Market Research Analyst Salary

Market Research Analysts in the United States can expect to earn an average of $49K annually. Overall cash earnings for Market Research Analysts stretch from $36K on the lower end to $72K near the top, and the heftiest packages can encompass around $7K from bonuses and $9K from profit sharing. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Job satisfaction is high and work is enjoyable for most Market Research Analysts. Men make up a slight majority of Market Research Analysts (55 percent) who responded to the survey. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. The data in this summary comes from the PayScale salary survey.

$36,772 - $69,188
(Median)
$37K
$49K
$69K
MEDIAN: $49,359
10%
50%
90%

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$12.24 - $35.89
(Median)
$12
$20
$36
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$36,772 - $69,188  
   
Bonus
$0.00 - $7,030  
Profit Sharing
$275.00 - $9,000  
Commission
$500 - $9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,784 - $71,892  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 1,016
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$12.24 - $35.89  
   
Overtime
$17.78 - $36.47  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,030  
   
Commission
$500 - $9,000  
Profit Sharing
$275.00 - $9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,784 - $71,892  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 127
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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

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Market Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst


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Market Research Analysts who move on to become Market Research Managers may enjoy significant pay raises, as Market Research Managers get paid an average of $75K per year. When Market Research Analysts are ready for the next step in their careers, they often become Senior Market Research Analysts or Marketing Managers. Those roles pay an additional $18K and $10K, respectively.

Market Research Analyst Job Listings

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Popular Skills for Market Research Analyst


Survey takers working as Market Research Analysts report using a large range of professional skills. Most notably, skills in SQL, Financial Analysis, Research Analysis, and Project Management are correlated to pay that is above average, with boosts between 6 percent and 8 percent. Skills that pay less than market rate include Technical Writing. Those who learned Market Research also tend to know Market Analysis and Microsoft Excel. For most people, competency in Data Analysis indicates knowledge of Microsoft Excel and Market Analysis.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Market Research Analysts, experience does not seem to be a major factor in determining pay. Relatively untried employees who have less than five years' experience make $48K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $60K. People with 10 to 20 years of experience make an average of about $62K in this role. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $63K on average.

Pay Difference by Location


For Market Research Analysts, working in the bustling city of Houston has its advantages, including an above-average pay rate. Market Research Analysts can also look forward to large paychecks in cities like San Francisco (+18 percent), Boston (+13 percent), New York (+8 percent), and Washington (+8 percent). In Cleveland, salaries are 15 percent below the national average and represent the lowest-paying market. Not at the bottom but still paying below the median are employers in Denver and Dallas (8 percent lower and 7 percent lower, respectively).

Related Job Salaries

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Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 26%



National Average
$50,000


Skills That Affect Market Research Analyst Salaries

SQL
up arrow 8%

Financial Analysis
up arrow 7%


Project Management
up arrow 3%

Data Analysis
up arrow 2%

Market Analysis
up arrow 2%

Market Research
up arrow 1%

Microsoft Excel
up arrow 1%

SPSS
up arrow 1%

Database Management & Reporting
up arrow 1%

National Average
$50,000

Technical Writing
up arrow 6%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 213 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

Less than 1 year
13%
1-4 years
65%
5-9 years
16%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 75%
vision benefits Vision: 58% employee benefits None: 12%
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