Market Researcher Salary

The average Market Researcher in the United States earns approximately $51K annually. Experience level is the biggest factor affecting pay for this group, followed by geography. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 54 percent. For the most part, Market Researchers enjoy their work and report high levels of job satisfaction. Not all workers are lucky enough to have benefits; in fact, slightly less than a third are without coverage. Medical insurance is claimed by a strong majority and dental insurance is reported by the greater part. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$33,396 - $94,458
(Median)
$33K
$51K
$94K
MEDIAN: $50,938
10%
50%
90%

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$9.69 - $24.59
(Median)
$9
$14
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$33,396 - $94,458  
   
Bonus
$0.00 - $9,875  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,703 - $93,639  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 102
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$9.69 - $24.59  
   
Overtime
$1.57 - $39.73  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $9,875  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,703 - $93,639  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 43

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Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.

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Market Researcher Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Market Research Analyst Job Listings

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Professional skills reported by Market Researchers are few in number. Market Research and Data Analysis are considered valuable skills and can increase employee pay by 19 percent and 5 percent, respectively. Skills that seem to negatively impact pay include Research Analysis. It is not unusual for someone who knows Data Analysis to be familiar with Market Research as well.

Pay by Experience Level for Market Researcher

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average beginner in this position makes around $41K, but folks who have been around for five to 10 years see a markedly higher median salary of $65K. The average pay reported by folks with 10 to 20 years of experience is around $79K. For some reason, Market Researchers with more than two decades of experience report lower paychecks overall; the median sum in this group sits near $62K.

Related Job Salaries

United States (change)

Experience Affects Market Researcher Salaries

Experienced
up arrow 73%

Mid-Career
up arrow 43%

Late-Career
up arrow 35%

National Average
$46,000


Skills That Affect Market Researcher Salaries

Market Research
up arrow 19%

Data Analysis
up arrow 5%

National Average
$46,000

Research Analysis
up arrow 17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
10%
1-4 years
57%
5-9 years
16%
10-19 years
13%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 71% dental benefits Dental: 59%
vision benefits Vision: 49% employee benefits None: 28%