Market Researcher Salary

Market Researchers in the United States take home approximately $51K per year on average. Residence and experience level each impact pay for this group, with the former having the largest influence. Most Market Researchers like their work and job satisfaction is high. While some workers in this profession — nearly one in four — do not have any health coverage, a fair number do receive medical benefits and the greater part have dental insurance. Women are just slightly outnumbered, with male Market Researchers making up 52 percent of survey respondents.

$30,945 - $94,683
$31K
$51K
$95K
MEDIAN: $51,492
10%
50%
90%

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$10.21 - $27.38
$10
$16
$27
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Salary
$30,945 - $94,683  
   
Bonus
$-0.49 - $10,438  
Profit Sharing
$1,965  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,695 - $91,901  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 105
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$10.21 - $27.38  
   
Hourly Tips
$0.50  
Overtime
$29.25  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$-0.49 - $10,438  
   
Profit Sharing
$1,965  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,695 - $91,901  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 32

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.

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Market Researcher Tasks

  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.

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Popular Skills for Market Researcher


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Project Management, Research Analysis, Data Analysis, and Market Research are correlated to pay that is above average. Those listing Market Analysis and Market Research as skills, on the other hand, should be prepared for drastically lower pay. Most people experienced in Market Research also know Data Analysis.

Pay by Experience Level for Market Researcher

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Those in the early stages of their career can expect to make around $43K; however, individuals with five to 10 years of experience bring in $73K on average — a distinctly larger sum. Market Researchers see a median salary of $73K after reaching one to two decades on the job. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $59K by contrast.

Related Job Salaries

Key Stats for Market Researcher

Gender

Female
48 %
Male
52 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 14 votes.
Less than 1 year
12%
1-4 years
55%
5-9 years
15%
10-19 years
12%
20 years or more
4%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Market Researcher Salaries

▲46%

▲46%

Late-Career
▲19%

National Average
$50,000

▼13%

Skills That Affect Market Researcher Salaries

Project Management
▲15%



National Average
$50,000


Market Analysis
▼25%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 14 votes.

Gender

Female
48 %
Male
52 %

Years of Experience

Less than 1 year
12%
1-4 years
55%
5-9 years
15%
10-19 years
12%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 71%
dental benefits
Dental: 56%
vision benefits
Vision: 55%
dental benefits
None: 26%
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