Internet Marketing Coordinator Salary

It's impossible to make it big as a Internet Marketing Coordinators in the United States; the average employee scrapes together only around $40K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. More than half of Internet Marketing Coordinators (62 percent) survey participants are women. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to over one-half. Most Internet Marketing Coordinators like their work and job satisfaction is high. This report is based on responses to the PayScale salary survey.

$29,803 - $52,973
(Median)
$30K
$40K
$53K
MEDIAN: $39,605
10%
50%
90%

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$10.91 - $21.81
(Median)
$11
$16
$22
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$18K$36K$54K
Salary
$29,803 - $52,973  
   
Bonus
$0.00 - $3,064  
Profit Sharing
$393.05 - $2,849  
Commission
$786 - $5,139  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,786 - $52,803  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 269
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.91 - $21.81  
   
Overtime
$16.74 - $35.53  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $3,064  
   
Commission
$786 - $5,139  
Profit Sharing
$393.05 - $2,849  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,786 - $52,803  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 79
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Job Description for Internet Marketing Coordinator

Internet marketing coordinators are responsible for performing Internet-related marketing activities for their organization. They are in charge of developing and coordinating online tasks to increase brand recognition with the use of e-media applications. They write detailed reports on their work for presentation to managers and other employees, as well as create tailored creative content to respond to consumer needs. Internet marketing coordinators use their strong communication skills to interact with existing and prospective company clients on the Internet, resolving their inquiries in a timely manner. Internet marketing coordinators track consumer listings, as well as write informative email campaigns and newsletters to increase product or service exposure. They perform data input on company databases. In all work, internet marketing coordinators must follow strict privacy and confidentiality guidelines related to client information. Generally, these coordinators report their progress to the marketing executive or supervisor in their department.

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Internet Marketing Coordinator Tasks

  • Coordinate communications of internal and external marketing correspondence and services.
  • Guide and manage project timelines and goal achievement.
  • Support marketing day-to-day operations including emedia campaigns, promotions and projects.
  • Review and maintain budgets for internet marketing activities.

Common Career Paths for Internet Marketing Coordinator


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Internet Marketing Coordinators who move on to become Online Marketing Managers may enjoy significant pay raises, as Online Marketing Managers get paid an average of $63K per year.

Marketing Coordinator Job Listings

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Popular Skills for Internet Marketing Coordinator


Internet Marketing Coordinators seem to exploit a large range of skills on the job. Most notably, skills in Online Marketing, Email Marketing, Search Engine Marketing, and Web Marketing are correlated to pay that is above average, with boosts between 7 percent and 12 percent. At the other end of the pay range are skills like Graphic Design, Windows Operating System General Use, and Adobe Photoshop. Those familiar with Adobe Photoshop also tend to know Marketing Communications.

Pay Difference by Location


For Internet Marketing Coordinators, busy Philadelphia offers a higher-than-average pay rate, 10 percent above the national average. Internet Marketing Coordinators will also find cushy salaries in New York (+6 percent). The smallest paychecks in the market, 13 percent south of the national average, can be found in San Diego. Nashville and Los Angeles are a couple other places where companies are known to pay below the median — salaries are 12 percent lower and 7 percent lower, respectively.

Internet Marketing Coordinator Reviews

What is it like working as an Internet Marketing Coordinator?

Internet Marketing Coordinator in Columbia:
"Online Marketing - Fast Paced."
Pros: I like that I get to make my own strategy and implement it. Online marketing is always changing so you rarely get bored. I also enjoy how it is more immediate and results are tangible as opposed to traditional marketing which can be very vague difficult to track.
Cons: The con to making and implementing my own strategy is that I have no assistance in doing so. Which makes it very time consuming and stressful to design a plan, implement it and then track it.

Related Job Salaries

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Experience Affects Internet Marketing Coordinator Salaries

Experienced
up arrow 39%


National Average
$39,000


Skills That Affect Internet Marketing Coordinator Salaries

Online Marketing
up arrow 12%

Email Marketing
up arrow 9%

Search Engine Marketing (SEM)
up arrow 7%

Web Marketing
up arrow 3%

Search Engine Optimization (SEO)
up arrow 1%

Social Media Marketing
0%

Microsoft Office
0%

National Average
$39,000

Web Content Management
up arrow 1%

Marketing Communications
up arrow 2%

Advertising
up arrow 3%

HTML
up arrow 4%

Microsoft Word
up arrow 4%

Adobe Photoshop
up arrow 8%

Windows Operating System General Use
up arrow 9%

Graphic Design
up arrow 11%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 66 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
5%
1-4 years
76%
5-9 years
13%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 70%
vision benefits Vision: 55% employee benefits None: 16%
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