Market Research Analyst Salary

Median pay for Market Research Analysts in the United States is around $49K per year. With some bonuses approaching $7K and certain profit sharing proceeds approaching $8K, overall incomes of Market Research Analysts spread between $35K and $72K depending on individual performance. Geographic location and tenure each impact pay for this group, with the former having the largest influence. Most workers in this position report high levels of job satisfaction. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to more than half. Men working as Market Research Analysts who took the survey just slightly outnumber women at 55 percent. This report is based on answers to PayScale's salary questionnaire.

$36,141 - $69,252
(Median)
$36K
$49K
$69K
MEDIAN: $49,046
10%
50%
90%

Add this chart to your site: 640px    300px

$12.05 - $38.78
(Median)
$12
$20
$39
MEDIAN: $19.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$36,141 - $69,252  
   
Bonus
$0.00 - $7,263  
Profit Sharing
$479.71 - $8,243  
Commission
$0.00 - $29,799  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,343 - $72,043  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 1,041
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$12.05 - $38.78  
   
Overtime
$17.49 - $36.92  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,263  
   
Commission
$0.00 - $29,799  
Profit Sharing
$479.71 - $8,243  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,343 - $72,043  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 121

Find Out Exactly What You Should Be Paid

United States (change)

- OR -

Log in with LinkedIn

Comp Managers Click Here »

Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

Read More...

Market Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst


Add this chart to your site:   640px 640px    300px 300px


Market Research Analysts might see a strong upturn in salary after transitioning into upper-level roles such as Market Research Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $75K per year. Career advancement for the typical Market Research Analyst often leads to becoming a Senior Market Research Analyst or a Marketing Manager; median salaries in these positions are $18K higher and $10K higher, respectively.

Market Research Analyst Job Listings

Search for more jobs:

Popular Skills for Market Research Analyst


Market Research Analysts seem to wield many skills on the job. Most notably, facility with SQL, Financial Analysis, and Research Analysis are correlated to pay that is significantly above average, leading to increases of 21 percent, 9 percent, and 7 percent, respectively. Skills that seem to negatively impact pay include Technical Writing. Most people familiar with Data Analysis also know Microsoft Excel and Market Analysis. People who know Market Research usually also know Market Analysis and Microsoft Excel.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Market Research Analysts with a lot of experience do not necessarily enjoy more money. The average beginner in this position makes around $48K, but folks who have been around for five to 10 years see a markedly higher median salary of $59K. Market Research Analysts bring in $62K after working for 10 to 20 years. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $63K.

Pay Difference by Location


Houston offers some of the highest pay in the country for Market Research Analysts, 26 percent above the national average. Market Research Analysts will also find cushy salaries in San Francisco (+15 percent), Boston (+12 percent), New York (+10 percent), and Washington (+7 percent). With compensation 16 percent below the national average, Cleveland is not known for hefty paychecks and actually represents the lowest-paying market. Employers in Austin and Dallas also lean toward paying below-median salaries (10 percent less).

Related Job Salaries

United States (change)

Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 28%



National Average
$50,000


Skills That Affect Market Research Analyst Salaries

SQL
up arrow 21%

Financial Analysis
up arrow 9%



Market Research
up arrow 2%

Data Analysis
up arrow 2%

Market Analysis
up arrow 2%

Microsoft Excel
up arrow 1%

SPSS
up arrow 1%

National Average
$50,000

Database Management & Reporting
up arrow 2%

Technical Writing
up arrow 6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 260 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

Less than 1 year
12%
1-4 years
64%
5-9 years
17%
10-19 years
6%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 76%
vision benefits Vision: 57% employee benefits None: 12%