Market Researcher Salary

Market Researchers in the United States can expect wages of $50K per year on average. Geographic location and career length each impact pay for this group, with the former having the largest influence. Women Market Researchers who took the survey just slightly outnumber men. Medical benefits are awarded to a fair number, and more than half earn dental coverage. The majority of workers are highly satisfied with their job. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$31,712 - $91,693
$32K
$50K
$92K
MEDIAN: $50,336
10%
50%
90%

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$11.81 - $27.60
$12
$16
$28
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$31,712 - $91,693  
   
Bonus
$0.00 - $10,304  
Profit Sharing
$1,628  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,580 - $85,000  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 98
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$11.81 - $27.60  
   
Hourly Tips
$0.50  
Overtime
$21.72  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$0.00 - $10,304  
   
Profit Sharing
$1,628  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,580 - $85,000  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 31

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United States (change)

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Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.

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Market Researcher Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

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Popular Skills for Market Researcher


Market Researchers who responded to the survey report just a handful of professional skills. Most notably, skills in Project Management, Research Analysis, Data Analysis, and Market Research are correlated to pay that is above average, with boosts between 5 percent and 19 percent. Market Analysis, on the other hand, is typically associated with much lower pay. Those proficient in Market Research are, more often than not, also skilled in Data Analysis.

Pay by Experience Level for Market Researcher

Pay by Experience for a Market Researcher has a positive trend. An entry-level Market Researcher with less than 5 years of experience can expect to earn an average total compensation of $43,000 based on 94 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Market Researcher with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $69,000 based on 24 salaries. An experienced Market Researcher which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $70,000 based on 14 salaries. A Market Researcher with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $59,000 based on 6 salaries.

Pay Difference by Location

National Average: $48,312

Larger city markers indicate a job is popular in that location.

For those looking to make money, Market Researchers in San Francisco enjoy an exceptional pay rate, 102 percent above the national average. Market Researchers will also find cushy salaries in Seattle (+38 percent) and Los Angeles (+30 percent). The lowest-paying market is Chicago, which sits 21 percent below the national average, proving that location is a significant contributor to overall pay. Workers in Phoenix and Atlanta earn salaries that trail the national average for those in this profession (14 percent less and 13 percent less, respectively).

Related Job Salaries

Key Stats for Market Researcher

Gender

Female
54 %
Male
46 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 18 votes.
Less than 1 year
13%
1-4 years
60%
5-9 years
14%
10-19 years
10%
20 years or more
3%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Market Researcher Salaries

▲46%

▲43%

Late-Career
▲23%

National Average
$48,000

▼10%

Skills That Affect Market Researcher Salaries

Project Management
▲19%




National Average
$48,000

Market Analysis
▼22%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 18 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
13%
1-4 years
60%
5-9 years
14%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 65%
vision benefits
Vision: 61%
no benefits
None: 17%
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