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Internet Marketing Manager Salary

The average Internet Marketing Manager in the United States can expect to rake in roughly $53K annually. Health benefits are not claimed by all — one-fifth lack any form of coverage — but a strong majority have medical insurance, and a majority have dental, too. Men make up a slight majority of Internet Marketing Managers (58 percent) who responded to the survey. Job satisfaction is high and work is enjoyable for most Internet Marketing Managers. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$33,144 - $86,940
(Median)
$33K
$53K
$87K
MEDIAN: $53,233
10%
50%
90%

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$10.23 - $27.88
(Median)
$10
$16
$28
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$33,144 - $86,940  
   
Bonus
$300.00 - $11,000  
Profit Sharing
$514 - $9,826  
Commission
$1,007 - $24,832  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,793 - $89,187  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 209
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$10.23 - $27.88  
   
Overtime
$13.41 - $32.21  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$300.00 - $11,000  
   
Commission
$1,007 - $24,832  
Profit Sharing
$514 - $9,826  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,793 - $89,187  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 37

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Job Description for Internet Marketing Manager

An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.

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Internet Marketing Manager Tasks

  • Manage and review marketing plans and staff, including site and search optimization.
  • Develop, execute, and disseminate campaigns and marketing projects.
  • Develop, manage, and adjust budgets and set metrics for understanding progress.
  • Track analytics and social media reach, interpret data, and creating reports for multiple audiences.

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Popular Skills for Internet Marketing Manager


Internet Marketing Managers generally report applying a varied skill set to their work. Most notably, skills in Web Analytics, Search Engine Optimization, Search Engine Marketing, and Web Marketing are correlated to pay that is above average. Skills that seem to negatively impact pay include Email Marketing, Social Media Marketing, and Web Marketing. Most people experienced in Search Engine Optimization also know Web Marketing and Social Media Marketing. Those educated in Search Engine Marketing tend to be well versed in Web Analytics.

Related Job Salaries

United States (change)

Experience Affects Internet Marketing Manager Salaries



National Average
$52,000


Skills That Affect Internet Marketing Manager Salaries

Web Analytics
up arrow 4%

Search Engine Optimization (SEO)
up arrow 2%

Search Engine Marketing (SEM)
0%

National Average
$52,000

Web Marketing
up arrow 4%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 52 votes.

Gender

Female
42 %
Male
58 %

Years of Experience

Less than 1 year
3%
1-4 years
38%
5-9 years
36%
10-19 years
22%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 76% dental benefits Dental: 64%
vision benefits Vision: 52% employee benefits None: 21%