Market Research Analyst Salary

Market Research Analysts in the United States take home an average $51K per year. In the world of Market Research Analysts, overall cash allowance can occasionally include more than $9K from bonuses and, in some exceptional cases, $10K from profit sharing, causing incomes to vary widely between $36K and $75K. Experience level is the biggest factor affecting pay for this group, followed by the company and location. Most workers in this position report high levels of job satisfaction. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. Women make up a slight majority of Market Research Analysts (51 percent) survey respondents. Participants in PayScale's salary questionnaire provided the particulars of this report.

$38,490 - $73,349
$38K
$51K
$73K
MEDIAN: $51,077
10%
50%
90%

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$13.68 - $30.61
$14
$18
$31
MEDIAN: $18.47
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$38,490 - $73,349  
   
Bonus
$200.00 - $8,500  
Profit Sharing
$51.06 - $10,067  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,823 - $75,326  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 587
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$13.68 - $30.61  
   
Overtime
$20.49 - $35.25  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$200.00 - $8,500  
   
Profit Sharing
$51.06 - $10,067  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,823 - $75,326  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 96

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

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Market Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst


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Market Research Analysts who move on to become Market Research Managers may enjoy significant pay raises, as Market Research Managers get paid an average of $76K per year. Career advancement for the typical Market Research Analyst often leads to becoming a Senior Market Research Analyst or a Marketing Manager; median salaries in these positions are $17K higher and $9K higher, respectively.

Market Research Analyst Job Listings

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Popular Employer Salaries for Market Research Analyst


Popular Skills for Market Research Analyst


Market Research Analysts report using a deep pool of skills on the job. Most notably, facility with Presentations, Client Interaction, and SQL are correlated to pay that is significantly above average, leading to increases of 29 percent, 8 percent, and 5 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Powerpoint, Technical Writing, and Microsoft Excel. Most people experienced in Data Analysis also know Market Analysis and Microsoft Excel.

Pay by Experience Level for Market Research Analyst

Pay by Experience for a Market Research Analyst has a positive trend. An entry-level Market Research Analyst with less than 5 years of experience can expect to earn an average total compensation of $50,000 based on 588 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Market Research Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $66,000 based on 112 salaries. An experienced Market Research Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $69,000 based on 38 salaries. A Market Research Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $57,000 based on 11 salaries.

Pay Difference by Location

National Average: $51,201

Larger city markers indicate a job is popular in that location.

With a pay rate for Market Research Analysts that is 9 percent greater than the national average, Minneapolis offers a comfortable salary for those in this profession. Market Research Analysts will also find cushy salaries in New York (+9 percent), Washington (+6 percent), San Francisco (+6 percent), and Dallas (+4 percent). Falling short of the national average by 12 percent, the area with the worst salaries is Detroit. A couple other locations with smaller-than-average paychecks include Indianapolis (11 percent lower) and Milwaukee (6 percent lower).

Market Research Analyst Reviews

Q: What is it like working as a Market Research Analyst?

Market Research Analyst in Dallas:
"Most interesting job I've had."
Pros: I love to learn about new markets, gather as much data as I can so you can put numbers to what I think and my conclusion. I also like to create market penetration strategies.
Cons: No real training, support or guidelines. Google is the only tool I have.

Market Research Analyst in Reno:
"Corporate Culture."
Pros: What is awesome about my job is the flexibility, atmosphere, and the feel of being needed.
Cons: I am constantly stairing at a computer all day, and sitting.

Related Job Salaries

Key Stats for Market Research Analyst

Gender

Female
51 %
Male
49 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 79 votes.
Less than 1 year
15%
1-4 years
64%
5-9 years
14%
10-19 years
5%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Market Research Analyst Salaries

▲36%

▲28%

▲12%

National Average
$51,000

▼3%

Skills That Affect Market Research Analyst Salaries

Presentations
▲29%


SQL
▲5%




Data Analysis
▼0%

SPSS
▼0%

National Average
$51,000





Technical Writing
▼7%

Powerpoint
▼12%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 79 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
15%
1-4 years
64%
5-9 years
14%
10-19 years
5%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 75%
vision benefits
Vision: 63%
no benefits
None: 13%