The average Internet Marketing Manager in the United States earns approximately $44K per year. The majority of Internet Marketing Managers (67 percent) who took the survey are female. Job satisfaction is considered about average by most people in this profession. Although a fair number have medical coverage and the larger part have dental coverage, just under one in three claim no health benefits at all. Respondents to the PayScale salary survey provided the data for this report.

$34,800 - $81,665
$35K
$44K
$82K
MEDIAN: $44,086
10%
50%
90%

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$9.86 - $26.31
$9
$15
$26
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$34,800 - $81,665  
   
Bonus
$970 - $10,304  
Profit Sharing
$3,605  
Commission
$8,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,846 - $82,363  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 46
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$9.86 - $26.31  
   
Overtime
$21.61  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$970 - $10,304  
   
Commission
$8,000  
Profit Sharing
$3,605  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,846 - $82,363  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 10

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United States (change)

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Job Description for Internet Marketing Manager

An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.

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Internet Marketing Manager Tasks

  • Develop, manage, and adjust budgets and set metrics for understanding progress.
  • Track analytics and social media reach, interpret data, and creating reports for multiple audiences.
  • Manage and review marketing plans and staff, including site and search optimization.
  • Develop, execute, and disseminate campaigns and marketing projects.

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Popular Skills for Internet Marketing Manager


Survey results show that Internet Marketing Managers use a fair number of skills. Most notably, skills in Web Analytics, Search Engine Marketing, Search Engine Optimization, and Email Marketing are correlated to pay that is above average, with boosts between 6 percent and 18 percent. Most people experienced in Search Engine Marketing also know Web Analytics.

Related Job Salaries

Key Stats for Internet Marketing Manager

Gender

Female
67 %
Male
33 %

Job Satisfaction

Satisfied
Rated 3 out of 5
based on 7 votes.
Less than 1 year
4%
1-4 years
52%
5-9 years
14%
10-19 years
29%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Internet Marketing Manager Salaries



National Average
$45,000


Skills That Affect Internet Marketing Manager Salaries

Job Satisfaction

Satisfied
Rated 3 out of 5
based on 7 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
4%
1-4 years
52%
5-9 years
14%
10-19 years
29%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 72%
dental benefits
Dental: 64%
vision benefits
Vision: 49%
dental benefits
None: 28%
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