Market Research Analyst Salary (United States)

A Market Research Analyst earns an average salary of $48,117 per year. Skills that are associated with high pay for this job are SAS, Financial Analysis, Research Analysis, and SQL. Most people move on to other jobs if they have more than 10 years' experience in this field.
Market Research Analyst Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$35,232 - $68,318
(Median)
35K
48K
57K
68K
MEDIAN: $48,117
10%
50%
75%
90%
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Market Research Analyst Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.98 - $33.96
(Median)
12
18
25
34
MEDIAN: $18.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$35,232 - $68,318  
   
Bonus
$0.00 - $7,223  
Profit Sharing
$488.53 - $9,609  
Commission
$0.00 - $29,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,173 - $71,230  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 1,272
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$11.98 - $33.96  
   
Overtime
$17.45 - $37.75  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,223  
   
Commission
$0.00 - $29,087  
Profit Sharing
$488.53 - $9,609  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,173 - $71,230  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 1,272
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Job Description for Market Research Analyst
A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.
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Market Research Analyst Tasks
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
Common Career Paths for Market Research Analyst

Market Research Analyst Job Listings

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Popular Skills for Market Research Analyst
Pay by Experience Level for Market Research Analyst
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
up arrow 26%
up arrow 11%
National Average
$49,000
Minneapolis
up arrow 1%
Milwaukee
up arrow 1%
Cincinnati
up arrow 3%
up arrow 4%
Denver
up arrow 5%
Austin
up arrow 8%
Atlanta
up arrow 9%
Cleveland
up arrow 16%
Dallas
up arrow 18%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 28%
National Average
$49,000

Skills That Affect Market Research Analyst Salaries

SAS
up arrow 23%
Financial Analysis
up arrow 11%
SQL
up arrow 10%
SPSS
up arrow 3%
Database Management & Reporting
up arrow 3%
Data Mining / Data Warehouse
up arrow 2%
National Average
$49,000
Job Satisfaction
Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 383 votes.
Gender
Female
45%
female alumni
 
Male
55%
male alumni
Years of Experience
Less than 1 year
12%
1-4 years
64%
5-9 years
15%
10-19 years
7%
20 years or more
2%
Common Health Benefits
medical benefits Medical: 87% dental benefits Dental: 76%
vision benefits Vision: 56% employee benefits None: 12%
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