Internet Marketing Manager Salary

Internet Marketing Managers in the United States take home approximately $49K per year on average. Not all workers are lucky enough to have benefits; in fact, roughly a fourth are without coverage. Medical insurance is claimed by a fair number and dental insurance is reported by more than half. For the most part, people in this position report moderate levels of job satisfaction. Men working as Internet Marketing Managers who took the survey just slightly outnumber women at 54 percent. The data in this summary comes from the PayScale salary survey.

$35,092 - $72,414
$35K
$49K
$72K
MEDIAN: $48,879
10%
50%
90%

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$13.00 - $21.00
$15
MEDIAN: $15.00
50%

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$0$72K
Salary $35,092 - $72,414
Bonus $-0.50 - $9,787
Commission $8,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,869 - $70,234
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 34
Hourly Data $0$30
Hourly Rate $15.00
Overtime $21.61
Annual Data $0$70K
Bonus $-0.50 - $9,787
Commission $8,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,869 - $70,234
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 9

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United States (change)

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Job Description for Internet Marketing Manager

An internet marketing manager oversees the way a company markets products and brands online, including via websites, email, and social media. They work with marketing and branding personnel throughout the company to help maintain a consistency of design and message throughout all online marketing endeavors. To work successfully in this role, the internet marketing manager must be able to work with many different departments within their organization. For example, if new components or design are needed for the company website, new graphics from an art department will be necessary; if a new sale or advertising initiative is underway, the marketing manager may work with social media managers to determine the language and tone of messages and tailor them to various platforms.

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Internet Marketing Manager Tasks

  • Develop, manage, and adjust budgets and set metrics for understanding progress.
  • Track analytics and social media reach, interpret data, and creating reports for multiple audiences.
  • Manage and review marketing plans and staff, including site and search optimization.
  • Develop, execute, and disseminate campaigns and marketing projects.

Internet Marketing Manager Job Listings

Popular Skills for Internet Marketing Manager


Survey results show that Internet Marketing Managers use a fair number of skills. Most notably, skills in Web Analytics, Search Engine Marketing, Email Marketing, and Search Engine Optimization (SEO) are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Web Marketing and Social Media Marketing. It is often found that people who know Search Engine Marketing are also skilled in Web Analytics.

Related Job Salaries

Key Stats for Internet Marketing Manager

Gender

Female
46 %
Male
54 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 7 votes.
Less than 1 year
2%
1-4 years
44%
5-9 years
28%
10-19 years
19%
20 years or more
7%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Internet Marketing Manager Salaries

▲19%

▼0%

National Average
$48,000

▼11%

Skills That Affect Internet Marketing Manager Salaries




National Average
$48,000


Social Media Marketing
▼3%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 7 votes.

Gender

Female
46 %
Male
54 %

Years of Experience

Less than 1 year
2%
1-4 years
44%
5-9 years
28%
10-19 years
19%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 76%
dental benefits
Dental: 65%
vision benefits
Vision: 51%
no benefits
None: 24%
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