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Market Research Analyst Salary

Median pay for Market Research Analysts in the United States lies in the neighborhood of $49K annually. Cash earnings for Market Research Analysts — including $8K in bonuses and $8K in profit sharing proceeds near the top of the pay scale — generally stretch from $35K to $72K depending on individual performance. Geography is the biggest factor affecting pay for this group, followed by years of experience. Medical benefits are awarded to most, and a strong majority earn dental coverage. Women are just slightly outnumbered, with male Market Research Analysts making up 56 percent of survey respondents. For the most part, Market Research Analysts enjoy their work and report high levels of job satisfaction. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$36,314 - $68,971
(Median)
$36K
$49K
$69K
MEDIAN: $49,171
10%
50%
90%

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$12.11 - $38.78
(Median)
$12
$20
$39
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$36,314 - $68,971  
   
Bonus
$0.00 - $7,807  
Profit Sharing
$339.35 - $8,243  
Commission
$500 - $9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,483 - $71,878  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 1,022
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$12.11 - $38.78  
   
Overtime
$17.64 - $36.70  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,807  
   
Commission
$500 - $9,000  
Profit Sharing
$339.35 - $8,243  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,483 - $71,878  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 121

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United States (change)


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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

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Market Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst


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Market Research Analysts might see a strong upturn in salary after transitioning into upper-level roles such as Market Research Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $75K per year. Market Research Analysts moving up in their careers tend to step into positions as Senior Market Research Analysts or Marketing Managers. The median paychecks in those roles are $18K higher and $10K higher, respectively.

Market Research Analyst Job Listings

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Popular Skills for Market Research Analyst


Market Research Analysts seem to require a rather large skill set. Most notably, skills in SQL, Financial Analysis, Research Analysis, and Project Management are correlated to pay that is above average, with boosts in pay of 8 percent. At the other end of the pay range are skills like Technical Writing. Most people experienced in Market Research also know Market Analysis and Microsoft Excel. Those proficient in Data Analysis are, more often than not, also skilled in Microsoft Excel and Market Analysis.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Market Research Analysts, more experience in the field does not usually mean bigger paychecks. Survey participants with less than five years' experience pocket $48K on average, but those with five to 10 years of experience enjoy a much bigger median of $59K. Market Research Analysts who work for 10 to 20 years in their occupation tend to earn about $62K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $63K.

Pay Difference by Location


With a pay rate for Market Research Analysts that is 25 percent greater than the national average, Houston offers a comfortable salary for those in this profession. Market Research Analysts can also look forward to large paychecks in cities like San Francisco (+18 percent), Boston (+11 percent), New York (+8 percent), and Washington (+8 percent). Cleveland ranks last in the field for pay, reporting salaries 14 percent below the national average. Workers in Austin and Dallas earn salaries that trail the national average for those in this profession (10 percent less and 8 percent less, respectively).

Related Job Salaries

United States (change)

Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 27%



National Average
$50,000


Skills That Affect Market Research Analyst Salaries

SQL
up arrow 8%


Financial Analysis
up arrow 7%

Project Management
up arrow 4%

Market Research
up arrow 2%

Market Analysis
up arrow 2%

Data Analysis
up arrow 1%

Microsoft Excel
up arrow 1%

SPSS
up arrow 1%

National Average
$50,000

Database Management & Reporting
up arrow 2%

Technical Writing
up arrow 6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 229 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
12%
1-4 years
64%
5-9 years
16%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 76%
vision benefits Vision: 57% employee benefits None: 12%
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