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Market Researcher Salary

Median pay for Market Researchers in the United States is around $50K annually. Residence is the biggest factor affecting pay for this group, followed by career length. Women Market Researchers who took the survey just slightly outnumber men. Although slightly less than a third lack health benefits of any kind, the greater part do enjoy medical insurance, and more than half get dental coverage, too. Most workers in this position report high levels of job satisfaction.

$32,894 - $93,680
(Median)
$33K
$50K
$94K
MEDIAN: $50,327
10%
50%
90%

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$9.71 - $24.49
(Median)
$9
$14
$24
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$32,894 - $93,680  
   
Bonus
$0.00 - $9,851  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,033 - $93,080  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 108
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$9.71 - $24.49  
   
Overtime
$1.57 - $39.73  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $9,851  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,033 - $93,080  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 44
United States (change)

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Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.

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Market Researcher Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Market Research Analyst Job Listings

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Market Researchers typically list a handful of skills they use on the job. Those who have experience with Market Research, Data Analysis, and Research Analysis can expect to be compensated well for these skills. Skills that seem to negatively impact pay include Research Analysis. Data Analysis and Market Research are also commonly seen together.

Pay by Experience Level for Market Researcher

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries for the relatively untried average out to around $41K, but survey participants with five to 10 years of experience earn a significantly higher median of $63K. Market Researchers bring in $78K after working for 10 to 20 years. Respondents who boast more than 20 years of experience can't seem to boast paychecks reflecting that extensive experience, though; veteran Market Researchers report making only $62K on average.

Related Job Salaries

United States (change)

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Experience Affects Market Researcher Salaries

Experienced
up arrow 71%

Mid-Career
up arrow 38%

Late-Career
up arrow 35%

National Average
$46,000


Skills That Affect Market Researcher Salaries

Market Research
up arrow 20%

Data Analysis
up arrow 2%

National Average
$46,000

Research Analysis
up arrow 17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
9%
1-4 years
58%
5-9 years
16%
10-19 years
13%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 70% dental benefits Dental: 59%
vision benefits Vision: 49% employee benefits None: 28%
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