The average salary for a Market Research Analyst is $47,681 per year. Most people move on to other jobs if they have more than 10 years' experience in this field. A skill in Research Analysis is associated with high pay for this job. For the first five to ten years in this position, salary increases sharply, but any additional experience does not have a big effect on pay.
Market Research Analyst Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$35,044 - $68,899
(Median)
35K
48K
56K
69K
MEDIAN: $47,680
10%
50%
75%
90%
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Market Research Analyst Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$12.02 - $31.09
(Median)
12
18
24
31
MEDIAN: $18.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$35,044 - $68,899  
   
Bonus
$0.00 - $7,123  
Profit Sharing
$490.16 - $5,195  
Commission
$0.00 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,070 - $71,311  
PayScale
Country: United States | Currency: USD | Updated: 18 Apr 2014 | Individuals Reporting: 1,275
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$12.02 - $31.09  
   
Overtime
$14.90 - $41.43  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,123  
   
Commission
$0.00 - $10,365  
Profit Sharing
$490.16 - $5,195  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,070 - $71,311  
PayScale
Country: United States | Currency: USD | Updated: 18 Apr 2014 | Individuals Reporting: 1,275
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Market Research Analyst Job Listings

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Job Description for Market Research Analyst
A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.
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Market Research Analyst Tasks
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
Popular Skills for Market Research Analyst
Pay by Experience Level for Market Research Analyst
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
Houston
up arrow 28%
up arrow 13%
Cincinnati
up arrow 4%
National Average
$48,000
Milwaukee
up arrow 1%
up arrow 3%
Atlanta
up arrow 8%
Austin
up arrow 9%
Cleveland
up arrow 16%
Detroit
up arrow 16%
Dallas
up arrow 17%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Market Research Analyst Salaries

Late-Career
up arrow 30%
National Average
$48,000

Skills That Affect Market Research Analyst Salaries

Job Satisfaction
Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 374 votes.
Gender
Female
46%
female alumni
 
Male
54%
male alumni
Years of Experience
Less than 1 year
12%
1-4 years
65%
5-9 years
15%
10-19 years
7%
20 years or more
1%
Common Health Benefits
medical benefits Medical: 87% dental benefits Dental: 76%
vision benefits Vision: 56% employee benefits None: 12%
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