Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.
Other tasks performed by market researchers include working closely with product teams to identify research topics, sharing information with other researchers, and working with design, product marketing, product management, content strategy, and engineering teams to develop more effective company offerings. Market researchers conduct in-person, telephone, and online assessments to gather opinions on the products and services offered by their company. Market researchers strive to communicate results and illustrate suggestions in compelling and creative ways.
A bachelor's degree in marketing, psychology, or a related field is necessary for this position. Previous experience in market research is generally required or preferred. Market researchers must work well in a team environment, but they also must be able to perform effectively by themselves with minimal supervision. They need to work effectively in a fast-paced environment and be able to multitask efficiently on a variety of projects.
Market Researcher Tasks
Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
Assist in the development of marketing plans.
Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.