Internet Marketing Coordinator Salary
Internet Marketing Coordinators in the United States are not likely to strike it rich; they only make around $40K per year on average. Experience level and the particular city each impact pay for this group, with the former having the largest influence. The majority of Internet Marketing Coordinators (66 percent) who took the survey are female. Job satisfaction is high and work is enjoyable for most Internet Marketing Coordinators. Roughly a fifth of professionals in this line of work do not receive benefits; however, a fair number report medical coverage and the greater part claim dental coverage as well. The figures in this rundown are based on the results of PayScale's salary questionnaire.
|Salary||$29,766 - $53,190|
|Bonus||$97.87 - $4,596|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$28,486 - $53,062|
|Hourly Rate||$10.21 - $21.84|
|Overtime||$15.83 - $39.15|
|Bonus||$97.87 - $4,596|
|Total Pay (||$28,486 - $53,062|
Job Description for Internet Marketing Coordinator
Internet marketing coordinators are responsible for performing Internet-related marketing activities for their organization. They are in charge of developing and coordinating online tasks to increase brand recognition with the use of e-media applications. They write detailed reports on their work for presentation to managers and other employees, as well as create tailored creative content to respond to consumer needs. Internet marketing coordinators use their strong communication skills to interact with existing and prospective company clients on the Internet, resolving their inquiries in a timely manner. Internet marketing coordinators track consumer listings, as well as write informative email campaigns and newsletters to increase product or service exposure. They perform data input on company databases. In all work, internet marketing coordinators must follow strict privacy and confidentiality guidelines related to client information. Generally, these coordinators report their progress to the marketing executive or supervisor in their department.Read More...
A bachelor's degree in marketing or a related field is generally required for this job. Previous marketing experience (perhaps specifically in Internet marketing) is needed as well. Internet marketing coordinators must be proficient with the use of basic office software and have a strong understanding of how to use online platforms to conduct effective marketing. They need to work well on their own with minimal supervision, but also work effectively with other marketing coordinators to reach company objectives. Internet marketing coordinators need to have excellent customer service skills as well.
Internet Marketing Coordinator Tasks
- Support marketing day-to-day operations including emedia campaigns, promotions and projects.
- Review and maintain budgets for internet marketing activities.
- Coordinate communications of internal and external marketing correspondence and services.
- Guide and manage project timelines and goal achievement.
Common Career Paths for Internet Marketing Coordinator
Internet Marketing Coordinators might see a strong upturn in salary after transitioning into upper-level roles such as Online Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $62K per year.
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Popular Skills for Internet Marketing Coordinator
Internet Marketing Coordinators seem to exploit a large range of skills on the job. Most notably, skills in Search Engine Marketing, Microsoft Office, HTML, and Marketing Communications are correlated to pay that is above average. Skills that seem to negatively impact pay include Online Marketing, Windows Operating System General Use, and Social Media Marketing. Those familiar with Marketing Communications also tend to know Web Content Management and HTML.
Pay Difference by Location
For Internet Marketing Coordinators, busy Philadelphia offers a higher-than-average pay rate, 8 percent above the national average. Internet Marketing Coordinators will also find cushy salaries in New York (+3 percent). With compensation 13 percent below the national average, Nashville is not known for hefty paychecks and actually represents the lowest-paying market. San Diego and Los Angeles are a couple other places where companies are known to pay below the median — salaries are 12 percent lower and 8 percent lower, respectively.
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Rated 4 out of 5
based on 23 votes.