Market Researcher Salary
Market Researchers in the United States can expect wages of $50K per year on average. Geographic location and career length each impact pay for this group, with the former having the largest influence. Women Market Researchers who took the survey just slightly outnumber men. Medical benefits are awarded to a fair number, and more than half earn dental coverage. The majority of workers are highly satisfied with their job. The figures in this rundown are based on the results of PayScale's salary questionnaire.
|Salary||$31,712 - $91,693|
|Bonus||$0.00 - $10,304|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$29,580 - $85,000|
|Hourly Rate||$11.81 - $27.60|
|Bonus||$0.00 - $10,304|
|Total Pay (||$29,580 - $85,000|
Job Description for Market Researcher
Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.Read More...
Other tasks performed by market researchers include working closely with product teams to identify research topics, sharing information with other researchers, and working with design, product marketing, product management, content strategy, and engineering teams to develop more effective company offerings. Market researchers conduct in-person, telephone, and online assessments to gather opinions on the products and services offered by their company. Market researchers strive to communicate results and illustrate suggestions in compelling and creative ways.
A bachelor's degree in marketing, psychology, or a related field is necessary for this position. Previous experience in market research is generally required or preferred. Market researchers must work well in a team environment, but they also must be able to perform effectively by themselves with minimal supervision. They need to work effectively in a fast-paced environment and be able to multitask efficiently on a variety of projects.
Market Researcher Tasks
- Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
- Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
- Assist in the development of marketing plans.
- Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
Popular Skills for Market Researcher
Market Researchers who responded to the survey report just a handful of professional skills. Most notably, skills in Project Management, Research Analysis, Data Analysis, and Market Research are correlated to pay that is above average, with boosts between 5 percent and 19 percent. Market Analysis, on the other hand, is typically associated with much lower pay. Those proficient in Market Research are, more often than not, also skilled in Data Analysis.
Pay by Experience Level for Market Researcher
Pay by Experience for a Market Researcher has a positive trend. An entry-level Market Researcher with less than 5 years of experience can expect to earn an average total compensation of $43,000 based on 94 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Market Researcher with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $69,000 based on 24 salaries. An experienced Market Researcher which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $70,000 based on 14 salaries. A Market Researcher with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $59,000 based on 6 salaries.
Pay Difference by Location
For those looking to make money, Market Researchers in San Francisco enjoy an exceptional pay rate, 102 percent above the national average. Market Researchers will also find cushy salaries in Seattle (+38 percent) and Los Angeles (+30 percent). The lowest-paying market is Chicago, which sits 21 percent below the national average, proving that location is a significant contributor to overall pay. Workers in Phoenix and Atlanta earn salaries that trail the national average for those in this profession (14 percent less and 13 percent less, respectively).
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Key Stats for Market Researcher
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based on 18 votes.