Internet Marketing Manager Salary (United States)

The average salary for an Internet Marketing Manager is $52,405 per year. People in this job generally don't have more than 20 years' experience. Experience strongly influences income for this job.
Internet Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$33,306 - $84,378
(Median)
33K
41K
52K
69K
84K
MEDIAN: $52,405
10%
25%
50%
75%
90%
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Internet Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.77 - $25.92
(Median)
9
12
15
21
26
MEDIAN: $15.00
10%
25%
50%
75%
90%
Add this chart to your site

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$33,306 - $84,378  
   
Bonus
$350.00 - $12,000  
Profit Sharing
$1,500 - $8,750  
Commission
$970 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,006 - $86,150  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 278
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.77 - $25.92  
   
Overtime
$13.41 - $35.23  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$350.00 - $12,000  
   
Commission
$970 - $10,365  
Profit Sharing
$1,500 - $8,750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,006 - $86,150  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 278
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Job Description for Internet Marketing Manager
An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.
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Internet Marketing Manager Tasks
  • Manage and review marketing plans and staff, including site and search optimization.
  • Develop, execute, and disseminate campaigns and marketing projects.
  • Develop, manage, and adjust budgets and set metrics for understanding progress.
  • Track analytics and social media reach, interpret data, and creating reports for multiple audiences.

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Popular Skills for Internet Marketing Manager
Related Job Salaries

Experience Affects Internet Marketing Manager Salaries

National Average
$51,000

Skills That Affect Internet Marketing Manager Salaries

Web Analytics
up arrow 4%
Search Engine Marketing (SEM)
0%
National Average
$51,000
Search Engine Optimization (SEO)
up arrow 1%
Web Marketing
up arrow 2%
Social Media Marketing
up arrow 3%
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 66 votes.
Gender
Female
44%
female alumni
 
Male
56%
male alumni
Years of Experience
Less than 1 year
3%
1-4 years
38%
5-9 years
37%
10-19 years
21%
20 years or more
2%
Common Health Benefits
medical benefits Medical: 74% dental benefits Dental: 62%
vision benefits Vision: 50% employee benefits None: 22%
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