A junior account executive usually works in the marketing and sales field under an account executive to carry out delegated tasks. Duties that a junior account executive may handle include developing marketing campaigns and sales initiatives, as well as overseeing a variety of accounts. The junior account executive communicates with clients in person, over the phone, and via e-mail and virtual meetings to learn about their needs; then, the junior account executive must come up with advertising solutions that will meet clients’ needs. Often, the junior account executive receives ideas from the clients and finds ways to refine those ideas and implement them.
The junior account executive must ensure each campaign works within the project budget. Once they have worked with the client to develop an outline, the junior account executive collaborates with their organization's creative team to discuss how the marketing campaigns will be carried out. Once a project has started, the junior account executive must regularly check in to make sure that all involved parties are on target. The junior account executive might have sales goals that need to be met and might be expected to find new clients and follow up with past clients.
A minimum of a bachelor’s degree is usually needed for this position, as is sales experience. Junior account executives typically work full time during regular business hours. Though the position requires substantial office work, travel might be needed to meet with clients.
Junior Account Executive Tasks
Understand and act as an expert in all organizational products.
Prospect for new clients in person and over the phone, growing client base.
Meet and exceed sales quotas, developing long-term client relationships.
Assist with creation, editing, and finalization of marketing materials and advertising.