Manager, Marketing & Business Development Salary

Pay for Managers of Marketing & Business Development in the United States sits in the ballpark of $67K annually. Including potential for bonuses, profit sharing and commission — peaking near $25K, $15K, and $39K, respectively — total cash payment to Managers of Marketing & Business Development can bottom out near $39K or top out at around $139K. Career length is the biggest factor affecting pay for this group, followed by geography. Women Managers of Marketing & Business Development who took the survey just slightly outnumber men. Job satisfaction is reported as high by the vast majority of workers. Medical benefits are awarded to a strong majority, and more than half earn dental coverage. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$39,227 - $124,903

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$10.27 - $48.48

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$39,227 - $124,903  
   
Bonus
$400.00 - $25,222  
Profit Sharing
$1,963 - $14,617  
Commission
$1.30 - $38,783  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,613 - $139,415  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 336
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$10.27 - $48.48  
   
Overtime
$0.00 - $37.25  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$400.00 - $25,222  
   
Commission
$1.30 - $38,783  
Profit Sharing
$1,963 - $14,617  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,613 - $139,415  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 32
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Job Description for Manager, Marketing & Business Development

The marketing and business develop manager oversees strategies and staff working in marketing and business development. There are many types of marketing, and a few of the most common categories are direct marketing, network marketing, and Internet marketing; each involves communication with prospective and current clients, as well as developing strategies to successfully sell their product and advance the company's goals. The duties of the manager of marketing and business development include developing strategic marketing plans and analyses; collaborating with others to design, develop, and publish content online; and establishing communication with potential clients. Business development-related duties may include the creation of development strategies, educating staff on those strategies, and developing solutions to business development-related issues within their organization.

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Manager, Marketing & Business Development Tasks

  • Deliver high level support related to market intelligence to the sales and marketing teams.
  • Research, analyze and report on marketplace trends and competitors.
  • Research market size, market trends and statistics relative to market expansion opportunities.
  • Support new initiatives with research, analysis, writing, the development of electronic collateral and Power Point presentations.

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Popular Skills for Manager, Marketing & Business Development


Survey results suggest that Managers of Marketing & Business Development put a wide range of professional skills to use. Most notably, facility with Strategic Planning, Business Development, and Project Management are correlated to pay that is significantly above average, leading to increases of 38 percent, 29 percent, and 6 percent, respectively. Skills that are correlated to lower pay, on the other hand, include New Business Development, Social Media Marketing, and Microsoft Office. For most people, competency in Customer Relationship Management indicates knowledge of Microsoft Office.

Pay by Experience Level for Manager, Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Relatively untried employees who have less than five years' experience have a median salary of $56K. Those who have been around for five to 10 years can expect to take home more — $67K on average. For Managers of Marketing & Business Development, 10 to 20 years of experience on the job amounts to an average salary of $78K. Big financial gains seem to result from working for more than two decades; veterans in this group report earning $103K on average.

Related Job Salaries

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Experience Affects Manager, Marketing & Business Development Salaries

Late-Career
up arrow 49%


National Average
$69,000



Skills That Affect Manager, Marketing & Business Development Salaries

Strategic Planning
up arrow 38%

Business Development
up arrow 29%

Project Management
up arrow 6%


Customer Relationship Management (CRM)
up arrow 1%

National Average
$69,000


Social Media Marketing
up arrow 14%

New Business Development
up arrow 17%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 77 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
25%
5-9 years
32%
10-19 years
29%
20 years or more
14%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 65%
vision benefits Vision: 52% employee benefits None: 19%
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