Market development managers are tasked with increasing both profit and volume for their companies. Generally, they are assigned to particular territories for which they are responsible, and may have to research potential client and reach out to them in-person, by phone, or electronically.
When working with customers, market development managers may take orders in-person after presenting their products. Of course, they must have complete knowledge of their own products and related products to appeal to clients, and it is also important to follow up with current clients to make sure they are satisfied and encouraged to return for future sales.
Some presentation skills may be required to adequately pitch sales to customers, and negotiation skills are important in order to reach satisfactory deals for both the manager and his/her clients. There are usually sales goals which must be achieved, and success may be measured by the ability to reach those goals.
When marketing plans are ineffective, these managers may need to create more efficient plans. On a smaller scale, they may also be involved in creating promotional materials or managing stock and inventory to ensure there is adequate supply to fulfill orders. A bachelor’s or master's degree in marketing is generally required for this position, and some employers may prefer applicants with prior management experience.
Market Development Manager Tasks
Drive strategic development.
Develop and retain clientele.
Provide and coordinate presentations.
Achieve revenue goals.
Spearheard development of marketing.