Internet Marketing Coordinator Salary
Internet Marketing Coordinators in the United States are not likely to strike it rich; they only make around $40K annually on average. Experience level is the biggest factor affecting pay for this group, followed by geography. A strong majority report receiving medical coverage from their employers and a fair number collect dental insurance. For the most part, Internet Marketing Coordinators enjoy their work and report high levels of job satisfaction. More than half of Internet Marketing Coordinators (66 percent) survey participants are women. The data for this snapshot was collected from individuals who took PayScale's salary survey.
Job Description for Internet Marketing Coordinator
Internet marketing coordinators are responsible for performing Internet-related marketing activities for their organization. They are in charge of developing and coordinating online tasks to increase brand recognition with the use of e-media applications. They write detailed reports on their work for presentation to managers and other employees, as well as create tailored creative content to respond to consumer needs. Internet marketing coordinators use their strong communication skills to interact with existing and prospective company clients on the Internet, resolving their inquiries in a timely manner. Internet marketing coordinators track consumer listings, as well as write informative email campaigns and newsletters to increase product or service exposure. They perform data input on company databases. In all work, internet marketing coordinators must follow strict privacy and confidentiality guidelines related to client information. Generally, these coordinators report their progress to the marketing executive or supervisor in their department.Read More...
A bachelor's degree in marketing or a related field is generally required for this job. Previous marketing experience (perhaps specifically in Internet marketing) is needed as well. Internet marketing coordinators must be proficient with the use of basic office software and have a strong understanding of how to use online platforms to conduct effective marketing. They need to work well on their own with minimal supervision, but also work effectively with other marketing coordinators to reach company objectives. Internet marketing coordinators need to have excellent customer service skills as well.
Internet Marketing Coordinator Tasks
- Support marketing day-to-day operations including emedia campaigns, promotions and projects.
- Review and maintain budgets for internet marketing activities.
- Coordinate communications of internal and external marketing correspondence and services.
- Guide and manage project timelines and goal achievement.
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Popular Skills for Internet Marketing Coordinator
Internet Marketing Coordinators report using a large range of skills on the job. Most notably, skills in Search Engine Marketing, Microsoft Office, HTML, and Marketing Communications are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Adobe Photoshop, Windows Operating System General Use, and Microsoft Word. It is often found that people who know Marketing Communications are also skilled in Web Content Management and HTML.
Pay Difference by Location
For those looking to make money, Internet Marketing Coordinators in Philadelphia enjoy an exceptional pay rate, 9 percent above the national average. Internet Marketing Coordinators will also find cushy salaries in New York (+4 percent). Nashville is the lowest-paying area, 13 percent south of the national average. Los Angeles and San Diego are a couple other places where companies are known to pay below the median — salaries are 7 percent lower and 6 percent lower, respectively.
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