Market Research Analyst Salary (United States)

Over three-fourths of Market Research Analysts are still navigating the early stages of their careers and report less than five years' experience. The workforce as a whole reports a median income in the neighborhood of $49,090 annually. The top of the range reaches $71,708 per year, and the bottom approaches $34,839. Bonuses, profit sharing, and commission all factor into final incomes for Market Research Analysts. Ranging between $34,839 near the bottom and $71,708 near the top, total earnings can include up to $6,910 from bonuses and up to $9,787 from profit sharing, with a high-performing minority reaping commissions of $29K. Geography is the biggest factor affecting pay for this group, followed by years of experience. A solid majority report receiving medical coverage from their employers and most collect dental insurance. Male Market Research Analysts are just a bit more common than females ones, with males workers composing 56 percent of the field. Job satisfaction is reported as high by the vast majority of workers. This outline is derived from replies to PayScale's salary survey.
Market Research Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$35,588 - $69,060
(Median)
36K
49K
57K
69K
MEDIAN: $48,501
10%
50%
75%
90%
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Market Research Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$12.01 - $34.06
(Median)
12
19
25
34
MEDIAN: $19.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$35,588 - $69,060  
   
Bonus
$0.00 - $6,910  
Profit Sharing
$484.79 - $9,787  
Commission
$0.00 - $29,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,839 - $71,708  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 1,089
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$12.01 - $34.06  
   
Overtime
$17.07 - $37.58  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $6,910  
   
Commission
$0.00 - $29,087  
Profit Sharing
$484.79 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,839 - $71,708  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 126
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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.
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Market Research Analyst Tasks
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst

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Compensation usually increases greatly for Market Research Analysts who advance in their career. Upper-end positions like Market Research Manager may make an additional $26K per year than lower-end positions. Career advancement for Market Research Analysts often leads to becoming Senior Market Research Analysts or Marketing Managers, where they can earn $17,672 or $10,594 more per year.

Market Research Analyst Job Listings

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Popular Skills for Market Research Analyst

Market Research Analysts seem to require a number of specific skills. Most notably, skills in Financial Analysis, Research Analysis, Project Management, and SQL are correlated to pay that is above average, with boosts of 10 percent, 9 percent, 8 percent, and 8 percent, respectively. For most people, competency in Data Analysis indicates knowledge of Microsoft Excel and Market Analysis. Skill sets containing Market Research also tend to include Market Analysis and Microsoft Excel.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Across the entire workforce, experience and pay tend to be weakly linked—those with more experience do not necessarily bring in much higher salaries. Salaries start at $47K, which grows to $59K after five to 10 years. After spending one to two decades on the job, pay usually hovers around $61K. Once they've gotten two decades of experience under their belts, Market Research Analysts encounter slower salary growth; at this point, they earn $63K annually. Experienced employees who have 10-20 years of experience make up 7 percent of the workforce; inexperienced individuals who have been working for less than one year comprise 12 percent, and senior people with more than 20 years under their belt fill out the remaining 2 percent. A strong majority of respondents report having between one and nine years of experience in this field.

Pay Difference By Location

up arrow 25%
Boston
up arrow 8%
Cincinnati
up arrow 3%
Minneapolis
up arrow 2%
Orlando
0%
National Average
$49,000
Atlanta
up arrow 1%
Milwaukee
up arrow 2%
up arrow 4%
Austin
up arrow 9%
Dallas
up arrow 15%
Cleveland
up arrow 16%
Larger circles over a city indicate a job is popular in that location.
For Market Research Analysts, working in the bustling city of Houston has its advantages, including an above-average pay rate. Other big spenders include San Francisco, Boston, New York, and Cincinnati, top-paying cities where Market Research Analysts see paychecks higher than average (+20 percent, +8 percent, +5 percent, and +3 percent). Those in the field find the lowest salaries in Cleveland, 16 percent below the national average. Below-median salaries also turn up in Dallas and Austin (-15 percent and -9 percent, respectively).

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Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 28%
National Average
$49,000

Skills That Affect Market Research Analyst Salaries

Financial Analysis
up arrow 10%
SQL
up arrow 8%
Market Research
up arrow 4%
Data Analysis
up arrow 4%
Market Analysis
up arrow 4%
Database Management & Reporting
up arrow 2%
SPSS
up arrow 1%
National Average
$49,000

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 349 votes.

Gender

Female
44%
female alumni
 
Male
56%
male alumni

Years of Experience

Less than 1 year
12%
1-4 years
64%
5-9 years
15%
10-19 years
7%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 77%
vision benefits Vision: 57% employee benefits None: 12%