Market Research Analyst Salary

Pay for Market Research Analysts in the United States sits in the ballpark of $50K annually. Including potential for bonuses and profit sharing — peaking near $8K and $10K, respectively — total cash payment to Market Research Analysts can bottom out near $35K or peak near $74K depending on individual performance. Geography is the biggest factor affecting pay for this group, followed by years of experience. Women are just slightly outnumbered, with male Market Research Analysts making up 53 percent of survey respondents. Most workers in this position report high levels of job satisfaction. Medical benefits are awarded to most, and a strong majority earn dental coverage. The data for this synopsis comes from respondents who took the PayScale salary survey.

$36,240 - $71,548
(Median)
$36K
$50K
$72K
MEDIAN: $49,822
10%
50%
90%

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$13.23 - $35.08
(Median)
$13
$20
$35
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$36,240 - $71,548  
   
Bonus
$0.00 - $7,551  
Profit Sharing
$203.47 - $9,826  
Commission
$1,017  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,236 - $73,693  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 1,002
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$13.23 - $35.08  
   
Overtime
$18.38 - $33.68  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,551  
   
Commission
$1,017  
Profit Sharing
$203.47 - $9,826  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,236 - $73,693  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 138
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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

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Market Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst


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Market Research Analysts who move on to become Market Research Managers may enjoy significant pay raises, as Market Research Managers get paid an average of $75K per year. It is quite typical for Market Research Analysts to transition into roles as Senior Market Research Analysts or Marketing Managers, where reported median earnings are $17K and $10K higher per year.

Market Research Analyst Job Listings

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Popular Skills for Market Research Analyst


Market Research Analysts report using a large range of skills on the job. Most notably, skills in SQL, Client Interaction, Financial Analysis, and Project Management are correlated to pay that is above average, with boosts in pay of 7 percent. Skills that are correlated to lower pay, on the other hand, include Powerpoint and Technical Writing. For most people, competency in Data Analysis indicates knowledge of Market Analysis and Microsoft Excel.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Survey participants with less than five years' experience pocket $48K on average, but those with five to 10 years of experience enjoy a much bigger median of $62K. Market Research Analysts with one to two decades of relevant experience report an average salary of approximately $62K. Seasoned veterans with 20 years under their belts enjoy a median income of $64K.

Pay Difference by Location

National Average: $50,021

Larger city markers indicate a job is popular in that location.

With a pay rate for Market Research Analysts that is 25 percent greater than the national average, Houston offers a comfortable salary for those in this profession. Market Research Analysts can also look forward to large paychecks in cities like San Francisco (+15 percent), Boston (+11 percent), Denver (+10 percent), and Washington (+9 percent). Relative to Market Research Analysts in the rest of the country, Market Research Analysts in Cincinnati, Cleveland, and Milwaukee see salaries below the national average. In fact, these midwestern cities offer less pay than any other American city. Employers also pay below the national average in Cleveland (15 percent lower) and Milwaukee (4 percent lower).

Market Research Analyst Reviews

What is it like working as a Market Research Analyst?

Market Research Analyst in Reno:
"Corporate Culture."
Pros: What is awesome about my job is the flexibility, atmosphere, and the feel of being needed.
Cons: I am constantly stairing at a computer all day, and sitting.

Related Job Salaries

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Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 28%



National Average
$50,000


Skills That Affect Market Research Analyst Salaries

Financial Analysis
up arrow 7%

Client Interaction
up arrow 7%

SQL
up arrow 7%


Research Analysis
up arrow 4%

Market Analysis
up arrow 3%

Market Research
up arrow 1%

Data Analysis
up arrow 1%

SPSS
up arrow 1%

Microsoft Excel
0%

National Average
$50,000

Database Management & Reporting
up arrow 3%

Technical Writing
up arrow 5%

Powerpoint
up arrow 8%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 165 votes.

Gender

Female
47 %
Male
53 %

Years of Experience

Less than 1 year
13%
1-4 years
64%
5-9 years
16%
10-19 years
6%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 77%
medical benefits
Vision: 60%
dental benefits
None: 11%
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