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Internet Marketing Coordinator Salary

Internet Marketing Coordinators in the United States can expect only a modest salary, with average pay of just $40K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Internet Marketing Coordinators. More than half of Internet Marketing Coordinators (61 percent) survey participants are women. A large number report receiving medical coverage from their employers and the greater part collect dental insurance. Participants in PayScale's salary questionnaire provided the particulars of this report.

$29,841 - $53,035
(Median)
$30K
$40K
$53K
MEDIAN: $39,824
10%
50%
90%

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$10.75 - $21.77
(Median)
$11
$16
$22
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$18K$36K$54K
Salary
$29,841 - $53,035  
   
Bonus
$0.00 - $3,015  
Commission
$786 - $5,139  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,568 - $53,015  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 267
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.75 - $21.77  
   
Overtime
$17.02 - $35.15  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $3,015  
   
Commission
$786 - $5,139  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,568 - $53,015  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 81

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Job Description for Internet Marketing Coordinator

Internet marketing coordinators are responsible for performing Internet-related marketing activities for their organization. They are in charge of developing and coordinating online tasks to increase brand recognition with the use of e-media applications. They write detailed reports on their work for presentation to managers and other employees, as well as create tailored creative content to respond to consumer needs. Internet marketing coordinators use their strong communication skills to interact with existing and prospective company clients on the Internet, resolving their inquiries in a timely manner. Internet marketing coordinators track consumer listings, as well as write informative email campaigns and newsletters to increase product or service exposure. They perform data input on company databases. In all work, internet marketing coordinators must follow strict privacy and confidentiality guidelines related to client information. Generally, these coordinators report their progress to the marketing executive or supervisor in their department.

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Internet Marketing Coordinator Tasks

  • Coordinate communications of internal and external marketing correspondence and services.
  • Guide and manage project timelines and goal achievement.
  • Support marketing day-to-day operations including emedia campaigns, promotions and projects.
  • Review and maintain budgets for internet marketing activities.

Common Career Paths for Internet Marketing Coordinator


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Internet Marketing Coordinators often transition into Online Marketing Manager positions, for which compensation tends to be much higher. On average, Online Marketing Managers earn $63K per year.

Marketing Coordinator Job Listings

Jobs by Simply Hired
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Popular Skills for Internet Marketing Coordinator


Survey takers working as Internet Marketing Coordinators report using a large range of professional skills. Most notably, facility with Online Marketing, Email Marketing, and Search Engine Marketing (SEM) are correlated to pay that is significantly above average, leading to increases of 23 percent, 9 percent, and 7 percent, respectively. At the other end of the pay range are skills like Graphic Design, Windows Operating System General Use, and Adobe Photoshop. Those familiar with Adobe Photoshop also tend to know Marketing Communications.

Pay Difference by Location


Philadelphia offers some of the highest pay in the country for Internet Marketing Coordinators, 10 percent above the national average. Internet Marketing Coordinators will also find cushy salaries in New York (+6 percent). San Diego is the lowest-paying area, 19 percent south of the national average. Employers in Nashville and Los Angeles also lean toward paying below-median salaries (12 percent lower and 7 percent lower, respectively).

Internet Marketing Coordinator Reviews

What is it like working as an Internet Marketing Coordinator?

Internet Marketing Coordinator in Columbia:
"Online Marketing - Fast Paced."
Pros: I like that I get to make my own strategy and implement it. Online marketing is always changing so you rarely get bored. I also enjoy how it is more immediate and results are tangible as opposed to traditional marketing which can be very vague difficult to track.
Cons: The con to making and implementing my own strategy is that I have no assistance in doing so. Which makes it very time consuming and stressful to design a plan, implement it and then track it.

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United States (change)

Experience Affects Internet Marketing Coordinator Salaries

Experienced
up arrow 39%


National Average
$39,000


Skills That Affect Internet Marketing Coordinator Salaries

Online Marketing
up arrow 23%

Email Marketing
up arrow 9%

Search Engine Marketing (SEM)
up arrow 7%

Web Marketing
up arrow 4%

Search Engine Optimization (SEO)
up arrow 1%

Social Media Marketing
0%

Microsoft Office
0%

National Average
$39,000

Web Content Management
up arrow 1%

Marketing Communications
up arrow 2%

Microsoft Word
up arrow 2%

HTML
up arrow 4%

Advertising
up arrow 4%

Adobe Photoshop
up arrow 8%

Windows Operating System General Use
up arrow 9%

Graphic Design
up arrow 11%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 74 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
5%
1-4 years
76%
5-9 years
13%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 70%
vision benefits Vision: 54% employee benefits None: 17%
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