Market Researcher Salary

Earnings for Market Researchers in the United States come in at around $50K annually on average. Location is the biggest factor affecting pay for this group, followed by experience level. The majority of Market Researchers claim high levels of job satisfaction. A strong majority report receiving medical coverage from their employers and a majority collect dental insurance. Men make up a slight majority of Market Researchers (51 percent) who responded to the survey. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$30,737 - $91,154
$31K
$50K
$91K
MEDIAN: $50,010
10%
50%
90%

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$11.84 - $25.83
$12
$16
$26
MEDIAN: $15.72
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$30,737 - $91,154  
   
Bonus
$-0.49 - $10,304  
Profit Sharing
$1,628  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,903 - $88,929  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 100
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$11.84 - $25.83  
   
Hourly Tips
$0.50  
Overtime
$22.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$-0.49 - $10,304  
   
Profit Sharing
$1,628  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,903 - $88,929  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 27
© PayScale, Inc. @ www.payscale.com

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Market Researcher

Market researchers are in charge of researching all aspects of the market on behalf of their organization. They are responsible for completing different research tasks and analyzing raw data, conducting assessments, surveys, and other research to obtain valuable information on the market in which their company operates. Market researchers create detailed research reports and generate conclusions based on their findings. They use a personal computer as one of their main tools to gather market data and utilize different research methods to support their conclusions.

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Market Researcher Tasks

  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.

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Popular Skills for Market Researcher


Survey results suggest that Market Researchers put a wide range of professional skills to use. Most notably, skills in Project Management, Research Analysis, Data Analysis, and Market Research are correlated to pay that is above average, with boosts between 4 percent and 18 percent. Those listing Market Analysis as a skill should be prepared for drastically lower pay. Most people who know Market Research also know Data Analysis.

Pay by Experience Level for Market Researcher

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $43K, but people who have been around for five to 10 years earn a noticeably bigger sum of $69K. For Market Researchers, 10 to 20 years of experience on the job amounts to an average salary of $70K. Market Researchers who claim more than two decades of experience actually make somewhat smaller average paychecks of $59K.

Pay Difference by Location

National Average: $48,969

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Market Researchers, San Francisco offers exceptional salaries, 99 percent above the national average. Market Researchers will also find cushy salaries in Seattle (+36 percent) and Los Angeles (+28 percent). One of the biggest compensable factors for Market Researchers is geography, with workers in Chicago earning a whopping 22 percent below the national average. Two other places where employers offer below-median salaries are Phoenix (15 percent less) and Atlanta (14 percent less).

Related Job Salaries

Key Stats for Market Researcher

Gender

Female
49 %
Male
51 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 13 votes.
Less than 1 year
13%
1-4 years
58%
5-9 years
16%
10-19 years
10%
20 years or more
3%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Market Researcher Salaries

▲44%

▲41%

Late-Career
▲21%

National Average
$49,000

▼11%

Skills That Affect Market Researcher Salaries

Project Management
▲18%



National Average
$49,000


Market Analysis
▼23%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 13 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
13%
1-4 years
58%
5-9 years
16%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 62%
vision benefits
Vision: 60%
dental benefits
None: 20%
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