Internet Marketing Manager Salary

An average Internet Marketing Manager in the United States can expect to take home roughly $46K annually. Not all workers are lucky enough to have benefits; in fact, over a third are without coverage. Medical insurance is claimed by the greater part and dental insurance is reported by the larger part. Female Internet Marketing Managers are more common than men among those who completed the survey; more than half (63 percent) are women. The majority of individuals in this role claim moderate levels of job satisfaction. This report is based on responses to the PayScale salary survey.

$34,251 - $76,555
$34K
$46K
$77K
MEDIAN: $45,955
10%
50%
90%

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$10.07 - $26.31
$10
$15
$26
MEDIAN: $14.83
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$34,251 - $76,555  
   
Bonus
$1,000 - $10,476  
Commission
$9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,053 - $77,464  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 38
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.07 - $26.31  
   
Overtime
$21.61  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$1,000 - $10,476  
   
Commission
$9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,053 - $77,464  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 10

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United States (change)

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Job Description for Internet Marketing Manager

An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.

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Internet Marketing Manager Tasks

  • Develop, manage, and adjust budgets and set metrics for understanding progress.
  • Track analytics and social media reach, interpret data, and creating reports for multiple audiences.
  • Manage and review marketing plans and staff, including site and search optimization.
  • Develop, execute, and disseminate campaigns and marketing projects.

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Popular Skills for Internet Marketing Manager


Survey results suggest that Internet Marketing Managers put a wide range of professional skills to use. Most notably, skills in Web Analytics, Search Engine Marketing, Email Marketing, and Search Engine Optimization are correlated to pay that is above average, with boosts between 4 percent and 13 percent. Those familiar with Search Engine Marketing also tend to know Web Analytics.

Related Job Salaries

Key Stats for Internet Marketing Manager

Gender

Female
63 %
Male
38 %

Job Satisfaction

Satisfied
Rated 3 out of 5
based on 7 votes.
Less than 1 year
2%
1-4 years
54%
5-9 years
21%
10-19 years
21%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Internet Marketing Manager Salaries

▲23%

▲4%

National Average
$46,000

▼7%

Skills That Affect Internet Marketing Manager Salaries

▲13%




Social Media Marketing
▼0%

National Average
$46,000


Job Satisfaction

Satisfied
Rated 3 out of 5
based on 7 votes.

Gender

Female
63 %
Male
38 %

Years of Experience

Less than 1 year
2%
1-4 years
54%
5-9 years
21%
10-19 years
21%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 63%
dental benefits
Dental: 56%
vision benefits
Vision: 44%
no benefits
None: 37%