Internet Marketing Manager Salary

Earnings for Internet Marketing Managers in the United States come in at around $53K annually on average. Work is enjoyable for Internet Marketing Managers, who typically claim high levels of job satisfaction. Men make up a slight majority of Internet Marketing Managers (56 percent) who responded to the survey. Although a strong majority have medical coverage and a majority have dental coverage, just under one in four claim no health benefits at all. The information for this snapshot was generated by responses to the PayScale salary survey.

$32,366 - $86,417
(Median)
$32K
$53K
$86K
MEDIAN: $52,962
10%
50%
90%

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$10.48 - $28.70
(Median)
$10
$17
$29
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$32,366 - $86,417  
   
Bonus
$102.13 - $10,247  
Profit Sharing
$514 - $9,826  
Commission
$2,056 - $10,084  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,550 - $88,331  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 197
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$10.48 - $28.70  
   
Overtime
$9.00 - $33.43  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$102.13 - $10,247  
   
Commission
$2,056 - $10,084  
Profit Sharing
$514 - $9,826  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,550 - $88,331  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 34
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Job Description for Internet Marketing Manager

An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.

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Internet Marketing Manager Tasks

  • Manage and review marketing plans and staff, including site and search optimization.
  • Develop, execute, and disseminate campaigns and marketing projects.
  • Develop, manage, and adjust budgets and set metrics for understanding progress.
  • Track analytics and social media reach, interpret data, and creating reports for multiple audiences.

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Popular Skills for Internet Marketing Manager


Survey results suggest that Internet Marketing Managers put a wide range of professional skills to use. Most notably, skills in Web Analytics, Search Engine Optimization, Search Engine Marketing, and Web Marketing are correlated to pay that is above average. Skills that pay less than market rate include Email Marketing, Social Media Marketing, and Web Marketing. Those proficient in Search Engine Optimization are, more often than not, also skilled in Web Marketing. Most people who know Search Engine Marketing also know Web Analytics.

Related Job Salaries

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Experience Affects Internet Marketing Manager Salaries



National Average
$52,000


Skills That Affect Internet Marketing Manager Salaries

Web Analytics
up arrow 4%

Search Engine Optimization (SEO)
up arrow 1%

Search Engine Marketing (SEM)
0%

National Average
$52,000




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 47 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
3%
1-4 years
39%
5-9 years
34%
10-19 years
22%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 74% dental benefits Dental: 60%
vision benefits Vision: 49% employee benefits None: 23%
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