Market Researcher Salary

Pay for Market Researchers in the United States sits in the ballpark of $50K annually. Location is the biggest factor affecting pay for this group, followed by experience level. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 54 percent. Job satisfaction is high and work is enjoyable for most Market Researchers. Unfortunately, some people in this line of work are without benefits — about a fourth lack coverage. On the flip side, a strong majority have medical insurance and the greater part receive dental plans. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$32,025 - $92,649
(Median)
$32K
$50K
$93K
MEDIAN: $50,035
10%
50%
90%

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$9.35 - $24.39
(Median)
$9
$14
$24
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$31K$62K$93K
Salary
$32,025 - $92,649  
   
Bonus
$0.00 - $9,801  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,082 - $92,360  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 118
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$9.35 - $24.39  
   
Overtime
$1.71 - $39.15  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $9,801  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,082 - $92,360  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 45
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Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.

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Market Researcher Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

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Popular Skills for Market Researcher


Market Researchers usually report a few specific skills. Those who have experience with Data Analysis, Market Research, and Research Analysis can expect to be compensated well for these skills. Skills that are correlated to lower pay, on the other hand, include Research Analysis and Market Research. It is often found that people who know Market Research are also skilled in Data Analysis.

Pay by Experience Level for Market Researcher

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $40K, but people who have been around for five to 10 years earn a noticeably bigger sum of $64K. On average, Market Researchers make $77K following one to two decades on the job. Market Researchers who have racked up more than two decades of experience report lower incomes overall; the average sum for this crowd comes out to only $63K.

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Experience Affects Market Researcher Salaries

Experienced
up arrow 71%

Mid-Career
up arrow 42%

Late-Career
up arrow 39%

National Average
$45,000


Skills That Affect Market Researcher Salaries

National Average
$45,000

Data Analysis
up arrow 2%

Market Research
up arrow 5%

Research Analysis
up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 24 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
10%
1-4 years
58%
5-9 years
15%
10-19 years
12%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 72% dental benefits Dental: 61%
vision benefits Vision: 51% employee benefits None: 27%
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