Internet Marketing Coordinators in the United States are not likely to strike it rich; they only make around $40K annually on average. Experience level is the biggest factor affecting pay for this group, followed by geography. A strong majority report receiving medical coverage from their employers and a fair number collect dental insurance. For the most part, Internet Marketing Coordinators enjoy their work and report high levels of job satisfaction. More than half of Internet Marketing Coordinators (66 percent) survey participants are women. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$29,677 - $53,121
(Median)
$30K
$40K
$53K
MEDIAN: $39,781
10%
50%
90%

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$10.62 - $21.72
(Median)
$11
$15
$22
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18K$36K$54K
Salary
$29,677 - $53,121  
   
Bonus
$100.00 - $4,500  
Profit Sharing
$500  
Commission
$2,932  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,286 - $53,123  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 125
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$10.62 - $21.72  
   
Overtime
$17.62 - $35.23  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$100.00 - $4,500  
   
Commission
$2,932  
Profit Sharing
$500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,286 - $53,123  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 46
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Job Description for Internet Marketing Coordinator

Internet marketing coordinators are responsible for performing Internet-related marketing activities for their organization. They are in charge of developing and coordinating online tasks to increase brand recognition with the use of e-media applications. They write detailed reports on their work for presentation to managers and other employees, as well as create tailored creative content to respond to consumer needs. Internet marketing coordinators use their strong communication skills to interact with existing and prospective company clients on the Internet, resolving their inquiries in a timely manner. Internet marketing coordinators track consumer listings, as well as write informative email campaigns and newsletters to increase product or service exposure. They perform data input on company databases. In all work, internet marketing coordinators must follow strict privacy and confidentiality guidelines related to client information. Generally, these coordinators report their progress to the marketing executive or supervisor in their department.

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Internet Marketing Coordinator Tasks

  • Coordinate communications of internal and external marketing correspondence and services.
  • Guide and manage project timelines and goal achievement.
  • Support marketing day-to-day operations including emedia campaigns, promotions and projects.
  • Review and maintain budgets for internet marketing activities.

Common Career Paths for Internet Marketing Coordinator


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Internet Marketing Coordinators often transition into Online Marketing Manager positions, for which compensation tends to be much higher. On average, Online Marketing Managers earn $62K per year.

Marketing Coordinator Job Listings

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Popular Skills for Internet Marketing Coordinator


Internet Marketing Coordinators report using a large range of skills on the job. Most notably, skills in Search Engine Marketing, Microsoft Office, HTML, and Marketing Communications are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Adobe Photoshop, Windows Operating System General Use, and Microsoft Word. It is often found that people who know Marketing Communications are also skilled in Web Content Management and HTML.

Pay Difference by Location

National Average: $39,354

Larger city markers indicate a job is popular in that location.

For those looking to make money, Internet Marketing Coordinators in Philadelphia enjoy an exceptional pay rate, 9 percent above the national average. Internet Marketing Coordinators will also find cushy salaries in New York (+4 percent). Nashville is the lowest-paying area, 13 percent south of the national average. Los Angeles and San Diego are a couple other places where companies are known to pay below the median — salaries are 7 percent lower and 6 percent lower, respectively.

Internet Marketing Coordinator Reviews

What is it like working as an Internet Marketing Coordinator?

Internet Marketing Coordinator in Columbia:
"Online Marketing - Fast Paced."
Pros: I like that I get to make my own strategy and implement it. Online marketing is always changing so you rarely get bored. I also enjoy how it is more immediate and results are tangible as opposed to traditional marketing which can be very vague difficult to track.
Cons: The con to making and implementing my own strategy is that I have no assistance in doing so. Which makes it very time consuming and stressful to design a plan, implement it and then track it.

Related Job Salaries

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Experience Affects Internet Marketing Coordinator Salaries

Experienced
up arrow 53%


National Average
$39,000


Skills That Affect Internet Marketing Coordinator Salaries

Search Engine Marketing (SEM)
up arrow 7%

Microsoft Office
up arrow 2%

Marketing Communications
up arrow 1%

HTML
up arrow 1%

Web Marketing
0%

Advertising
0%

National Average
$39,000

Email Marketing
up arrow 2%

Web Content Management
up arrow 3%

Search Engine Optimization (SEO)
up arrow 3%

Social Media Marketing
up arrow 6%

Graphic Design
up arrow 7%

Online Marketing
up arrow 7%

Microsoft Word
up arrow 8%

Windows Operating System General Use
up arrow 9%

Adobe Photoshop
up arrow 9%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 24 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
8%
1-4 years
77%
5-9 years
11%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 71%
medical benefits
Vision: 60%
dental benefits
None: 20%
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