Market Research Analysts in the United States take home approximately $51K annually on average. Overall cash earnings for Market Research Analysts stretch from $36K on the lower end to $75K near the top, and the heftiest packages can encompass around $8K from bonuses and $10K from profit sharing. Compensation for this group is mainly affected by career duration, but the specific employer and geography are influential factors as well. Women make up a slight majority of Market Research Analysts (52 percent) survey respondents. Work is enjoyable for Market Research Analysts, who typically claim high levels of job satisfaction. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to more than half. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$38,496 - $73,091
$38K
$51K
$73K
MEDIAN: $51,075
10%
50%
90%

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$13.69 - $28.92
$14
$18
$29
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$38,496 - $73,091  
   
Bonus
$225.00 - $8,308  
Profit Sharing
$51.06 - $10,067  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,782 - $74,618  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 623
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$13.69 - $28.92  
   
Overtime
$19.95 - $37.22  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$225.00 - $8,308  
   
Profit Sharing
$51.06 - $10,067  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,782 - $74,618  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 95

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

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Market Research Analyst Tasks

  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.

Common Career Paths for Market Research Analyst


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Many Market Research Analysts move into a Market Research Manager role, and folks who currently hold that position report a much higher median income of $75K per year. Typical career progression for a Market Research Analyst involves becoming a Senior Market Research Analyst or a Marketing Manager, roles that pay $17K more and $9K more on average.

Market Research Analyst Job Listings

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Popular Employer Salaries for Market Research Analyst


Popular Skills for Market Research Analyst


Market Research Analysts report using a deep pool of skills on the job. Most notably, facility with Presentations, Client Interaction, and SQL are correlated to pay that is significantly above average, leading to increases of 29 percent, 8 percent, and 5 percent, respectively. Skills that pay less than market rate include Powerpoint, Technical Writing, and Microsoft Excel. It is often found that people who know Data Analysis are also skilled in Market Analysis and Microsoft Excel.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $50K, but people who have been around for five to 10 years earn a noticeably bigger sum of $66K. Market Research Analysts who work for 10 to 20 years in their occupation tend to earn about $69K. Market Research Analysts who have racked up more than two decades of experience report lower incomes overall; the average sum for this crowd comes out to only $57K.

Pay Difference by Location

National Average: $51,160

Larger city markers indicate a job is popular in that location.

For Market Research Analysts, San Francisco provides a pay rate that is 16 percent greater than the national average. Market Research Analysts can also look forward to large paychecks in cities like Minneapolis (+11 percent), New York (+10 percent), Washington (+9 percent), and Atlanta (+5 percent). Detroit is the lowest-paying area, 12 percent south of the national average. Employers pay around 10 percent less in Indianapolis and 6 percent less in Milwaukee, below-median salaries for those in this field.

Market Research Analyst Reviews

Q: What is it like working as a Market Research Analyst?

Market Research Analyst in Dallas:
"Most interesting job I've had."
Pros: I love to learn about new markets, gather as much data as I can so you can put numbers to what I think and my conclusion. I also like to create market penetration strategies.
Cons: No real training, support or guidelines. Google is the only tool I have.

Market Research Analyst in Reno:
"Corporate Culture."
Pros: What is awesome about my job is the flexibility, atmosphere, and the feel of being needed.
Cons: I am constantly stairing at a computer all day, and sitting.

Related Job Salaries

Key Stats for Market Research Analyst

Gender

Female
52 %
Male
48 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 80 votes.
Less than 1 year
15%
1-4 years
64%
5-9 years
15%
10-19 years
4%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Market Research Analyst Salaries



Late-Career
up arrow 12%

National Average
$51,000


Skills That Affect Market Research Analyst Salaries

Presentations
up arrow 29%


SQL
up arrow 5%




SPSS
up arrow 1%

Data Analysis
0%

National Average
$51,000



Financial Analysis
up arrow 1%


Technical Writing
up arrow 7%

Powerpoint
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 80 votes.

Gender

Female
52 %
Male
48 %

Years of Experience

Less than 1 year
15%
1-4 years
64%
5-9 years
15%
10-19 years
4%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 76%
vision benefits
Vision: 63%
dental benefits
None: 12%
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