Market Researcher Salary

Market Researchers in the United States take home approximately $50K per year on average. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Market Researchers. Not all workers are lucky enough to have benefits; in fact, roughly a fourth are without coverage. Medical insurance is claimed by a fair number and dental insurance is reported by the larger part. Women Market Researchers who took the survey just slightly outnumber men.

$31,093 - $91,546
(Median)
$31K
$50K
$92K
MEDIAN: $50,457
10%
50%
90%

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$9.73 - $24.73
(Median)
$9
$15
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$31,093 - $91,546  
   
Bonus
$0.00 - $9,787  
Profit Sharing
$1,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,524 - $90,532  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 152
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$9.73 - $24.73  
   
Overtime
$4.11 - $37.24  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $9,787  
   
Profit Sharing
$1,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,524 - $90,532  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 55
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Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.

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Market Researcher Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Market Research Analyst Job Listings

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Popular Skills for Market Researcher


Market Researchers generally report applying a varied skill set to their work. Most notably, facility with Project Management, Research Analysis, and Market Analysis are correlated to pay that is significantly above average, leading to increases of 26 percent, 12 percent, and 11 percent, respectively. Most people familiar with Market Research also know Data Analysis.

Pay by Experience Level for Market Researcher

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Although individuals who have less than five years' experience earn $42K on average, people with five to 10 years benefit from a notably larger average of $63K. Market Researchers claiming one to two decades of experience make an estimated median of $76K. Survey participants with more than two decades under their belts actually report earning less than people with less experience; the former take home only $65K on average.

Related Job Salaries

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Experience Affects Market Researcher Salaries

Experienced
up arrow 65%

Late-Career
up arrow 42%

Mid-Career
up arrow 37%

National Average
$46,000


Skills That Affect Market Researcher Salaries

Project Management
up arrow 26%

Research Analysis
up arrow 12%

Market Analysis
up arrow 11%

Data Analysis
up arrow 6%

Market Research
0%

National Average
$46,000

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 24 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
11%
1-4 years
61%
5-9 years
14%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 71%
dental benefits
Dental: 60%
medical benefits
Vision: 52%
dental benefits
None: 27%
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