Market Research Analyst Salary

Market Research Analysts in the United States can expect wages of $49K annually on average. Overall cash earnings for Market Research Analysts stretch from $36K on the lower end to $72K near the top, and the heftiest packages can encompass around $7K from bonuses and $9K from profit sharing. Geographic location is the biggest factor affecting pay for this group, followed by experience level. The majority of Market Research Analysts claim high levels of job satisfaction. Men working as Market Research Analysts who took the survey just slightly outnumber women at 55 percent. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$36,837 - $69,435
(Median)
$37K
$49K
$69K
MEDIAN: $49,359
10%
50%
90%

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$12.54 - $35.75
(Median)
$13
$20
$36
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$36,837 - $69,435  
   
Bonus
$0.00 - $7,073  
Profit Sharing
$275.00 - $9,000  
Commission
$500 - $9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,872 - $72,010  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 1,020
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$12.54 - $35.75  
   
Overtime
$18.03 - $36.47  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,073  
   
Commission
$500 - $9,000  
Profit Sharing
$275.00 - $9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,872 - $72,010  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 128
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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

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Market Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst


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Many Market Research Analysts move into a Market Research Manager role, and folks who currently hold that position report a much higher median income of $75K per year. Typical career progression for a Market Research Analyst involves becoming a Senior Market Research Analyst or a Marketing Manager, roles that pay $18K more and $10K more on average.

Market Research Analyst Job Listings

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Popular Skills for Market Research Analyst


Survey results imply that Market Research Analysts deploy a deep pool of skills on the job. Most notably, skills in SQL, Financial Analysis, Research Analysis, and Project Management are correlated to pay that is above average, with boosts between 5 percent and 8 percent. At the other end of the pay range are skills like Technical Writing. Most people experienced in Market Research also know Market Analysis and Microsoft Excel. For most people, competency in Data Analysis indicates knowledge of Microsoft Excel and Market Analysis.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Market Research Analysts with a lot of experience do not necessarily enjoy more money. Salaries of relatively inexperienced workers fall in the neighborhood of $48K, but folks who have racked up five to 10 years see a notably higher median of $60K. Market Research Analysts claiming one to two decades of experience make an estimated median of $62K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $63K.

Pay Difference by Location


Houston is home to an above-average pay rate for Market Research Analysts, 24 percent higher than the national average. Market Research Analysts can also look forward to large paychecks in cities like San Francisco (+16 percent), Boston (+12 percent), New York (+9 percent), and Washington (+8 percent). The smallest paychecks in the market, 15 percent south of the national average, can be found in Cleveland. Below-median salaries also turn up in Cincinnati and Denver (12 percent lower and 7 percent lower, respectively).

Related Job Salaries

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Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 26%



National Average
$50,000


Skills That Affect Market Research Analyst Salaries

SQL
up arrow 8%

Financial Analysis
up arrow 7%


Market Analysis
up arrow 3%

Project Management
up arrow 3%

Data Analysis
up arrow 2%

Market Research
up arrow 1%

Microsoft Excel
up arrow 1%

SPSS
up arrow 1%

Database Management & Reporting
up arrow 1%

National Average
$50,000

Technical Writing
up arrow 6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 210 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

Less than 1 year
13%
1-4 years
65%
5-9 years
16%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 76%
vision benefits Vision: 58% employee benefits None: 12%
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