Market Research Analyst Salary

An average Market Research Analyst in the United States can expect to take home roughly $51K annually. Overall cash earnings for Market Research Analysts stretch from $37K on the lower end to $75K near the top, and the heftiest packages can encompass around $8K from bonuses and $10K from profit sharing. Career duration is the main element affecting pay for this group — the specific employer and geography are driving factors as well. Women Market Research Analysts who took the survey just slightly outnumber men. Job satisfaction for Market Research Analysts is high. Medical benefits are awarded to most, and a strong majority earn dental coverage. The information for this snapshot was generated by responses to the PayScale salary survey.

$38,482 - $73,557
$38K
$51K
$74K
MEDIAN: $51,439
10%
50%
90%

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$13.79 - $30.97
$14
$19
$31
MEDIAN: $18.76
10%
50%
90%

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$0$75K
Salary $38,482 - $73,557
Bonus $200.00 - $7,740
Profit Sharing $302.01 - $10,137
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,515 - $75,037
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 611
Hourly Data $0$38
Hourly Rate $13.79 - $30.97
Overtime $20.03 - $38.41
Annual Data $0$75K
Bonus $200.00 - $7,740
Profit Sharing $302.01 - $10,137
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,515 - $75,037
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 84

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United States (change)

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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

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Market Research Analyst Tasks

  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.

Common Career Paths for Market Research Analyst


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Advancing into a Market Research Manager role seems to be a popular career move for Market Research Analysts, and folks who currently work in the latter position report a notably larger median income of $76K per year. The most common next step for a Market Research Analyst is to become a Senior Market Research Analyst or a Marketing Manager. The former position pays an additional $17K per year on average, and the latter position pays $9K more per year.

Market Research Analyst Job Listings

Popular Employer Salaries for Market Research Analyst


Popular Skills for Market Research Analyst


Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Presentations, Client Interaction, and SQL are correlated to pay that is significantly above average, leading to increases of 28 percent, 7 percent, and 4 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Powerpoint, Technical Writing, and Microsoft Excel. Most people experienced in Data Analysis also know Market Analysis and Microsoft Excel.

Pay by Experience Level for Market Research Analyst

Pay by Experience for a Market Research Analyst has a positive trend. An entry-level Market Research Analyst with less than 5 years of experience can expect to earn an average total compensation of $50,000 based on 588 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Market Research Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $66,000 based on 112 salaries. An experienced Market Research Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $69,000 based on 38 salaries. A Market Research Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $57,000 based on 11 salaries.

Pay Difference by Location

National Average: $51,699

Larger city markers indicate a job is popular in that location.

Minneapolis offers some of the highest pay in the country for Market Research Analysts, 8 percent above the national average. Market Research Analysts can also look forward to large paychecks in cities like New York (+8 percent), Washington (+5 percent), San Francisco (+5 percent), and Dallas (+3 percent). Those in the field find the lowest salaries in Detroit, 13 percent below the national average. Not at the bottom but still paying below the median are employers in Indianapolis and Milwaukee (11 percent lower and 7 percent lower, respectively).

Market Research Analyst Reviews

Q: What is it like working as a Market Research Analyst?

Market Research Analyst in Dallas:
"Most interesting job I've had."
Pros: I love to learn about new markets, gather as much data as I can so you can put numbers to what I think and my conclusion. I also like to create market penetration strategies.
Cons: No real training, support or guidelines. Google is the only tool I have.

Market Research Analyst in Reno:
"Corporate Culture."
Pros: What is awesome about my job is the flexibility, atmosphere, and the feel of being needed.
Cons: I am constantly stairing at a computer all day, and sitting.

Related Job Salaries

Key Stats for Market Research Analyst

Gender

Female
53 %
Male
47 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 91 votes.
Less than 1 year
16%
1-4 years
63%
5-9 years
15%
10-19 years
5%
20 years or more
2%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Market Research Analyst Salaries

▲34%

▲27%

▲11%

National Average
$52,000

▼4%

Skills That Affect Market Research Analyst Salaries

Presentations
▲28%


SQL
▲4%




National Average
$52,000

Data Analysis
▼1%

SPSS
▼1%





Technical Writing
▼8%

Powerpoint
▼13%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 91 votes.

Gender

Female
53 %
Male
47 %

Years of Experience

Less than 1 year
16%
1-4 years
63%
5-9 years
15%
10-19 years
5%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 74%
vision benefits
Vision: 62%
no benefits
None: 14%
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