Internet Marketing Coordinators in the United States are not likely to strike it rich; they only make around $40K per year on average. Experience level and the particular city each impact pay for this group, with the former having the largest influence. The majority of Internet Marketing Coordinators (66 percent) who took the survey are female. Job satisfaction is high and work is enjoyable for most Internet Marketing Coordinators. Roughly a fifth of professionals in this line of work do not receive benefits; however, a fair number report medical coverage and the greater part claim dental coverage as well. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$29,766 - $53,190
$30K
$40K
$53K
MEDIAN: $40,010
10%
50%
90%

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$10.21 - $21.84
$10
$15
$22
MEDIAN: $15.17
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18K$36K$54K
Salary
$29,766 - $53,190  
   
Bonus
$97.87 - $4,596  
Profit Sharing
$1,150  
Commission
$2,932  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,486 - $53,062  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 123
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$10.21 - $21.84  
   
Overtime
$15.83 - $39.15  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$97.87 - $4,596  
   
Commission
$2,932  
Profit Sharing
$1,150  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,486 - $53,062  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 40

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United States (change)

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Job Description for Internet Marketing Coordinator

Internet marketing coordinators are responsible for performing Internet-related marketing activities for their organization. They are in charge of developing and coordinating online tasks to increase brand recognition with the use of e-media applications. They write detailed reports on their work for presentation to managers and other employees, as well as create tailored creative content to respond to consumer needs. Internet marketing coordinators use their strong communication skills to interact with existing and prospective company clients on the Internet, resolving their inquiries in a timely manner. Internet marketing coordinators track consumer listings, as well as write informative email campaigns and newsletters to increase product or service exposure. They perform data input on company databases. In all work, internet marketing coordinators must follow strict privacy and confidentiality guidelines related to client information. Generally, these coordinators report their progress to the marketing executive or supervisor in their department.

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Internet Marketing Coordinator Tasks

  • Support marketing day-to-day operations including emedia campaigns, promotions and projects.
  • Review and maintain budgets for internet marketing activities.
  • Coordinate communications of internal and external marketing correspondence and services.
  • Guide and manage project timelines and goal achievement.

Common Career Paths for Internet Marketing Coordinator


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Internet Marketing Coordinators might see a strong upturn in salary after transitioning into upper-level roles such as Online Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $62K per year.

Marketing Coordinator Job Listings

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Popular Skills for Internet Marketing Coordinator


Internet Marketing Coordinators seem to exploit a large range of skills on the job. Most notably, skills in Search Engine Marketing, Microsoft Office, HTML, and Marketing Communications are correlated to pay that is above average. Skills that seem to negatively impact pay include Online Marketing, Windows Operating System General Use, and Social Media Marketing. Those familiar with Marketing Communications also tend to know Web Content Management and HTML.

Pay Difference by Location

National Average: $39,654

Larger city markers indicate a job is popular in that location.

For Internet Marketing Coordinators, busy Philadelphia offers a higher-than-average pay rate, 8 percent above the national average. Internet Marketing Coordinators will also find cushy salaries in New York (+3 percent). With compensation 13 percent below the national average, Nashville is not known for hefty paychecks and actually represents the lowest-paying market. San Diego and Los Angeles are a couple other places where companies are known to pay below the median — salaries are 12 percent lower and 8 percent lower, respectively.

Internet Marketing Coordinator Reviews

Q: What is it like working as an Internet Marketing Coordinator?

Internet Marketing Coordinator in Columbia:
"Online Marketing - Fast Paced."
Pros: I like that I get to make my own strategy and implement it. Online marketing is always changing so you rarely get bored. I also enjoy how it is more immediate and results are tangible as opposed to traditional marketing which can be very vague difficult to track.
Cons: The con to making and implementing my own strategy is that I have no assistance in doing so. Which makes it very time consuming and stressful to design a plan, implement it and then track it.

Related Job Salaries

Key Stats for Internet Marketing Coordinator

Gender

Female
66 %
Male
34 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 23 votes.
077
Less than 1 year
7%
1-4 years
78%
5-9 years
11%
10-19 years
3%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Internet Marketing Coordinator Salaries

Experienced
up arrow 51%


National Average
$40,000


Skills That Affect Internet Marketing Coordinator Salaries

Search Engine Marketing (SEM)
up arrow 6%

up arrow 2%

Microsoft Office
up arrow 2%

Marketing Communications
up arrow 1%

Advertising
0%

National Average
$40,000

Web Marketing
up arrow 1%

Search Engine Optimization (SEO)
up arrow 2%

Email Marketing
up arrow 3%

Graphic Design
up arrow 5%

Web Content Management
up arrow 6%

Microsoft Word
up arrow 7%

Adobe Photoshop
up arrow 9%

Social Media Marketing
up arrow 10%

Online Marketing
up arrow 10%

Windows Operating System General Use
up arrow 10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 23 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
7%
1-4 years
78%
5-9 years
11%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 76%
dental benefits
Dental: 69%
vision benefits
Vision: 58%
dental benefits
None: 21%
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