Market Research Analyst Salary

Median pay for Market Research Analysts in the United States lies in the neighborhood of $50K annually. In the world of Market Research Analysts, overall cash allowance can occasionally include more than $8K from bonuses and, in some exceptional cases, $10K from profit sharing, causing incomes to vary widely between $35K and $74K. Geography is the biggest factor affecting pay for this group, followed by experience level. For the most part, Market Research Analysts enjoy their work and report high levels of job satisfaction. Medical benefits are awarded to most, and a strong majority earn dental coverage. Men working as Market Research Analysts who took the survey just slightly outnumber women at 53 percent. Respondents to the PayScale salary survey provided the data for this report.

$36,240 - $71,548
(Median)
$36K
$50K
$72K
MEDIAN: $49,822
10%
50%
90%

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$13.23 - $35.08
(Median)
$13
$20
$35
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$36,240 - $71,548  
   
Bonus
$0.00 - $7,551  
Profit Sharing
$203.47 - $9,826  
Commission
$1,017  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,236 - $73,693  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 1,002
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$13.23 - $35.08  
   
Overtime
$18.38 - $33.68  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,551  
   
Commission
$1,017  
Profit Sharing
$203.47 - $9,826  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,236 - $73,693  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 138
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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

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Market Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst


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Market Research Analysts might see a strong upturn in salary after transitioning into upper-level roles such as Market Research Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $75K per year. Market Research Analysts most often move into positions as Senior Market Research Analysts or Marketing Managers; those groups report median salaries that are $17K higher and $10K higher, respectively.

Market Research Analyst Job Listings

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Popular Skills for Market Research Analyst


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in SQL, Client Interaction, Financial Analysis, and Project Management are correlated to pay that is above average, with boosts in pay of 7 percent. At the other end of the pay range are skills like Powerpoint and Technical Writing. Those educated in Data Analysis tend to be well versed in Market Analysis and Microsoft Excel.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Those in the early stages of their career can expect to make around $48K; however, individuals with five to 10 years of experience bring in $62K on average — a distinctly larger sum. After working for 10 to 20 years, Market Research Analysts make a median salary of $62K. Average wages for folks with more than 20 years of experience come out to around $64K.

Pay Difference by Location

National Average: $50,021

Larger city markers indicate a job is popular in that location.

Market Research Analysts will find that Houston offers an impressive pay rate, one which exceeds the national average by 25 percent. Market Research Analysts can also look forward to large paychecks in cities like San Francisco (+15 percent), Boston (+11 percent), Denver (+10 percent), and Washington (+9 percent). Cincinnati, Cleveland, and Milwaukee — each tucked away in the Midwest — report salaries below the national rate for Market Research Analysts, labeling the region an undesirable location for those looking to make more money in this profession. Two other places where employers offer below-median salaries are Cleveland (15 percent less) and Milwaukee (4 percent less).

Market Research Analyst Reviews

What is it like working as a Market Research Analyst?

Market Research Analyst in Dallas:
"Most interesting job I've had."
Pros: I love to learn about new markets, gather as much data as I can so you can put numbers to what I think and my conclusion. I also like to create market penetration strategies.
Cons: No real training, support or guidelines. Google is the only tool I have.

Market Research Analyst in Reno:
"Corporate Culture."
Pros: What is awesome about my job is the flexibility, atmosphere, and the feel of being needed.
Cons: I am constantly stairing at a computer all day, and sitting.

Related Job Salaries

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Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 28%



National Average
$50,000


Skills That Affect Market Research Analyst Salaries

Financial Analysis
up arrow 7%

Client Interaction
up arrow 7%

SQL
up arrow 7%


Research Analysis
up arrow 4%

Market Analysis
up arrow 3%

Market Research
up arrow 1%

Data Analysis
up arrow 1%

SPSS
up arrow 1%

Microsoft Excel
0%

National Average
$50,000

Database Management & Reporting
up arrow 3%

Technical Writing
up arrow 5%

Powerpoint
up arrow 8%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 165 votes.

Gender

Female
47 %
Male
53 %

Years of Experience

Less than 1 year
13%
1-4 years
64%
5-9 years
16%
10-19 years
6%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 77%
medical benefits
Vision: 60%
dental benefits
None: 11%
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