Internet Marketing Manager Salary
The average Internet Marketing Manager in the United States earns approximately $44K per year. The majority of Internet Marketing Managers (67 percent) who took the survey are female. Job satisfaction is considered about average by most people in this profession. Although a fair number have medical coverage and the larger part have dental coverage, just under one in three claim no health benefits at all. Respondents to the PayScale salary survey provided the data for this report.
Job Description for Internet Marketing Manager
An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.Read More...
Throughout all processes, if the company has a brand manager, the internet marketing manager works with this person as well to ensure that the tone and design of all initiatives remains consistent. Additionally, the internet marketing manager is likely to initiate and develop online marketing outreach and advertising, and they must be able to develop creative, targeted marketing approaches and projects that take full advantage of the media (online).
To work as an internet marketing manager, a person typically needs a bachelor's degree in marketing or a related field. Additionally, most companies look for practical marketing experience with an emphasis on technology and online media. Candidates possessing strong technology backgrounds in web design or development may also be favored by employers. Internet marketing managers typically work during regular business hours in an office environment.
Internet Marketing Manager Tasks
- Develop, manage, and adjust budgets and set metrics for understanding progress.
- Track analytics and social media reach, interpret data, and creating reports for multiple audiences.
- Manage and review marketing plans and staff, including site and search optimization.
- Develop, execute, and disseminate campaigns and marketing projects.
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Popular Skills for Internet Marketing Manager
Survey results show that Internet Marketing Managers use a fair number of skills. Most notably, skills in Web Analytics, Search Engine Marketing, Search Engine Optimization, and Email Marketing are correlated to pay that is above average, with boosts between 6 percent and 18 percent. Most people experienced in Search Engine Marketing also know Web Analytics.
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