Market Researcher Salary
Market Researchers in the United States take home approximately $51K per year on average. Residence and experience level each impact pay for this group, with the former having the largest influence. Most Market Researchers like their work and job satisfaction is high. While some workers in this profession — nearly one in four — do not have any health coverage, a fair number do receive medical benefits and the greater part have dental insurance. Women are just slightly outnumbered, with male Market Researchers making up 52 percent of survey respondents.
|Salary||$30,945 - $94,683|
|Bonus||$-0.49 - $10,438|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$29,695 - $91,901|
|Hourly Rate||$10.21 - $27.38|
|Bonus||$-0.49 - $10,438|
|Total Pay (||$29,695 - $91,901|
Job Description for Market Researcher
Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.Read More...
Other tasks performed by market researchers include working closely with product teams to identify research topics, sharing information with other researchers, and working with design, product marketing, product management, content strategy, and engineering teams to develop more effective company offerings. Market researchers conduct in-person, telephone, and online assessments to gather opinions on the products and services offered by their company. Market researchers strive to communicate results and illustrate suggestions in compelling and creative ways.
A bachelor's degree in marketing, psychology, or a related field is necessary for this position. Previous experience in market research is generally required or preferred. Market researchers must work well in a team environment, but they also must be able to perform effectively by themselves with minimal supervision. They need to work effectively in a fast-paced environment and be able to multitask efficiently on a variety of projects.
Market Researcher Tasks
- Assist in the development of marketing plans.
- Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
- Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
- Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
Popular Skills for Market Researcher
Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Project Management, Research Analysis, Data Analysis, and Market Research are correlated to pay that is above average. Those listing Market Analysis and Market Research as skills, on the other hand, should be prepared for drastically lower pay. Most people experienced in Market Research also know Data Analysis.
Pay by Experience Level for Market Researcher
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Those in the early stages of their career can expect to make around $43K; however, individuals with five to 10 years of experience bring in $73K on average — a distinctly larger sum. Market Researchers see a median salary of $73K after reaching one to two decades on the job. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $59K by contrast.
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Key Stats for Market Researcher
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