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Internet Marketing Manager Salary (United States)

An average Internet Marketing Manager in the United States can expect to take home roughly $53K annually. Most Internet Marketing Managers report high levels of job satisfaction. Not all workers are lucky enough to have benefits; in fact, close to one-fifth are without coverage. Medical insurance is claimed by a strong majority and dental insurance is reported by the greater part. Men working as Internet Marketing Managers who took the survey just slightly outnumber women at 58 percent.
Internet Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$33,450 - $85,358
(Median)
33K
42K
53K
70K
85K
MEDIAN: $53,361
10%
25%
50%
75%
90%
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Internet Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.21 - $27.68
(Median)
10
16
23
28
MEDIAN: $16.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$33,450 - $85,358  
   
Bonus
$481.77 - $10,399  
Profit Sharing
$514 - $9,826  
Commission
$511 - $24,468  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,090 - $87,223  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 224
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$10.21 - $27.68  
   
Overtime
$13.41 - $35.23  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$481.77 - $10,399  
   
Commission
$511 - $24,468  
Profit Sharing
$514 - $9,826  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,090 - $87,223  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 38
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Job Description for Internet Marketing Manager

An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.
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Internet Marketing Manager Tasks
  • Manage and review marketing plans and staff, including site and search optimization.
  • Develop, execute, and disseminate campaigns and marketing projects.
  • Develop, manage, and adjust budgets and set metrics for understanding progress.
  • Track analytics and social media reach, interpret data, and creating reports for multiple audiences.

Internet Marketing Manager Job Listings

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Popular Skills for Internet Marketing Manager

Internet Marketing Managers report using a diverse set of skills on the job. Most notably, skills in Web Analytics, Search Engine Optimization, Search Engine Marketing, and Email Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Web Marketing, and Email Marketing. The majority of those who know Search Engine Marketing also know Web Analytics. Skill sets containing Search Engine Optimization also tend to include Web Marketing and Social Media Marketing.

Related Job Salaries

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Experience Affects Internet Marketing Manager Salaries

National Average
$52,000

Skills That Affect Internet Marketing Manager Salaries

Web Analytics
up arrow 3%
Search Engine Optimization (SEO)
up arrow 1%
Search Engine Marketing (SEM)
0%
National Average
$52,000
Email Marketing
up arrow 3%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 59 votes.

Gender

Female
42%
female alumni
 
Male
58%
male alumni

Years of Experience

Less than 1 year
2%
1-4 years
38%
5-9 years
37%
10-19 years
21%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 75% dental benefits Dental: 63%
vision benefits Vision: 51% employee benefits None: 21%