A junior account executive in advertising works with smaller clients or assists a senior account executive with managing larger ones. The junior account executive typically works to maintain client relations, helps present new advertising initiatives and consults with these accounts to ensure that their advertising needs are being met. They are typically assigned smaller-budget accounts, and their performance in handling these advertising jobs will determine whether he or she is promoted to a senior position or even partnership.
Normally the junior account executive is required to make him or herself available at all times to their clients. The executive typically monitors advertising initiatives and campaigns and takes sales feedback from the client to help determine the individual satisfaction of these accounts. The junior executive is expected to work with their employer's creative teams in conceptualizing and executing new or existing campaigns. Some junior account executives are attached to larger projects led by a senior account executive. In this situation, the junior executive is typically given responsibility for one aspect of a campaign, such as securing web space or graphic design work. In some cases, the senior executive may want multiple advertising approaches, and a team of junior executives are tasked with developing and designing multiple campaigns across media that could include web-based marketing, direct mail or email initiatives, and traditional media.
Junior account executives in advertising generally need a strong background in business and marketing, with most employers requiring a bachelor's degree in a relevant field. Junior account executives must have outstanding communication and interpersonal skills, and they need to be creative and quick-thinking as well. Most junior account executives work in an office environment during regular business hours, but field work, travel and even entertaining clients outside of these hours may be required.
Junior Account Executive, Advertising Tasks
Understand and act as an expert in all organizational products.
Prospect for new clients in person and over the phone, growing client base.
Meet and exceed sales quotas, developing long-term client relationships.
Assist with creation, editing, and finalization of marketing materials and advertising.