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Market Research Analyst Salary

Market Research Analysts in the United States take home an average $49K per year. Total cash compensation for Market Research Analysts runs from $35K to $72K depending on bonuses that can occasionally exceed $8K and profit sharing that can reach almost $8K. Geographic location and experience level each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Male Market Research Analysts are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 56 percent of the field. The information for this snapshot was generated by responses to the PayScale salary survey.

$36,334 - $68,920
(Median)
$36K
$49K
$69K
MEDIAN: $49,121
10%
50%
90%

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$12.06 - $39.73
(Median)
$12
$20
$40
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$36,334 - $68,920  
   
Bonus
$0.00 - $7,824  
Profit Sharing
$339.35 - $8,243  
Commission
$500 - $9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,454 - $71,948  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 1,025
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$12.06 - $39.73  
   
Overtime
$17.64 - $36.70  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,824  
   
Commission
$500 - $9,000  
Profit Sharing
$339.35 - $8,243  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,454 - $71,948  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 122

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United States (change)


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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

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Market Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst


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Advancing into a Market Research Manager role seems to be a popular career move for Market Research Analysts, and folks who currently work in the latter position report a notably larger median income of $75K per year. Typical career progression for a Market Research Analyst involves becoming a Senior Market Research Analyst or a Marketing Manager, roles that pay $18K more and $10K more on average.

Market Research Analyst Job Listings

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Popular Skills for Market Research Analyst


Market Research Analysts seem to wield many skills on the job. Most notably, skills in SQL, Financial Analysis, Research Analysis, and Project Management are correlated to pay that is above average, with boosts in pay of 8 percent. Skills that seem to negatively impact pay include Technical Writing. Most people who know Data Analysis also know Microsoft Excel and Market Analysis. People who know Market Research usually also know Market Analysis and Microsoft Excel.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Market Research Analysts with a lot of experience do not necessarily enjoy more money. Workers in their first five years can expect to earn $48K, but people who have been around for five to 10 years earn a noticeably bigger sum of $59K. For Market Research Analysts, 10 to 20 years of experience on the job amounts to an average salary of $62K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $63K.

Pay Difference by Location


Market Research Analysts will find that Houston offers an impressive pay rate, one which exceeds the national average by 25 percent. Market Research Analysts will also find cushy salaries in San Francisco (+18 percent), Boston (+11 percent), New York (+9 percent), and Washington (+8 percent). The smallest paychecks in the market, 14 percent south of the national average, can be found in Cleveland. Workers in Dallas and Denver earn less than others in this profession; their salaries fall short of the national average by 8 percent.

Related Job Salaries

United States (change)

Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 27%



National Average
$50,000


Skills That Affect Market Research Analyst Salaries

SQL
up arrow 8%


Financial Analysis
up arrow 7%

Project Management
up arrow 3%

Market Research
up arrow 2%

Market Analysis
up arrow 2%

Data Analysis
up arrow 1%

Microsoft Excel
up arrow 1%

SPSS
up arrow 1%

National Average
$50,000

Database Management & Reporting
up arrow 2%

Technical Writing
up arrow 6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 236 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
12%
1-4 years
65%
5-9 years
16%
10-19 years
5%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 76%
vision benefits Vision: 57% employee benefits None: 12%
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