Market Research Analyst Salary (United States)

The average salary for a Market Research Analyst is $48,302 per year. Most people move on to other jobs if they have more than 10 years' experience in this field. Skills that are associated with high pay for this job are Financial Analysis and Research Analysis. For the first five to ten years in this position, pay increases sharply, but any additional experience does not have a big effect on pay.
Market Research Analyst Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$35,504 - $69,161
(Median)
36K
48K
57K
69K
MEDIAN: $48,302
10%
50%
75%
90%
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Market Research Analyst Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.99 - $34.42
(Median)
12
19
25
34
MEDIAN: $19.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$35,504 - $69,161  
   
Bonus
$0.00 - $7,214  
Profit Sharing
$485.81 - $9,729  
Commission
$0.00 - $29,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,657 - $71,919  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 1,242
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$11.99 - $34.42  
   
Overtime
$17.07 - $37.58  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,214  
   
Commission
$0.00 - $29,087  
Profit Sharing
$485.81 - $9,729  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,657 - $71,919  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 1,242
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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.
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Market Research Analyst Tasks
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst

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Market Research Analyst Job Listings

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Popular Skills for Market Research Analyst

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

up arrow 25%
Boston
up arrow 9%
National Average
$49,000
Minneapolis
up arrow 1%
up arrow 2%
Milwaukee
up arrow 2%
Cincinnati
up arrow 3%
Atlanta
up arrow 8%
Detroit
up arrow 8%
Austin
up arrow 9%
Dallas
up arrow 14%
Cleveland
up arrow 16%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 28%
National Average
$49,000

Skills That Affect Market Research Analyst Salaries

Financial Analysis
up arrow 11%
SQL
up arrow 10%
Data Analysis
up arrow 4%
Market Analysis
up arrow 4%
SPSS
up arrow 2%
Database Management & Reporting
up arrow 2%
National Average
$49,000

Job Satisfaction

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Highly satisfied
Rated 4 out of 5 based on 365 votes.

Gender

Female
44%
female alumni
 
Male
56%
male alumni

Years of Experience

Less than 1 year
12%
1-4 years
64%
5-9 years
16%
10-19 years
7%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 76%
vision benefits Vision: 56% employee benefits None: 12%
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