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Market Research Analyst Salary (United States)

A relatively junior crowd, roughly three-fourths of Market Research Analysts have fewer than five years of experience under their belt and the average salary for the field is $49K annually. Total cash compensation to Market Research Analysts bottoms out near $35K and approaches $72K on the high end; the biggest paychecks include approximately $7K from bonuses and almost $10K from profit sharing. Residence is the biggest factor affecting pay for this group, followed by tenure. Medical benefits are awarded to a strong majority, and most earn dental coverage. Men working as Market Research Analysts just barely outnumber women at 56 percent. Job satisfaction is reported as high by the vast majority of workers. Participants in PayScale's salary questionnaire provided the particulars of this report.
Market Research Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$35,588 - $69,060
(Median)
36K
49K
57K
69K
MEDIAN: $48,501
10%
50%
75%
90%
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Market Research Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$12.01 - $34.06
(Median)
12
19
25
34
MEDIAN: $19.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$35,588 - $69,060  
   
Bonus
$0.00 - $6,910  
Profit Sharing
$484.79 - $9,787  
Commission
$0.00 - $29,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,839 - $71,708  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 1,089
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$12.01 - $34.06  
   
Overtime
$17.07 - $37.58  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $6,910  
   
Commission
$0.00 - $29,087  
Profit Sharing
$484.79 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,839 - $71,708  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 126
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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.
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Market Research Analyst Tasks
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst

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Market Research Analysts usually experience a big boost in pay as they move up the career ladder to upper-level roles like Market Research Manager. The average pay for a Market Research Manager is $75K annually. A common career progression for a Market Research Analyst is to become a Senior Market Research Analyst or a Marketing Manager. Compared to Market Research Analysts, the first group earns $18K more on average, and the second group earns $11K more.

Market Research Analyst Job Listings

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Popular Skills for Market Research Analyst

Market Research Analysts report using a pretty varied skill set on the job. Most notably, skills in Financial Analysis, Research Analysis, Project Management, and SQL are correlated to pay that is above average, with boosts of 10 percent, 9 percent, 8 percent, and 8 percent, respectively. Most people who know Data Analysis also know Microsoft Excel and Market Analysis. Most people skilled in Market Research are similarly competent in Market Analysis and Microsoft Excel.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Market Research Analysts, more experience in the field does not usually mean bigger paychecks. Workers in their first five years can expect to earn $47K, but people who have been around for five to 10 years earn a noticeably bigger sum of $59K. On average, Market Research Analysts make $61K following one to two decades on the job. More than 20 years of experience mean a somewhat bigger median paycheck of $63K, but it's not much more than what less experienced people make. In this field, workers tend to have anywhere from one to nine years of experience — of those surveyed, a fair portion land within this range. Experienced employees who have 10-20 years of experience make up less than 10 percent of the workforce; inexperienced individuals who have been working for less than one year comprise one-eighth, and senior people with more than 20 years under their belt fill out the remaining less than two percent.

Pay Difference By Location

up arrow 25%
Boston
up arrow 8%
Cincinnati
up arrow 3%
Minneapolis
up arrow 2%
Orlando
0%
National Average
$49,000
Atlanta
up arrow 1%
Milwaukee
up arrow 2%
up arrow 4%
Austin
up arrow 9%
Dallas
up arrow 15%
Cleveland
up arrow 16%
Larger circles over a city indicate a job is popular in that location.
Market Research Analysts will find that Houston offers an impressive pay rate, one which exceeds the national average by 25 percent. Other urban areas shelling out big bucks include San Francisco, Boston, New York, and Cincinnati, where Market Research Analysts typically earn around 20 percent, 8 percent, 5 percent, and 3 percent more than usual. The lowest-paying market is Cleveland, which sits 16 percent below the national average. Not at the bottom but still paying below the median are employers in Dallas and Austin (15 percent lower and 9 percent lower, respectively).

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Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 28%
National Average
$49,000

Skills That Affect Market Research Analyst Salaries

Financial Analysis
up arrow 10%
SQL
up arrow 8%
Market Research
up arrow 4%
Data Analysis
up arrow 4%
Market Analysis
up arrow 4%
Database Management & Reporting
up arrow 2%
SPSS
up arrow 1%
National Average
$49,000

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 349 votes.

Gender

Female
44%
female alumni
 
Male
56%
male alumni

Years of Experience

Less than 1 year
12%
1-4 years
64%
5-9 years
15%
10-19 years
7%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 77%
vision benefits Vision: 57% employee benefits None: 12%