Internet Marketing Coordinator Salary

Internet Marketing Coordinators in the United States can expect only a modest salary, with average pay of just $40K annually. Experience level is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is reported as high by the vast majority of workers. While around one in five report receiving no health benefits, a strong majority do receive medical coverage, and a majority have dental, as well. Women account for the majority of Internet Marketing Coordinators who responded to the questionnaire — 62 percent to be exact. Participants in PayScale's salary questionnaire provided the particulars of this report.

$29,823 - $53,277
$30K
$40K
$53K
MEDIAN: $39,947
10%
50%
90%

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$10.67 - $22.15
$11
$15
$22
MEDIAN: $15.22
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18K$36K$54K
Salary
$29,823 - $53,277  
   
Bonus
$75.00 - $4,250  
Profit Sharing
$300.00  
Commission
$2,932  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,685 - $52,668  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 106
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$10.67 - $22.15  
   
Overtime
$15.60 - $39.73  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$75.00 - $4,250  
   
Commission
$2,932  
Profit Sharing
$300.00  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,685 - $52,668  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 36
© PayScale, Inc. @ www.payscale.com

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United States (change)

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Job Description for Internet Marketing Coordinator

Internet marketing coordinators are responsible for performing Internet-related marketing activities for their organization. They are in charge of developing and coordinating online tasks to increase brand recognition with the use of e-media applications. They write detailed reports on their work for presentation to managers and other employees, as well as create tailored creative content to respond to consumer needs. Internet marketing coordinators use their strong communication skills to interact with existing and prospective company clients on the Internet, resolving their inquiries in a timely manner. Internet marketing coordinators track consumer listings, as well as write informative email campaigns and newsletters to increase product or service exposure. They perform data input on company databases. In all work, internet marketing coordinators must follow strict privacy and confidentiality guidelines related to client information. Generally, these coordinators report their progress to the marketing executive or supervisor in their department.

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Internet Marketing Coordinator Tasks

  • Coordinate communications of internal and external marketing correspondence and services.
  • Guide and manage project timelines and goal achievement.
  • Support marketing day-to-day operations including emedia campaigns, promotions and projects.
  • Review and maintain budgets for internet marketing activities.

Common Career Paths for Internet Marketing Coordinator


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Internet Marketing Coordinators often transition into Online Marketing Manager positions, for which compensation tends to be much higher. On average, Online Marketing Managers earn $62K per year.

Marketing Coordinator Job Listings

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Popular Skills for Internet Marketing Coordinator


Internet Marketing Coordinators seem to wield many skills on the job. Most notably, skills in Search Engine Marketing, HTML, Graphic Design, and Microsoft Office are correlated to pay that is above average. Skills that pay less than market rate include Online Marketing, Windows Operating System General Use, and Social Media Marketing. The majority of those who know Marketing Communications also know Web Content Management and HTML.

Pay Difference by Location

National Average: $39,734

Larger city markers indicate a job is popular in that location.

Philadelphia offers some of the highest pay in the country for Internet Marketing Coordinators, 8 percent above the national average. Internet Marketing Coordinators will also find cushy salaries in New York (+2 percent). Nashville is the lowest-paying area, 13 percent south of the national average. Two other places where employers offer below-median salaries are San Diego (12 percent less) and Los Angeles (8 percent less).

Internet Marketing Coordinator Reviews

Q: What is it like working as an Internet Marketing Coordinator?

Internet Marketing Coordinator in Columbia:
`"$Online Marketing - Fast Paced."`
Pros: I like that I get to make my own strategy and implement it. Online marketing is always changing so you rarely get bored. I also enjoy how it is more immediate and results are tangible as opposed to traditional marketing which can be very vague difficult to track.
Cons: The con to making and implementing my own strategy is that I have no assistance in doing so. Which makes it very time consuming and stressful to design a plan, implement it and then track it.

Related Job Salaries

Key Stats for Internet Marketing Coordinator

Gender

Female
62 %
Male
38 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 20 votes.
Less than 1 year
8%
1-4 years
77%
5-9 years
11%
10-19 years
3%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Internet Marketing Coordinator Salaries

Experienced
▲51%

▲30%

National Average
$40,000

▼1%

Skills That Affect Internet Marketing Coordinator Salaries

Search Engine Marketing (SEM)
▲6%

▲3%

Graphic Design
▲2%

Microsoft Office
▲1%

Advertising
▲1%

Web Marketing
▼0%

Marketing Communications
▼0%

National Average
$40,000


Adobe Photoshop
▼1%

Email Marketing
▼3%

Search Engine Optimization (SEO)
▼3%

Microsoft Word
▼5%


Online Marketing
▼10%

Windows Operating System General Use
▼10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 20 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
8%
1-4 years
77%
5-9 years
11%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 76%
dental benefits
Dental: 69%
vision benefits
Vision: 58%
dental benefits
None: 21%
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