Market Research Analyst Salary (United States)

More than three-quarters of Market Research Analysts report less than five years' experience, making for a field full of relatively fresh workers who earn around $49,090 annually on average. Pay generally spreads from $34,839 to $71,708 per year. Overall compensation packages to Market Research Analysts range from $35,588 on the low end to $69,060 on the high end; this includes bonuses that peak near $6,910 and profit sharing that approaches $9,787, with some high rollers snagging commissions as high as $29K. Residency is the biggest factor affecting pay for this group, followed by years of experience. Most people in this field enjoy health coverage; most receive medical and dental insurance and more than half get vision insurance. Women are just slightly outnumbered in the field, with male Market Research Analysts making up 56 percent of workers. Most Market Research Analysts report high levels of job satisfaction. This report is based on responses to the PayScale salary survey.
Market Research Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$35,588 - $69,060
(Median)
36K
49K
57K
69K
MEDIAN: $48,501
10%
50%
75%
90%
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Market Research Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$12.01 - $34.06
(Median)
12
19
25
34
MEDIAN: $19.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$35,588 - $69,060  
   
Bonus
$0.00 - $6,910  
Profit Sharing
$484.79 - $9,787  
Commission
$0.00 - $29,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,839 - $71,708  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 1,089
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$12.01 - $34.06  
   
Overtime
$17.07 - $37.58  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $6,910  
   
Commission
$0.00 - $29,087  
Profit Sharing
$484.79 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,839 - $71,708  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 126
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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.
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Market Research Analyst Tasks
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst

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Market Research Analysts often receive a large increase in pay with career advancement. Those who transition into an upper level Market Research Manager position frequently earn an additional $26K per year. Market Research Analysts can earn $17,672 or $10,594 more per year when they move into roles as Senior Market Research Analysts or Marketing Managers, a common transition for those in the field.

Market Research Analyst Job Listings

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Popular Skills for Market Research Analyst

Market Research Analysts generally report applying a varied skill set to their work. Most notably, skills in Financial Analysis, Research Analysis, Project Management, and SQL are correlated to pay that is above average, with boosts of 10 percent, 9 percent, 8 percent, and 8 percent, respectively. Those familiar with Market Research tend to be well-versed in Market Analysis and Microsoft Excel. Most people familiar with Data Analysis also know Microsoft Excel and Market Analysis.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Market Research Analysts, level of experience is overall a somewhat less important part of the salary calculation—more experience does not yield dramatically higher pay—and pay raises are largely incremental. New salaries start at $47K and reach $59K in five to 10 years. Salary comes to $61K after 10 to 20 years. After 20 years in the field, Market Research Analysts see their salaries growing more slowly, eventually averaging out to $63K. Experienced employees who have 10-20 years of experience make up 7 percent of the workforce; inexperienced individuals who have been working for less than one year comprise 12 percent, and senior people with more than 20 years under their belt fill out the remaining 2 percent. Between one and nine years of experience is the norm for people in this field—most of those surveyed fit this bill.

Pay Difference By Location

up arrow 25%
Boston
up arrow 8%
Cincinnati
up arrow 3%
Minneapolis
up arrow 2%
Orlando
0%
National Average
$49,000
Atlanta
up arrow 1%
Milwaukee
up arrow 2%
up arrow 4%
Austin
up arrow 9%
Dallas
up arrow 15%
Cleveland
up arrow 16%
Larger circles over a city indicate a job is popular in that location.
Surpassing the national average by 25 percent, Market Research Analysts in Houston receive some of the highest pay in the country. Other big spenders include San Francisco, Boston, New York, and Cincinnati, top-paying cities where Market Research Analysts see paychecks higher than average (+20 percent, +8 percent, +5 percent, and +3 percent). Falling short of the national average by 16 percent, the area with the worst salaries is Cleveland. A couple other locations with smaller-than-average paychecks include Dallas (-15 percent) and Austin (-9 percent).

Related Job Salaries

Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 28%
National Average
$49,000

Skills That Affect Market Research Analyst Salaries

Financial Analysis
up arrow 10%
SQL
up arrow 8%
Market Research
up arrow 4%
Data Analysis
up arrow 4%
Market Analysis
up arrow 4%
Database Management & Reporting
up arrow 2%
SPSS
up arrow 1%
National Average
$49,000

Job Satisfaction

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Highly satisfied
Rated 4 out of 5 based on 349 votes.

Gender

Female
44%
female alumni
 
Male
56%
male alumni

Years of Experience

Less than 1 year
12%
1-4 years
64%
5-9 years
15%
10-19 years
7%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 77%
vision benefits Vision: 57% employee benefits None: 12%
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