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Market Researcher Salary

Market Researchers in the United States take home approximately $50K annually on average. Location is the biggest factor affecting pay for this group, followed by years of experience. Women Market Researchers who took the survey just slightly outnumber men. Most Market Researchers report high levels of job satisfaction. While just under one in three report receiving no health benefits, more than half do receive medical coverage, and the larger part have dental, as well. The information for this snapshot was generated by responses to the PayScale salary survey.

$32,670 - $93,916
(Median)
$33K
$50K
$94K
MEDIAN: $50,479
10%
50%
90%

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$9.71 - $24.49
(Median)
$9
$14
$24
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$32,670 - $93,916  
   
Bonus
$0.00 - $9,851  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,937 - $93,233  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 106
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$9.71 - $24.49  
   
Overtime
$1.57 - $39.73  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $9,851  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,937 - $93,233  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 44

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United States (change)


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Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.

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Market Researcher Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Market Research Analyst Job Listings

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Market Researchers typically list a handful of skills they use on the job. Those who have experience with Market Research, Data Analysis, and Research Analysis can expect to be compensated well for these skills. Skills that pay less than market rate include Research Analysis. Data Analysis and Market Research are correlating skills — those who know the former usually know the latter.

Pay by Experience Level for Market Researcher

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries of relatively inexperienced workers fall in the neighborhood of $41K, but folks who have racked up five to 10 years see a notably higher median of $64K. Market Researchers with one to two decades of relevant experience report an average salary of approximately $78K. For some reason, Market Researchers with more than two decades of experience report lower paychecks overall; the median sum in this group sits near $62K.

Related Job Salaries

United States (change)

Experience Affects Market Researcher Salaries

Experienced
up arrow 71%

Mid-Career
up arrow 40%

Late-Career
up arrow 35%

National Average
$46,000


Skills That Affect Market Researcher Salaries

Market Research
up arrow 20%

Data Analysis
up arrow 2%

National Average
$46,000

Research Analysis
up arrow 17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
9%
1-4 years
58%
5-9 years
15%
10-19 years
13%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 70% dental benefits Dental: 58%
vision benefits Vision: 48% employee benefits None: 29%
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