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Internet Marketing Manager Salary

Internet Marketing Managers in the United States can expect wages of $53K per year on average. Most Internet Marketing Managers like their work and job satisfaction is high. Men make up a slight majority of Internet Marketing Managers (57 percent) who responded to the survey. Not all workers are lucky enough to have benefits; in fact, just over one in five are without coverage. Medical insurance is claimed by a fair number and dental insurance is reported by the greater part.

$32,366 - $87,499
(Median)
$32K
$53K
$87K
MEDIAN: $53,489
10%
50%
90%

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$10.21 - $28.09
(Median)
$10
$16
$28
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$32,366 - $87,499  
   
Bonus
$101.01 - $10,365  
Profit Sharing
$514 - $9,826  
Commission
$2,250 - $10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,181 - $89,424  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 197
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$10.21 - $28.09  
   
Overtime
$17.62 - $32.68  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$101.01 - $10,365  
   
Commission
$2,250 - $10,000  
Profit Sharing
$514 - $9,826  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,181 - $89,424  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 36

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Job Description for Internet Marketing Manager

An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.

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Internet Marketing Manager Tasks

  • Manage and review marketing plans and staff, including site and search optimization.
  • Develop, execute, and disseminate campaigns and marketing projects.
  • Develop, manage, and adjust budgets and set metrics for understanding progress.
  • Track analytics and social media reach, interpret data, and creating reports for multiple audiences.

Internet Marketing Manager Job Listings

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Popular Skills for Internet Marketing Manager


Survey results suggest that Internet Marketing Managers put a wide range of professional skills to use. Most notably, skills in Web Analytics, Search Engine Optimization, Search Engine Marketing, and Web Marketing are correlated to pay that is above average. Skills that seem to negatively impact pay include Email Marketing, Social Media Marketing, and Web Marketing. For most people, competency in Search Engine Marketing indicates knowledge of Web Analytics. Those familiar with Search Engine Optimization tend to be well versed in Web Marketing.

Related Job Salaries

United States (change)

Experience Affects Internet Marketing Manager Salaries



National Average
$52,000


Skills That Affect Internet Marketing Manager Salaries

Web Analytics
up arrow 4%

Search Engine Optimization (SEO)
up arrow 2%

National Average
$52,000

Search Engine Marketing (SEM)
up arrow 1%




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 49 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

Less than 1 year
3%
1-4 years
38%
5-9 years
35%
10-19 years
22%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 75% dental benefits Dental: 61%
vision benefits Vision: 50% employee benefits None: 22%
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