Internet Marketing Coordinator Salary

Those pursuing careers as Internet Marketing Coordinators in the United States may have to make do with less; average incomes for people in this area hover around only $41K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Internet Marketing Coordinators. More than half of Internet Marketing Coordinators (67 percent) survey participants are women. Although roughly a fourth lack health benefits of any kind, the larger part do enjoy medical insurance, and the greater part get dental coverage, too. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$29,655 - $53,970
$30K
$41K
$54K
MEDIAN: $40,733
10%
50%
90%

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$10.47 - $22.32
$10
$15
$22
MEDIAN: $15.13
10%
50%
90%

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$0$53K
Salary $29,655 - $53,970
Bonus $96.96 - $4,637
Commission $2,932
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,286 - $53,751
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 84
Hourly Data $0$33
Hourly Rate $10.47 - $22.32
Overtime $21.89
Annual Data $0$53K
Bonus $96.96 - $4,637
Commission $2,932
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,286 - $53,751
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 34

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Internet Marketing Coordinator

Internet marketing coordinators are responsible for performing Internet-related marketing activities for their organization. They are in charge of developing and coordinating online tasks to increase brand recognition with the use of e-media applications. They write detailed reports on their work for presentation to managers and other employees, as well as create tailored creative content to respond to consumer needs. Internet marketing coordinators use their strong communication skills to interact with existing and prospective company clients on the Internet, resolving their inquiries in a timely manner. Internet marketing coordinators track consumer listings, as well as write informative email campaigns and newsletters to increase product or service exposure. They perform data input on company databases. In all work, internet marketing coordinators must follow strict privacy and confidentiality guidelines related to client information. Generally, these coordinators report their progress to the marketing executive or supervisor in their department.

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Internet Marketing Coordinator Tasks

  • Support marketing day-to-day operations including emedia campaigns, promotions and projects.
  • Review and maintain budgets for internet marketing activities.
  • Coordinate communications of internal and external marketing correspondence and services.
  • Guide and manage project timelines and goal achievement.

Common Career Paths for Internet Marketing Coordinator


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Internet Marketing Coordinators often transition into Online Marketing Manager positions, for which compensation tends to be much higher. On average, Online Marketing Managers earn $62K per year.

Internet Marketing Coordinator Job Listings

Popular Skills for Internet Marketing Coordinator


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Search Engine Marketing, HTML, Graphic Design, and Microsoft Office are correlated to pay that is above average. Skills that pay less than market rate include Online Marketing, Windows Operating System General Use, and Social Media Marketing. Those proficient in Marketing Communications are, more often than not, also skilled in Web Content Management and HTML.

Pay Difference by Location

National Average: $39,926

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Internet Marketing Coordinators, Philadelphia offers exceptional salaries, 8 percent above the national average. Internet Marketing Coordinators will also find cushy salaries in New York (+2 percent). Falling short of the national average by 14 percent, the area with the worst salaries is Nashville. San Diego and Los Angeles are a couple other places where companies are known to pay below the median — salaries are 12 percent lower and 9 percent lower, respectively.

Internet Marketing Coordinator Reviews

Q: What is it like working as an Internet Marketing Coordinator?

Internet Marketing Coordinator in Longview:
"I'm uniquely built for it."
Pros: I live and breathe code. Minimum length: 32 characters requirement met.
Cons: Sometimes, there's too much code.

Internet Marketing Coordinator in Columbia:
"Online Marketing - Fast Paced."
Pros: I like that I get to make my own strategy and implement it. Online marketing is always changing so you rarely get bored. I also enjoy how it is more immediate and results are tangible as opposed to traditional marketing which can be very vague difficult to track.
Cons: The con to making and implementing my own strategy is that I have no assistance in doing so. Which makes it very time consuming and stressful to design a plan, implement it and then track it.

Related Job Salaries

Key Stats for Internet Marketing Coordinator

Gender

Female
67 %
Male
33 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.
Less than 1 year
10%
1-4 years
74%
5-9 years
10%
10-19 years
5%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Internet Marketing Coordinator Salaries

Experienced
▲50%

▲29%

National Average
$40,000

▼2%

Skills That Affect Internet Marketing Coordinator Salaries

Search Engine Marketing (SEM)
▲5%

▲3%

Microsoft Office
▲1%

Graphic Design
▲1%

Marketing Communications
▼0%

Advertising
▼0%

National Average
$40,000


Web Marketing
▼1%

Adobe Photoshop
▼1%

Email Marketing
▼3%

Search Engine Optimization (SEO)
▼3%

Microsoft Word
▼6%


Windows Operating System General Use
▼10%

Online Marketing
▼11%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
10%
1-4 years
74%
5-9 years
10%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 70%
dental benefits
Dental: 63%
vision benefits
Vision: 52%
no benefits
None: 26%
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