Internet Marketing Coordinator Salary

Internet Marketing Coordinators aren't exactly in the most profitable line of business; these folks earn a belt-tightening average of $40K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. The majority of Internet Marketing Coordinators (64 percent) who took the survey are women. While some workers in this profession — slightly less than a fourth — do not have any health coverage, a fair number do receive medical benefits and the greater part have dental insurance. Most workers in this position report high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.

$29,896 - $53,470
$30K
$40K
$53K
MEDIAN: $40,011
10%
50%
90%

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$10.77 - $21.99
$11
$15
$22
MEDIAN: $15.26
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18K$36K$54K
Salary
$29,896 - $53,470  
   
Bonus
$96.96 - $4,122  
Profit Sharing
$300.00  
Commission
$2,932  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,940 - $52,657  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 105
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$10.77 - $21.99  
   
Overtime
$15.60 - $39.73  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$96.96 - $4,122  
   
Commission
$2,932  
Profit Sharing
$300.00  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,940 - $52,657  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 38

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Job Description for Internet Marketing Coordinator

Internet marketing coordinators are responsible for performing Internet-related marketing activities for their organization. They are in charge of developing and coordinating online tasks to increase brand recognition with the use of e-media applications. They write detailed reports on their work for presentation to managers and other employees, as well as create tailored creative content to respond to consumer needs. Internet marketing coordinators use their strong communication skills to interact with existing and prospective company clients on the Internet, resolving their inquiries in a timely manner. Internet marketing coordinators track consumer listings, as well as write informative email campaigns and newsletters to increase product or service exposure. They perform data input on company databases. In all work, internet marketing coordinators must follow strict privacy and confidentiality guidelines related to client information. Generally, these coordinators report their progress to the marketing executive or supervisor in their department.

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Internet Marketing Coordinator Tasks

  • Support marketing day-to-day operations including emedia campaigns, promotions and projects.
  • Review and maintain budgets for internet marketing activities.
  • Coordinate communications of internal and external marketing correspondence and services.
  • Guide and manage project timelines and goal achievement.

Common Career Paths for Internet Marketing Coordinator


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Many Internet Marketing Coordinators move into an Online Marketing Manager role, and folks who currently hold that position report a much higher median income of $62K per year.

Marketing Coordinator Job Listings

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Popular Skills for Internet Marketing Coordinator


Survey results imply that Internet Marketing Coordinators deploy a substantial tool kit of skills at work. Most notably, skills in Search Engine Marketing, HTML, Graphic Design, and Microsoft Office are correlated to pay that is above average. Skills that pay less than market rate include Online Marketing, Windows Operating System General Use, and Social Media Marketing. Those proficient in Marketing Communications are, more often than not, also skilled in Web Content Management and HTML.

Pay Difference by Location

National Average: $39,491

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Internet Marketing Coordinators, Philadelphia offers exceptional salaries, 9 percent above the national average. Internet Marketing Coordinators will also find cushy salaries in New York (+3 percent). Falling short of the national average by 13 percent, the area with the worst salaries is Nashville. Workers in San Diego and Los Angeles earn salaries that trail the national average for those in this profession (11 percent less and 8 percent less, respectively).

Internet Marketing Coordinator Reviews

Q: What is it like working as an Internet Marketing Coordinator?

Internet Marketing Coordinator in Columbia:
"Online Marketing - Fast Paced."
Pros: I like that I get to make my own strategy and implement it. Online marketing is always changing so you rarely get bored. I also enjoy how it is more immediate and results are tangible as opposed to traditional marketing which can be very vague difficult to track.
Cons: The con to making and implementing my own strategy is that I have no assistance in doing so. Which makes it very time consuming and stressful to design a plan, implement it and then track it.

Related Job Salaries

Key Stats for Internet Marketing Coordinator

Gender

Female
64 %
Male
36 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 22 votes.
Less than 1 year
8%
1-4 years
76%
5-9 years
11%
10-19 years
4%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Internet Marketing Coordinator Salaries

Experienced
▲52%

▲30%

▼0%

National Average
$39,000

Skills That Affect Internet Marketing Coordinator Salaries

Search Engine Marketing (SEM)
▲6%

▲4%

Graphic Design
▲3%

Microsoft Office
▲2%

Web Marketing
▲1%

Marketing Communications
▲1%

Advertising
▲1%


Adobe Photoshop
▼0%

National Average
$39,000

Email Marketing
▼2%

Search Engine Optimization (SEO)
▼2%

Microsoft Word
▼5%


Windows Operating System General Use
▼9%

Online Marketing
▼10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 22 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
8%
1-4 years
76%
5-9 years
11%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 73%
dental benefits
Dental: 66%
vision benefits
Vision: 56%
no benefits
None: 23%
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