Market Researcher Salary (United States)

The average salary for a Market Researcher is $50,319 per year. Most people move on to other jobs if they have more than 20 years' experience in this career. Experience strongly influences pay for this job.
Market Researcher Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$35,490 - $94,269
(Median)
35K
50K
78K
94K
MEDIAN: $50,318
10%
50%
75%
90%
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Market Researcher Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.07 - $22.85
(Median)
9
12
16
23
MEDIAN: $13.00
10%
25%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$35,490 - $94,269  
   
Bonus
$0.00 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,537 - $93,171  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 101
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$9.07 - $22.85  
   
Overtime
$17.00 - $30.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $9,787  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,537 - $93,171  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 101
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United States (change)
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Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.
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Market Researcher Tasks
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Market Researcher Job Listings

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Pay Difference By Location

New York
up arrow 72%
San Francisco
up arrow 49%
Chicago
up arrow 26%
National Average
$46,000
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

Experience Affects Market Researcher Salaries

Experienced
up arrow 70%
Mid-Career
up arrow 33%
National Average
$46,000
Entry-Level
up arrow 7%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 20 votes.

Gender

Female
59%
female alumni
 
Male
41%
male alumni

Years of Experience

Less than 1 year
11%
1-4 years
57%
5-9 years
15%
10-19 years
13%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 74% dental benefits Dental: 64%
vision benefits Vision: 47% employee benefits None: 26%
Find Out Exactly What You Should Be Paid
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