The average Internet Marketing Manager in the United States can expect to rake in roughly $46K per year. Unfortunately, some people in this line of work are without benefits — approximately one in four lack coverage. On the flip side, a fair number have medical insurance and a majority receive dental plans. Most Internet Marketing Managers survey respondents are women (75 percent). Most people in this profession are content with their work, and moderate levels of job satisfaction are reported. Respondents to the PayScale salary survey provided the data for this report.

$34,251 - $87,070
(Median)
$34K
$46K
$87K
MEDIAN: $45,669
10%
50%
90%

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$11.00 - $24.45
(Median)
$
$15
$
MEDIAN: $15.00
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$34,251 - $87,070  
   
Bonus
$-0.50 - $10,766  
Commission
$5,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,981 - $91,003  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 48
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$15.26  
   
Overtime
$22.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$-0.50 - $10,766  
   
Commission
$5,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,981 - $91,003  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 9
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Job Description for Internet Marketing Manager

An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.

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Internet Marketing Manager Tasks

  • Manage and review marketing plans and staff, including site and search optimization.
  • Develop, execute, and disseminate campaigns and marketing projects.
  • Develop, manage, and adjust budgets and set metrics for understanding progress.
  • Track analytics and social media reach, interpret data, and creating reports for multiple audiences.

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Popular Skills for Internet Marketing Manager


Internet Marketing Managers report using a diverse set of skills on the job. Most notably, skills in Search Engine Marketing, Web Analytics, Search Engine Optimization, and Email Marketing are correlated to pay that is above average, with boosts between 4 percent and 13 percent. At the other end of the pay range are skills like Web Marketing and Social Media Marketing. It is often found that people who know Search Engine Marketing are also skilled in Web Analytics.

Related Job Salaries

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Experience Affects Internet Marketing Manager Salaries



National Average
$46,000


Skills That Affect Internet Marketing Manager Salaries



Search Engine Optimization (SEO)
up arrow 4%

Email Marketing
up arrow 1%

National Average
$46,000

Social Media Marketing
up arrow 4%


Job Satisfaction

Satisfied
Rated 3 out of 5
based on 8 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
4%
1-4 years
54%
5-9 years
14%
10-19 years
28%

Common Health Benefits

medical benefits
Medical: 74%
dental benefits
Dental: 65%
medical benefits
Vision: 52%
dental benefits
None: 26%
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