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Market Research Analyst Salary (United States)

Median pay for Market Research Analysts in the United States is around $49K annually. Overall incomes of Market Research Analysts — including $7K bonuses, $8K profit sharing proceeds, and $29K commissions on the more lucrative end — generally ranges between $35K and $72K. Location is the biggest factor affecting pay for this group, followed by career length. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Men make up a slight majority of Market Research Analysts (56 percent) who responded to the survey. For the most part, Market Research Analysts enjoy their work and report high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.
Market Research Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$35,654 - $69,042
(Median)
36K
49K
58K
69K
MEDIAN: $48,726
10%
50%
75%
90%
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Market Research Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$12.04 - $34.25
(Median)
12
16
20
25
34
MEDIAN: $20
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$35,654 - $69,042  
   
Bonus
$0.00 - $6,925  
Profit Sharing
$483.39 - $8,109  
Commission
$0.00 - $29,361  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,126 - $71,634  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 1,074
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$12.04 - $34.25  
   
Overtime
$17.65 - $35.98  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $6,925  
   
Commission
$0.00 - $29,361  
Profit Sharing
$483.39 - $8,109  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,126 - $71,634  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 120
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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.
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Market Research Analyst Tasks
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst

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Market Research Analysts usually experience a big boost in pay as they move up the career ladder to upper-level roles like Market Research Manager. The average pay for a Market Research Manager is $75K annually. Market Research Analysts typically move into roles as Senior Market Research Analysts or Marketing Managers, and those positions pay $18K more and $10K more, respectively.

Market Research Analyst Job Listings

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Popular Skills for Market Research Analyst

Survey results show that Market Research Analysts use a fair number of skills. Most notably, skills in Financial Analysis, Research Analysis, Project Management, and SQL are correlated to pay that is above average, with boosts between 8 percent and 10 percent. Most people who know Data Analysis also know Microsoft Excel and Market Analysis. Most people familiar with Market Research also know Market Analysis and Microsoft Excel.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience does not seem to be a strong driver of pay increase in this role. Salaries of relatively inexperienced workers fall in the neighborhood of $48K, but folks who have racked up five to 10 years see a notably higher median of $59K. On average, Market Research Analysts make $61K following one to two decades on the job. More than 20 years of experience mean a somewhat bigger median paycheck of $63K, but it's not much more than what less experienced people make.

Pay Difference By Location

up arrow 28%
up arrow 7%
Cincinnati
up arrow 2%
Minneapolis
up arrow 1%
Atlanta
up arrow 1%
National Average
$49,000
Orlando
up arrow 1%
up arrow 3%
Milwaukee
up arrow 3%
Austin
up arrow 10%
Dallas
up arrow 12%
Cleveland
up arrow 17%
Larger circles over a city indicate a job is popular in that location.
Houston offers some of the highest pay in the country for Market Research Analysts, 28 percent above the national average. Market Research Analysts can also look forward to large paychecks in cities like San Francisco (+14 percent), New York (+8 percent), Boston (+7 percent), and Cincinnati (+2 percent). Those in the field find the lowest salaries in Cleveland, 17 percent below the national average. Employers also pay below the national average in Dallas (12 percent lower) and Austin (10 percent lower).

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Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 27%
National Average
$49,000

Skills That Affect Market Research Analyst Salaries

Financial Analysis
up arrow 10%
SQL
up arrow 7%
Data Analysis
up arrow 3%
Market Analysis
up arrow 3%
Microsoft Excel
up arrow 3%
Market Research
up arrow 2%
SPSS
0%
National Average
$49,000
Database Management & Reporting
up arrow 1%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 315 votes.

Gender

Female
44%
female alumni
 
Male
56%
male alumni

Years of Experience

Less than 1 year
12%
1-4 years
65%
5-9 years
16%
10-19 years
6%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 77%
vision benefits Vision: 57% employee benefits None: 12%