Market Researcher Salary

Market Researchers in the United States can expect wages of $50K annually on average. Career length is the biggest factor affecting pay for this group, followed by geography. Health benefits are not claimed by all — just under one in three lack any form of coverage — but a strong majority have medical insurance, and the larger part have dental, too. Women Market Researchers who took the survey just slightly outnumber men. Job satisfaction for Market Researchers is high. This overview is based on answers to PayScale's salary questionnaire.

$31,672 - $92,302

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$9.41 - $24.29

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$31,672 - $92,302  
   
Bonus
$0.00 - $9,819  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,333 - $92,047  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 122
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$9.41 - $24.29  
   
Overtime
$1.80 - $38.78  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $9,819  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,333 - $92,047  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 46
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Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.

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Market Researcher Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

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Popular Skills for Market Researcher


Survey takers who work as Market Researchers typically report just a few professional skills. Those who have experience with Data Analysis, Market Research, and Research Analysis can expect to be compensated well for these skills. Skills that are correlated to lower pay, on the other hand, include Research Analysis and Market Research. Most people familiar with Data Analysis also know Research Analysis.

Pay by Experience Level for Market Researcher

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $41K, but people who have been around for five to 10 years earn a noticeably bigger sum of $62K. Market Researchers see a median salary of $77K after reaching one to two decades on the job. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $63K by contrast.

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Experience Affects Market Researcher Salaries

Experienced
up arrow 71%

Late-Career
up arrow 40%

Mid-Career
up arrow 38%

National Average
$45,000


Skills That Affect Market Researcher Salaries

Data Analysis
0%

National Average
$45,000

Market Research
up arrow 3%

Research Analysis
up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 24 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
10%
1-4 years
58%
5-9 years
16%
10-19 years
12%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 71% dental benefits Dental: 59%
vision benefits Vision: 50% employee benefits None: 28%
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