Internet Marketing Coordinator Salary

Pay for Internet Marketing Coordinators in the United States is very modest at just $40K annually. Experience level is the biggest factor affecting pay for this group, followed by geography. More than half of Internet Marketing Coordinators (62 percent) survey participants are women. Work is enjoyable for Internet Marketing Coordinators, who typically claim high levels of job satisfaction. Medical benefits are awarded to most, and a strong majority earn dental coverage. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$30,192 - $54,059
(Median)
$30K
$40K
$54K
MEDIAN: $40,132
10%
50%
90%

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$11.02 - $22.35
(Median)
$11
$16
$22
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$19K$38K$57K
Salary
$30,192 - $54,059  
   
Bonus
$0.00 - $2,952  
Profit Sharing
$1,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,931 - $53,516  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 265
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.02 - $22.35  
   
Overtime
$16.74 - $36.14  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $2,952  
   
Profit Sharing
$1,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,931 - $53,516  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 75
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Job Description for Internet Marketing Coordinator

Internet marketing coordinators are responsible for performing Internet-related marketing activities for their organization. They are in charge of developing and coordinating online tasks to increase brand recognition with the use of e-media applications. They write detailed reports on their work for presentation to managers and other employees, as well as create tailored creative content to respond to consumer needs. Internet marketing coordinators use their strong communication skills to interact with existing and prospective company clients on the Internet, resolving their inquiries in a timely manner. Internet marketing coordinators track consumer listings, as well as write informative email campaigns and newsletters to increase product or service exposure. They perform data input on company databases. In all work, internet marketing coordinators must follow strict privacy and confidentiality guidelines related to client information. Generally, these coordinators report their progress to the marketing executive or supervisor in their department.

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Internet Marketing Coordinator Tasks

  • Coordinate communications of internal and external marketing correspondence and services.
  • Guide and manage project timelines and goal achievement.
  • Support marketing day-to-day operations including emedia campaigns, promotions and projects.
  • Review and maintain budgets for internet marketing activities.

Common Career Paths for Internet Marketing Coordinator


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Internet Marketing Coordinators often transition into Online Marketing Manager positions, for which compensation tends to be much higher. On average, Online Marketing Managers earn $63K per year.

Marketing Coordinator Job Listings

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Popular Skills for Internet Marketing Coordinator


Internet Marketing Coordinators seem to wield many skills on the job. Most notably, skills in Search Engine Marketing, Email Marketing, Online Marketing, and Web Marketing are correlated to pay that is above average, with boosts in pay of 5 percent. Skills that are correlated to lower pay, on the other hand, include Windows Operating System General Use, Graphic Design, and Adobe Photoshop. Most people experienced in Social Media Marketing also know Web Content Management. Most people familiar with Marketing Communications also know HTML and Adobe Photoshop.

Pay Difference by Location

National Average: $39,903

Larger city markers indicate a job is popular in that location.

For those looking to make money, Internet Marketing Coordinators in Philadelphia enjoy an exceptional pay rate, 8 percent above the national average. Internet Marketing Coordinators will also find cushy salaries in New York (+4 percent). Those in the field find the lowest salaries in Nashville, 14 percent below the national average. Below-median salaries also turn up in Los Angeles and San Diego (9 percent lower and 6 percent lower, respectively).

Internet Marketing Coordinator Reviews

What is it like working as an Internet Marketing Coordinator?

Internet Marketing Coordinator in Columbia:
"Online Marketing - Fast Paced."
Pros: I like that I get to make my own strategy and implement it. Online marketing is always changing so you rarely get bored. I also enjoy how it is more immediate and results are tangible as opposed to traditional marketing which can be very vague difficult to track.
Cons: The con to making and implementing my own strategy is that I have no assistance in doing so. Which makes it very time consuming and stressful to design a plan, implement it and then track it.

Related Job Salaries

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Experience Affects Internet Marketing Coordinator Salaries

Experienced
up arrow 42%


National Average
$40,000


Skills That Affect Internet Marketing Coordinator Salaries

Search Engine Marketing (SEM)
up arrow 5%

Email Marketing
up arrow 4%

Online Marketing
up arrow 4%

Microsoft Office
up arrow 2%

Web Marketing
up arrow 2%

National Average
$40,000

HTML
up arrow 1%

Search Engine Optimization (SEO)
up arrow 1%

Marketing Communications
up arrow 2%

Social Media Marketing
up arrow 2%

Web Content Management
up arrow 2%

Advertising
up arrow 2%

Microsoft Word
up arrow 2%

Adobe Photoshop
up arrow 6%

Graphic Design
up arrow 7%

Windows Operating System General Use
up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 61 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
5%
1-4 years
77%
5-9 years
11%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 71%
medical benefits
Vision: 57%
dental benefits
None: 17%
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