Junior Media Buyer Salary
The average salary for a Junior Media Buyer is $35,120 per year.
Job Description for Junior Media Buyer
Junior media buyers are tasked with securing advertising space on printed media, internet webpages, and television and radio. They often work directly for a company or consulting agency which negotiates on behalf of its clients.Read More...
Strong negotiation skills are important in this position in order to obtain the best-possible deals on advertising packages without sacrificing an effective message to the target audience. The needs will differ based on the needs of the client or project, so it is important to approach each problem individually and maintain strong communication in order to work well with clients, co-workers, and outside parties. It is also important to be able to multitask, as multiple campaigns are usually assigned at once. The buyer must create, implement, and oversee these media campaigns and set all goals prior to their development, as well.
Daily metrics and reports must be generated in order to track profits. Though much of the work is done with co-workers, it is also important to work well independently. Strong computer skills are necessary, including the ability to use Excel and online advertising software, and organizational skills are also important in order to keep track of orders and other documents. A bachelor’s degree in business, marketing, communications, or a related field is generally required for this position.
Junior Media Buyer Tasks
- Conduct research to determine what media companies to buy advertising space from.
- Assist in negotiation of advertising contracts, keeping campaign within client's budget.
- Inform senior media buyers of research results through presentations or written reports.
- Communicate with media companies to find out available times or spaces and pricing for placing ads.