Junior Media Planner Salary
A Junior Media Planner earns an average salary of $35,000 per year.
Job Description for Junior Media Planner
Junior media planners, sometimes known as "junior market researchers," are responsible for assisting businesses with advertising in many forms of media. These planners generally work in indoor office environments, though some light travel may be required for job-related meetings and conferences. While they work during regular business hours, extended hours may be required depending on their employer. A bachelor’s degree in advertising, business administration, journalism, media, or a related field is generally required. Because this is generally an entry-level position, limited experience is expected, and junior media planners generally work on teams which are supervised by more experienced planners.Read More...
Junior media planners may have a variety of responsibilities depending on the nature and size of their organization, including: performing market research relating to advertisements and various forms of media; studying content in advertisements; evaluating media demographics; gathering information about competitors and their advertisements; implementing strategies to determine target markets; finding available advertising space; negotiating prices; and preparing presentations for advertising teams.
Applicants for the position should be analytical in nature, highly attentive to detail, and able to prioritize and handle multiple projects at once. Strong communication skills are also important.