An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.
Throughout all processes, if the company has a brand manager, the internet marketing manager works with this person as well to ensure that the tone and design of all initiatives remains consistent. Additionally, the internet marketing manager is likely to initiate and develop online marketing outreach and advertising, and they must be able to develop creative, targeted marketing approaches and projects that take full advantage of the media (online).
To work as an internet marketing manager, a person typically needs a bachelor's degree in marketing or a related field. Additionally, most companies look for practical marketing experience with an emphasis on technology and online media. Candidates possessing strong technology backgrounds in web design or development may also be favored by employers. Internet marketing managers typically work during regular business hours in an office environment.
Internet Marketing Manager Tasks
Develop, manage, and adjust budgets and set metrics for understanding progress.
Track analytics and social media reach, interpret data, and creating reports for multiple audiences.
Manage and review marketing plans and staff, including site and search optimization.
Develop, execute, and disseminate campaigns and marketing projects.