Lead generators generally work with or within the customer service and sales departments of organizations and are responsible for recruiting customers; they work in office settings either independently or on lead-generation teams. Most employers do not have formal education requirements, but many require a high school diploma and experience within sales or customer relations. Courses in communications, marketing, and public speaking are highly beneficial for the position.
Lead generators have a wide range of responsibilities, including: collecting and recording contact information of future customers; reviewing databases and website forms; “cold-calling” customers and calling individual clients; contacting various businesses or institutions who may need a product or service; maintaining expert knowledge regarding the products and services offered; uncovering the needs and goals of potential customers and determining valid solutions; and working with sales teams to help them understand what customers want.
Lead generators must have expert interpersonal communication skills, as they will spend a great deal of time talking with customers, future customers, and co-workers. Applicants should have a naturally optimistic personality and be able to work well in high-stress environments.
Lead Generator Tasks
Cold-call businesses and coordinate appointments with the sales team for follow-up calls.
Manage and maintain database of potential business leads.
Maintain an existing call cycle and generate new leads.
Book demo meetings and pitch product to sales executives.