Internet Marketing Manager Salary

The average Internet Marketing Manager in the United States can expect to rake in roughly $52K per year. Although a fair number have medical coverage and more than half have dental coverage, slightly less than a fourth claim no health benefits at all. The majority of Internet Marketing Managers claim high levels of job satisfaction. Women are just slightly outnumbered, with male Internet Marketing Managers making up 56 percent of survey respondents.

$32,618 - $86,203

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$10.19 - $28.34

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Salary
$32,618 - $86,203  
   
Bonus
$102.13 - $10,247  
Profit Sharing
$514 - $9,826  
Commission
$2,056 - $10,084  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,793 - $88,054  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 191
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$10.19 - $28.34  
   
Overtime
$-0.50 - $33.94  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$102.13 - $10,247  
   
Commission
$2,056 - $10,084  
Profit Sharing
$514 - $9,826  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,793 - $88,054  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 35
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Job Description for Internet Marketing Manager

An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.

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Internet Marketing Manager Tasks

  • Manage and review marketing plans and staff, including site and search optimization.
  • Develop, execute, and disseminate campaigns and marketing projects.
  • Develop, manage, and adjust budgets and set metrics for understanding progress.
  • Track analytics and social media reach, interpret data, and creating reports for multiple audiences.

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Popular Skills for Internet Marketing Manager


Internet Marketing Managers report using a diverse set of skills on the job. Most notably, skills in Web Analytics, Search Engine Marketing, Search Engine Optimization, and Web Marketing are correlated to pay that is above average. Skills that pay less than market rate include Email Marketing, Social Media Marketing, and Web Marketing. Most people skilled in Search Engine Optimization are similarly competent in Web Marketing and Social Media Marketing. The majority of those who know Search Engine Marketing also know Web Analytics.

Related Job Salaries

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Experience Affects Internet Marketing Manager Salaries



National Average
$52,000


Skills That Affect Internet Marketing Manager Salaries

Web Analytics
up arrow 4%

Search Engine Marketing (SEM)
up arrow 1%

Search Engine Optimization (SEO)
0%

National Average
$52,000




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 43 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
3%
1-4 years
40%
5-9 years
35%
10-19 years
21%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 74% dental benefits Dental: 60%
vision benefits Vision: 50% employee benefits None: 23%
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