Internet Marketing Manager Salary

Internet Marketing Managers in the United States can expect wages of $54K annually on average. Men working as Internet Marketing Managers who took the survey just slightly outnumber women at 51 percent. The majority of workers are highly satisfied with their job. While some workers in this profession — nearly one in four — do not have any health coverage, a strong majority do receive medical benefits and the greater part have dental insurance. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$32,450 - $86,736
(Median)
$32K
$54K
$87K
MEDIAN: $53,663
10%
50%
90%

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$10.48 - $28.70
(Median)
$10
$18
$29
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Salary
$32,450 - $86,736  
   
Bonus
$101.37 - $10,850  
Profit Sharing
$2,457  
Commission
$6,750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,261 - $88,676  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 171
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$10.48 - $28.70  
   
Overtime
$0.21 - $38.17  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$101.37 - $10,850  
   
Commission
$6,750  
Profit Sharing
$2,457  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,261 - $88,676  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 34
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Job Description for Internet Marketing Manager

An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.

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Internet Marketing Manager Tasks

  • Manage and review marketing plans and staff, including site and search optimization.
  • Develop, execute, and disseminate campaigns and marketing projects.
  • Develop, manage, and adjust budgets and set metrics for understanding progress.
  • Track analytics and social media reach, interpret data, and creating reports for multiple audiences.

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Popular Skills for Internet Marketing Manager


Internet Marketing Managers report using a pretty varied skill set on the job. Most notably, skills in Web Analytics, Search Engine Optimization, Search Engine Marketing, and Email Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Web Marketing, and Email Marketing. Most people who know Search Engine Optimization also know Web Marketing. It is often found that people who know Search Engine Marketing are also skilled in Web Analytics.

Related Job Salaries

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Experience Affects Internet Marketing Manager Salaries



National Average
$52,000


Skills That Affect Internet Marketing Manager Salaries

Web Analytics
up arrow 4%

Search Engine Optimization (SEO)
up arrow 3%

Search Engine Marketing (SEM)
up arrow 2%

National Average
$52,000




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 36 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
3%
1-4 years
40%
5-9 years
32%
10-19 years
23%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 74%
dental benefits
Dental: 60%
medical benefits
Vision: 49%
dental benefits
None: 24%
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