Internet Marketing Manager Salary
The average Internet Marketing Manager in the United States can expect to rake in roughly $46K per year. Unfortunately, some people in this line of work are without benefits — approximately one in four lack coverage. On the flip side, a fair number have medical insurance and a majority receive dental plans. Most Internet Marketing Managers survey respondents are women (75 percent). Most people in this profession are content with their work, and moderate levels of job satisfaction are reported. Respondents to the PayScale salary survey provided the data for this report.
Job Description for Internet Marketing Manager
An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.Read More...
Throughout all processes, if the company has a brand manager, the internet marketing manager works with this person as well to ensure that the tone and design of all initiatives remains consistent. Additionally, the internet marketing manager is likely to initiate and develop online marketing outreach and advertising, and they must be able to develop creative, targeted marketing approaches and projects that take full advantage of the media (online).
To work as an internet marketing manager, a person typically needs a bachelor's degree in marketing or a related field. Additionally, most companies look for practical marketing experience with an emphasis on technology and online media. Candidates possessing strong technology backgrounds in web design or development may also be favored by employers. Internet marketing managers typically work during regular business hours in an office environment.
Internet Marketing Manager Tasks
- Develop, manage, and adjust budgets and set metrics for understanding progress.
- Track analytics and social media reach, interpret data, and creating reports for multiple audiences.
- Manage and review marketing plans and staff, including site and search optimization.
- Develop, execute, and disseminate campaigns and marketing projects.
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Popular Skills for Internet Marketing Manager
Internet Marketing Managers report using a diverse set of skills on the job. Most notably, skills in Search Engine Marketing, Web Analytics, Search Engine Optimization, and Email Marketing are correlated to pay that is above average, with boosts between 4 percent and 13 percent. At the other end of the pay range are skills like Web Marketing and Social Media Marketing. It is often found that people who know Search Engine Marketing are also skilled in Web Analytics.
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