Market Research Analyst Salary

For Market Research Analysts, annual average wages total $49K per year. In the world of Market Research Analysts, total cash compensation can vary between $36K and $72K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $7K and $9K, respectively. Geography and career duration each impact pay for this group, with the former having the largest influence. Most Market Research Analysts like their work and job satisfaction is high. Male Market Research Analysts are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 55 percent of the field. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. This report is based on responses to the PayScale salary survey.

$36,792 - $69,600

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$12.41 - $35.35

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$36,792 - $69,600  
   
Bonus
$0.00 - $6,590  
Profit Sharing
$275.00 - $9,000  
Commission
$500 - $9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,696 - $71,975  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 1,000
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$12.41 - $35.35  
   
Overtime
$18.03 - $35.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $6,590  
   
Commission
$500 - $9,000  
Profit Sharing
$275.00 - $9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,696 - $71,975  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 131
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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

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Market Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst


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Advancing into a Market Research Manager role seems to be a popular career move for Market Research Analysts, and folks who currently work in the latter position report a notably larger median income of $75K per year. Market Research Analysts most often move into positions as Senior Market Research Analysts or Marketing Managers; those groups report median salaries that are $18K higher and $10K higher, respectively.

Market Research Analyst Job Listings

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Popular Skills for Market Research Analyst


Market Research Analysts report using a large range of skills on the job. Most notably, skills in SQL, Financial Analysis, Research Analysis, and Project Management are correlated to pay that is above average, with boosts between 5 percent and 8 percent. Skills that pay less than market rate include Technical Writing. A tool kit that includes Market Research also typically contains Market Analysis and Microsoft Excel. Most people skilled in Data Analysis are similarly competent in Microsoft Excel and Market Analysis.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Market Research Analysts do not generally earn higher incomes from more experience in the field. The average beginner in this position makes around $48K, but folks who have been around for five to 10 years see a markedly higher median salary of $60K. The average pay reported by folks with 10 to 20 years of experience is around $62K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $63K.

Pay Difference by Location


Market Research Analysts will find that Houston offers an impressive pay rate, one which exceeds the national average by 24 percent. Market Research Analysts will also find cushy salaries in San Francisco (+16 percent), Boston (+12 percent), Minneapolis (+8 percent), and Washington (+8 percent). The smallest paychecks in the market, 14 percent south of the national average, can be found in Cleveland. Employers pay around 13 percent less in Cincinnati and 7 percent less in Dallas, below-median salaries for those in this field.

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Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 26%



National Average
$50,000


Skills That Affect Market Research Analyst Salaries

SQL
up arrow 8%

Financial Analysis
up arrow 7%


Project Management
up arrow 3%

Market Analysis
up arrow 2%

Market Research
up arrow 1%

Data Analysis
up arrow 1%

Microsoft Excel
up arrow 1%

SPSS
up arrow 1%

Database Management & Reporting
up arrow 1%

National Average
$50,000

Technical Writing
up arrow 5%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 200 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

Less than 1 year
13%
1-4 years
65%
5-9 years
16%
10-19 years
5%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 76%
vision benefits Vision: 59% employee benefits None: 12%
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