Median pay for Market Research Managers in the United States lies in the neighborhood of $77K annually. Compensation for this group is mainly affected by career duration, but geography and the individual firm are influential factors as well. The majority of Market Research Managers claim high levels of job satisfaction. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 58 percent. Most enjoy medical while a large number get dental coverage. Vision coverage is also available to a strong majority. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$50,410 - $110,465
(Median)
$50K
$77K
$110K
MEDIAN: $76,687
10%
50%
90%

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$9.90 - $34.52
(Median)
$9
$26
$35
MEDIAN: $25.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$50,410 - $110,465  
   
Bonus
$971 - $15,614  
Profit Sharing
$4,000  
Commission
$20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,085 - $118,853  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 496
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$9.90 - $34.52  
   
Overtime
$39.75  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$971 - $15,614  
   
Commission
$20,000  
Profit Sharing
$4,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,085 - $118,853  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 11
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Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.

Common Career Paths for Market Research Manager


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Market Research Managers often transition into Marketing Research Director positions, for which compensation tends to be much higher. On average, Marketing Research Directors earn $106K per year. It is quite typical for Market Research Managers to transition into roles as Research Directors or Marketing Directors, where reported median earnings are $18K and $1K higher per year.

Market Research Manager Job Listings

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Popular Employer Salaries for Market Research Manager


Although the highest salaries can be found at The Nielsen Company where median pay is $89K, there is little variation in compensation; paychecks are spread only between $70K and $119K.

Popular Skills for Market Research Manager


Survey results imply that Market Research Managers deploy a deep pool of skills on the job. Most notably, facility with Business Analysis, Strategic Marketing, and People Management are correlated to pay that is significantly above average, leading to increases of 22 percent, 16 percent, and 12 percent, respectively. Those listing Powerpoint and Microsoft Excel as skills, on the other hand, should be prepared for drastically lower pay. The majority of those who know Data Analysis also know Project Management and Research Analysis. A tool kit that includes Market Research also typically contains Research Analysis and Project Management.

Pay by Experience Level for Market Research Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Market Research Managers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Respondents with less than five years' experience take home $68K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $83K. People with 10 to 20 years of experience make an average of about $96K in this role. Professionals with deep experience (more than 20 years) report prosperous salaries in six-figure territory; the median for this crowd is approximately $116K.

Pay Difference by Location

National Average: $79,003

Larger city markers indicate a job is popular in that location.

With a pay rate for Market Research Managers that is 27 percent greater than the national average, Seattle offers a comfortable salary for those in this profession. Market Research Managers can also look forward to large paychecks in cities like Philadelphia (+23 percent), San Francisco (+17 percent), Cincinnati (+14 percent), and Boston (+11 percent). Compared to the national average, San Diego Market Research Managers have considerably lower salaries, 28 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. St. Louis and Orlando are a couple other places where companies are known to pay below the median — salaries are 22 percent lower and 14 percent lower, respectively.

Market Research Manager Reviews

What is it like working as a Market Research Manager at Gfk Custom Research Inc.?

Market Research Manager in Burbank:
"Love the culture."
Pros: Great organization. Teams have high work ethic, alway reliable and dependable people.
Cons: It's a fair organization. Tons if flexiblity.

Related Job Salaries

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Experience Affects Market Research Manager Salaries




National Average
$79,000


Skills That Affect Market Research Manager Salaries

Business Analysis
up arrow 22%

Strategic Marketing
up arrow 16%

People Management
up arrow 12%

Statistical Analysis
up arrow 10%


Market Analysis
up arrow 1%

SPSS
0%

Microsoft Office
0%

National Average
$79,000

Market Research
up arrow 1%

Data Analysis
up arrow 1%

Research Analysis
up arrow 1%

Project Management
up arrow 3%


Powerpoint
up arrow 27%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 76 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
2%
1-4 years
31%
5-9 years
37%
10-19 years
25%
20 years or more
5%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 83%
medical benefits
Vision: 73%
dental benefits
None: 8%
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