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Manager, Marketing & Business Development Salary

Median pay for Managers of Marketing & Business Development in the United States lies in the neighborhood of $69K annually. Including potential for bonuses, profit sharing and commission — peaking near $25K, $15K, and $39K, respectively — total cash payment to Managers of Marketing & Business Development can bottom out near $38K or top out at around $141K. Experience level is the biggest factor affecting pay for this group, followed by geography. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 54 percent. While about one in five report receiving no health benefits, a strong majority do receive medical coverage, and the greater part have dental, as well. Most Managers of Marketing & Business Development like their work and job satisfaction is high. Participants in PayScale's salary questionnaire provided the particulars of this report.

$39,370 - $125,805
(Median)
$39K
$69K
$130K
MEDIAN: $68,556
10%
50%
90%

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$10.27 - $48.48
(Median)
$10
$20
$48
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$39,370 - $125,805  
   
Bonus
$484.79 - $24,915  
Profit Sharing
$1,949 - $14,681  
Commission
$204.26 - $39,149  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,386 - $141,409  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 338
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$10.27 - $48.48  
   
Overtime
$0.00 - $37.25  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$484.79 - $24,915  
   
Commission
$204.26 - $39,149  
Profit Sharing
$1,949 - $14,681  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,386 - $141,409  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 32

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United States (change)


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Job Description for Manager, Marketing & Business Development

The marketing and business develop manager oversees strategies and staff working in marketing and business development. There are many types of marketing, and a few of the most common categories are direct marketing, network marketing, and Internet marketing; each involves communication with prospective and current clients, as well as developing strategies to successfully sell their product and advance the company's goals. The duties of the manager of marketing and business development include developing strategic marketing plans and analyses; collaborating with others to design, develop, and publish content online; and establishing communication with potential clients. Business development-related duties may include the creation of development strategies, educating staff on those strategies, and developing solutions to business development-related issues within their organization.

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Manager, Marketing & Business Development Tasks

  • Deliver high level support related to market intelligence to the sales and marketing teams.
  • Research, analyze and report on marketplace trends and competitors.
  • Research market size, market trends and statistics relative to market expansion opportunities.
  • Support new initiatives with research, analysis, writing, the development of electronic collateral and Power Point presentations.

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Popular Skills for Manager, Marketing & Business Development


Survey results show that Managers of Marketing & Business Development use a fair number of skills. Most notably, facility with Strategic Planning, Business Development, and Project Management are correlated to pay that is significantly above average, leading to increases of 44 percent, 28 percent, and 5 percent, respectively. Those listing New Business Development as a skill should be prepared for drastically lower pay. Social Media Marketing and Microsoft Office also typically command lower compensation. It is often found that people who know Customer Relationship Management are also skilled in Microsoft Office.

Pay by Experience Level for Manager, Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Managers of Marketing & Business Development who reported more years of relevant experience also reported higher earnings. Relatively untried employees who have fewer than five years of experience earn around $55K on average. People who have worked for five to 10 years can expect a higher median salary of $67K. For Managers of Marketing & Business Development, 10 to 20 years of experience on the job amounts to an average salary of $85K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $102K.

Related Job Salaries

United States (change)

Experience Affects Manager, Marketing & Business Development Salaries

Late-Career
up arrow 47%


National Average
$69,000



Skills That Affect Manager, Marketing & Business Development Salaries

Strategic Planning
up arrow 44%

Business Development
up arrow 28%


Project Management
up arrow 5%

Customer Relationship Management (CRM)
0%

National Average
$69,000


Social Media Marketing
up arrow 14%

New Business Development
up arrow 31%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 85 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
1%
1-4 years
25%
5-9 years
32%
10-19 years
28%
20 years or more
14%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 65%
vision benefits Vision: 51% employee benefits None: 20%
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