Internet Marketing Coordinator Salary

Internet Marketing Coordinators in the United States are not likely to strike it rich; they only make around $40K annually on average. Career duration is the biggest factor affecting pay for this group, followed by geography. Medical benefits are awarded to most, and a strong majority earn dental coverage. Women make up the majority of Internet Marketing Coordinators (62 percent) who completed the questionnaire. Most workers in this position report high levels of job satisfaction. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$29,874 - $53,390

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$10.93 - $21.79

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18K$36K$54K
Salary
$29,874 - $53,390  
   
Bonus
$0.00 - $3,070  
Profit Sharing
$393.05 - $2,849  
Commission
$786 - $5,139  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,783 - $53,101  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 268
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$10.93 - $21.79  
   
Overtime
$16.74 - $35.53  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $3,070  
   
Commission
$786 - $5,139  
Profit Sharing
$393.05 - $2,849  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,783 - $53,101  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 80
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Job Description for Internet Marketing Coordinator

Internet marketing coordinators are responsible for performing Internet-related marketing activities for their organization. They are in charge of developing and coordinating online tasks to increase brand recognition with the use of e-media applications. They write detailed reports on their work for presentation to managers and other employees, as well as create tailored creative content to respond to consumer needs. Internet marketing coordinators use their strong communication skills to interact with existing and prospective company clients on the Internet, resolving their inquiries in a timely manner. Internet marketing coordinators track consumer listings, as well as write informative email campaigns and newsletters to increase product or service exposure. They perform data input on company databases. In all work, internet marketing coordinators must follow strict privacy and confidentiality guidelines related to client information. Generally, these coordinators report their progress to the marketing executive or supervisor in their department.

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Internet Marketing Coordinator Tasks

  • Coordinate communications of internal and external marketing correspondence and services.
  • Guide and manage project timelines and goal achievement.
  • Support marketing day-to-day operations including emedia campaigns, promotions and projects.
  • Review and maintain budgets for internet marketing activities.

Common Career Paths for Internet Marketing Coordinator


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Advancing into an Online Marketing Manager role seems to be a popular career move for Internet Marketing Coordinators, and folks who currently work in the latter position report a notably larger median income of $63K per year.

Marketing Coordinator Job Listings

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Popular Skills for Internet Marketing Coordinator


Internet Marketing Coordinators seem to exploit a large range of skills on the job. Most notably, skills in Online Marketing, Search Engine Marketing, Email Marketing, and Web Marketing are correlated to pay that is above average, with boosts of 8 percent, 7 percent, 6 percent, and 6 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Graphic Design, Windows Operating System General Use, and Adobe Photoshop. Those educated in Adobe Photoshop tend to be well versed in Marketing Communications.

Pay Difference by Location


With a pay rate for Internet Marketing Coordinators that is 10 percent greater than the national average, Philadelphia offers a comfortable salary for those in this profession. Internet Marketing Coordinators will also find cushy salaries in New York (+7 percent). Nashville is home to the smallest salaries in the field, lagging the national average by 12 percent. Two other places where employers offer below-median salaries are Los Angeles (7 percent less) and San Diego (6 percent less).

Internet Marketing Coordinator Reviews

What is it like working as an Internet Marketing Coordinator?

Internet Marketing Coordinator in Columbia:
"Online Marketing - Fast Paced."
Pros: I like that I get to make my own strategy and implement it. Online marketing is always changing so you rarely get bored. I also enjoy how it is more immediate and results are tangible as opposed to traditional marketing which can be very vague difficult to track.
Cons: The con to making and implementing my own strategy is that I have no assistance in doing so. Which makes it very time consuming and stressful to design a plan, implement it and then track it.

Related Job Salaries

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Experience Affects Internet Marketing Coordinator Salaries

Experienced
up arrow 41%


National Average
$39,000


Skills That Affect Internet Marketing Coordinator Salaries

Online Marketing
up arrow 8%

Search Engine Marketing (SEM)
up arrow 7%

Email Marketing
up arrow 6%

Web Marketing
up arrow 3%

Microsoft Office
0%

Search Engine Optimization (SEO)
0%

National Average
$39,000

Social Media Marketing
up arrow 1%

Marketing Communications
up arrow 2%

Web Content Management
up arrow 2%

Advertising
up arrow 3%

Microsoft Word
up arrow 3%

HTML
up arrow 4%

Adobe Photoshop
up arrow 8%

Graphic Design
up arrow 9%

Windows Operating System General Use
up arrow 9%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 64 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

Less than 1 year
4%
1-4 years
76%
5-9 years
13%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 71%
vision benefits Vision: 55% employee benefits None: 17%
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