast majority of workers. Women make up the majority of International Marketing Managers (60 percent) who completed the questionnaire. The data in this summary comes from the PayScale salary survey.
Job Description for International Marketing Manager
International marketing managers, also known as global marketing managers, typically work for large corporations to sell products or services to consumers in other countries. They must tailor their strategies and approaches in accordance with the economic conditions and cultures of different countries, and they are also responsible for development of international marketing and promotional material for their company's products and services. They should also be culturally-sensitive to sell products and services in foreign countries.Read More...
The ability to speak a second language can be beneficial, but is not necessarily required, and strong interpersonal and leadership skills are essential for this position. Flexibility is also important to travel frequently and for extended periods of time. They typically plan and schedule their trips in advance and may need to obtain business visas, schedule meetings with various people in foreign countries, and arrange promotional events.
A bachelor's degree in business, marketing, or a related field may be a minimum requirement for this position, and computer skills and proficiency with Microsoft Office programs are also necessary. They should also be familiar with their company's database software and relevant computer applications to perform market research on a regular basis. They may also read professional journals to keep their knowledge up-to-date related to product trends, competition, and technology in the industry.
International Marketing Manager Tasks
- Analyze demand for products and services, establish and maintain contact with new business opportunities in international markets.
- Create, recommend and implement marketing programs and campaigns for products and services in international markets.
- Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
- Manage, forecast and maintain marketing operations budget.
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Popular Skills for International Marketing Manager
Survey results suggest that International Marketing Managers put a wide range of professional skills to use. Fortunate workers who know Product Marketing can expect a significant pay bump, scoring salaries 41 percent above average. At the other end of the pay range are skills like Microsoft Office, Web Marketing, and Market Research. Most people familiar with Marketing Management also know Marketing Communications.
Pay by Experience Level for International Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many International Marketing Managers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Someone who has worked for fewer than five years earns around $61K on average. Individuals with five to 10 years of experience don't get much more, though; the average income in this group is $75K. International Marketing Managers bring in $95K after working for 10 to 20 years. Professionals who boast more than 20 years of experience reap the fruits of their labor to the six-figure tune of $140K — the plum median salary in this group.