Browse Categories

Market Researcher Salary

Market Researchers in the United States take home approximately $50K per year on average. Location and career length each impact pay for this group, with the former having the largest influence. Although roughly one in four lack health benefits of any kind, a fair number do enjoy medical insurance, and more than half get dental coverage, too. Most Market Researchers like their work and job satisfaction is high. Women Market Researchers who took the survey just slightly outnumber men. This snapshot results from replies to PayScale's salary survey.
$33,876 - $94,122
(Median)
$34K
$50K
$94K
MEDIAN: $50,265
10%
50%
90%

Add this chart to your site: 640px    300px

$9.35 - $21.64
(Median)
$9
$14
$22
MEDIAN: $13.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$33,876 - $94,122  
   
Bonus
$0.00 - $9,766  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,147 - $92,691  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 88
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$9.35 - $21.64  
   
Overtime
$17.42 - $30.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $9,766  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,147 - $92,691  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 35
United States (change)

Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.

Read More...

Market Researcher Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Market Research Analyst Job Listings

Search for more jobs:


Market Researchers typically list a handful of skills they use on the job. Those who have experience with Market Research, Data Analysis, and Research Analysis can expect to be compensated well for these skills. Skills that are correlated to lower pay, on the other hand, include Research Analysis, Data Analysis, and Market Research.

Related Job Salaries

Experience Affects Market Researcher Salaries

Experienced
up arrow 74%

Mid-Career
up arrow 37%

National Average
$45,000


Skills That Affect Market Researcher Salaries

National Average
$45,000

Market Research
up arrow 7%

Data Analysis
up arrow 13%

Research Analysis
up arrow 15%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 22 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
11%
1-4 years
59%
5-9 years
15%
10-19 years
12%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 74% dental benefits Dental: 64%
vision benefits Vision: 51% employee benefits None: 25%