For Market Research Analysts, yearly average wages total $51K annually. Total incomes of Market Research Analysts incorporate potential for, in a few cases, more than $9K from bonuses and close to $10K from profit sharing; these performance components cause packages to range between $35K and $75K. Compensation for this group is mainly affected by experience level, but the specific employer and geography are influential factors as well. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to more than half. Women make up a slight majority of Market Research Analysts (52 percent) survey respondents. For the most part, Market Research Analysts enjoy their work and report high levels of job satisfaction. This report is based on answers to PayScale's salary questionnaire.

$38,268 - $72,835
(Median)
$38K
$51K
$73K
MEDIAN: $50,679
10%
50%
90%

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$13.37 - $30.41
(Median)
$13
$19
$30
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$38,268 - $72,835  
   
Bonus
$248.32 - $8,690  
Profit Sharing
$50.68 - $10,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,481 - $75,046  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 610
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$13.37 - $30.41  
   
Overtime
$19.95 - $37.22  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$248.32 - $8,690  
   
Profit Sharing
$50.68 - $10,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,481 - $75,046  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 97
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Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

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Market Research Analyst Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Market Research Analyst


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Market Research Analysts might see a strong upturn in salary after transitioning into upper-level roles such as Market Research Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $75K per year. Market Research Analysts typically move into roles as Senior Market Research Analysts or Marketing Managers, and those positions pay $17K more and $10K more, respectively.

Market Research Analyst Job Listings

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Popular Employer Salaries for Market Research Analyst


Popular Skills for Market Research Analyst


Market Research Analysts report using a deep pool of skills on the job. Most notably, facility with Presentations, Client Interaction, and SQL are correlated to pay that is significantly above average, leading to increases of 30 percent, 8 percent, and 6 percent, respectively. Skills that pay less than market rate include Powerpoint, Technical Writing, and Microsoft Excel. For most people, competency in Data Analysis indicates knowledge of Market Analysis and Microsoft Excel.

Pay by Experience Level for Market Research Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $50K, but people who have been around for five to 10 years earn a noticeably bigger sum of $66K. Market Research Analysts bring in $70K after working for 10 to 20 years. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $60K by contrast.

Pay Difference by Location

National Average: $50,752

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Market Research Analysts, Washington offers exceptional salaries, 10 percent above the national average. Market Research Analysts can also look forward to large paychecks in cities like New York (+10 percent), Portland (+9 percent), Atlanta (+8 percent), and San Francisco (+6 percent). In Detroit, salaries are 11 percent below the national average and represent the lowest-paying market. Denver and Milwaukee are a couple other places where companies are known to pay below the median — salaries are 8 percent lower and 5 percent lower, respectively.

Market Research Analyst Reviews

What is it like working as a Market Research Analyst?

Market Research Analyst in Dallas:
"Most interesting job I've had."
Pros: I love to learn about new markets, gather as much data as I can so you can put numbers to what I think and my conclusion. I also like to create market penetration strategies.
Cons: No real training, support or guidelines. Google is the only tool I have.

Market Research Analyst in Reno:
"Corporate Culture."
Pros: What is awesome about my job is the flexibility, atmosphere, and the feel of being needed.
Cons: I am constantly stairing at a computer all day, and sitting.

Related Job Salaries

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Experience Affects Market Research Analyst Salaries



Late-Career
up arrow 19%

National Average
$51,000


Skills That Affect Market Research Analyst Salaries

Presentations
up arrow 30%


SQL
up arrow 6%

Market Analysis
up arrow 4%

Financial Analysis
up arrow 4%

SPSS
up arrow 2%

Project Management
up arrow 1%

Data Analysis
0%

Market Research
0%

National Average
$51,000

Research Analysis
up arrow 2%

Database Management & Reporting
up arrow 2%

Microsoft Excel
up arrow 4%

Technical Writing
up arrow 6%

Powerpoint
up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 74 votes.

Gender

Female
52 %
Male
48 %

Years of Experience

Less than 1 year
14%
1-4 years
65%
5-9 years
15%
10-19 years
4%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 75%
medical benefits
Vision: 62%
dental benefits
None: 11%
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