Market Researcher Salary

Median pay for Market Researchers in the United States is around $50K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 56 percent. Some workers in this field — slightly less than a third — are not awarded benefits. Medical coverage is reported by a fair number and dental plans are enjoyed by the greater part. Job satisfaction is high and work is enjoyable for most Market Researchers.

$32,424 - $93,042
(Median)
$32K
$50K
$93K
MEDIAN: $50,259
10%
50%
90%

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$9.71 - $24.49
(Median)
$9
$14
$24
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$32,424 - $93,042  
   
Bonus
$0.00 - $9,801  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,333 - $92,684  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 114
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$9.71 - $24.49  
   
Overtime
$1.64 - $39.45  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $9,801  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,333 - $92,684  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 44
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Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.

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Market Researcher Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

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Popular Skills for Market Researcher


Market Researchers report a focused set of job skills. Those who have experience with Data Analysis, Market Research, and Research Analysis can expect to be compensated well for these skills. Skills that seem to negatively impact pay include Research Analysis and Market Research. Most people skilled in Market Research are similarly competent in Data Analysis.

Pay by Experience Level for Market Researcher

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $41K, but people who have been around for five to 10 years earn a noticeably bigger sum of $64K. For Market Researchers, 10 to 20 years of experience on the job amounts to an average salary of $78K. Folks who claim more than 20 years of relevant experience actually report a comparatively lower median income of $62K.

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Experience Affects Market Researcher Salaries

Experienced
up arrow 71%

Mid-Career
up arrow 40%

Late-Career
up arrow 35%

National Average
$46,000


Skills That Affect Market Researcher Salaries

Data Analysis
0%

National Average
$46,000

Market Research
up arrow 4%

Research Analysis
up arrow 14%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 24 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
10%
1-4 years
58%
5-9 years
16%
10-19 years
13%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 71% dental benefits Dental: 60%
vision benefits Vision: 50% employee benefits None: 28%
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