Manager, Corporate Marketing Salary
A Manager, Corporate Marketing earns an average salary of $64,071 per year. Pay for this job rises steadily for more experienced workers, but goes down noticeably for the few employees with more than 20 years' experience.
Job Description for Manager, Corporate Marketing
Managers in corporate marketing help to shape their companies' images and pay close attention to public opinions in order to make decisions and modifications. These managers often oversee groups of marketers, so it is important to ensure that these employees are on-track at all times. They also have basic management duties, such as hiring and firing and performing employee evaluations.Read More...
Managers of corporate marketing should conduct research in order to develop new and successful marketing strategies and gain knowledge of the company’s current standing in the public eye. It is important to keep up with new developments in the field to stay ahead of the competition; with this knowledge, new marketing campaigns and modifications can be made which will grasp the public’s attention in a positive manner. They may also oversee and contribute to production, such as billboards, magazine advertisements, and web presence, among other things. There are often multiple projects going on at one time, so it is important to be able to multitask and work well under pressure.
Some jobs require corporate marketing managers to have creative expertise, such as in graphic design, in order to better lead a marketing team, and some travel may be required to meet with third-parties. Because this is an advanced position, many years of managerial experience may be required by some employers, and a bachelor’s degree or higher in marketing or a related field may also be required.
Manager, Corporate Marketing Tasks
- Manage the selection, training and development of staff.
- Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
- Collaborate with product managers to implement new and modified programs and initiatives.
- Create, recommend and implement marketing programs and campaigns for products and services of the organization.
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